ou’re an expert short-form content creator script writer.
Today, you’re going to
generate 40 new "hook" ideas for viral short form content for an avatar below where
it says “BUYING AGENDA.” Each hook needs to make an ultra-compelling promise that
makes the reader HAVE to continue watching. You will create 4 different hooks from
each CATEGORY:
You’re going to do this based on the different hook categories and typs listed
below.
Here are those hook CATEGORIES and types:
CATEGORY #1 (BIG PREMISE):
Controversial statement
Why a college degree is not enough (career advancement system)
Avoid trendy superfoods (nutrition fundamentals)
The case against influencer-driven purchases (mindful consumption workshop)
"Just a quick public service announcement: AI will replace 90% of human jobs by
2035!"
"Your ability to succeed in the future is actually determined by your adaptability
to change."
"I recently battled skepticism with unwavering belief in human ingenuity, just for
you."
"POV: You're a time traveler from 2050 doing your daily commute in a flying car
with minimal effort."
"I'm going to overcomplicate the simplicity of living in harmony with nature."
"If I die tomorrow, here's everything I'd want you to know about the importance of
embracing change."
"All you need is a positive mindset to conquer the challenges of the future."
"If you're lazy but still want a fulfilling life, invest in experiences, not
possessions."
Bold Statement
Humans will set foot on Mars within the next ten years!
Artificial Intelligence will surpass human intelligence by the end of the decade.
Renewable energy will completely replace fossil fuels by 2035.
The next generation will see the end of traditional nine-to-five jobs.
Privacy will become a luxury only the rich can afford in the future.
Target Big Limiter
You don't need more time; you need a clearer focus.
Money isn't the root of all evil; the lack of it is the start of desperation.
Energy isn't finite; your passion recharges it every day.
You're not too old to start learning; time will pass anyway, make it count.
Investing in yourself is not an expense; it's the best asset you'll ever have.
Controversial Predictions
By 2030, eating meat will be considered an ethical taboo similar to smoking in
public places today.
Self-driving cars will lead to a ban on human-driven vehicles in major cities due
to safety concerns.
The next global conflict will be over water rights, not oil.
Universal Basic Income will become a necessity as AI and robotics decimate
traditional jobs.
Countries will start to phase out physical money, leading to a fully digital
economy.
Trend Forecasts
Virtual reality 'workations' will become a mainstream way for professionals to
combine travel and work.
Plant-based diets will dominate the food industry as sustainability becomes a
priority.
Minimalist living will be the new indicator of wealth as people value experiences
over possessions.
Personal data brokers will emerge as a profession, helping individuals take control
of their online information.
Fast fashion will decline as consumers opt for sustainable and personalized
clothing subscriptions.
These big premise statements are designed to grab attention, spark controversy, and
encourage engagement by making bold, provocative claims about the future or
challenging conventional thinking. They often simplify complex issues into
memorable, shareable assertions that tap into current trends and anxieties, while
putting the author at risk of being publicly wrong. By eliciting strong emotional
responses and debate, these statements drive people to comment, share their
opinions, and participate in discussions around the content.
CATEGORY #2 (SOCIAL COLLABORATION):
Collaboration W/ Others:
I'm inviting a professional mechanic to try out the top-rated car repair tools on
Amazon.
I'm challenging a beauty influencer to create a full look using only Amazon makeup
finds.
I'm collaborating with a subscriber to start a brand-new YouTube channel – if we
reach 1,000 subscribers in 48 hours - they keep it!
Going head-to-head with a follower in a photography challenge – winner gets their
photo featured on my Instagram!
I'm gonna collaborate with a local graffiti artist to create a unique mural – watch
the process from sketch to unveiling!
I'm collaborating with a local sculptor to create a one-of-a-kind piece for this
gallery – the process is incredible!
Today, I'm collaborating with a local animal shelter to surprise a family with a
pet adoption – their reaction is heartwarming!
Today I'm collaborating with a local jazz band to blend hip-hop and jazz music.
I'm gonna collaborate with a local fashion designer to create a unique accessory –
watch the process from sketch to catwalk!
Doing a workout while narrating the random thoughts that pop into my head during
the session (silly commentary warning)!
Public Reaction / Interaction:
Letting AI write my keynote speech and delivering it without reviewing it
I'm doing a public poetry reading to see if I can captivate an audience.
Getting strangers' reactions to my street art – the results are inspiring!
I'm hosting a dance flash mob – gathering a group to showcase synchronized dance
moves in public!
Exploring the psychology of body language by analyzing passerby's nonverbal cues –
don't be number 3!
Using a powerful memory technique on strangers to help them remember a list of 20
items in 1 minute!
Asking magicians about their most mind-boggling illusions, the third one will leave
you speechless!
Analyzing politicians' personalities based on their debate performances
I'm inviting a stranger to a game of chess. Each piece they capture, they get $5
until they want to stop!
I'm setting up a mobile badminton court in public and challenging passersby to a
match – best of three wins a gift card!
These social collaboration hooks pique curiosity and foster shared experiences by
involving the creator in unscripted, relatable interactions with the public. By
taking social risks and capturing genuine reactions, these hooks encourage viewer
engagement, discussion, and a desire to see how others respond to the novel
situations presented.
CATEGORY #3 (CHALLENGE/STORYTELLING):
Personal Challenge & Experiment
I'm transforming my bedroom with IKEA's best furniture finds - wait till you see
the before and after!
Today, I'm putting IKEA's top-rated kitchen gadgets to the test.
Watch me host a dinner party using only IKEA's most unusual dining accessories.
I'm taking on IKEA's most challenging furniture assembly projects - will they be a
disaster or a masterpiece?
I'm trying out IKEA's top storage solutions - can they really revolutionize your
home organization?
I'm going to try to create a vertical garden using recycled materials – will it be
a fail or a win?
I'm attempting to build a self-sustaining terrarium – can I create a miniature
ecosystem?
Watch me try to make my own compost bin – will it reduce my waste or just attract
pests?
I'm going to set up a drip irrigation system for my houseplants – efficient
watering made easy!
Let's see how many different types of succulents I can name while rock climbing at
my local gym!
Family Challenge:
Doing a 'Sibling Cook-Off' where my brother and I compete to see who can make the
best dish with the same 5 ingredients! Our parents judge us Ramsay style.
Organizing a 'Family Game Night' in our living room to see who has the best
strategy!
Building a DIY obstacle course throughout our backyard and challenging my siblings
- who will be the obstacle course champion?
Doing the 'Charades Challenge' but our parents pick the phrases, and my sibling and
I have to guess them while wearing blindfolds!
Doing a 'Mystery Ingredient Challenge' where my sibling and I have to cook whatever
our parents decide to give us - brace yourselves for a culinary adventure!
Turning our basement into a giant pillow fort without telling my parents - let's
see their reaction when they walk in!
Challenging my family to see how long they can last without using their phones - my
guess is 1 hour.
My sibling and I try to guess random object creations made by our grandparents
(blindfolded).
Who can do the quietest chores without waking the parents?
Challenging my sibling to make a gift our parents actually like using only items
found in nature.
Attempting to redecorate our shared bedroom blindfolded - using my sibling as my
eyes - will it be a disaster or a masterpiece?
Challenging my sibling to recreate a picture I draw on their arm - let's see how
well we communicate.
My sibling and I try to guess random object creations made by our grandparents
(blindfolded).
Challenging my sibling to a 'no hands day' - Who can do the most without their
hands?
Today, we're doing the 'Opposite Day' challenge where my sibling and I do the
opposite of what we usually do. Who really has it harder?
Letting our parents pick our outfits for school picture day, we're gonna get some
weird looks…"
Challenging my sibling to make a snack using only ingredients from a mystery box
our parents put together!
Turning our shared bedroom into a giant blanket fort without telling our parents -
let's see their reaction when they walk in!
My sister/brother doesn't know I used AI to plan our road trip - let's see how it
goes.
Doing a 'Sibling Cook-Off' where my brother and I compete to see who can make the
best dish with the same 5 ingredients! Our parents judge us Ramsay style.
DIY
Today, I'm crafting the ultimate travel kit from dollar store items - budget-
friendly and brilliant!
I'm taking on IKEA's most challenging furniture assembly projects - will they be a
disaster or a masterpiece?
Today I'm using this reclaimed wood to create a rustic coffee table. Will it hold
up?
Watch me build this mini bookshelf in under 60 seconds!
Let's create a vertical succulent garden on an apartment balcony – can we make the
concrete jungle green?
Watch as I attempt to build and hang a macramé plant holder – will it be a boho
paradise?
Today, I'm building a console table using only upcycled materials – watch for some
creative DIY tips!
I'm gonna create a tiny terrarium inside a recycled jar – let's see if this mini
ecosystem thrives!
Today, I'm upcycling old clothes into trendy accessories – wait till you see the
end result!
I'm going show you how to turn a basic scarf into a chic top in under 5 minutes!
Personal Stories & Experiences
The day I left my job to see the world taught me more about life than years of
work.
Living through a close call made me see how much each moment is worth.
Making my first company from nothing showed me the power of never giving up.
Helping out at an animal shelter changed how I think about giving without asking
for anything back.
Losing all my stuff in a fire taught me that things can be replaced, but memories
can't.
Starting my own business taught me more about being tough than a lifetime of
working for others.
Beating a sickness that kept me in bed made me appreciate being healthy more than
ever.
Getting a lot of people to give money to my project showed me how strong a
community can be.
Building my life back up after losing all my money taught me that failing is not
the end, but a chance to start over.
Failure Lessons
These are the top 3 flops in my side gig journey – don't do these things.
My first business that tanked taught me that winning often comes after sticking
with it.
A messed up speech showed me how much prep work and being humble matter.
Getting canned from my dream job led me to find a path I really loved.
A relationship that didn't work out was a lesson in talking things out and
respecting each other.
Putting all my cash into a bad stock taught me to spread out my bets and watch out
for risks.
These challenge and storytelling hooks captivate audiences by showcasing the
creator's authentic experiences, experiments, and lessons learned. By sharing
relatable challenges, personal stories, and vulnerable moments, these hooks foster
an emotional connection with viewers, encouraging engagement and discussion.
Whether it's a family challenge, DIY project, personal story, or failure lesson,
these hooks draw viewers in by offering a glimpse into the creator's life, sparking
curiosity, and providing valuable takeaways that resonate with the audience.
CATEGORY #4 (BIG BENEFIT):
Big Result / Little Effort
Automating my emails saved me five hours a week with just one hour of setup.
Meal prepping on Sundays changed my dietary habits with minimal daily effort.
Installing a smart thermostat reduced my energy bill significantly with no daily
intervention.
Learning to speed read doubled the number of books I read without extra reading
time.
Using a budgeting app helped me save 30% more each month with little effort.
The "Big Result / Little Effort" category of hooks appeals to the audience's desire
for efficiency by highlighting significant benefits achieved with minimal time,
effort, or resources. These hooks captivate viewers by presenting relatable
challenges and innovative solutions, providing valuable insights and actionable
advice. Whether it's automating emails, meal prepping, using smart technology,
speed reading, or budgeting, these hooks inspire the audience to adopt new habits
or strategies that lead to substantial improvements in various aspects of their
lives, without requiring a significant investment of time or energy.
CATEGORY #5 (PUZZLES):
Questions
What would you do if you weren't afraid of failing?
How would your life change if you woke up tomorrow with no obligations?
What's the one habit you could change that would drastically improve your life?
If money was no object, what would you dedicate your life to?
What does success truly mean to you, independent of societal standards?
Quiz
Which food is worse? Broccoli or chocolate.
Which of these activities can decrease testosterone levels: taking a cold shower,
sleeping too much, eating soy products, lifting weights, drinking alcohol, eating
spicy food, or meditating?
Which of these factors can cause hair loss: exposure to sunlight, taking a nap,
drinking red wine, using a computer, eating cheese, using a blow dryer, or watching
TV?
What’s worse for your skin? Blue light or sunscreen?
Paradoxical Questions
Why are these 2500 year old teeth buried in the dirt still healthier than most
people’s teeth?
Why is it so hard for an adult to learn a new language, when young children have no
problem learning multiple-languages naturally?
Why does it seem like my prostate problems always get worse at night?
Why is it so common for groups of hunter-gatherers to have excellent vision, even
in old age, despite not having access to glasses or eyecare?
Why can some people spend endless days out in the sun their whole life, but never
get freckles or dark spots, while others develop dark spots even when they wear
sunscreen and protective creams?
Why do we get brain freezes?
WMTD?
These two dogs are the same age, same breed, same diet… but one’s healthier than
the other. Why?
These two videos are the exact same. But the second time it was posted it went
viral, gaining over 5 million views. What made the difference?
These two guys have the EXACT same workout routine… diet… and supplement stack. But
one of them looks like this, while the other guy looks like this. Why? Well, it’s
not genetics.
These puzzling questions, quizzes, and paradoxical scenarios pique curiosity and
encourage critical thinking by presenting intriguing, unexpected, or contradictory
information. They juxtapose unrelated elements, highlight surprising contrasts, or
pose thought-provoking questions that expose gaps in common knowledge. By tapping
into the desire to solve problems and explore novel ideas, these hooks draw people
in and motivate them to engage with the content to find answers or satisfy their
intellectual curiosity. The use of specific examples and mysterious outcomes
further enhances their allure, compelling viewers to watch, share, and discuss the
content.
CATEGORY #6 (PATTERNS):
Odd Connections
This is a fish, and in just a few minutes I am going to show you how this fish will
help you get laid.
Using a toothbrush to clean jewelry – surprisingly effective!
A correlation between the stock market trends and the length of women's skirts.
The history of war strategies applied to corporate management.
What beekeeping can teach us about teamwork in the workplace.
Drawing parallels between the growth of a tree and personal development.
Metaphor Connection
This is the Verzaca River in the Swiss Alps. It’s got clear and flowing water. If
you know anything about joints, it’s how they SHOULD look.
Picture a well-oiled machine, running smoothly and efficiently. That's how your
body should function when you're taking care of your health.
Imagine a garden in full bloom, vibrant and thriving. That's the potential your
mind has when you nourish it with knowledge and positive thoughts.
Think of your savings as a mighty oak tree, growing stronger and taller with each
passing year. Consistent financial planning is the key to its growth.
Your productivity is like a high-speed train, cutting through obstacles and
reaching its destination with unwavering focus. The right tools and strategies keep
it on track.
Visualize your relationships as a beautiful tapestry, woven with threads of trust,
communication, and respect. Each interaction adds to its strength and resilience.
Unlikely Inspirations
What I discovered about resilience from a three-legged dog at the shelter.
The surprising insights I gleaned from an 85-year-old man who survived the
Holocaust.
How a former drug addict transformed her life and became a renowned therapist and
author.
The motivating tale of a college dropout who became a tech industry visionary.
What I learned about passion and dedication from a team of amateur rocket
enthusiasts in the desert.
Unlikely Role Models
The lesson in determination I discovered from a three-legged squirrel in my
backyard.
The surprising life advice I received from an 85-year-old veteran who fought in
World War II.
How a former gang member transformed his life and became a respected community
leader and mentor.
The motivational journey of a teenage mother who defied the odds and earned a PhD.
What I learned about passion and self-expression from a group of street musicians
in New Orleans.
Surprising Connection (Prop)
The unexpected relationship between a stapler and the Hubble Space Telescope.
How an ordinary zipper inspired a game-changing advancement in renewable energy.
The surprising connection between a comb and the creation of the internet.
What do a paper clip and the invention of the printing press have in common? The
answer may surprise you.
The astonishing influence that a simple pencil had on the rise of modern
architecture.
Cultural / Historical
Let's review how technology has progressed over the past century *Demonstrating
gadgets from each decade*
Let's dive into the most unusual laws in history and explore their origins.
Let's recreate famous movie scenes using only props from a thrift store!
Let's investigate the science behind music – how melodies influence our emotions
and behavior!
This is the most renowned philosophical treatise of all time - here's what makes it
so influential.
Asking individuals from 3 different philosophical schools the same question - their
responses are thought-provoking.
Spending 1 week in a monastery - what does philosophy mean to the monks?
Visiting a philosophical landmark and delving into its past – these events are
truly astonishing...
Examining how various societies incorporate art in philosophy – and of course, I'll
be attempting them myself!
Let's uncover the philosophical importance of fire across different traditions –
and I'll be participating in some ceremonies myself!
Fascinating Origins
The surprsing origins of the common paperclip and its impact on office culture.
The captivating evolution of the bicycle and how it revolutionized transportation.
The surprising narrative of how a botched recipe resulted in the invention of the
microwave oven.
The peculiar account of how a printing error gave rise to the beloved board game
Monopoly.
The fascinating roots of the modern swimming pool and its journey to becoming a
backyard staple.
These pattern-based hooks capture attention and stimulate curiosity by drawing
unexpected connections, employing vivid metaphors, showcasing unlikely sources of
inspiration, and highlighting surprising origins. They juxtapose seemingly
unrelated elements, prompting the audience to question assumptions and explore
hidden links between disparate ideas. By tapping into the fascination with
patterns, puzzles, and stories of transformation, these hooks create intrigue and
anticipation, encouraging viewers to engage with the content to discover ingenious
ways in which connections are revealed. The use of specific examples, thought-
provoking comparisons, and promises of unique insights enhances the allure,
compelling the audience to watch, share, and discuss the content, eager to uncover
surprising truths and life lessons.
CATEGORY #7 (NEW INFORMATION):
Tips
3 tips for creating engaging YouTube thumbnails (plus the biggest mistake to
avoid).
3 myths about growing your Instagram following (& what to do instead).
Here are 5 of the 'weirdest social media trends' I've seen this year – you won't
believe the last one!
3 tips to successfully build your personal brand on LinkedIn.
Here's how to spot trending topics to create viral content for your blog!
The 60-second mindfulness technique that boosts productivity (entrepreneur
approved).
The most underrated productivity apps of the year – hidden gems you've probably
never heard of!
Expert strategies for [Popular Software] – become a pro with these insider tips!
3 stretches you should do at your desk for better energy levels!
Let's debunk the top 5 productivity myths – first up, 'do you need to wake up early
to be successful?'
How To’s
This is the ultimate guide for mastering public speaking on any stage.
Here's the method for overcoming stage fright and delivering powerful
presentations.
This is the secret to captivating your audience from start to finish.
Hack your communication skills in 2024 with these proven techniques.
If you want to start a podcast, but you're afraid of the technical aspects, this
guide is for you.
Effective networking explained for introverts: how to build meaningful connections.
If you want to impress someone with your storytelling abilities, use these 3
powerful tips.
I'll show you how to have the most engaging conversations of your life.
I'm gonna teach you how to become a master negotiator in any situation.
Mistakes
The number 1 mistake new bloggers make.
The biggest mistake I made when it comes to morning routines.
Elon Musk just made a HUGE mistake.
I don’t think people understand climate change.
Fitness trainers have been LIED to.
People don’t actually understand that if you’re a short form creator, you’re about
to lose your job.
The #1 mistake I see copywriters make when doing outreach.
Surprising Facts / Info
This is the most interesting fact about the human brain discovered in the last
decade.
I can't be the only person on the planet that didn't know this incredible science
fact.
Did you know there are hugely popular productivity hacks that you've never heard
of?
What are some weird things people don't know about the history of technology?
Am I the only one who didn't know this fascinating tidbit about ancient
civilizations?
Some people that you think are naturally gifted, actually rely on these clever
techniques.
This mind-blowing fact about the universe is gonna blow your mind.
There's a really comforting fact about the resilience of the human spirit that
everyone should know.
Uncommon Solutions
The innovative strategy a startup implemented to tackle the challenge of remote
team collaboration.
How a rural community in India harnessed a novel approach to improve access to
clean water and sanitation.
The inventive technique a group of architects employed to design sustainable and
affordable housing.
The unconventional way a nonprofit organization combated homelessness and promoted
job skills training.
How a team of scientists utilized a surprising resource to develop a groundbreaking
treatment for a rare disease.
Efficiency Hacks
The simple email hack that can save you hours of time each week.
The unconventional note-taking method that can help you remember information better
and longer.
The counterintuitive way to boost your productivity by taking more breaks
throughout the day.
The surprising kitchen gadget that can help you cook meals faster and more
efficiently.
The little-known technique for organizing your workspace that can increase your
focus and creativity.
These "New Information" hooks captivate audiences by offering valuable insights,
practical advice, and surprising revelations that challenge assumptions. They
promise to empower viewers with actionable knowledge to improve their lives,
careers, and skills. By highlighting mistakes, debunking myths, and sharing
uncommon solutions, these hooks spark curiosity and position the content as a
source of rare, game-changing information. They create a sense of urgency and
exclusivity, suggesting that viewers who don't engage risk missing out on crucial
knowledge. By addressing specific pain points and aspirations, these hooks
establish the content as a must-watch resource for anyone seeking to stay informed,
adapt to change, and unlock their full potential.
CATEGORY #8 (INSIGHT):
Things People Don’t Understand
The common misconception about introverts that most people get wrong.
The surprising reason why multitasking is actually less productive than focusing on
one task at a time.
The little-known fact about sleep that can have a big impact on your health and
well-being.
The counterintuitive truth about failure and how it can actually help you succeed
in the long run.
The surprising psychology behind why we procrastinate and how to overcome it.
Science Behind
Let's explore the science behind popular beauty products – with hilarious
experiments to test their claims!
Let's break down the science of a persuasive speech—I'll create a speech in real-
time and show you exactly what makes it convincing.
Testing the impact of colors in art - how different hues affect our emotions and
perceptions.
How does classical music actually impact our brain – the science behind musical
genius
Testing out viral study hacks from TikTok – which ones actually work?
I'm gonna try out the latest smart home gadgets – are they game-changers or
gimmicks?
The life-changing event that led me to becoming a life coach.
Life coach explains why we self-sabotage, and how to overcome it.
Here's the science behind app design – what makes apps like [App] so addictive?
Breaking down the evolution of user interfaces – from command line to intuitive
touchscreens.
Expert Insights
What a Navy SEAL taught me about building mental resilience and pushing past
limits.
The invaluable lesson I learned from a Pulitzer Prize-winning journalist about the
power of storytelling.
The surprising insights I gained from a conversation with a Michelin-starred chef
about the importance of creativity in the kitchen.
Q&A / Interview
Today, I'm doing a rapid-fire Q&A with a first-time entrepreneur – their questions
might surprise you!
Today, I'm asking successful startup founders their top secrets to entrepreneurial
success – their answers are gold!
I'm revealing the biggest mistakes people make when launching a business – and how
to avoid them!
Here's the most unusual product idea I've ever encountered!
Breaking down the steps to start your online business with ZERO dollars – it's
possible, and I'll show you how!
Interviewing millionaires who got rich from an online business.
Asking random people their best online business ideas – some of these are pretty
dumb…
This is the weirdest online business that actually made people rich.
Let's see if strangers can guess the value of popular digital products – closest
guess wins a cash prize!
Today I'm revealing web design secrets that we professionals swear by!!
Myth-Busting
Let's dive into the world of sustainable home design – I'm visiting eco-friendly
houses and showcasing their innovative features!
Let's break down the craziest myths about investing in real estate – you won't
believe what some people think works!
Let's debunk 3 of the most common personal finance myths with some quick and
practical tips!
Let's debunk popular diet book myths with real-life tests!
Let's debunk common skincare myths!
I'm trying the weirdest productivity hack I found online, and you won't believe
what it is!
Let's test out viral study hacks from TikTok — are they genius or just a gimmick?
Let's break down career stereotypes – I'm interviewing professionals in roles that
challenge traditional job norms!
Let's debunk the top 5 meditation myths – first up, 'do you need to sit in silence
for hours to meditate?'
Debunking the top 5 fitness myths you've probably believed your whole life, and
number 3 will surprise you!
Perspective Shift
Why befriending your inner critic could be the key to unshakable confidence.
How intentionally living below your means can lead to unimaginable wealth and
freedom.
The shocking truth: why bombing your next job interview might be the best career
move you'll ever make.
Why purposely subjecting yourself to rejection and humiliation could be the path to
genuine self-acceptance and happiness.
How actively seeking out negative feedback and criticism can paradoxically result
in a bulletproof sense of self-worth and authenticity.
Hidden Influences
The mind-blowing reason why being the middle child might be the ultimate advantage
in life.
How intentionally creating a cluttered and chaotic workspace could unlock your
hidden genius and productivity.
The shocking truth: why maxing out your credit cards and ignoring your savings
could be the smartest financial strategy.
Why completely abandoning all social media platforms could be the unexpected key to
deeper connections and fulfillment.
How adopting a diet of exclusively junk food and processed snacks might sharpen
your mind and boost your mood.
Secret History
The diet industry's hidden agenda: why they secretly hope you'll fail.
The shocking truth behind dating app algorithms: designed to keep you single and
swiping.
The self-help guru's dark past: the controversial methods behind their rise to
fame.
Exposed: how the wellness industry profits from your insecurities and self-doubt.
The fascinating history of beauty standards and their surprising influence on
social hierarchies.
Deceptive Practices
The jaw-dropping reason why grocery stores are secretly terrified of people who
only buy generic brands.
The mind-blowing discovery that the world's most beautiful people swear by putting
this household item on their faces every night.
The shocking truth about the mysterious disappearances of politicians who dared to
challenge the status quo.
The disturbing way your social media obsession may be slowly eroding your ability
to form real-life memories.
The scandalous reason why the most potent health supplements are being kept hidden
from the public by big pharma.
Debunking Hype
How a fast food exec's fad diet secretly makes you crave junk food more than ever.
Why the superfood craze is fueling global eco-destruction and exploiting
impoverished farmers.
How waking at 5am sabotages your productivity by disrupting natural rhythms and
causing burnout.
Why "hustle culture" success often comes from inherited wealth, not hard work.
How Hollywood elites used "manifesting" to distract from the industry's scandalous
dark side.
These hooks work by making bold, counterintuitive claims that challenge readers'
assumptions and tap into their curiosity. By promising shocking revelations, expert
insights, and unconventional wisdom, they create a sense of intrigue and urgency
that compels readers to engage with the content. These hooks often simplify complex
issues into memorable, provocative statements that spark discussion and debate,
encouraging readers to share their opinions and participate in the conversation.
CATEGORY #9 (COMPARISON):
Testing Products in the Market / Comparison
I'm sure you've all had coffee, but have you tried these bizarre alternative
morning beverages that could supercharge your day?
One of our shirts costs $10, the other $100 – can you guess which is which in this
high-stakes fashion face-off?
Today, I'm comparing Amazon's cheapest vs. most expensive items in the same
category – prepare to be shocked by the results!
I'm comparing side hustles in different cities – watch as I reveal the unexpected
winner of this entrepreneurial showdown!
This side hustle paid off $50,000 in debt in just 6 months – and I'll show you
exactly how to replicate my success!
These comparison hooks work by pitting two or more products, ideas, or experiences
against each other, creating a sense of intrigue and anticipation for the audience.
By setting up a clear contrast and promising surprising results or practical
insights, these hooks tap into readers' natural curiosity and desire to make
informed decisions. The comparisons often involve unconventional elements or
extreme differences, sparking lively discussions and debates as readers engage with
the content.
CATEGORY #10 (ODD/ENTERTAINING/BIZARRE):
Weird / Bizarre Hook
I'm exploring the strangest kitchen gadgets ever made - you have to see these to
believe they exist!
Watch as I try the most unexpected popular cleaning hacks - why are these so
popular?
I'm taste-testing the weirdest snack flavors..
I'm going to experiment with 3D printing – food and utensils working together, what
could go wrong?
Today, I'm going to try to use a blowtorch to caramelize desserts – is this the
future of cooking?
Here's 5 of the 'weirdest kitchen tool' shapes I found this season – you won't
believe the last one!
Let's see if I can fix a broken appliance using only duct tape – will it be a fail
or a win?
I'm attempting to combine two different cooking techniques together – can I create
a culinary wonder?
Watch me try to make my own all-purpose cleaner – will it supercharge my cleaning
routine or just make a big mess?
Let's see how many different types of pasta I can name while juggling them in the
kitchen!
These hooks work by exploring unusual, unexpected, or bizarre products, ideas, and
experiences in the kitchen and home, creating a sense of curiosity and anticipation
for the audience. By showcasing strange gadgets, weird flavors, unconventional
techniques, or surprising hacks, these hooks tap into readers' fascination with
novelty and their desire to discover something new and exciting. The content often
involves experimenting with unusual combinations, testing the limits of
conventional wisdom, or finding creative solutions to common problems, promising
surprising results or practical insights that readers can apply in their own lives.
Here is the Buyer Agenda:
The Buyer Agenda Matrix has been created and displayed for your review. It ranks
the agendas by their potential effectiveness for the target profile based on
relevance, intensity, likelihood of action, and fit with your product/service.
Key insights:
Warrior Agenda scored the highest, indicating that your target prospects are driven
by a desire to assert control, achieve goals, and showcase success. Messaging
should emphasize empowerment, overcoming obstacles, and achieving consistent
growth.
Protector Agenda also ranks high, highlighting a need for safety and security.
Address prospects' fears of failure, burnout, and loss, reassuring them that your
solution provides stability.
Doctor and Nurturer Agendas show moderate relevance. These personas are likely
concerned with maintaining balance and providing for loved ones, so messaging that
highlights time freedom and quality of life may resonate.
I recommend crafting messaging that emphasizes control, achievement, and stability
while addressing fears to create deep buying resonance
