Name : Aman Vhora
Roll Number : 28
Class : TYBBA(ITM)
A Study on customer satisfaction towards Colgate toothpaste.
1.What is your Gender ?
a) Male
b) Female
2. What is your age group ?
a) Below 18
b) 18 - 25
c) 26 - 35
d) Above 35
3. What is your occupation ?
a) Student
b) Working professional
c) Business person
d) Others
4. How often do you use Colgate toothpaste?
a) Once a day
b) Twice a day
c) Occasionally
d) Rarely
5. How would you rate the flavor of Colgate toothpaste?
a) Excellent
b) Good
c) Average
d) Poor
6. Do you find Colgate toothpaste's packaging appealing?
a) Very appealing
b) Appealing
c) Neutral
d) Not appealing
7. Does Colgate toothpaste provide long-lasting freshness?
a) Yes, definitely
b) Somewhat
c) Not really
d) Not at all
8.How effective is Colgate toothpaste in preventing cavities?
a) Very effective
b) Moderately effective
c) Slightly effective
d) Not effective
9. Does Colgate toothpaste help with gum health?
a) Yes, significantly
b) Somewhat
c) No noticeable effect
d) No, it worsens my gum issues
10.Where do you usually buy Colgate toothpaste?
a) Supermarket
b) Pharmacy
c) Online store
d) Convenience store
11. Do you find Colgate toothpaste readily available in stores?
a) Always available
b) Often available
c) Sometimes unavailable
d) Rarely available
12.How would you rate the price of Colgate toothpaste?
a) Very affordable
b) Reasonable
c) Slightly expensive
d) Too expensive
13 How do you perceive Colgate as a brand?
a) Highly trustworthy
b) Somewhat trustworthy
c) Neutral
d) Not trustworthy
14. Would you recommend Colgate toothpaste to others?
a) Yes, definitely
b) Maybe
c) No, not really
d) No, never
15. Have you ever experienced any side effects from using Colgate toothpaste?
a) Yes
b) No
16.Have you seen any Colgate advertisements recently?
a) Yes, on TV
b) Yes, online
c) Yes, in stores
d) No, I haven’t
17.Did the advertisement influence your purchase decision?
a) Yes, strongly
b) Somewhat
c) Not really
d) Not at all
18Have you noticed an improvement in your dental health since using Colgate?
a) Yes, significantly
b) Somewhat
c) No noticeable change
d) My dental health worsened
19.Does Colgate toothpaste help with teeth whitening?
a) Yes, very effective
b) Somewhat effective
c) Not really
d) Not effective at all
20.How often do you try new variants of Colgate toothpaste?
a) Frequently
b) Occasionally
c) Rarely
d) Never
21.Are you satisfied with the variety of Colgate toothpaste options?
a) Yes, very satisfied
b) Somewhat satisfied
c) Neutral
d) Not satisfied
22.What improvements would you like in Colgate toothpaste?
a) Better whitening
b) Improved sensitivity relief
c) More natural ingredients
d) No changes needed
23.Overall, how satisfied are you with Colgate toothpaste?
a) Very satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
24.Measuring Customer Satisfaction Toward Colgate Toothpaste:
Question Strongly Satisfied Neutra Dissatisfied Strongly
Satisfied l satisfied
Overall quality
Value for money
Availability
Product
packaging
