The Programme Outcomes of Bachelor of Commerce (B.

Com) course includes-

1. Fundamental Knowledge of Commerce, Accounting and business principles.

2. Understanding of business operations management and economics.
3. Basic, Advanced Financial accounting skills.
4. Familiarity with business laws, company laws, taxation and auditing.
5. Understanding of marketing, finance and human resource management.
6. Development of communication, team work and problem-solving skills.
7. Ability to analyse and interpret financial data and business structure.
8. Perception of entry-level rolls in business, accounting or related fields.
9. Foundation of further study in business, accounting or related fields.
10. Development of critical thinking ethical awareness and global perspective.
11. To understand the fundamental concepts of Digital Marketing including channels of digital marketing, Content
Development Framework, SEO Strategies for a business, Blogging, Video Marketing, Social Media Promotion and
E-Mail Marketing.
12. To learn about Content Marketing and producing effective content, developing and repurposing content, Cluster
Topic, Pillar pages, Video Marketing, guest blogging and effective Content Promotion and Performance.
13. To develop an engaging and effective Social Media Marketing strategy for a business, Influencer Marketing, Social
Media Advertising and Measuring Social ROI.
14. To develop understanding of Digital Advertising Strategy, build digital ad campaigns, understanding target audience,
Ad writing Strategies and art of copywriting.

Some possible course paths after completing B.Com course includes.

-Junior Accountant
-Financial analysis
-Marketing Coordinator
-H R Assistant
-Operation Management
-Management Trainees
-Business development officer
-Sales representative
-Banking and finance roles

Student after completing B.Com may also go for Govt. jobs, may appear State level and Central level of competitive
exams as class-2 officer as an subordinate senior of state and central govt. departments.
 Programme Specific Outcomes (PSOs)
(Bachelor of Commerce)

After completing the Programme, following learning will be drawn:

 Learner will develop an understanding of various commerce specializations such as human resource management,
project evaluation, marketing, fundamentals of investment, business environment/rural marketing/retail management,
new venture planning/collective bargaining, consumer behavior, training and development and strategic management.
 Learner will be able to develop an understanding of the basic concepts of law in the field of Commerce.
 Learner will be able to create awareness about retail sector, outsourcing, E-commerce activities.
 Learner will be able to develop awareness of the complexity of the communication process and to demonstrate
effective use of communication technology.
 Learner will be able to understand the basic concepts of Production Management, Inventory Management & Quality
Management.
 Learner will be able to understand the role of digital marketing and advertising for the success of brands and its
importance within the marketing function of a company.
 Understanding the role of skills in career competition on the basis of previous knowledge encouragement to the
students to solve practical problems.
 Learner will be able to understand the concept of working capital its estimation and projection.
 Understanding of the topics covered under the above course covers all that students needs to know when they join
corporate sector.
 Learner will develop awareness and concern about some crucial issues like sustainable development, social
infrastructure and foreign capital flows.
 Learner will be provided with inability to work as a tax consultant by mastering the subject and thus can be self-
employed.
 Learner will understand the basic principles of operating costing with respect to transport, entertainment and hotels.
 Learner will develop functional and general management skills and inculcate a global mindset.
 Learner will develop ability to build and demonstrate leadership, teamwork, and social skills and communicate
effectively in different contexts.
 Learner will develop evaluating ability regarding different business problems using analytical, creative and integrative
abilities
 DEPARTMENT OFCOMMERCE
Program Structure B.Com.(CBCS)
Minor Industrial
Major* Minor Minor
Major# Electives* Training/
(Own/Other Vocational Co-curricular
(Own faculty) (Own/Other Survey/
Faculty) Course (Qualifying)
Faculty) Project/ Viva- Total
Year Semester (Elective) voce
Credits
No. of No. of
No. of No. of No. of Credi Cre Minor Cred Credi
Cred Credi
Papers Papers Papers ts Papers dits its Papers ts
its ts

I 2 6 1 6 1 3 1 - - -
1 1 4 46
II 2 6 1 6 1 3 1 - - -
III 2 6 1 6 1 3 1 - - -
2 1 4 46
IV 2 6 1 6 1 3 1 - - -
V 4 5 - - - - - - 1 - 1 4
3 48
VI 4 5 - - - - - - 1 - 1 4
Tot 16 88 4 24 2 8 4 12 - - 2 8 140
al
# Major- These can be taken by the students of Commerce Faculty only.
*Major & Minor Electives - These can be taken by the students of any Faculty including the students of Commerce but on the condition
that any one of these must be chosen from other faculty. Credit of such course/paper can also be cover from any online platform i.e.,
MOOC/NPTEL etc.
*Minor Electives- Credit for this paper can be obtain by the student in any semester (once in a year i.e., either in I or II semester in
First year and III or IV semester in second year) as per his/her convenience.

Major Course/Paper

Code Paper/Course Title Paper/Course Availability/Type Credit

BC-101 Financial Accounting Major- 1 For Own Faculty 6
BC-102 Business Regulatory Framework Major- 2 For Own Faculty 6
BC-103(A) Business Organization and Management
Or Major- 3 For Own/Other Faculty 6
BC-103(B) Business Communication
BC-201 Basic Business Finance Major- 1 For Own Faculty 6
BC-202 Business Statistics Major- 2 For Own Faculty 6
BC-203(A) Entrepreneurship & Small Business
Or Major- 3 For Own/Other Faculty 6
BC-203(B) Economy of Uttarakhand
BC-301 Cost Accounting Major- 1 For Own Faculty 6
BC-302 Company Law Major- 2 For Own Faculty 6
BC-303(A) Business Economics
Or Major- 3 For Own/Other Faculty 6
BC-303(B) Business Environment
BC-401 Income Tax Law and Accounts Major- 1 For Own Faculty 6
BC-402 Public Finance Major- 2 For Own Faculty 6
BC-403(A) Tourism and Travel Management
Or Major- 3 For Own/Other Faculty 6
BC-403(B) Fundamentals of Marketing
BC-501 Corporate Accounting Major- 1 For Own Faculty 5

BC-502 Auditing Major- 2 For Own Faculty 5

Any two of the following-
BC-503 Business ethics and Corporate Governance Major-3 5
For Own/Other Faculty
BC-504 Principles and Practices of Insurance Major-4 5
BC-505 Monetary Theory and Banking in India
BC-601 Goods and Services Tax Major- 1 For Own Faculty 5
BC-602 Accounting for Managerial Decision Major- 2 For Own Faculty 5
Any two of the following-
BC-603 Financial Institutions & Markets Major-3 5
For Own/Other Faculty
BC-604 Human Resource Management Major-4 5
BC-605 Advertising & Sales Management
 Minor Elective Course/Paper
BC-104 Inventory Management
Minor-1 For Own/Other Faculty 4
BC-204 Rural Marketing
BC-304 E-Banking
Minor-2 For Own/Other Faculty 4
BC-404 Indian Economy

Semester Wise Detail of the Course/Papers

Maximum Marks
SEMESTER-I Credits
Intern Extern Tot
al al al
BC-101 Financial Accounting Major (For Own Faculty) 6 25 75 100
BC-102 Business Regulatory Framework Major (For Own Faculty) 6 25 75 100
BC-103(A) Business Organization and
Management Or Major (For Own/Other Faculty) 6 25 75 100
BC-103(B) Business Communication
BC-104 Inventory Management Minor (For Own/Other Faculty) 4* - - -
BC-105 Vocational Course Minor Elective 3 - - -
BC-106 Co-curricular Minor Elective (Qualifying) - - -
Total of Semester-I 21+4*

Maximum Marks
SEMESTER-II Credits
Internal External Total
BC-201 Basic Business Finance Major (For Own Faculty) 6 25 75 100
BC-202 Business Statistics Major (For Own Faculty) 6 25 75 100
BC-203(A) Entrepreneurship & Small
Business Or Major (For Own/Other Faculty) 6 25 75 100
BC-203(B) Economy of Uttarakhand
BC-204 Rural Marketing Minor (For Own/Other Faculty) 4* - - -
BC-205 Vocational Course Minor Elective 3 - - -
BC-206 Co-curricular Minor Elective (Qualifying) - - -
Total of Semester-II 21+4*
Note:
1. *4 Credits of Minor elective can be obtained only once in ayear.
2. Minimum requirement for getting Certificate in Commerce (After Sem I and II) is 46Credit

Maximum Marks
SEMESTER-III Credits
Internal External Total
BC-301 Cost Accounting Major (For Own Faculty) 6 25 75

BC-302 Company Law Major (For Own Faculty) 6 25 75

BC-303(A) Business
Economic Major (For Own/Other Faculty) 6 25 75
BC-303(B) s Or
Business Environment
BC-304 E-Banking Minor (For Own/Other Faculty) 4* - -
BC-305 Vocational Course Minor Elective 3 - -
BC-306 Co-curricular Minor Elective (Qualifying) - -
Total of Semester-II 21+4*

Maximum
SEMESTER-IV Credits Marks
Internal Ex Total
ter
nal
BC-401 Income Tax Law and Accounts Major (For Own Faculty) 6 25 75 100
BC-402 Public Finance Major (For Own Faculty) 6 25 75 100
BC-403(A) Tourism and Travel
Management Or Major (For Own/Other Faculty) 6 25 75 100
BC-403(B) Fundamentals of Marketing
BC-404 Indian Economy Minor (For Own/Other Faculty) 4* - - -
BC-405 Vocational Course Minor Elective 3 - - -
BC-406 Co-curricular Minor Elective (Qualifying) - - -
Total of Semester-II 21+4*
Note:
1. *4 Credits of Minor elective can be obtained only once in ayear.
2. Minimum requirement for getting Diploma in Commerce (After Sem I, II, III and IV) is 46+46=92Credit.

Maximum Marks
SEMESTER-V Credits
Internal External Total
BC-501 Corporate Accounting Major (For Own Faculty) 5 25 75 100
BC-502 Auditing Major (For Own Faculty) 5 25 75 100
Any two of the following-
BC-503 Business ethics and Corporate Governance 5 25 75 100
Major (For Own Faculty)
BC-504 Principles and Practices of Insurance 5 25 75 100
BC-505 Monetary Theory and Banking in India
BC-506 Industrial Training/ Survey/ Project/viva-voce Major 4 - - -
BC- 507 Co-curricular Minor (Qualifying) - - -
Total of Semester-V 24

Maximum Marks
SEMESTER-VI Credits
Internal External Total
BC-601 Goods and Services Tax Major (For Own Faculty) 5 25 75 100
BC-602 Accounting for Managerial Decision Major (For Own Faculty) 5 25 75 100
Any two of the following-
BC-603 Financial Institutions & Markets 5 25 75 100
Major (For Own Faculty)
BC-604 Human Resource Management 5 25 75 100
BC-605 Advertising & Sales Management
BC-606 Industrial Training/ Survey/ Project/Viva-voce Major 4 - - -
BC- 607 Co-curricular Minor (Qualifying) - - -
Total of Semester-VI 24
Note:
Minimum requirement for getting Bachelor’s Degree in Commerce (After Sem I, II, III, IV, V and VI) is 46+46+48=140 Credit.
 Programme: B.Com. Year: First Semester: First
Subject: Commerce
Course Code: BC-101 Course Title: Financial Accounting
Course objective: The objective of this paper is to help students to acquire conceptual knowledge
of fundamentals of accounting and to impart skills for recording various kinds of business
transactions.
Course outcomes: On successful completion of the course, the students will be able to:
1. Understand the theoretical framework of accounting as well accounting standards.
2. Understand the accounting treatment for Depreciation and Inventory valuation.
3. Demonstrate the preparation of financial statements of sole proprietors.
4. Exercise the accounting treatments for consignment transactions & joint venture accounts.
5. Understand the accounting treatment of Single Entry System and preparation of statement of affairs and
various ledgers used.
Credits: 6 Core Compulsory / Elective: Compulsory
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 90
Unit Topics No. of
Lectures
Shri KalyanSubramaniAiyar (K.S. Aiyar) 1859-1940 known as father of
Accountancy in India.
I Nature and scope of Accounting, Generally Accepted Accounting Principles: 8
Concepts and Conventions, Indian and International Accounting Standards.
Accounting Mechanics
Double Entry System, Preparation of Journal, Ledger and Trial Balance, Profit
II and Loss A/c, Balance 12
Sheet, Concept of Income and its Measurement.
Royalty Accounts - Accounting Records for Royalty in the books of Landlords
III and Lessee, Recoupment of Short working, Sub - lease, Short working Reserve 8
Account, Nazarana.
Hire Purchase Account - Accounting Records in the Books of Hire Purchaser and
Vendor, Different Methods of Calculation of Interest and Cash Price, Maintenance
of Suspense Account ,Payment of Premium, Default in Payment and Partiall
IV Returns of Goods. 20
Installment Payment System - Difference between Hire Purchase and
Installment Payment System.
Accounting Records in the book of Purchaser &Vendor, Interest suspense account.
Departmental Accounts- Meaning, Objects and Importance, Advantage,
Methods of Departmental Accounts, Final Accounts of Non-Corporate
V 9
Departmental Business, Allocation of Indirect Expenses.
Branch Accounts - Meaning and Objectives of Branch Account, Importance and
VI Advantages, Classification of Branches, Accounting of Branch Accounts under 10
various Methods.
VII Insolvency Accounts- (For individuals/Sole Trade only), Main provision of
IBC-2016 Preparation of Accounts under latest provisions Insolvency and 15
Bankruptcy Code 2016(New Insolvency Act)
VIII Accounts from Incomplete Records- Receipts & Payments, Income & 8
Expenditure Account.
Suggested Readings:
1. Jain&Naranag,“AdvancedAccounts”,JainBookAgency,18thEdition,Reprint(2014)
2. Jaisawal, K.S., Financial Accounting, (Both in Hindi & English
Version),VaibhavLaxmiPrakashan.(2010)
3. Gupta,R.L.&Radhaswamy,M.,FinancialAccounting:SultanChandandsons.
4. Shukla,M.C.,GrewalT.S.&Gupta,S.C.,AdvancedAccounts:S.Chand&Co.
5. Maheshwari S.N. &Maheshwari S. K, “A text book of Accounting forManagement”,
Vikas Publication, 10th Edition(2013)
6. Shukla,S.M.,FinancialAccounting,Edition:51st,SahityaBhawanPublications,2017
7. Gupta.R.LandShukla,M.C.,“PrinciplesofAccountancy”,S.Chand&CompanyLtd.,
(2011)
8. Arulanandam, M.A. & Raman, K.S., “Advanced Accounting”, VikasPublishers,(2010).
9. Shukla,M.C.,“AdvancedAccounting”,SultanChand&Sons,(2010)
10. Babu,Deepak,Financialaccountimg,NavyugSahityaSadan,Agra
Note- Latest edition of the text books should beused.
Programme: B.Com. Year: First Semester: First
Subject: Commerce
Course Code: BC-102 Course Title: Business Regulatory Framework
Course objective: The objective of this course is to provide a brief idea about the framework
of Indian Contract Act,1872,NegotiableInstrumentAct
1881,CompetitionAct,2002andSaleofGoods Act,1930.
Course Outcomes: After completion of the course, learners will be able to:
1. Understand basic aspects of contracts vis-a-vis agreements and subsequently enter into valid
business propositions.
2. Recognize and differentiate between the special contracts.
3. Understand the rights and obligations under the Sale of Goods Act.
4. Attain skills to form and manage entrepreneurial ventures as Partnership and LLP.
5. Understand the various types of Negotiable Instruments and their utility in real life.
Credits: 6 Core Compulsory / Elective: Compulsory
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 90
Unit Topics No. of
Lectures
Indian Contract Act, 1872: Definition & Nature of Contract,
I Classification; Offer & Acceptance; Capacity of Parties; Free 20
Consent; Consideration; Legality of Objects
Types of Agreements; Performance of Contracts; Discharge of
Contract; Contingent Contracts; Quasi Contracts; Remedies for
II Breach of Contract, Special Contracts: Indemnity & Guarantee; 20
Bailment & Pledge; Contract of Agency.
Sale of Goods Act, 1930: Contract of Sale of Goods, Conditions
III & Warranties; Transfer of Ownership; Performance of the 20
Contract: Remedial Measures; Auctionable Claims.
Negotiable Instrument Act, 1881: Cheque, Promissory Note, Bill
IV of Exchange, Crossing of Cheque, Dishonour of Cheque, Holder 12
in due course and Payment in due course.

CompetitionAct,2002:History and Development of Competition

Law, Salient features of the Competition Act 2002, Basic
V Concepts, Major Provisions of the Competition Act, Basic 18
features of LLP 2008: Main Features

Suggested Readings:
1. Kuchal M.C: Business Law; Vikas Publishing House, NewDelhi.
2. Chandha P.R: Business Law; Galgotia, NewDelhi.
3. Kapoor N.D: Business Law; Sultan Chand & Sons, New Delhi. (Hindi andEnglish)
4. DesaiT.R.:IndianContract Act, SaleofGoodsActandPartnershipAct;S.C.Sarkar& Sons
Pvt. Ltd.,Kolkata.
5. Tulsian, P.C., Business Law, New Delhi, Tata McGrawHill.
6. Sharma,Sanjeev,BusinessRegulatoryFramework,JawaharPublication,Agra
Note:- Latest edition of the text books should be used.
 Programme: B.Com. Year: First Semester: First
Subject: Commerce
Course Code: BC-103 (A) Course Title: Business Organization and Management
Course objectives: Objective of this course is ability to understand the concept of Business Organization along with
the basic laws and norms of Business Organization. Develop an understanding about legal formality related to business.
Course outcomes: After completion of the course, learners will be able to:
1. The student will be able to understand different forms of business organizations.
2. Comprehend the nature of Joint Stock Company and formalities to promote a Company.
3. Describe the Social Responsibility of Business towards the society.

Credits: 6 Core Compulsory / Elective: Elective

Max. Marks: 25+75 Min. Passing Marks: 10+30

Total No. of Lectures: 90

No. of
Unit Topics Lectures
Introduction: Business Concept & Objects, Social Responsibility of Business Establishment of
14
I New Business Meaning, Objectives Meaning, Objectives & Principles of Organization, Size of
Business Unit, Factors determining Size, Measurement of Size, Concept of Optimum Size.

Forms of Business Organization: Sole Tradership, Partnership Firm, Business (Public and
II Private), Formation & Choice of Business Organization, Definition of Management, Its nature of 8
purpose,
Fayol’s Principles & Elements of Management, Recent Developments of Management Thought.
Planning & Organising: Its nature & purpose, types of plans, Planning steps & process,
III Management by objectives (MBO), Decision-Making, Forecasting, Organisational Design & 10
Organisational Structure, Power & Distribution of Authority.

Motivation, Leadership & Direction: Maslow’s Need Hierarchy Theory, Herzberg’s Two Factor
IV Theory, Job Enlargement, Special Motivation Techniques, Definition & Approaches to Leadership, 14
The Principal Tasks of Leadership Role & Principles of Direction.

Controlling: meaning, definition & techniques of control, Principle of Controlling, Process of

8
V Control & Types of Controls, Human Aspect of Controls.
Plant Location: Concept, Meaning, Importance, FactorsAffecting Plant Location. Alfred Weber’s
VI and Sargent Florence’s Theories of Location. Plant Layout –: Meaning, Objectives, Importance 16
Types and Principlesof Layout. Factors Affecting Layout.
Business Combination: Meaning, Characteristics, Objectives, Causes, Forms and Kinds of
VII Business Combination.
10

Rationalisation: Meaning, Characteristics, Objectives, Principles, Merits and demerits,

VIII 10
Difference between Rationalisation and Nationalisation
Suggested Readings:
1. Gupta,C.B.,“BusinessOrganisation”,MayurPubliction,(2014).
2. Singh, B.P., Chhabra, T.N., “An Introduction to Business Organisation&Management”, Kitab Mahal,
(2014).
3. Srivstava , V.P. “Principleof Management Theory & Practice”, Kumud Publications (2020)
4. Sherlekar, S.A. &Sherlekar, V.S, “Modern Business Organization &
Management Systems Approach Mumbai”, Himalaya Publishing House, (2000).
5. BhusanY.K.,“BusinessOrganization”,SultanChand&Sons.
6. Prakash, Jagdish, “Business Organistaton and Management”, KitabMahalPublishers (Hindi andEnglish)
7. Koontz and Weirich, Essentials of Management, Tata McGraw Hill, NewDelhi.
8. Drucker, P F, Management Challenges for the 21st Century, Butterworth,Oxford.
9. Stoner and Freeman, Management, PHI, NewDelhi.
Note: Latest edition of the text books should be used.
 Programme: B.Com. Year: First Semester: First
Subject: Commerce
Course Code: BC-103 (B) Course Title: Business Communication
Course objective: To acquire skills in reading, writing, comprehension and communication, and
also to use electronic media for business communication.
Course outcomes: After completion of the course, learners will be able to:
1. Explain the need for communication in management.
2. Appreciate the need of effective writing for communication.
3. Demonstrate the skill of effective report writing and summarizing annual reports.
4. Analyse business correspondence and e-correspondence.
5. Appreciate oral presentations.
Credits: 6 Core Compulsory / Elective: Elective
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 90
No. of
Unit Topics
Lectures
Introduction
Process and Importance of Communication, Types of Communication (verbal
& Nonverbal), Different forms of Communication. Barriers to
Communication: Linguistic Barriers, Psychological Barriers, Interpersonal
I Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers. Role, 22
effects and advantages of technology in Business Communication
like email, text messaging, instant messaging and modern techniques like
video conferencing, social networking. Strategic importance of e-
communication, Principles of Effective Communication.
NON-Verbal Aspects of Communicating: Body Language, Kinesics,
Proxemics, Paralanguage. Effective Listening: Principles of Effective
II 16
listening, Factors affecting listening exercises, Oral, Written and video
sessions,
Business language and presentation
Writing skills: Planning business messages, Rewriting and editing, the first
III draft and Reconstructing the final draft. 18
Office Correspondence: Official Letter, Semi Official Letter and
Memorandum.
Conducting Meetings: Procedure; Preparing agenda; Minutes and
Resolutions; Conducting Seminars & Conferences; Procedure of Regulating
IV 16
Speech; Evaluating Oral Presentation; Group Discussion; Drafting Speech.

Report Writing
Identify the types of reports, define the basic format of a report, identify the
steps of report writing, write a report meeting the format requirements,
V 18
determine the process of writing a report, importance of including visuals such
as tables, diagrams and charts in writing report, apply citation rules (APA style
documentation)inreports
Suggested Readings:
1. Lesikar,R.V.&Flatley,M.E.;BasicBusinessCommunicationSkillsforEmpowering the
Internet Generation, Tata McGraw Hill Publishing Company Ltd. NewDelhi.
2. Bovee,and Thill, Business Communication Today, Pearson Education
3. Shirley, Taylor, Communication for Business, PearsonEducation
4. LockerandKaczmarek,BusinessCommunication:BuildingCriticalSkills,TMH
5. Misra,A.K.,BusinessCommunication(Hindi),SahityaBhawanPublicationsAgra
Note- Latest edition of the text books should beused.
 Programme: B.Com. Year: First Semester: First
Subject: Commerce
BC-104 Course Title: Inventory Management
Course objectives: To enable delegates understand Key concepts in Inventory
Management System · To impart/enhance practical skills to become expert in Inventory ...

Course outcomes: After completion of the course, learners will be able to:
After completing this course a student will have:
1. Ability to understand the concept of Inventory Management along with the basic laws and axioms
of Inventory Management.
2. Ability to understand the terminologies associated with the field of Inventory management and
control along with their relevance.
3. Ability to identify the appropriate method and techniques of Inventory management for solving
different problems.
4. Ability to apply basic Inventory management principles to solve business and industry related
problems.
5. Ability to understand the concept of Working Capital Management, Demand Analysis and
Obsolescence.
Credits: 4 Core Compulsory / Elective: Compulsory
Max. Marks: 25+75 Min. Passing Marks: 10+30

Total No. of Lectures: 60

No. of
Unit Topics
Lectures
Inventory Management: Concept, meaning, Inventory Management
Process, Importance of Inventory Management, Principles of Inventory
I Management, How to improve inventory management,perpetual inventory 14
system, what are inventory costs, Role of Inventory Management, Methods
of Inventory Management, Benefits of good Inventory Management.
Concept and Valuation of Inventory: Concept and Objectives of
Inventory, Need for holding Inventory, Planning and controlling Inventory
II 16
levels, Effects of excess inventory on business, Product Classification,
Product Coding, Lead Time, ReplenishmentMethods.
Management of Working Capital: Concept, Meaning, Classification
Factors determining Working Capital requirements, Sources of Working
III Capital, Need of Working Capital, Working Capital Ratio- current ratio 16
quick ratio, absolute liquid ratio, cash ratio and working capital turnover
ratio.
Inventory Control: Concept and Meaning ofInventory Control, Objectives
and Importance and Essentials of Inventory Control, Types of Inventory,
Techniques of Inventory Control ,EOQ, ABC, VED, JIT,
14
IV DeterminationofInventorylevels,ImpactofInventoryInaccuracy,Disposal of
Obsolete and Scrap items, Reasons for Obsolescence, Control of
Obsolescence, Control ofScrap.
Suggested Readings:
1. MullerM.(2011),Essentialsof InventoryManagement,AMACON.
2. Narayan P. (2008), Inventory Management, ExcelBooks.
3. Gopalkrishnan P. (1977), Materials Management, PHI Learning Pvt.Ltd.
4. Chitale A.K. & Gupta R.C. (2014), Materials Management, PHILearningPvt.Ltd.
5. ChapmanStephen(2017),IntroductiontoMaterialsManagement,PearsonPublishing.
Note- Latest edition of the text books should beused.
 Programme: B.Com. Year: First Semester: Second
Subject: Commerce
Course Code: BC-201 Course Title: Basic Business Finance
Course objective: objective of this course is to help students understand the conceptual
framework of Business Finance.
Course outcomes: After completion of the course, learners will be able to:
1. Describe the effects of decision making of finance manager on shareholders wealth maximization.
2. Analyze the role of time value of money and its use for valuing asset and have a thorough
understanding of financial statements be able to evaluate and analyze cash flows statements.
3. Interpret and illustrate the investment, financing and dividend policy decision making in an
organization.
4. Examine the working capital needs and financing of the firm and apply methods to measure the
operating efficiency of business.
Credits: 6 Core Compulsory / Elective: Compulsory
Max. Marks: 25+75 Min. Passing Marks: 10+30

Total No. of Lectures :90

No. of
Unit Topics Lectures
Business Finance: Meaning, Nature and Scope, Finance
I Function, Investment Function, Financing and Dividend 10
Decisions, Financial Planning
Capitalization- Meaning, Over capitalization & Under
Capitalization, Theories ofCapitalization.
II 16
Capital Structure: Concept and Planning, Theories and
Determinants, Capitalization VS Capital Structure, Leverages-
types of leverages, Effects of new financing.
Cost of Capital: Meaning, Importance, Calculation of Cost Of
III Debt, Preference Shares, Equity Shares and Retained 16
Earnings,Combined(Weighted)CostofCapital
Capital Budgeting: Meaning Nature and Importance of
IV 14
Investment Decisions, Evaluation Methods.
Dividend Policies: Meaning, Importance & forms of dividend,
Dividend Policies, Essentials of sound dividend policies,
V 16
formulation of dividend policies. Walter, Gorden & M.M.
Theory of dividend, Provisions of Indian Companies Act, 2013
in respect of Dividend Payment.
Time value of Money, Uses of simple and Compound interest in
business finance.
VI Capital Market: (A) New Issue Market (B) SecondaryMarke 18
Functions And Role Of Stock Exchange (BSE, NSE,) Money
Market: Indian Money Markets- Composition and Structure.
Suggested Readings:
1. Avadhani V A FinancialSystem
2. Bhalla VK Modern Working CapitalManagement
3. ChandraPrasannaFinancialManagementTheoryAndPractices
4. Khan NY And Jain PK Financial Management Tax AndProblems
5. Pandey I M FinancialManagement
6. S.P. Gupta, SahityaBhawan ,Agra
7. Srivastava, V.P., Basic Business Finance, Navyug Books International,Delhi
(2020)
8. Srivastava, V.P., Working Capital Management, Kumud Publications ,Delhi (2020)
9. Batra, S.K. Business Finance, Sahitya Bhawan Publications, Agra.(Hindi)
Note- Latest edition of the text books should be used.
 Programme: B.Com. Year: First Semester: Second
Subject: Commerce
Course Code: BC-202 Course Title: Business Statistics

Course objective: The course aims to develop amongst the learners the ability to summarise, analyse and
interpret quantitative information for business decision making.
Course outcomes: After completion of the course, learners will be able to:
1. Examine and understand the various descriptive properties of statistical data.
2. Analyse the various measures of dispersion and skewness.
3. Analyse the underlying relationships between the variables to use simple regression models.
4. Analyse the trends and tendencies over a period of time through time series analysis.
5. Identify and apply index numbers to real life situations.
Credits: 6 Core Compulsory / Elective: Compulsory
Max. Marks: 25+75 Min. Passing Marks: 10+30

Total No. of Lectures: 90

No. of
Unit Topics Lectures
Indian Statistics: Meaning, About father of Indian Statistics (Prof. Prasanta
ChandraMahalanobis).
I 08
Introduction to Statistics: Meaning, Scope, Importance and Limitations &
Distrust. Indian Statistical Organization.
Statistical Investigation- Planning and organization, Methods ofInvestigation,
Census and Sampling. Collection of Data- Primary and Secondary Data, Editing
II of Data Classification of data, Frequency Distribution and 12
Statistical Series, Tabulation of Data Diagrammatical and Graphical
Presentation of Data.

MeasuresofCentralTendency–Mean,Median,Mode,GeometricandHarmonic
III 10
Mean; Dispersion – Range, Quartile, Percentile, QuartileDeviation,

Mean Deviation, Standard Deviation and its Co- efficient, Co-efficient of

IV Variation and Variance, Test of Skewness and Dispersion, Its Importance, Co- 15
efficientof Skewness.

Correlation- Meaning, application, types and degree ofcorrelation, Methods-

V Scatter Diagram, Karl Pearson’sCoefficient of Correlation, Spearman’s Rank
25
Coefficient of Correlation.
IndexNumber:-Meaning,TypesandUses,MethodsofconstructingPriceIndex
Number, Fixed – Base Method, Chain-Base Method, Base conversion, Base
VI 10
shifting deflating and splicing. Consumer Price Index Number, Fisher’s Ideal
Index Number,Reversibility Test- Time and Factor;
Analysis of Time Series: -Meaning, Importance and
VII ComponentsofaTimeSeries.DecompositionofTimeSeries:-MovingAverage 10
Method and Method of Least Square& Graphical Representation.
Suggested Readings:
1. Heinz,Kohler:StatisticsforBusiness&Economics,HarperCollins;
2. Gupta, S.C. Fundamental of Statistics, HimalayaPublication.
3. Sharma J.K., Business Statistics, PearsonEducation.
4. GuptaS.P.&GuptaArchana,ElementaryStatistics,(EnglishandHindi)SultanChand& Sons,
NewDelhi.
5. Garg, A.K. & Batra , S.K. Business Statistics, Swati Publications, Meerut.( Hindi &
English)
Note: Latest edition of the text books should be used.
 Programme: B.Com. Year: First Semester: Second
Subject: Commerce
Course Code: BC-203 (A) Course Title: Entrepreneurship & Small Business
Course objective: To provide exposure and develop the skills of the students regarding entrepreneurial
culture so that they can set and manage their own business.
Course outcome After completion of the course, learners will be able to:
1. Identify and explain distinct entrepreneurial traits and characteristics.
2. Evaluate and assess various parameters that determine opportunities and constraints for new business
ideas.
3. Develop and refine a business idea by utilizing a systematic process. Create and design effective strategies
to successfully implement business ideas.
4. Construct a comprehensive and professional business plan that effectively communicates the idea,
strategies, and implementation details
Credits: 6 Core Compulsory / Elective: Elective
Max. Marks: 25+75 Min. Passing Marks: 10+30

Total No. of Lectures: 90

Unit Topics No. of

Lectures
Entrepreneur, Concept, Characteristics, Functions and Types of
an Entrepreneur, Entrepreneurship, Concept, Characteristics and
I Importance of Entrepreneurship, Entrepreneurial Process, 20
Entrepreneurship Development Programme (EDPS), Need,
Characteristics, Phases and Evaluation ofEDPS, National Level
training institutes of Entrepreneurship Development. EDI,
NIESBUD, IIE, NSIC etc.
Entrepreneurship: Entrepreneur, Entrepreneurship, Enterprise,
Entrepreneurial personality qualities, Entrepreneurship as a
career option, Types of Entrepreneurs. Entrepreneurial
II 24
Environment, Role of Government and Institutional Support,
Development of Women Entrepreneurs, Problems of women
entrepreneurs, Institutional support for women entrepreneurs.
Creativity, Innovation and Entrepreneurship: Creative thinking,
Techniques of developing creative thinking. Setting up of New
Business Venture: Planning for Establishing Small Scale
III Enterprises, Opportunity Scanning and Identification, 24
AssessmentofMarkets, Selectionofabusinessidea,Preparation of
Business Plan, Government Rules andRegulations
SmallBusinessManagement:ManagementofSmallEnterprises;
Marketing concepts for Entrepreneurs; Issues in Financial 22
IV
Management, Operations Management andHuman
Resource Management.

Suggested Readings:
1. Management and Entrepreneurship, Veer bhadraHavinal, New Age InternationalPublishers
2. Entrepreneurship: New Venture Creation, David H.Holt
3. Entrepreneurship Development, Satish Taneja, Himalaya PublishingHouse
4. Entrepreneurship: Strategies and Resources, Marc J. Dollinger, PearsonEducation
5. Entrepreneurship Theory and Practice, Raj Shankar, Tata McGraw-HillEducation
6. Entrepreneurship Development, C. B. Gupta, Srinivasan, Sultan Chand &son
7. Entrepreneurship Development, Dr. V.P.Srivastava, Navyug Publications, Delhi (2020)
 Programme: B.Com. Year: First Semester: Second
Subject: Commerce
Course Code: : BC-203 (B) Course Title: Economy of Uttarakhand
Course objective: To provide the understanding of the economy of Uttarakhand State and to help students
in identifying feasible entrepreneurial opportunities in Uttarakhand and surrounding areas with the help of
brains storming and creativity learning.
Course outcomes: After the completion of the course, the learners will be able to:
1. Understand the background and the economic condition of the Uttarakhand state.
2. Examine the challenges and problems that are faced in the economic development of Uttarakhand state.
3. Understand the role of MSMEs in promoting entrepreneurship in Uttarakhand.
4. Analyse the growth opportunities under various sectors in Uttarakhand.
5. Interpret the role of Government and Other Promotional Agencies in the Economic Development of
Uttarakhand.
Credits: 6 Core Compulsory / Elective: Elective
Max. Marks: 25+75 Min. Passing Marks: 10+30

Total No. of Lectures: 90

Unit Topics No. of
Lectures
Economy of Uttarakhand: Salient features- Geographical features, Land
types, Land use, Forest resources and Energy resources; Agricultureand
18
I Industrial sectors inUttarakhand;Roleof different sectors inthe
development of EconomyofUttarakhand.
Human resource in Uttarakhand: Demographic profile; Education,
II Health and other infrastructural facilities; Role of women in the 18
Economy of Uttarakhand; Panchyati Raj and people’s participation
Economic development and regional disparities inUttarakhand;
III 18
Backwardness and Indicators of regional disparities in Uttarakhand.
Problems and Remedies of Economic Development in Uttarakhand;
Difficult & inaccessible Geography;Unemployment, Migration,
IV 18
Poverty and Natural Calamities etc. in
Uttarakhand.
Role of Government in the Economic Development of Uttarakhand:
V Agriculture, Industrial, Education, Health, Infrastructure, Environment, 18
Role of MSME sector , Agriculture and &Forest,Water resources and
Tourism based Entrepreneurship in sustainable development of
Uttarakhand & Skill Development.
Suggested Readings:
1. Bisht N.S: Regional Economics(Hindi)
2. Dewan M.L and Jagdish Bahadur: Uttaranchal vision and Actionprogramme
3. G.P Mishra: Regional Dimensions ofdevelopment
4. Tolia, R.S: Uttarakhand Today Winsar publication: Uttarakhand year book (Hindi andEnglish)
5. Bhatt, K.N; Uttarakhand: Ecology, Economy &Society;
6. Kafaltia, Himanshu&Kafaltia, Gunjan; A Comprehensive Study of Uttarakhand; NotionPress
Media Pvt.Ltd
 Programme: B.Com. Year: First Semester: Second
Subject: Commerce
BC-204 Course Title: Rural Marketing
Course objective: The other objectives of this course are to acquire knowledge on the rural
economic environment, rural consumer behaviour which might be useful to devise rural marketing
Course outcomes:
1.After completing this course a student will have:
2. Ability to understand the concept of Rural Marketing.
3.Ability to understand the terminologies associated with the field of Rural Marketing
4.Ability to identify the appropriate method and techniques of Rural Marketing
Credits: 4 Core Compulsory / Elective: Compulsor
Max. Marks: 25+75 Min. Passing Marks: 10+30

Total No. of Lectures: 60

No. of
Unit Topics
Lectures
Conceptual Framework, Nature & Characteristics of Rural Market; An
I Overview of Indian Rural Market; Challenges & Opportunities in Rural 12
Market; Rural Marketing Models and Environment.
Rural Consumer Behaviour, Characteristics of Rural Consumer, Consumer
BehaviourRoles,FactorsinfluencingPurchaseofProductsinRuralMarket; Role
II 12
of Government & NGOs in Rural Marketing; Similarities and Differences in
Consumer Behaviour in Rural & UrbanMarkets.
Rural Marketing Research, Process of Research in Rural Markets, Sources
and Methods of Data Collection, Data Collection Approaches in Rural
III 12
Markets; Principles of Innovation for Rural Market, Need for Innovation in
Rural Market,
Rural Market Segmentation; Targeting and Positioning, Conditions for
Effective Market Segmentation, Approaches for Segmenting the Rural
Market, Rural Market Segmentation Tools; Promotion & Distribution 12
IV
Strategies for Rural Markets; A Comparative Analysis of Rural and Urban
Markets.
Marketing of Agricultural Produce and Inputs, Regulated markets,
Cooperative Marketing & Processing Societies, Corporate Sector in Agri-
V 12
Business: Cultivation, Processing & Retailing, Rural Marketing of FMCGs,
Durables & Financial Services
Suggested Readings:
1. S.S. Acharaya, N.L. Agrawal Agriculture Marketing in India Oxford IBH. New Delhi-1992
2. L. P. Singh Cooperative marketing in India and Abroad; Himalaya2005
3. Sukpal Singh Rural Marketing Management; Sage2002
4. H.C. Purohit Rural Marketing - Challenges and Opportunities; Shale Publications,New
Delhi- 2006
5. Anil Saxena, Samiuddin, Harsh Rural Marketing opportunities and challenges; National
Publishing House, New Delhi2004
6. Mishra and Puri Development Issues of Indian Economy; Himalaya PublishingHouse
7. Acharya S.S. and Agrawal N.L; Agricultural Marketing inIndia
8. Beri, G.C, ‘Marketing Research: Tata McGraw Hill Publishing Company, Ltd., 2000. Cooper
Schindler, ‘Marketing Research, Concept &Cases’

Note- Latest edition of the text books should be used.

Programme: B.Com. Year: Second Semester: Third
Subject: Commerce
Course Code: BC-301 Course Title: Cost Accounting
Course Objective: The course aims to develop understanding among learners about various cost concepts and
rational approach towards cost systems and cost ascertainment.
Course outcomes: After completion of the course, learners will be able to:
1. Understand and analyse the different cost concepts.
2. Identify the items to be included and excluded in the cost system.
3. Determine various components of cost of production as per revised guidelines of ICMAI.
4. Compute unit cost and total cost by preparing a cost statement as per revised CAS.
5. Determine cost for different industries using job costing, process costing, contract costing and service
costing.

Credits: 6 Core Compulsory / Elective: Compulsory

Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 90
Unit Topics No. of
Lectures
Introduction: Nature, Scope and Advantages of Cost Accounting,
Installation of Costing System, Difference between Cost and Financial
I Accounting, 8
Classification of Costs. Material: Purchase, Storage and Control of
Material, Stock Levels, Inventory, Control Techniques.
II 12
Methods of Pricing Material Issues.
Labour: Meaning and Components of Labour Cost. Concept, Accounting
and Control of Idle time andOvertime. Methods of Wage Payment and
III Incentive Plans, Labour Turnover. 10

Overheads: Collection, Classification, Allocation, Apportionment and

IV Absorption of Overheads (Primaryand Secondary Distribution),Machine
10
Hour Rate.
Unit Output Costing: Concept of and Need for UnitOutput Costing;
V Preparation of Cost Sheet and Tender 20
Price; Preparation of Reconciliation Statement.
Process Costing: Preparation of Process Accounts; Treatment of Normal
VI and Abnormal Wastage;Treatment of Joint Product and By-product; 10
Contract Costing: Preparation of Contract Account,
VII Determination of Profit on Completed and Uncompleted Contracts; 10
Operating Costing.

VIII Marginal Costing: Cost – Volume Profit Analysis. 10

Suggested Readings:
1. Jain S.P. and Narang K.L: Cost Accounting; Kalyani NewDelhi.
2. MaheshwariS.N:AdvancedProblemsandSolutionsinCostAccounting;SultanChand,New
Delhi. (Hindi andEnglish)
3. Tulsian P.C; Practical Costing: Vikas, NewDelhi.
4. GargA.K.;Cost Accounting:AnAnalyticalStudy,SwatiPublication,Meerut.
5. Horngren, Charles, Foster and Datar: Cost Accounting - A Managerial Emphasis;Prentice-Hallof
India, NewDelhi.
6. M.L.Agarwal, SahitybhawanAgra
Note- Latest edition of the text books should be used.
Programme: B.Com. Year: Second Semester: Third
Subject: Commerce
Course Code: BC-302 Course Title: Company Law
Course objective: The objective of this course is to provide basic knowledge of the provisions of the
Companies Act 2013 along with relevant cases.
Course Outcomes: After completion of the course, students shall be able to:
1. Explain the basic concepts of companies law;
2. Recognize the basic legal documents and their usage essential for formation of company.
3. Analyse the process and documents required for raising capital for the company.
4. Evaluate the process of company meetings and corporate decision making..

Credits: 6 Core Compulsory / Elective: Compulsory

Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 90
Unit Topics No. of
Lectures
IndianCompaniesAct2013:NatureAndTypesOfCompanies,Conversion Of
I Public Companies Into Private Company's And ViceVersa. 10
Formation,Promotion And Incorporation Of Companies, Memorandum Of
II 12
Association; Article Of Association; Prospectus.
Shares: Types, Share Capital-Kinds; Allotment Of Shares; Members –
III Categories, Modes Of Acquiring Membership, Rights And Liabilities; 13
Transfer And Transmission- Difference,
Methods Of Borrowing, Debentures, Mortgages And Charges - Fixed And
IV Floating. 09
Management: Directors, Types And Number Of Directors, Managing
V Director, Whole Time Director – Appointment, Qualifications And 15
Disqualification, Duties, Vacation, Resignation And Removal,
Company Meetings- Kinds, Quorum, Voting,
VI Resolution, Minutes. 10
Majority Powers And Minority Rights: Protection Of Minority Rights;
VII Prevention Of Oppression And Management. Mismanagement. 12
WindingUp-Kinds And Conduct-Petition For Winding
VIII Up,Appointment Of Official Liquidator And Duties. 09
Suggested Readings:
1. Kapoor GK A Dhamija Sanjay Company Law Comprehensive Textbook OnCompanies
Act 2013 TaxmannPublication
2. Singh Avtar Company Law Delhi India Eastern Book CompanyBharatLawHouse
3. Gupta Company AdhiniyamSahityaBhawan Publication (HindiandEnglish)
4. Maheshwari SN And SK Maheshwari A Manual Of Business Law 2ndEditionHimalaya
PublishingHouse
Note- Latest edition of the text books should be used.
Programme: B.Com. Year: Second Semester: Third
Subject: Commerce
Course Code: BC-303 (A) Course Title: Business Economics

Course objective: The objective of this paper is to introduce students with broad range of economic
concepts, theories and analytical techniques which help the management in decision making.
Course Outcomes: After the completion of the course, the learners will be able to:
1. Understand how different economic systems function and evaluate implications of various economic
decisions.
2. Understand how consumers try to maximize their satisfaction by spending on different goods.
3. Analyze the relationship between inputs used in production and the resulting outputs and costs.
4. Analyze and interpret market mechanism and behaviour of firms and response of firms to different market
situations.

Credits: 06 Core Compulsory / Elective: Elective

Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 90
Unit Topics No. of
Lectures
Introduction: Definition and nature of economics, Scope and methodology of
I economics, Micro and macro economics 10
Consumption: Measurements of Utility, Law of Diminishing Marginal Utility, 10
II Law of Equi-marginalUtility.
Law of Demand: Demand Schedules and Curves, Elasticity of Demand,
III methods of measurement of elasticity of demand, measurement of cross 15
elasticity, Law of Supply, Measurement of Elasticity of Supply
IV Consumer’ssurplus,StudyofConsumerBehaviourthroughindifferencecurve 10
technique.
V Production: The Factors of Production and their characteristics, Factors 18
affecting productivity of labour and capital, Theories of Population. Law of
variableproportion,Thelawsofreturn,economyofscale,lawofreturntoscale,
different concepts of cost of production. SAC curve, LACcurve.
VI Exchange: The theory of exchange, Definition and extent of market, 17
Determination of price under conditions of perfect competition, imperfect
competition and monopoly. Effect of monopoly in economic life,monopolistic
competition,oligopoly
VII Concept and theories of profit and wages 10
Suggested Readings:
1. D.N. Dwivedi, Managerial Economics, 7th Edition, Vikas PublishingHouse.
2. D.Salvatore,ManagerialEconomicsinaGlobalEconomy,6thEdition,OxfordUniversityPress.
3. L. Peterson and Jain Managerial Eco., 4th Edition, PearsonEducation.
4. Kontsoyianis, ModernMicro-Economics.
5. M. Adhikary, BusinessEconomics.
Note- Latest edition of the text books should be used.
Programme: B.Com. Year: Second Semester: Third
Subject: Commerce
Course Code: BC-303 (B) Course Title: Business Environment
Course objective: The objective of this paper is to introduce students with broad range of economic
concepts, theories and analytical techniques which help the management in decision making.
Course Outcomes: After completion of this course, the student will be able to:
1. learn the basics of business environment;
2. understand the economic environment in which business prevails;
3. analyse political and legal environment pertaining to business;
4. Develop the ability to understand the effect of environment on business.
Credits: 06 Core Compulsory / Elective: Elective
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 90
Unit Topics No. of
Lectures
Business Environment: Meaning, Nature and Dimensions of Business
Environment, Analysis of Business Environment- Framework of Analysis, 14
I
Scanning, Monitoring, Forecasting & Assessment of Business Environment.
Economic Environment with Reference to India’s Economy: Growth Strategy,
Economic Planning, Analysis of Economic Environment- Scanning,
18
II Monitoring, Forecasting and Assessing Economic Environment;Economic
Markets, Economic Reforms & their Consequences.
Technological Environment: Nature of Technology, Interface Between
Technology and Business, Management of Technology Transfers; Analysis, 18
III Forecasting and Assessment of Technological Environment.
Global Environment: Why Firms go Global, Routes of Globalization, Active
Players in Global Business. FDI- India’s Experience, WTO– Benefits and
IV 22
Problems for India. Analysis of Global Environment- Scanning, Monitoring
Forecasting and Assessing Global Environment.
Political and Legal Environment of Business: Monopoly and Restrictive Trade
V Practices (MRTP) Act, Foreign Exchange Management Act(FEMA). 18
Suggested Readings:
1. Sinha, V.C. and Sinha Ritika, Business Environment, SahityaBhawanAgra
2. Cherunilam, Francis, Business Environment, Himalaya Publishing House, NewDelhi
3. Aswathappa,K.EssentialsofBusinessEnvironment,HimalayaPublishingHouse,NewDelhi
4. Aswathappa, K.Business Environment for Strategic Management,HPH.
Note- Latest edition of the text books should be used.
Programme: B.Com. Year: Second Semester: Third
Subject: Commerce
Course Code: BC-304 Course Title: E-Banking
Course objective: The Objective of this paper is to acquaint the students with the understanding of
E- banking system with the risks, evaluation and concepts of E-payment involved therein.
Course outcomes:
1.The student will know the banking and monetary activities
2.They will know the factors affecting demand for money and supply of money
3. The student will know about the E- Banking system, its advantages and future
Credits: 4 Core Compulsory / Elective: Elective
Max. Marks: 25+75 Min. Passing Marks: 10+30

Total No. of Lectures: 60

Unit Topics No. of
Lectures
Introduction: Concept and definition of E- Banking, natureand
scope of E- Banking, E-Banking components, E-Banking: Indian
I 10
perspectives, traditional banking internet banking portals,
challenges in E-Banking, Online banking and its benefits.
E-Banking System: Mobile Banking Internet Banking, Secure,
Hypertext, Transfer Protocol (SHTP). Online delivery of financial
II products: Secure electronic Transaction (SET); Indian Payment 15
Models.
E-Banking Risks: Infrastructure problem; Lack of Skilled
III Manpower; LegalFramework,SocioCulturalAspects;Money 15
Laundering; Banking Frauds.
Electronic Payment System: RTGS, Electronic Fund Transfer,
IV Electronic Money; ATM; Credit Card; Smart Cards. Electronic 10
Payment Systems: E-Banking and digital signatures.
Evaluation of E-Banking System: Advantages of E-Banking
system, Limitations of E-Banking, Pre-requisites of E-Banking 10
V
Future ofE-Banking
Suggested Reading:
1. Agrawal Kamlesh, N.: Internet Banking, Mac-Millan India Ltd. NewDelhi.
2. Armor, Daniel.: E-Business Evolution, The Living and Working in an Interconnected World;
Prentice Hall,US.
3. E-Banking : Indian Banking Association,India.
4. Kenneth C. Laudon and Carlo Guercio Traver, E-Commerce, PearsonEducation.
5. Bhaskar Bharat, Electronic Commerce: Framework, Technology and Application, McGraw
Hill Education
6. Joseph PT, E-Commerce: An Indian Perspective, PHILearning
7. Bajaj KK and Debjani Nag, E-commerce, McGraw HillEducation
8. Chhabra TN, E-Commerce, Dhanpat Rai &Co.
9. Madan Sushila, E-Commerce,Taxmann
10. Chhabra TN, Hem Chand Jain, and Aruna Jain, An Introduction to HTML, Dhanpat Rai &Co.
Programme: B.Com. Year: Second Semester: Fourth
Subject: Commerce
Course Code: BC-401 Course Title: Income Tax Law and Accounts
Course outcomes: After completion of this course students will be able to
1. Understand the basic concept of income tax, functions of taxation and their rules and regulations.
2. Develop knowledge and skills relating to the Indian tax system as applicable to individuals, single
companies and group of companies.
3. Explain and compute the total income of individuals under five heads of income.
4. Calculate Income tax using various deductions and exemptions.
Credits: 6 Core Compulsory / Elective: Compulsory
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 90
Unit Topics No. of
Lectures
Taxation Policy of Raja Todarmal. Introduction, Important
I Definitions:Assessee,Person,Income,TotalIncome,Assessment 10
Year & Previous Year. Agricultural Income & itsassessment.
Residence & Tax Liability (Basis of Charge). Capital &
II Revenue. 10
Exempted Incomes.
III Income from Salaries 15
IV Income from House Property. 10
Profits and Gains of Business and Profession,
V Depreciation. 15

VI Capital gains, Income from Other Sources, 12

Set off and carry forward of losses and Clubbing of Income
VII Deductions from Gross Total Income, 12
Computation of TaxLiability of an Individual.
Procedure of Assessment and Income Tax Authorities, Advance
VIII PaymentofTaxandDeductionof TaxatSource. 6
Suggested Readings:
1. Singhanai V.K: Students' Guide to Income Tax; Taxmann,Delhi.
2. Mehrotra H.C: Income Tax Law & Accounts; SahityaBhawan, Agra.(Hindi andEnglish)
3. Girish Ahuja and Ravi Gupta: Systematic approach to income tax; SahityaBhawan
Publications, New Delhi. (Hindi andEnglish)
4. HCMehrotra;CSJoshi,IncomeTaxLawandAccounts(Hindi/English),SahityaBhawan Agra
5. Jain,R.K.,IncomeTaxLawandAccounts (HindiandEnglish),SBPDPublications,Agra
Note- Latest edition of the text books should beused.
Programme: B.Com. Year: Second Semester: Fourth
Subject: Commerce
Course Code: BC-402 Course Title: Public Finance
Course Objective: To provide students with a comprehensive understanding of the principles and practices of
public finance, including the role of government in the economy, the sources and uses of public revenue, and
the allocation of public resources to achieve economic and social objectives.
Course outcomes: After completion of the course, learners will be able to:
1. Gain the knowledge on the various concepts relating to public finance
2. Analyse the various sources of public revenue and items where public expenditure is incurred.
3. Understand the concept of preparation of union budget by the ministry of finance.
4. Understand the recent scenario of Indian public finance relating to tax reforms in the field of direct and
indirect taxation.
5. Know the main features of the latest budget presented by the Ministry of Finance.

Credits: 6 Core Compulsory / Elective: Compulsory

Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 90
Unit Topics No. of
Lectures
Introduction: Definition, Nature and Scope, Importance andRole
I of Public Finance in National Economy, Principle of Maximum 16
SocialAdvantage
Public Revenue; Meaning of tax, Cannons of taxation, types of
II taxation (Direct and Indirect), incidence oftaxation. 18
Public Debt: Meaning, types, effect of debt on production and
III distribution and public debts in India. 18
Public Expenditure: Meaning, aims, classification, principles of
IV public expenditure, economic stability, effects of public 20
expenditure, The Public Budget.
Fiscal Policy: Meaning, objectives, tools and limitations of fiscal
policy, Finance Commission in India, Indian Tax Systems.
V 18
Federal Finance in India; Central Finance, State finance, local
finance, Deficit financing in India.
Suggested Readings:
1. Mithani, D.M., Money Banking. International Trade & Public Finance Himalaya Publishing
House, Pvt. Led. NewDelhi
2. Bhatia, H.L. Public Finance, Vikash Publishing House, Pvt. Ltd., NewDelhi
Note- Latest edition of the text books should be used.
Programme: B.Com. Year: Second Semester: Fourth
Subject: Commerce
Course Code: BC-403 (A) Course Title: Tourism and Travel Management

Course objective: The objective of this course is to understand the fundamental concept of Tourism
and to familiarize with the significance and emerging trends in tourism.
Course outcomes: the completion of the course students will be able to:
1. Gain the knowledge regarding concept, functions and level of management and also will be able to learn
the history and evolution of management thought.
2. Apply the knowledge pertaining to planning, decision making process and forecasting.
Credits: 6 Core Compulsory / Elective: Elective
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 90
Unit Topics No. of
Lectures
Introduction to Travel: Meaning and definitions of tourism, traveler,
excursionist,tourists-objectives,natureandclassificationoftourismandtourists,
I Growth and Development of Tourism, Forms of Tourism: Inbound Outbound, 15
Domestic andInternational.
The Modern Tour Industry: Package Tours- CustomTours- Tour wholesalers-
Types of Package tours: Independent Package, Hosted Tour, Escorted Tour,
Sightseeing Tour Group, Incentive and ConventionTour- Man Market Package
II 25
Holidays- Types of Tour Operations: Specialist Tour Operators: Specialist Tour
Operators, Tour Operators reliance on other
organization.
Tour Operations and Documentation: Functions-Sources of Income, How to
set up a Travel Agency: Procedures for approval of a Travel Agency and Tour
Operator, Travel Documentation: Passports- various types and requirements-
III Procedure to apply for Passports: VISA- various types and requirements- 30
Documents required for Foreigners to visit India, Health Check Documents and
Process for Encashment
of Foreign Currency.
Impact of Tourism and Tourism Organizations: Tourism Impacts: Economic
impact, Social Impact, Cultural Impact and Environmental Impact- Strategies to
overcome or reduce the negative Impact of Tourism. Objectives, Functions of-
United Nations World Tourism Organization (UNWTO), World Travel and
IV Tourism Council (WTC), Pacific Asia Travel Association (PATA), International 20
Air Transport Association (IATA), Travel Agents Association of India(TAAI),
Indian Association of Tour Operators (IATO) and Federation of Hotel and
Restaurant Associations of
India (FHRAI).
Suggested Readings:
1. BhatiaA.K(2003) InternationalTourism,SterlingPublishersPvtLtd,NewDelhi.
2. PranNathSeth(1997),SuccessfulTourismManagement,SterlingPublishersPvtLtd,NewDelhi,
3. Ghosh Bishwanth (2000), Tourism & Travel Management, Second Revised EditionVikas Publishing
House Pvt Ltd, NewDelhi.
Note- Latest edition of the text books should be used.
Programme: B.Com. Year: Second Semester: Fourth
Subject: Commerce
Course Code: BC-403 (B) Course Title: Fundamentals of Marketing

Course objective: The objective of this course is to provide basic knowledge of concepts, principles, tools and
techniques of marketing.
Course outcomes: By the end of this course students should be able to:
1. View marketing as a co-ordinated and integrated effort of an organisation to satisfy relevant customer’s needs
and at the same time meet organisational goals;
2. Identify opportunities and challenges presented to organisations and subsequently develop marketing
objectives and strategies based on integrating the key elements of marketing;
3. Apply a range of theories to analyse opportunities in complex marketing contexts;
4. Evaluate data, information, and evidence within a complex context to arrive at marketing decisions;
5. Develop an appreciation of ethical issues within the marketing function;
Credits: 6 Core Compulsory / Elective: Electiv
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 90
Unit Topics No. of
Lectures
Introduction:Nature,scopeandimportanceofmarketing;Evolutionofmarketingconcepts;
I Marketing mix; Marketing environment. Micro and Macro environmentalfactors. 10
II Consumer Behaviour– An Overview: Consumer buying process; Factors influencing 10
consumer buying decisions.
Market Selection: Market segmentation – concept, importance and bases; Target market
III selection; Positioning concept, importance and bases; Product differentiation vs. market 15
segmentation.
IV Product: Meaning and importance. Product classifications; Concept of product mix;
Branding, packaging and labelling; After-sales services; Product life-cycle; New Product 8
Development.
Pricing: Significance; Factors affecting price of a product; Major pricing methods; Pricing
V policies andstrategies. 7
Promotion: Nature and importance of promotion; Promotion Tools: advertising, personal
VI selling, public relations; sales promotion and publicity – concept and their distinctive
characteristics; Promotion mix; Factors
affecting promotion mix decisions; and Integrated Marketing Communication Approach. 15
VII Distribution: Channels of distribution - meaning and importance; Types of distribution 10
channels; Wholesaling and retailing; Factors affecting choice of distribution channel
Distribution Logistics; Meaning, importance and decisions.

Retailing: Types of retailing – store based and non- store based retailing, chain stores
VIII specialty stores, supermarkets, retail vending machines, mail order houses, retail cooperatives 10
Management of retailing operations: an overview; Retailing in India: changing scenario.

Recentdevelopmentsinmarketing:SocialMarketing,OnlineMarketing,DirectMarketing, 10
IX Services Marketing, Green Marketing, Relationship Marketing, Ruralmarketing.
 Suggested Readings:
1. Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham, and MithileshwarJha,Marketing Management: A South
Asian Perspective, PearsonEducation.
2. Palmer,Adrian,IntroductiontoMarketing,OxfordUniversityPress,UK
3. Lamb, Charles W.; Hair, Joseph F., and Carl McDaniel, Principles of Marketing,South Western Publishing,Ohio
4. Chhabra,T.N.,PrinciplesofMarketing,SunIndiaPublication.
5. Kumar, Arun& N. Meenakshi, Marketing Management, Vikas Publications.
(Hindi andEnglish)
6. McCarthy,E.Jerome.,andWilliamD.Perreault,BasicMarketing,RichardD.Irwin.
7. Pride, William M., and D.C. Ferell, Marketing: Planning, Implementation &Control, CengageLearning.
8. Majaro,Simon,TheEssenceofMarketing,PrenticeHall,NewDelhi.
9. Zikmund, William G. and Michael D’Amico, Marketing: Creating and KeepingCustomers in an E-Commerce
World, ThomsonLearning.
Note- Latest edition of the text books should be used.
 Programme: B.Com. Year: Second Semester: Fourth
Subject: Commerce
Course Code: BC-404 Course Title: Indian Economy
Course objective: Objective of this paper is to enable the student to grasp the major economic problems in India and
their solutions. It also seeks to provide an understanding of modern tools of macro-economic analysis and policy
framework.
 Course outcomes:
 1. Identifying economic problems: Students learn to identify the current economic problems in India and the
challenges faced by important economic sectors.
 2. Understanding policy regimes: Students learn about the major policy regimes of the government and how the policy
focus has changed from central planning to market integration.
 3. Understanding the role of economics policies: Students learn how economics policies impact different sectors of the
economy, such as agriculture, industry, and services.
 4. Assessing situations: Students learn to assess situations and identify economic problems, and then offer solutions.


Credits: 4 Core Compulsory / Elective: Compulsory

Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures:60
Unit Topics No. of
Lectures
Basic Issues and features of Indian Economy
I Concept and Measures of Development and Underdevelopment; Human Development; 11
Composition of national income and occupational structure
Policy Regimes
II a) The evolution of planning and import substitutingindustrialization. 10
b) Economic Reforms since 1991. c) Monetary and Fiscal policies with their implications
on economy
III Growth, Development and Structural Change 13
a) TheexperienceofGrowth,DevelopmentandStructuralChangeindifferent phasesof
growth and policy regimes across sectors and regions.
b) TheInstitutionalFramework:Patternsofassetsownershipinagricultureandindustry;
Policies for restructuring agrarian relations and for regulating concentration of
economic power;
c) Changes in policy perspectives on the role of institutional framework after1991.
d) Growth and Distribution; Unemployment and Poverty; Human Development;
Environmentalconcerns.
e) Demographic Constraints: Interaction between population change and economic
development.
IV Sectoral Trends and Issues 13
Agriculture Sector: Agrarian growth and performance in different phases of policy regimes i.e.
pre green revolution and the two phases of green revolution; Factors influencing productivity
and growth; the role of technology and institutions; price policy, the public distribution system
and food security.
Industry and Services Sector: Phases of Industrialization – the rate and pattern of industrial
growth across alternative policy regimes; Public sector – its role, performance and reforms; the
small scale sector; Role of Foreign capital.
FinancialSector:Structure,PerformanceandReforms.ForeignTradeandbalanceofPayments:
Structural Changes and Performance of India’s Foreign Trade and Balance of Payments; Trade
Policy Debate; Export policies and performance; Macro Economic Stabilization and Structural
Adjustment; India and the WTO, Role of FDI, Capital account convertibility
V Inflation, Unemployment and Labour market 13
Inflation: Causes of rising and falling inflation, inflation and interest rates, social costs of
inflation; Unemployment – natural rate of unemployment, frictional and wait unemployment.
Labour market and its interaction with production system; Phillips curve, the trade-off between
inflation and unemployment, sacrifice ratio, role of expectations adaptive and rational.
Suggested Readings:
1. Mishra and Puri, Indian Economy, Himalaya PublishingHouse.
2. IC Dhingra, Indian Economy, Sultan Chand &Sons.
3. Gaurav Dutt and KPM Sundarum, Indian Economy, S. Chand &Company.
4. Uma Kapila (ed), “Indian Economy since Independence”, Relevant articles.
5. Bhagwati, J. and Desai, P. India: Planning for industrialization, OUP, Ch2.
6. Mankiw, N. Gregory. Principles of Macroeconomics. CengageLearning.
7. Rudiger Dornbusch, Stanley Fischer, and Richard Startz, Macroeconomics. McGraw-Hi llEducation.
8. G. S. Gupta, Macroeconomics: Theory and Applications, McGraw-Hil lEducation.
Note:Latest edition of text books may be used.
 Programme: B.Com. Year: Third Semester: Fifth
Subject: Commerce
Course Code: BC-501 Course Title: Corporate Accounting
Course Objective: To enable the students to acquire the basic knowledge of the corporate
accounting and to learn the techniques of preparing the financial statements.
Course Outcome: After completion of this course students will be able to
1. Apply the provisions of Companies Act for issue, forfeiture and reissue of shares.
2 Prepare final accounts of corporate entities.
3. Construct consolidated balance sheet of amalgamated company (merger and purchase
method).
4. Construct consolidated balance sheet of holding company.
5. Make use of relevant schedules (New Format) to prepare final statement of accounts of
banking company.
Credits: 5 Core Compulsory / Elective: Compulsory
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures:75
Unit Topics No. of
Lectures
Shares: Features, Types of Shares, Difference Between Preference
Shares And Equity Shares, Share Capital And Its Types. Issues
I Forfeiture And Re Issue Of Shares, Redemption Of Preference 15
Shares. Debentures: Features & Types, Issue And Redemption o
Debentures
Final Accounts, General Instruction For Preparation Of Balance
II Sheet And Statement Of Profit And Loss. 15
Valuation Of Goodwill: Meaning And Nature Of Goodwill, Needs
III 15
and Methods Of Valuation OfGoodwill,
Valuation Of Shares, Need And Methods Of Valuation Of Shares
Profit Prior To Incorporation, Use Of Profit And Loss Prior To
IV 15
Incorporation, Methods Of Computing Profit And Loss Prior To
Incorporation.
Accounting For Amalgamation Of Companies As Per Indian
Accounting Standard 14. Meaning, Characteristics And Objectives
V
Of Amalgamation, Kinds OfAmalgamation 15
Accounting For Internal Reconstruction Internal And External
Suggested Readings:
1. Gupta RL Radhaswami M, Company Accounts Sultan Chand and
company (Hindi andEnglish)
2. Maheshwari SN And Maheshwari SK Corporate Accounting Vikas Publishing
(Hindi/English)
3. Shukla SM And Gupta SP Advanced Accountancy SahityaBhawan Publication(Hindi and
English)
4. JaiswalK S Corporate Accounting Both English And Hindi Shukla MC Grewal
5. PS And Gupta SC Advanced Accounts S Chand AndCompany
6. Shukla MB Corporate Accounting KitabMahal
7. Babu, Deepak: Corporate Accounting, Navyug Publications, Agra (English andHindi)
Note- Latest edition of the text books should beused.
 Programme: B.Com. Year: Third Semester: Fifth

Subject: Commerce
Course Code: BC-502 Course Title: Auditing

Course Objective To enable the students to acquire the basic knowledge of auditing to check the financial
statements of a company. Auditors verify whether these statements accurately present the company's financial
status and its transactions.
Course Outcome: After completion of this course students will be able to
1. Describe the audit and other assurance engagements, corporate governance, internal and statutory audit, types of audit
and objectives of audit.
2. Recognize risk assessment, audit planning, documentation and audit evidence and describe internal control, internal
check, test of control and other audit procedures.
3. Discuss the finalization of audit report and types of audit report and explain vouching of trading transaction,
verification and valuation of assets & liabilities.
4. Summarize audit report and latest trends in Auditing Information System.
Credits: 5 Core Compulsory / Elective: Compulsory
Max. Marks: 25+75 Min. Passing Marks: 10+30

Total No. of Lectures: 75

Unit Topics No. of

Lectures
Methodology of Accounting, Auditing and Fraud risk management in
Kautilya’sArthshastra.
Audit and Audit Process: Meaning, Nature, Objectives and Various
I Classes of Auditing, Standard of Auditing, Pronouncements on accepted 15
Auditing practices, Internal Control and the need for its evaluation by the
Auditor.
Audit Procedures: Verification programme-selective verification, Audi
in depth, test checking, Auditor’s Approach to statistical sampling Routine
II checking, vouchers, verification and valuation of assets and 15
liabilities,Auditor’sReportonProfitandLossAccountandBalanceSheet.
Audit of Limited Companies: Qualifications and Appointment of
Company Auditors, their powers, duties and liabilities as per Company
Act 1956, Enquiries under Section 227 (IA), Audit of share capital,
III 17
share transfer and managerial remuneration, Additional matters in the
Auditor’s Report (Manufacturing and other companies), Auditor’s
Report Order1988.
Audit of Public Sector Undertaking and Banks: Special features
concerning Audit of departmental undertakings, Statutory Corporations and
Government Companies, Procedure of appointment of Auditors, Specia
features relating to the audit of Banks, Audit of Insurance Companies and
IV audit of non-profit companies. Cost Audit: Importance of cost audit 18
Provisions regarding cost audit, Cost Audit report, Tax and Social Audit
Internal Audit: Objective and scope of Internal Audit, Responsibilities and
Authority of Internal Auditors, Relationship between
internal auditor and statutory auditor.
Suggested Readings:
1. Gupta Kamal : Contemporary Auditing, TATA Mc Graw, NewDelhi.
2. Tandon,B.N.:PrinciplesofAuditing,S.Chand&Company,NewDelhi.
3. PargareDinkar: PrinciplesandpracticesofAuditing,SultanChand,NewDelhi.
4. Sharma,T.R.:AuditingPrinciplesandProblems,SahityaBhawan,Agra.(HindiandEnglish)
5. Yadav, Pankaj, Auditing, Neel Kamal Prakashan, Delhi(Hindi andEnglish)
6. Sharma,Sanjeev,Auditing:MKPublications,Agra(HindiandEnglish)
Note- Latest edition of the text books should beused.
 Programme:B.Com. Year: Third Semester: Fifth

Subject: Commerce
Course Code: BC-503 Course Title: Business Ethics and Corporate Governance
Course objective: The objectives of this course help students understand the importance of ethics
and corporate governance in business, and to learn how to apply ethical principles in business
contexts.
Course Outcomes: After completion of this course students will be able to
1. Students will be able to understand the business ethics.
2. The student will be able to Analyze corporate social Responsibility.
3. The student will be able to analyze various ethical codes in corporate governance
4. Student will be able to Analyze the Employees conditions and Business Ethics

Credits: 5 Core Compulsory / Elective: Elective

Max. Marks: 25+75 Min. Passing Marks: 10+30

Total No. of Lectures: 75

Unit Topics No. of

Lectures
Values–Importance,SourcesofValueSystems,Types,Values,
LoyaltyandEthicalBehaviour,ValuesacrossCultures;Business
I Ethics – Nature, Characteristics and Needs, Ethical Practices in 17
Management.

The Ethical Value System – Universalism, Utilitarianism

Distributive Justice, Social Contracts, Individual Freedom o
II Choice, Professional Codes; Culture and Ethics – Ethical Values 26
indifferent
Cultures, Culture and Individual Ethics.

Law and Ethics – Relationship between Law and Ethics, Other

BodiesinenforcingEthicalBusinessBehaviour,ImpactofLaws on
Business Ethics; Social Responsibilities of Business –
III 16
Environmental Protection, Fair Trade Practices, Fulfilling all
Nationalobligations under various Laws, Safeguarding Health
and well- being ofCustomers.

Corporate Governance: Issues, need, corporate governance code

transparency & disclosure, role ofauditors, board of directorsand
IV shareholders; Global issues of governance, accounting and 16
regulatory framework, corporate scams, committees in India and
abroad, corporate socialresponsibility.

Suggested Readings:
1. Kitson Alan- Ethical Organisation,Palgrave
2. L. T. Hosmer : The Ethics of Management, UniversalBook.
3. D. Murray : Ethics in Organizational, KoganPage.
4. S.K.Chakraborty: ValuesandEthicsinOrganisation,OUP
Note- Latest edition of the text books should beused.
 Programme: B.Com. Year: Third Semester: Fifth
Subject: Commerce
Course Code: BC-504 Course Title: Principles and Practices of Insurance
Course Objectives: To provide an overview of insurance and its policies, to build awareness and Acquaint
knowledge on Insurance policies and insurance practices.
Course outcomes: After completion of this course students will be able to
1.Acquire knowledge on Evolution of insurance and role of IRDA
2. Examine the various types of insurance policies
3. Acquaint knowledge on health insurance

Credits: 5 Core Compulsory / Elective: Elective

Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 75
Unit Topics No. of
Lectures
Risk: Meaning, Types, Causes, Methods of Handling Risks.
Insurance: Meaning, Origin & Development, Functions, Types,
I Principles, Advantages, Reinsurance,Double-Insurance. 17

LifeInsurance:Meaning,Importance,EssentialsofLifeInsurance
Contract, Procedure of Life Insurance. Life Insurance Policies,
II Nomination & Assignment, Surrender Value. Life Insurance 20
Corporation: Functions&Organization.

Marine Insurance: Meaning, Significance, Scope and Insurable

Risk, Characteristics of Marine Insurance, Contract, Types o
III Marine Policies, Main Clauses in Marine Policies and Marine 18
Losses.
Fire Insurance: Meaning, Hazards in Fire Insurance, Scope
IV importance, Fire Insurance Contract, ConditionsofFireInsurance 20
Policy & Procedure. Miscellaneous Insurance: Motor Insurance
Burglary, Live-stock, CropandHealthInsurance

Suggested Readings:
1- Mishra M.N., Insurance- Principles & Practice.
2- Gupta O.S., Life Insurance.
3- Vinayakam, M. Radhaswami&Vasudevam, Insurance- Principles & Practice.
4- Kothari &Bhall, Principles & Practice of Insurance.
Note- Latest edition of the text books should be used.
 Programme: B.Com. Year: Third Semester: Sixth
Subject: Commerce
Course Code: BC-505 Course Title: Monetary Theory and Banking in India
Course objective: To provide the students with an introduction to understand the concept
of money, theories of money supply and money demand and working of monetary policy.
Course outcomes:
1. Understand the working of the Indian financial system.
2. Describe the working of commercial banks
3. Understand the role and functioning of RBI
Credits: 5 Core Compulsory / Elective: Elective
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 75
Unit Topics No. of
Lectures
Money: Functions, Alternative Measures To Money Supply In
India And Their Different Components, Meaning And Changing
Relative Importance Of Each Component, High Powered 17
I Money- Meaning And Uses, Sources Of Changes In High
Powered Money. Financial System: Components, Financial
Intermediaries.
Indian Banking System: Definition Of Bank, Commercia
Banks, Importance And Functions, Structure Of Commercia 17
II Banking System In India. Regional Rural Banks, Cooperative
Bank In India. Process Of Credit Creation By Banks
Determination of Money Supply And Total Bank Credit.
Development Banks And Other Non-Banking Financia
Institution: Main Features, Problems And Policies Fo
Allocation Of Institutional Credit, Problem Between The
III Government And The Commercial Sector, Inter-Sectoral And 25
Inter-RegionalProblems, Problem Between Large And Smal
Borrowers.
TheReserveBankofIndia:Functions,InstrumentsOfMonetary
And Credit Control; Main Features Of Monetary Policy Since 16
IV Independence, Interest Rates; Various Rates In India (As Bond
Rate, Bill Rate, Deposit Rate, etc.) Impact Of Inflation And
InflationaryExpectations.
Suggested Readings:
1. 1Saha SK Indian Banking System SBPD Publication (Hindi andEnglish)
2. Deshmukh And Indian Banking System ChandralokPrakashan(Hindi andEnglish)
3. Gupta SB Monetary Planning OfIndia
4. Khan M Y Indian Financial System Theory AndPractice
5. SenguptaA K & Agarwal K Money Market Operations InIndia

Note- Latest edition of the text books should beused.

 Programme: B.Com. Year: Third Semester: Sixth
Subject: Commerce
Course Code: BC-601 Course Title: Goods and Services Tax
Course objectives: To provide students with the working knowledge of principles and
provisions of GST to understand the relevance of GST in the present Indian tax in scenario
and its contribution for economic development.
Course outcomes: The learning outcomes of this course are:
1. Student will be equipped with the knowledge of basic concepts of goods and service tax, CGST,
SGCT, IGST, classification of goods and valuation rules.
2. Student will learn the basic procedures under GST incorporating the registration, filing of returns
and payment of tax.
3. Student will be equipped with the knowledge of composition scheme under GST, Exemptions
under GST, concept of supply of goods, nature of supply.

Credits: 5 Core Compulsory / Elective: Compulsory

Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 75
Unit Topics No. of
Lectures
Indirect Tax: Meaning, Features, Difference BetweenDirect And
Indirect Tax, Types Of Indirect Tax BeforeGST, Shortcoming Of
Indirect Tax System During Pre GST Era. GST Meaning
12
I Advantages, Disadvantages Of Evaluation Of GST, Structure Of
GST, CGST, SGST, IGST UTGST, And Important Definition
Under GST Act.
Time Of Supply: Meaning Of Goods And Services, TOS Under
II Reverse Charge Mechanism, Invoicing Provisions, Provisions 8
Related With Change Changes InGST Rate.
III PlaceOfSupply:POSMeaning,POSOfGoodsAndServices,Intra
state And InterstateSupply.
Value Of Supply: Meaning, Provisions Related With 12
Determination Of Value Of Supply Of Goods And
Services, Determination Of GST Liability.
IV Input Tax Credit ITC: Meaning Of Utilization Of ITC, Block
Credit, Supply Not Eligible For ITC, Matching, Reversal And
Reclaim Of ITC. Payment Under GST: Manner Of Payment O 10
GST Liability, Concept Of Electronic, Cash Credit And Liability
Ledger, Refund Of Excess GST.
Return: Meaning, Purpose And Importance, Different Types Of
V Return, Due Date Of Filing Return, Assessment Under GST
Meaning, Types Sales Assessment, Provisional Assessment 10
Summary Assessment, Best JudgmentAssessment.
VI Registration: Meaning Of Final Registration,
Compulsory Registration, and Procedure For New Registration, 17
Amendment And Cancellation Of Registration.
VII Accounts And Records: Manner Of Maintenance Of Accounts
Period Of Retention Of Relevant Records. Invoice: Format, Types
Debit And Credit Note, Voucher Audit: Meaning, Types 6
Mandatory, Departmental And Specific Audit, Penalty
And Under GST, E -Way Bill.
 Suggested Readings:
1. Malhotra XE and Agarwal goods and services tax Agra India Sahib BhawanPublication English
andHindi
2. AgarwalRajkeadvancedhandbookonGSTbackgroundmaterialonmodelGSTlawSahityaBhawan
Publications.
3. Bansal K. M. GST Customer law taxman Publication private limitedUniversityedition
4. RK Singh PK a bird's eye view of GST Asia lawhouse
5. SinghaniaVKstudent'sguidetoGSTandcustomslawtaxmanPublicationprivatelimitedUniversity
edition
6. Gupta&Maheshwari,TyagiGoodsandServicesTax,SBPDPUBLISHINGHOUSE,AGRA
7. Babu,Deepak:GST:ARevolutiononIndianTaxSystem,ISARASolutions,NewDelhi
Note- Latest edition of the text books should beused.
 Programme: B.Com. Year: Third Semester: Sixth
Subject: Commerce
Course Code: BC-602 Course Title: Accounting for Managerial Decision
Course objective: The subject of Accounting for Managerial Decisions aims to teach students how
to use accounting information to make business decisions.
Course Outcomes: After going through the subject Accounting for Managerial Decisions, the
student will be able to:
1. Understand the basics of management accounting and its role in the overall field of accounting and
understand the position, role, and responsibilities of a management accountant.
2. Understand standard costing as a control technique in cost accounting. Explain the method of cost control
and the objectives of standard costing. Analyze the relationship between standard costing and budgetary
control. Learn the process of setting and revising standards.
3. Define variance and its importance in cost analysis. Identify and calculate material variance and labor
variance. Analyze the relevance of variances in budgeting and standard costing.
4. Differentiate between marginal costing and absorption costing. Understand cost-volume-profit analysis in
marginal costing.
Credits: 5 Core Compulsory / Elective: Compulsory
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 75
Unit Topics No. of
Lectures
Management Accounting- Concept, Meaning,Characteristics,
Difference between Financial Accounting Management
I Accounting, Difference between Cost Accounting and
Management Accounting, Techniques Objectives and Importance.
Management Accountant- Duties, Statu Functions and
Responsibility. Financial Statement Analysis 17
and Interpretation - Meaning, Objectives, Characteristics ofan Ideal
Financia Statement, Parties Interested in Financial Statement, Types
of Financia Analysis - Horizontal, Vertical and Trend Analysis.
Ratio Analysis: meaning, Utility, Classification of Ratios -
II Profitability Ratio, Activity Ratio and Financial Position Ratios. Fund
Flow and Cash Flow Statement-Concept, Meaning of the term Fund
16
and Preparation ofFund Flow Statement and Cash Flow Statement(As-
3).
Business Budgeting: Meaning of Budget and Budgeting, Objectives,
III Limitations and importance, Essentials of effective Budgeting,
Classification of Budgets- Flexible budget and Zero Based Budget
Marginal Costing: Meaning, Determination of Profit under Marginal 22
Costing, Pricing of Product, make or by Decision, Selection of most
profitable channel. Break Even Analysis: Concept and
Practical Applications of Break even Analysis.
Standard Costing and Variance Analysis: Meaning and
IV Objectives of Standard Costing Setting of Standard, Variance
Analysis: Material and Labour Variance. Reporting to Management:
Meaning, Objectives, 20
PrinciplesofReporting,ImportanceofReports,ClassificationofReports,
Reporting at different Levels ofManagement.
Suggested Readings:
1. Homgren, C.T., Gary L. Sundem and William O. Stratton: Introduction toManagement
Accounting, Prentice Hall of India,Delhi.
2. Homgren,CharlesT.,GeorgeFosterandSrikantM.Dailiar;CostAccounting;AManagerialEmpha
sis,Prentice Hall of India,Delhi.
3. Lall, B.M. and I.C. Jain: Cost Accounting: Principles and Practice, Prentice Hallof
India,Delhi.
4. Welsch Glenn A., Ronald W. Hilton and Paul N. Gordon Budgeting,
ProfitPlanning and Control, Prentice hall of India,Delhi.
5. BaigNafees: Cost Accounting, Rajat Publications, New Delhi. BaigNafees:Management
Accounting & Control, Ashish Publishing Home, NewDelhi.
6. Sharma R.K. and Gupta S.K.; Management Accounting, KalyaniPublishers,Ludhiyana.
(Hindi andEnglish)
7. LalJawahar;ManagerialAccounting,HimalyaPublishingHouse,NewDelhi.
8. Misra, A.K., Management Accounting, (Hindi and English)
NavneetPrakashan,Nazibabad.
Note- Latest edition of the text books should beused.
 Programme: B.Com. Year: Third Semester: Sixth
Subject: Commerce
Course Code: BC-603 Course Title: Financial Institutions & Markets
Course objective: The subject of Financial Institutions & Markets to teach students Evaluate
empirical evidence of market performance, and contrast it with theories of market performance.
Research and analyze specific problems or issues related to financial markets and institutions.
Course outcomes:
1. To familiarize with the Indian financial system through knowing the types of various financial institutions,
instruments and financial markets.
2. To understand the various constituents of capital markets, functioning of capital markets and regulatory
mechanisms associated with capital markets.
3. To understand the various types of Non-Banking Financial Companies (NBFCs) and to appreciate the role
of financial services in economic development.

Credits: 5 Core Compulsory / Elective: Elective

Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 75
Unit Topics No. of
Lectures
FinancialMarketsanOverview:MeaningofFinancialMarket
and its Significance in the Financial System. Financial Markets
in the Organized Sector - Industrial Securities Market
I Government Securities Market, Long-term Loans Market 17
Mortgages Market, Financial Guarantee Market, Meaning and
Structure of Money Market in India, Characteristics of a
DevelopedMoney Market, Significance and Defects ofIndian
Capital Market: New issue market - Meaning and Functionsof
New Issue Market, Instruments of New Issues, Players andtheir 26
II role in the New Issue Market, issue-pricing and marketing
Defects and Remediesof
New Issue Market.
Secondary market: Functions and role of stock exchange
Listing procedure and legal requirements; Public Stock 16
Exchanges-NSE, BSE and OTCEI. Functionaries on Stock
III Exchanges: Brokers, Sub brokers, market makers, jobbers
portfolioconsultants,
institutionalinvestors.
IV Investor Protection: Grievances concerning stock exchange
dealings and their removal, Demat Trading. SEBI Guidelines - 16
Primary Market, Secondary Market and the Protection of
investor’s interest, NCLT&NCLAT.
Suggested Readings:
1. Machiraju,‘IndianFinancialSystem’–VikasPublishingHouse.
2. Varshney P.N., & Mittal D.K., ‘Indian Financial System’, Sultan Chand &SonsNewDelhi.
3. AvadhaniV.ACapitalMarket,HimalayaPublishingHouse,NewDelhi
4. Mulay, M. A., “New Issues Capital Marketin India”
5. Gordon&Natarajan,“IndianFinancialSystem”HimalayaPublishingHouse.
6. Avdhani, V. A., “Investment Management” Himalaya PublishingHouse.
7. Gupta, O. P., “Indian SecuritiesMarket”.
6. Tiwari, D., Financial Markets & Institutions, Jagdamba
Publications, New Delhi.
7. Tiwari, D.,Financial Markets &InvestmentManagement,
Himalaya Publishing House, New Delhi.

Note- Latest edition of the text books should be used.

 Programme: B.Com. Year: Third Semester: Sixth

Subject: Commerce

Course Code: BC-604 Course Title: Human Resource Management

Course objective: The objectives of this course are to make student to be able to understand the
functions, systems, policies and applications of Human Resource Management in organizations.
Course outcomes:
1. Integrated perspective on role of HRM in modern business. Ability to plan human resources and
implement techniques of job design
2. Competency to recruit, train, and appraise the performance of employees
3. Ability to handle employee issues and evaluate the new trends in HRM
Credits: 5 Core Compulsory / Elective: Elective

Max. Marks: 25+75 Min. Passing Marks: 10+30

Total No. of Lectures: 75

Unit Topics No. of

Lectures
Human Resource Management concept and function, role o
competencies of HR manager at our policies evolution of HRM
15
I emerging challenges of Human
Resource Management workforce diversity empowerment VRS work
life balance downsizing

Recruitment & Selection: Recruitment, factors

affecting recruitment,sourcesofrecruitment,Selection
– Process, selection test, Interview, Orientation,
II Placement. Training & Development: Training- Objectives 20
& Importance of training, Training Methods-On job
training and off- the job training.

Employee Compensation: Compensation & Welfare, Job Evaluation.

Performance Appraisal: Techniques, Job Enlargement & Job
III Enrichment, Quality of Work 25
Life, Worker’s Participation in Management.

EMPLOYEE WELFARE: Various welfare schemes & Safety

Measures. Employee Benefits – Meaning and its types, Fringe Benefits;
Remuneration – Salary, Bonus, Commission, Long Term Incentives,
IV 15
Perquisites. Grievance Handling &Discipline–
Meaning, Importance. Collective Bargaining–Meaning and
Importance ,Process.

Suggested Readings:
1. Aswathappa K Maine resource management Tata McGrawHill
2. VermaPramodSaviBagiyaprabandhan Rao VSPhuman resource managementExcel books
3. Tripathi PC personnel management and Industrial Relations Sultan Chandandsons
4. Agarwal&Fauzdar,HumanResourceManagement-SBPDPublishingHouse,Agra(
English/Hindi)
Note- Latest edition of the text books should be used.
Programme: B.Com. Year: Third Semester: Sixth
Subject: Commerce
Course Code: 605 Course Title: Advertising & Sales Management
Course objective: The objectives of this course to understand concept and features of advertising and
sales management.
Course outcomes:
1.understand the place and contribution of marketing to the business enterprise
2.understand fundamental marketing concepts, theories and principles in areas of marketing policy;
of market and consumer behavior; of product, distribution, promotion and pricing decisions
3.understand the role of marketing as a fundamental organizational policy process

Credits: 5 Core Compulsory / Elective: Compulsory

Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 75
No. of
Unit Topics Lectures

Introduction Advertising- meaning, nature and importance of advertising, 15

I types and objectives. Audience selection; Setting of advertising budget:
determinants and major methods.
Media Decisions Major media types- their merits and demerits;
Advertising through internet and interactive media- Issues and 15
II considerations; factors influencing media choice; media selection, media
scheduling.
Organisational Arrangements
a) Advertising agency: Role, types and selection of advertising agency;
Reasons for evaluating advertising agencies. 15
III
b) Social, ethical and legal aspects of advertising in India;
recent developments and issues in advertising.

Sales Management: Definition & Objective, Theories of Selling, Personal

Selling Process the Sales Organization: Purpose & types, Techniques for
IV setting up a Sales Organization, Role & Responsibilities of a Sales 15
Manager
Sales Force Management: Recruitment, Selection & Training Controlling
V using Territories & Quotas, Sales Meetings & Contests, Evaluation & 15
Supervision of Salesperson

Suggested Readings:
1. Belch and Belch. Advertising and Promotion. Tata McGraw HillCo.
2. Sharma, kavita. Advertising: Planning and Decision Making. Taxmann publication Pvt.Ltd.
3. Mahajan, J.P.‘ and Ramki. Advertising and Brand management. New Delhi: Ane Books PvtLtd.
4. Burnett, Wells and Moriatty. Advertising: Principles and Practice. PearsonEducation
5. Shimp, Terence A. Advertising and Promotion: An IMC Approach. South Western, CengageLearning.
6. O‘Guinn. Advertising and Promotion: An Integrated Brand approach, CengageLearning.
Belch, MA & Belch GE – Advertising and Promotion, An Integrated Marketing Communications Perspective,
Sixth Edition, Tata McGraw Hill
6. Manendra Mohan, Advertising Management, Concept and Cases, Tata McGraw HillPublication.
7. Rajeev Batra, John G. Myers & David A. Aaker, Advertising Management, PearsonPublication
Note: Latest edition of text books may be used.
 SYLLABUS
OF
B. Com
Vocational Course
w.e.f Session 2022-2023
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-1 Course Title: E- Commerce
Course Objectives: To familiarize the concept of electronic commerce, and to understand how
electronic commerce is touching business enterprises, governments, consumers and people in general.
Learning Outcomes:
 Fundamental principles of e‐Business and E‐Commerce and the role of Management.
 Online Business models and strategy.
 Identify the key security threats in the E-commerce environment.
 Underlying used technologies with emphasis on Internet Technologies.
 Application of tools and services to the development of small-scale e‐Commerce applications.
 Opportunities to get benefits of selling online.
 Optimizing safe selling online.

Credits: 3 Core Compulsory / Elective: Skill Enhancement

Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
Introduction
Meaning, nature, concepts, advantages, disadvantages and reasons for transacting
I 15
online, types of E-Commerce, E-commerce business models (introduction, key
elements of a business model and categorizing major E-commerce business
models), forces behind E-Commerce.
Infrastructure of E-Commerce (internet, intranet, extranet, introduction to
broadband technology and World Wide Web)
Security and Encryption
II
Need and concepts, the E-Commerce security environment: (dimension, definition 15
and scope of e security) security threats in the E-Commerce environment (security
intrusions and breaches, attacking methods like hacking, sniffing, cyber-
vandalism etc.), technology solutions (Encryption, security channels of
communication, protecting networks and protecting servers and clients)
E-payment System.
III 15
Models and methods of e-payments (Debit Card, Credit Card, Smart Cards, e-
money) digital signatures (procedure, working and legal position), payment
gateways, online banking (meaning, concepts, importance, electronic fund
transfer, automated clearing house, automated ledger posting) risks involved in e-
payments.
Suggested Readings:
1. Kenneth C. Laudon and Carlo Guercio Traver, E-Commerce, Pearson Education.
2. David Whiteley, E-commerce: Strategy, Technology and Applications, McGraw Hill
Education.
3. Bharat Bhaskar, Electronic Commerce: Framework, Technology and Application, 4th Ed.,
McGraw Hill Education.
4. PT Joseph, E-Commerce: An Indian Perspective, PHI Learning
5. KK Bajaj and Debjanin Nag, E-commerce, McGraw Hill Education
6. TN Chhabra, E-Commerce, Dhanpat Rai & Co.
7. Sushila Madan, E-Commerce, Taxmann
8. TN Chhebra, Hem Chand Jain and Aruna Jain, An Introduction to HTML, Dhanpat Rai & Co.
Note: Latest edition of text books may by used.
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-2 Course Title: ENTREPRENEURSHIP
Course Objectives: To generate eligibility of students to analyse the various aspects, scope and
challenges under an entrepreneurial venture and to discuss the steps in venture development and new
trends in entrepreneurship.
Learning Outcomes:
 Identifying the type of entrepreneur and the steps involved in an entrepreneurial venture.
 Exploring entrepreneurial skills and management function of a company with special
reference to SME sector.
 Understanding various steps involved in starting a venture and to explore marketing methods
& new trends in entrepreneurship.
 Creating foundation of Entrepreneurship Development and its theories in students.
Credits: 3 Core Compulsory / Elective: Skill Enhancement
Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
Unit 1: Foundation of Entrepreneurship
Concept and need of entrepreneurship, Characteristics and types of
I entrepreneurships, charm of becoming an entrepreneur, Entrepreneurship as a 9
career, Entrepreneurship as a style of management, changing role of the
entrepreneur, Entrepreneurial traits, Factors affecting entrepreneur.

Unit 2: Theories of Entrepreneurship

II Influences on entrepreneurship development, External influences on
entrepreneurship development: socio-cultural, political and economical, Personal 9
entrepreneurial success and failure, Reasons and remedies, Women entrepreneurs,
Challenges and achievements of women entrepreneurs.
Unit 3: Entrepreneurial Motivation and Competencies
III Meaning of entrepreneurial motivation, Motivation cycle of process, 9
Entrepreneurial motivating factors, Changes in entrepreneurial motivation,
Entrepreneurial motivation behaviour.
Unit 4: Opportunities Identification and Selection
IV Need for opportunities identification and selection, Environmental dynamics and 9
changes, Business Opportunities in various sectors, Identification of business
opportunities, opportunity selection.
Unit 5: Business Planning Process
V The business plan as an entrepreneurial tool, Elements of business planning, 9
Objectives, Market analysis, Development of product/idea, Marketing, Finance,
Organization and management, Ownership Critical risk contingencies of the
proposal, Scheduling and milestones.
Suggested Readings:
1. Kuratko and Rao, Entrepreneurship: A South Asian Perspective, Cengage Learning.
2. Hisrich Robert, Michael Peters, Shepherd Dean, Entrepreneurship, McGraw-Hill Education
3. Desai Vasant, Dynamic of Entrepreneurial Development and Management. Mumbai,
Himalaya Publishing House.
4. Dollinger Mare J., Entrepreneurship: Strategies and Resources. Illinois, Irwin.
5. Holt David H., Entrepreneurship: New Venture Creation. Prentice-Hall of India, New Delhi.
6. Desai Vasant; Dynamics of Entrepreneurship: New Venture Creation; Prentice Hall of India.
7. MathurAbha, Entrepreneurship Taxmann Publication Pvt. Ltd.
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-3 Course Title: ADVERTISING AND PERSONAL SELLING
Course Objectives: To provide knowledge concerning advertising and personal selling and to equip
them with the skill to use these promotion tools.
Learning Outcomes:
 Understand the communication objectives behind advertising and promotions.
 Understand the various message and media elements in the advertising decisions.
 Analyse the effectiveness of advertising.
 Comprehend the importance and role of personal selling.
 Understand the process of personal selling.
Credits: 3 Core Compulsory / Elective: Skill Enhancement
Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
Advertising
Introduction: meaning, nature and importance of advertising. Types of advertising,
I Advertising objectives and audience selection 10
Message Development
II Message development, Advertising appeals, Advertising copy and elements.
Measuring advertising effectiveness, Evaluating communication and sales effects. 10
Ethical and legal aspects of advertising.

Personal Selling
III Nature and importance of personal selling. Types of personal selling: situations
and selling jobs, Personal selling and salesmanship, Characteristics of a successful 15
salesman, Customer knowledge, buying motives and selling appeals, Product and
market knowledge, Process of effective selling, prospecting, pre-approach, and
approach, Presentation and demonstration, handling objectives, closing and sales,
Customer follow-up.

Management of Sales Force

IV Recruitment and Selection, Training and development, Direction and supervision, 10
Sales force motivation and compensation.

Suggested Readings:
1. Belch George E., Belch Michael A., PuraniKeyoor, Advertising and Promotion: An Integrated
Marketing Communications Perspective (SIE), McGraw Hill Education.
2. Dunn S. Wats, and Barban Arnold M., Advertising: Its Role in Marketing Dryden Press.
3. Burnett, Wells, and Moriatty, Advertising: Principles and Practice. 5th ed. Prentice Hall of India,
New Delhi.
4. Batra, Myers and Aakers, Advertising Management. PHI Learning.
5. Shimp Terence A., Advertising and Promotion. An IMC Approach,
Cengage Learning.
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-4 Course Title: FINANCIAL MARKETS AND INSTITUTIONS
Course Objectives: To introduce students to the different aspects and components of financial
Institutions and financial markets and enabling them to take the rational decision in financial
environment.
Learning Outcomes:
 Understand the role and function of the financial system in reference to the macro economy.
 Demonstrate an awareness of the current structure and regulation of the Indian financial services
sector.
 Evaluate and create strategies to promote financial products and services.
 Financial architecture of an economy and its key players. ·
 Functioning of different players in the financial market including Regulators like RBI and SEBI
Credits: 3 Core Compulsory / Elective: Skill Enhancement
Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
Introduction
Financial System and its Components – Financial markets and institutions
I financial intermediation; Financial system and economic development; An 10
overview of Indian financial system.

: Financial Markets
II Money Market – functions, organisation and instruments, Role of central bank in
money market; Indian money market-An overview. 15
Capital Market – functions, organisation and instruments, Indian debt market;
Indian equity market-primary and secondary markets; Role of stock exchanges in
India.

Financial Institutions
III Commercial banking – introduction, its role in project finance and working capital
finance; Development Financial institutions (DFIs) – An overview and role in 10
Indian economy. Non-banking financial companies (NBFCs)

Financial Services
IV Overview of financial services industry: Merchant banking – pre and post issue 10
management, undersriting, Regulatory framework relating to merchant banking in
India.
Suggested Readings:
1. Bhole L. M., and Mahakud Jitendra., Financial Institution and Markets, McGraw-Hill Education.
2. Khan M.Y., Indian Financial System, McGraw-Hill Education.
3. Dhanekar., Pricing of Securities, New Delhi: Bharat Publishing House.
4. Chandra Prasanna., Financial Management: Theory and Practice. McGraw-Hill Education.
5. Gomex Clifford, Financial Markets, Institutions and Financial Services, PHI Learning.
6. Khan M.Y. and Jain P.K., Financial Services, McGraw Hill Education.
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-5 Course Title: E-BANKING AND INSURANCE
Course Objectives: To impart knowledge of banking, insurance and accounting fundamentals in a
cohesive and logical pattern to solve structured and unstructured problems in Banking and Insurance.
Learning Outcomes:
 Developing a foundation in Banking and Insurance related areas.
 Acquire practical knowledge, training in professional skills and ethics to build competencies in
the area of banking and insurance.
 Develop their personalities along with commercial, communication, research, analytical and
managerial skills in various theoretical and operational aspects and reforms in banking and
insurance sector.
 Exposed to newer avenues in the banking, insurance, and financial sector.
 Trained in leadership skills and social responsibilities with sensitivity towards environment and
sustainability.
Credits: 3 Core Compulsory / Elective: Skill Enhancement
Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
Bank’s Lending and Internet Banking
Principles of sound lending, secured vs. unsecured advances, Types of advances,
I Advances against various securities. 15

Basic Concept of Insurance

II Basic concept of risk, Types of business risk, Assessment and transfer, Basic
principles of Insurance utmost good faith, Indemnity, Proximate cause, 15
Subrogation contribution, warranty and insurable interest etc. Types of Insurance:
Life and Non-life, Re-insurance, double insurance and Role of IRDA, Online
Insurance.

Life Insurance
III Life Insurance: Features, Importance, Advantages, contract of life insurance,
Hazards: Procedure of effecting life insurance (from proposal to policy); 15
Selection, Substandard Lives; Kinds of policies, Annuities, Policy conditions;
Computation of premium, Mortality table kinds methods of construction of
mortality table, Organization and working of the Life Insurance Corporation of
India.

Suggested Readings:
1. Agarwal O.P., Banking and Insurance, Himalaya Publishing House.
2. Satyadevi C., Financial Services Banking and Insurance, S. Chand.
3. Suneja H.R., Practical and Law of Banking, Himalya Publishing House.
4. Chabra T.N., Elements of Banking Law, Dhanpat Rai and Sons.
5. Arthur C. and C. William Jr., Risk Management and Insurance, McGraw Hill.
6. Saxena G.S; Legal Aspects of Banking Operations, Sultan Chand and Sons.
7. Varshney P.N., Banking Law and Practice, Sultan Chand and Sons.
8. Sethi Jyotsna and Bhatia Nishwan, Elements of Banking and Insurance PHI Learning.
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-6 Course Title: BASICS OF MARKETING
Course Objectives: To examine the marketing concepts, advantages, scope and evolution of marketing.

Learning Outcomes:
 Evaluate 4P’s and 4C’s of marketing, Concepts of Marketing Production Concept, Product
concept, selling concept and marketing concept, social relationship, Holistic marketing.
 Classify elements of Marketing Mix, Product mix, Lifecycle, Branding – Packaging, Promotion.
 Identify segmentation, marketing, internet marketing and marketing using social network and
social marketing.
Credits: 3 Core Compulsory / Elective: Skill Enhancement
Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
Introduction: Nature and scope of marketing; importance of marketing,
Marketing concepts-traditional and modern, Selling Vs marketing, Marketing mix,
I Marketing environment. 15
Consumer Behaviour & Market Segmentation: Nature, Scope and significance
of consumer behaviour; marketing segmentation-concept and importance, Basic
for market segmentation.
Product: Concept of product, consumer and industrial goods product planning
II and development; packing-role and functions. Brand name and trade mark; After
sales service, product life concept. 10
Price: Importance of price in the marketing mix, factors affect price of a
product/service, Discounts and rebates.
Distributions Channels and Physical Distribution: Distribution Channels-
III concept and role: Types of distribution channels: Factor affecting choice of a
distribution channel; Retailer and wholesaler Physical distribution of goods, 10
Transportation; warehousing inventory control; Order processing.
Promotion: Methods of promotion, optimum promotion mail Advertising media-
IV their relative merits and limitations; characteristics of an effective advertisement;
personal, selling, Selling a career, Classification of a successful sales; Functions 10
of salesman.
Suggested Readings:
1. Kolter, Philip and Gary Armstrong: Principal of Marketing, prentice Hall, New Delhi.
2. Kotler, Philip: Marketing Management-Analysis, planning implementation and control,
prenctice Hall, New Delhi.
3. Majumdar, Ramanuj: Product Management in Insprentice Hall, New Delhi.
4. Mc Carthy, E. Jenome and William D., parreault JR: Marketing management approach,
Richard D, Homewood, lilinois.
5. Ramaswamy, V.S and Namakumari, S. Marketing Management, Macmillan India, New Delhi
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-7 Course Title: FUNDAMENTALS OF COMPUTER
Course Objectives: This course provides an overview of introductory concepts about computers,
number systems and components of computer system. It builds the foundation of the computer
application courses that follow.
Learning Outcomes:
 Handling of a computer system for day-to-day use.
 Enumerate different types of input/ output devices and types of memory.
 Perform basic arithmetic operations using different number systems including binary arithmetic.
 Differentiate between system and application software.
 Prepare documents / spreadsheets.
Credits: 3 Core Compulsory / Elective: Skill Enhancement
Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
Word Processing
Introduction to word Processing. Word processing concepts, Use of Templates,
I Working with word document; Editing text, Find and replace text, Formatting, 15
spell check, Autocorrect, Auto text; Bullets and numbering, Tabs, Paragraph
Formatting, Indent, Page Formatting, Header and footer, tables; Inserting, filling
and formatting a table; Inserting Pictures and Video, Mail Merge, including
linking with Database; Printing documents.

Preparing Presentations
II Basics of presentations: Slides, Fonts, Drawing, Editing; Inserting: Tables,
Images, texts, Symbols, Media, Design, Transition, Animation, and Slideshow. 10

Spreadsheet and its Business Applications

III Spreadsheet concepts, Managing worksheets; Formatting, Entering data, Editing,
and Printing a worksheet; Handling operators in formula, Project involving 10
multiple spreadsheets, Organizing Charts and graphs.

Creating Business Spreadsheet

IV Creating spreadsheet in the area of: Loan and lease statement; Ratio Analysis,
Payroll statements; Capital Budgeting; Depreciation Accounting; Graphical 10
representation of data; Frequency distribution and its statistical parameters.

Suggested Readings:
1. Bharihoka Deepak, Fundaments of Information Technology, Excel Book.
2. Saxena Sanjay. A First Course in Computers, Vikas Publishing House.
3. Fizgerald & Dennis – Business Data Communication and Networking, Wiley
4. Rajaraman V., Analysis and design of information Systems. PHI.
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-8 Course Title: BASICS OF COST ACCOUNTING
Course Objectives: To enable students to explain the objectives and scope of Cost Accounting, evaluate
the material procurement procedure, inventory control and inventory accounting, analysis of overheads,
allocation, absorption and apportionment of overheads.
Learning Outcomes:
 Students would be able to explain the objectives and scope of Cost Accounting.
 Classify costs and prepare cost sheet.
 Material procurement procedure, inventory control and prepare stock ledger.
 Attendance, payroll procedure and calculate the remuneration and incentive plans in preparation
of labour cost statement.
 Evaluate, account for overheads apportionment, absorption and computation of overhead rates.
Credits: 3 Core Compulsory / Elective: Skill Enhancement
Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
Introduction
Meaning, objectives and advantages of cost accounting; Difference between cost
I accounting and financial accounting; Cost concepts and classifications; Elements 15
of cost; Role of a cost accountant in an organization.

Elements of Cost: Material and Labour

II a. Materials: Material/inventory control techniques. Accounting and control
of purchases, storage and issue of materials. Methods of pricing of 15
materials issues- FIFO, LIFO, Simple Average, Weighted Average.
b. Labour: Accounting and Control of labour cost. Time keeping and time
booking. Concept and treatment of idle time, over time, labour turnover
and fringe benefits. Methods of wage payment and the Incentive schemes-
Halsey, Rowan, Taylor’s Differential piece wage.

Elements of Cost : Overheads

III Classification, allocation, apportionment and absorption of overheads; Under-and
over absorption; Capacity Levels and Costs, Treatments of certain items in costing 15
like interest on capital, packing expenses, bad debts, research and development
expenses; Activity based, cost allocation.

Suggested Readings:
1. Horngren Charles T., Datar Srikant M., Rajan Madhav V., Cost Accounting: A Managerial
Emphasis, Pearson Education.
2. Drury, Colin. Management and Cost Accounting, Cengage Learning.
3. Lal Jawahar, Cost Accounting. McGraw Hill Education.
4. Nigam, B.M. Lall and I.C. Jain, Cost Accounting: Principles and Practice. PHI Learning
5. Singh Surender. Cost Accounting Scholar Tech Press New Delhi.
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-9 Course Title: HUMAN RESOURES MANEGEMENT H.R.M.
CONCET AND FOUNCTION
Course Objectives: Explain the importance of human resources and their effective management in
organizations.
Learning Outcomes:
 A basic understanding of different tools used in forecasting and planning human resource needs.
 Understanding meanings of terminology and tools used in managing employees effectively.
 Understanding key issues related to administering the human elements such as motivation,
compensation, appraisal, career planning, diversity, ethics, and training.
Credits: 3 Core Compulsory / Elective: Skill Enhancement
Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
Personal Management: Meaning, importance and scope, Organization and
functions of personal department personal process.
I 15
Manpower Planning: Meaning, Importance and process, Recruitment &
selection; Job description and Job specification, selection procedure.

Training: Needs, methods induction of new employees, Promotion, demotion,

II
transfer, discipline and dismissal and related problems and procedures. Motivation
15
concept and theories. (Maslow, McGregor, Herzberg)

III Performance Appraisal : Need, method & techniques. 15

Suggested Readings:
1. Dr. S. C. Saxena: Personnel Management, Sahitya Bhawan publication Agra,
2. E. B. Philipo: Personnel Management.
Note latest edition book
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-10 Course Title: BUSINESS STATISTICS
Course Objectives: To make the students capable of interpretating and evaluating numerical and
quantitative issues in business, statistical applications of Time Series and Index Numbers.
Learning Outcomes:
 The learners will apprehend the basics of data science and data analysis like Averages and
forecasting techniques.
 The learners will comprehend the basics of data science and data analysis like Averages and
forecasting techniques.
 The learners will understand use of Time series and Index numbers in management decisions.
 The learners will be able to understand the business implications and probabilities of every
decision being made.
Credits: 3 Core Compulsory / Elective: Skill Enhancement
Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
Introduction
Nature, Scope, Importance and Limitations of Statistics, Statistics Investigation:
I Planning and Statistical Investigation, Methods of Collecting Primary and 15
Secondary Data, Principles and Methods of Sampling.
Data Classification and Representation
II Methods of Classification and Tabulation, Graphical presentation of data and its
interpretation, Location of Median, Quartiles and Mode Graphically, One- and 15
Two-Dimensional Diagrams.
III Statistical Average 15
Uses, Limitation and Calculations of various Averages, Mean, Median, Mode,
Partition Values, Geometrical and Harmonic Mean, Dispersion and Skewness:
Various Measures.

Suggested Readings:
1. Levin, Richard and David S, Rubin, Statistics for Management, Pearson Education.
2. N D Vohra, Business Statistics, McGraw Hill Education.
3. Berenson and Levine, Basic Business Statistics, Concepts and Applications, Pearson Education.
4. Spiegel M.D., Theory and Problems of Statistics, Schaum Outlines Series, McGraw-Hill
5. Beri, G.C., Business Statistics, McGraw-Hill
6. J.K. Sharma, Business Statistics Pearson Education.
7. S.C. Gupta, Fundamentals of Statistics, Himalaya Publishing House.
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-11 Course Title: BUSINESS COMMUNICATION
Course Objectives: To apprehend the importance of specifying audience and purpose and to select
appropriate communication choices.
Learning Outcomes:
 The students will penetrate the communication skills used in business world.
 To perceive and demonstrate writing and speaking processes through invention, organization,
drafting, revision, editing, and presentation.
 To penetrate and appropriately apply modes of expression in written, visual, and oral
communication.
 It will enable them to enhance their verbal communication using modern technology.
Credits: 3 Core Compulsory / Elective: Skill Enhancement
Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
Introduction
Nature of Communication, Process of Communication, Types of Communication
I (verbal & Non-Verbal), Importance of Communication. Different forms of 15
Communication, Barriers to Communication, Causes, Linguistic.

Business Correspondence
II Letter Writing, presentation, inviting quotations, sending quotations, Placing
orders, inviting tenders, Sales letters, claim & adjustment letters and social 15
correspondence.

III Report Writing 15

Business reports, Types, Characteristics, Importance, Elements of structure,
Process of writing, Order of writing the final draft, check lists for reports.

Suggested Readings:
1. Bovee and Thill, Business Communication Essentials, Pearson Education.
2. Shirley Taylor, Communication for Business, Pearson Education.
3. Locker and Kaczmarek, Business Communication; Building Critical Skills, McGraw Hill
Education.
4. Murphy Herta A., Hildebrandt Herbert W., Thomas Jane P., Effective Business Communication
(SIE), McGraw Hill Education.
5. Yound Dona, Foundations of Business Communication; An Integrative Approach, McGraw Hill
Education.
6. Lesikar Raymond V., Flatley Marie E., Rentz Kathryn, Lentz Paula and PandeNeerja, Business
Communication Connecting in a Digital World (SIE) McGraw Hill Education.
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-12 Course Title: FUNDAMENTALS OF BUSINESS ECONOMICS
Course Objectives: To introduce students to the basic elements of commerce and economics, to identify
various market structures relevant for commercial transactions and their impact on business decisions.
Learning Outcomes:
 Ability to understand and identify the economic variables in general business atmosphere.
 Perception of the knowledge about Economics at Micro level and various economic concepts
such as Opportunity cost, Marginal Concepts, Demand Function and Law of Variable Proportion.
 Comprehend the relationship between various policies of business.
 Gaining knowledge of identical Short Run and Long Run Equilibrium of a firm and industry and
also about different market structure and various pricing technique.
Credits: 3 Core Compulsory / Elective: Skill Enhancement
Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
I Nature and Scope of Business Economics, Micro and Macro Economics. 9

Price Mechanism: Demand, Supply and Equilibrium Analysis, Elasticity of 18

II Demand. Production function and Law of Return, Theory of Cost.

III Market: Price Determinations under Perfect completion & Equilibrium of the firm, 18
Price Determination under Equilibrium under monopoly and monopolistic
compilation.
Suggested Readings:
1. Dr. B.C. Sinha and Dr. Puspa Sinha ‘Business Economics’.
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-13 Course Title: FUNDAMENTALS OF ACCOUNTING
Course Objectives: It acts as a foundation for students which enable them to learn from the basics of
accounting in an organised and systematic way and acquaints students with the accounting concepts,
tools and techniques influencing business organizations.
Learning Outcomes:
 Understanding the theoretical framework of accounting and to prepare financial statements.
 Develop the skill of preparation of trading and profit and loss account and balance sheet using
computerized accounting.
 Understanding of bank reconciliation statement and rectification of errors.
Credits: 3 Core Compulsory / Elective: Skill Enhancement
Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
I The principles of Double entry system: Journal, Subsidiary books. The Ledger. 15
The Trial Balance
Final Account with adjustment, Recliplication of errors, Capital & Revenue. 15
II

III Bank Reconciliation statement, Rectification of Errors. 15

Suggested Readings:
1. Dr. T. S. Grewal: Book keeping and Accountancy, S. Chand & Co. Delhi
2. Dr. S. K. Singh: Book keeping and Accountancy. SDPD Agra.
3. Dr. K. G. Gupta: Financial Accounting & Book keeping, K. G. Publications. M. Modinayar U.P.
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-14 Course Title: OFFICE MANAGEMENT AND SECRETERIAL
PRACTICE
Course Objectives: Understand and acquire the skills for secretarial functions and proceedings of
official meetings and understanding of Office Management, Office Automation, space management,
workplace environment.

Learning Outcomes:
 Industry visit to the select offices adopting modern office practices, through meaningful
interaction with managerial staff, discussion on their objectives, processes for achieving business
targets also make a part on the spot discussions and development of knowledge in the field of
office management.
 Lectures and demonstration of office systems through power point, demonstration of office
equipment used in offices supported by tutorials, tests and assignments.
 Assessment is done through project management systems, and final written examination.
Credits: 3 Core Compulsory / Elective: Skill Enhancement
Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
I Office Management, Meaning of office, Function of office, Primary and 15
administrative management functions, Importance of office, duties of the office
manager, his qualities and essential qualification.
Filing and Industry – Its meaning and importance essentials of good filling,
Centralized and decentralized filing, systems of classification method of filing and
filing equipment weeding of old records, meaning and need for indexing, various
types of indexing.
Budget - Annual, revised and estimated, Recurring and non-recurring heads of 15
II
expenditure.
Audit: Audit process - Voucher, Verification and Valuation (in brief)
consumables/stock registers and asset register. Procedure for disposal of recards
and assets.
III Nature of secretarial functions, rights, duties and liabilities company secretary. 10
Issue of shares and debentures, applications and allotment, share certificates, calls
and forfeiture, bonus share transfers and transmission of shares.
IV Company Meeting: Notice of meetings, agenda, proxies and pol resolution, 5
minutes & their drafting.
Suggested Readings:
1. Dr. O. P. Gupta: Company Law and secretarial practices Sahit Bhawan publisher & Distribution,
Agra.
2. Professor R.C. Aggarwal: India Company Law, Sahitya Bhawan publisher & Distributer, Agra.
3. Dr. S, M, Shukla: Company Law and secretarial practice, Sahit Bhawan publication Agra
4. Duggal, B: office Management and commercial correspondence Kitab Mahal
5. Biatia R.G., Principles of office management Lotus Press, New Delhi.
 Programme: B.Com (Vocational Course)

Subject: Commerce
Course Code: VoC-15 Course Title: Digital Marketing
Course Objectives: To deliver an insight on Digital Marketing activities on various Social Media
platforms and its emerging significance in business and to identify Latest Trends and Practices in Digital
Marketing, along with its Challenges and Opportunities for an Organisation.
Learning Outcomes:
 Learning to comprehend the increasing significance of E-Commerce and its applications in
business and various sectors.
 Learning to recognize the latest trends and practices of Digital Marketing, along with its
challenges and opportunities for an organization.
 Learning to identify the current payment, security, privacy and legal issues in digital marketing.
 Learners will competent with digital marketing activities on various social media platforms and
its emerging significance in business.
Credits: 3 Core Compulsory / Elective: Skill Enhancement
Course (SEC)/ Vocational Courses
Max. Marks: 25+75 Min. Passing Marks: 10+30
Total No. of Lectures: 45
Unit Topics No. of
Lectures
I  Introduction to the Course and Work plant
 Introduction of the digital marketing
 Digital vs. Real Marketing
 Digital Marketing Channels
 Creating initial digital marketing plan
II
 Content management
 SWOT analysis
 Target group analysis
 EXERCISE: Define a target group (working in groups) 15
III  Web design
 Optimization of Web sites
 MS Expression Web
 EXERCISE: Creating web sites, MS Expression (working in groups)
IV  SEO Optimization
 Writing the SEO content
 EXERCISE: Writing the SEO content (working in groups)
V  Google AdWords – creating accounts
 Google AdWords-types
 Exercise : Google AdWords (working in groups)
VI  Introduction to CRM
 CRM platform
 CRM models
 Exercise : CRM strategy (working in groups)
VII  Introduction to Web analytics 15
 Web analytics – levels
 Introduction of Social Media Marketing
 Exercise : Social Media Marketing plan (working in groups)
VIII  Creating a Facebook page
 Visual identity of a Facebook page
 Types of publications
 Exercise : Making a Facebook page (working in groups)
IX  Business opportunities and Instagram options
 Optimization of Instagram profiles
 Integrating Instagram with a Web Site and other social networks
 Keeping up with posts
X  Business tools on LinkedIn
 Creating campaigns on LinkedIn
 Analyzing visitation on LinkedIn
XI  Creating business accounts on YouTube
 YouTube Advertising
 YouTube Analytics
 15
XII  Facebook Ads
 Creating Facebook Ads
 Ads Visibility
XIII  E-mail marketing
 E-mail marketing plan
 E-mail marketing campaign analysis
 Keeping up with conversions
XIV Digital Marketing Budgeting
 Resource planning
 Cost estimating
 Cost budgeting
 Cost control

XV Recapitulation
 Lessons learned
 Student satisfaction survey
 Closing
FACULTY OF COMMERCE & MANAGEMENT

SRIDEV SUMAN UTTARAKHAND VISHWAVIDHYALAYA

BADSHAHITHAUL, (TEHRI GARHWAL), UTTARAKHAND

Syllabus

For

Vocational/ Skill Enhancement Course (कौशल विकास)

Digital Marketing Management

in accordance with
National Education Policy-2020

(Effective From 2023-24 & onwards)

 Question Paper Pattern

Time: 3 hrs (Marks: 100; End Semester: 75 & Sessional: 25)

End Semester
This question paper consists of two sections, ‘A’ & ‘B’. Section ‘A’ consists of
eight short-answer type questions, out of which students have to attempt any five
questions. Each question of section ‘A’ is of 6 marks. Section ‘B’ consists of six
long answer type questions, students have to attempt any three questions. Each
question of section ‘B’ is of 15 marks.

Sessional
The Board of Studies held on 11th July, 2023 in Faculty of Commerce &
Management, Sri Dev Suman Uttarakhand University provided all the rights
regarding Internal Assessment (Sessional) of all the classes to Head & Dean of
the faculty.
 INDEX
DIGITAL MARKETING MANAGEMENT

S. No Paper Course Title

Course Title:
Year I Fundamentals of Digital Marketing
Sem I
(Level -1) I. Course Objective
II. Course Outcome
III. Suggested Readings
IV. Suggested Online Readings

Course Title:
Year I Content Marketing
Sem II
(Level -2) I. Course Objective
II. Course Outcome
III. Suggested Readings
IV. Suggested Online Readings

Course Title:
Year II Social Media Marketing
Sem III
(Level -3) I. Course Objective
II. Course Outcome
III. Suggested Readings
IV. Suggested Online Readings

Course Title:
Year II Digital Advertising
Sem IV
(Level -4) I. Course Objective
II. Course Outcome
III. Suggested Readings
IV. Suggested Online Readings
 Year I
Semester I
(Level -1)
1. FUNDAMENTALS OF DIGITAL MARKETING

Course Objective: This comprehensive course will give students the skills to succeed in
today's online world. From developing a human-centered and inbound-first digital
marketing strategy to creating compelling content that appeals to both users and search
engines, the students will learn everything they need to excel in this digital era.

Course Outcome: Upon successful completion of this course, the student will be able to
❖ Optimize websites for search engines.
❖ Create a non-paid strategy to build and grow a following.
❖ Create an ad strategy to amplify a business’ message to a targeted audience.
Semester: I
Year: I
Course Title: Fundamentals of Digital Marketing
Course Code: VOC-101
Credit: 03
Course Type: Elective
Total number of Lectures: 45
Max Marks: 25+75
Unit Topic No. of Lectures

10
1 Introduction to Digital Marketing

Concepts of Digital Marketing, Digital

Marketing Channels, Building a Digital
Marketing Strategy, Buyer Persona,
Identifying your goals and the digital
marketing tools, Evaluating your existing
digital channels and assets, Planning of
campaigns.

2 Content Development Framework 05

Content Development Framework,

Importance of Content Development
Framework, Building a Framework,
Resources required for creating a Content
Development Framework
 3 SEO Strategies for a Business 10

Ranking Content by Search Engines, SEO

strategy for a business, Measurement of
website’s SEO authority, Importance of
Website Performance, Page Size, and Page
Speed, Optimization of Web pages

4 Blogging and Video Marketing 10

Creating Quality Content, Importance of

structuring a Blog Post, Selection of a topic
and title for a Blog post, Developing a
Roadmap for a Blog post, Optimization of a
Blog, Effective tips for writing a Blog, Video
Marketing, and successful video marketing
strategy

5 Social Media Promotion and Email 10

Marketing

Social Media Strategy, Social Media

Channels, Paid Search Advertising, Keyword
Research and Match Type, Digital Ads For
Paid Search, Organizing Account Structure (
Ad Groups & Campaigns), Email Marketing

Suggested Readings:

Seema Gupta, Digital Marketing Management, Mc-Graw Hill Publication

Damian Ryan, Calvin Jones · 2012. Understanding Digital Marketing - Marketing
Strategies for Engaging the Digital Generation

Simon Kingsnorth · 2016. Digital Marketing Strategy -An Integrated Approach to Online
Marketing

Ryan Deiss, Russ Henneberry · 2020. Digital Marketing For Dummies

Stephanie Diamond · 2019. Digital Marketing All-in-One For Dummies

Marjolein Visser, Berend Sikkenga, Mike Berry · 2019. Digital Marketing Fundamentals
From Strategy to ROI
Melissa Byers · 2019. Digital Marketing That Actually Works The Ultimate Guide

Cecilia Figueroa · 2019. Introduction to Digital Marketing 101- Easy to Learn and
Implement Hands on Guide for Digital Marketing

Dan Kerns. The Complete Digital Marketing Blueprint - A Comprehensive Crash Course
Covering: Branding, SEO, Social Media Marketing, Facebook Ads, Google Ads, Web
Design, Analytics, Affiliate Marketing, & More!

Dave Chaffey, Fiona Ellis-Chadwick · 2019. Digital Marketing Strategy, Implementation

& Practice

Ian Dodson · 2016. The Art of Digital Marketing - The Definitive Guide to Creating
Strategic, Targeted, and Measurable Online Campaigns

Suggested Online Readings:

https://databox.com/content-development-framework

https://mailchimp.com/marketing-glossary/email-marketing/

https://www.sprinklr.com/cxm/paid-
search/#:~:text=Paid%20search%20advertising%20is%20a,common%20form%20of%2
0paid%20search.

https://www.google.com/intl/en_in/search/howsearchworks/how-search-works/ranking-
results/#:~:text=To%20give%20you%20the%20most,the%20nature%20of%20your%20q
uery.
 Year I

Semester II
(Level -2)
2. CONTENT MARKETING

Course Objective: This comprehensive course will give students an overview of

becoming an effective content marketer.
Course Outcome: Upon successful completion of this course, the student will

❖ Learn about content development framework for producing effective content on a

consistent basis
❖ Develop and repurpose content that search engines will rank
❖ Become a strategic content marketer
❖
Semester: II
Year: I
Course Title: Content Marketing
Course Code: VOC-102
Credit: 03
Course Type: Elective
Total number of Lectures: 45
Max Marks: 25+75

Unit Topic No. of Lectures

1 05
The Power of Storytelling in a Business

Power of Storytelling, Significance of

Storytelling in a Business, Business
Storytelling in Action, Importance of Long-
term Content Planning, Planning a Long-
Term Content Strategy

2 Generating Ideas and Repurposing 05

Content
Need of a process to generate content ideas,
seeding of an idea, Generating of ideas for
Content Creation, Repurposing Content,
Benefits of Repurposing, Ways of
Repurposing Content
 3 Cluster Topic and Pillar Pages 10

Topic Clusters and Pillar Pages, Importance

of Topic Clusters, Creating an Effective Topic
Cluster, Pillar Page Types, Creating an
Effective Pillar Page, Optimizing and
Growing Pillar Pages over time

4 Video Marketing and Guest Blogging 10

Video Marketing Strategy, Importance of

Engaging Videos, Use of Videos throughout
Inbound Methodology, Tips for Video
Marketing, Guest Blogging and its
significance in Blogging Strategy, creating a
Guest Blogging Strategy, Finding Guest
Blogging Opportunities, Securing a Guest
Blogging Spot

5 Content Promotion and Performance 15

Effective Promotion of Content, Building a

Promotional Plan, Organic Promotion,
Supplementing Organic efforts with Paid
Promotion, Measurement & Analysis of
Content, Organic Metrics to Track Content,
Paid Metrics to Track Content, Tracking
Conversions with Attribution models,
Communicating Content Performance

Suggested Readings:
Puneet Singh Bhatia, Fundamentals of Digital Marketing, Pearson Education

Joe Pulizzi · 2013. Epic Content Marketing: How to Tell a Different Story, Break
Through the Clutter, and Win More Customers by Marketing Less

Gary Vaynerchuk · 2013. Jab, Jab, Jab, Right Hook - How to Tell Your Story in a Noisy
Social World

Pam Didner · 2014. Global Content Marketing: How to Create Great Content, Reach
More Customers, and Build a Worldwide Marketing Strategy that Works
Rebecca Lieb · 2012. Content Marketing -Think Like a Publisher - How to Use Content
to Market Online and in Social Media

Sonja Jefferson, Sharon Tanton · 2015. Valuable Content Marketing - How to Make
Quality Content Your Key to Success

Andreas Ramos · 2013. The Big Book of Content Marketing

Robert Rose, Joe Pulizzi · 2011. Managing Content Marketing - The Real-world Guide
for Creating Passionate Subscribers to Your Brand

Lazar Dzamic, Justin Kirby · 2018. The Definitive Guide to Strategic Content Marketing
Perspectives, Issues, Challenges and Solutions
Pamela Wilson · 2016. Master Content Marketing - A Simple Strategy to Cure the Blank
Page Blues and Attract a Profitable Audience

Wendy Covey · 2020. Content Marketing, Engineered - Build Trust and Convert Buyers
with Technical Content

Suggested Online Readings

https://hbr.org/2003/06/storytelling-that-moves-people

https://backlinko.com/hub/content/repurposing#:~:text=Repurposing%20content%20(als
o%20known%20as,blog%20post%20into%20an%20infographic).

https://www.bigcommerce.com/ecommerce-answers/what-is-guest-
blogging/#:~:text=Guest%20blogging%20is%20when%20you,to%20do%20with%20that
%20organization.

https://contentmarketinginstitute.com/articles/content-pillar-pages/
 Year II
Semester III
(Level -3)

3. SOCIAL MEDIA MARKETING

Course Objective: This course covers everything a student needs to know to build a
successful social media strategy. From creating engaging content to expanding the reach
and measuring ROI, the student will learn how to harness the power of social and digital
technologies to increase brand awareness, attract new customers and partners, and
develop meaningful relationships.

Course Outcome: Upon successful completion of this course, the student will be to
 Develop an engaging and effective social media strategy for a business
❖ Build an inbound social media strategy that attracts customers and grows the
bottom line
❖ Leverage the power of social media to uplevel a business

Semester: III
Year: II
Course Title: Social Media Marketing
Course Code: VOC-103
Credit: 03
Course Type: Elective
Total number of Lectures: 45
Max Marks: 25+75

Unit Topic No. of Lectures

1 10
Introduction to Social Media Marketing

Introduction to Social Media Marketing,

Social Media Channels, Setting Social Media
Goals, Structuring of Social Media Team,
Evaluation of Best Social Tools, Developing
a Budget & Garnering Executive Buy-In
 2 Content Strategy for Social Media 10

Social Media Listening and Monitoring,

Power of Social Media Listening,
Understanding Brand Conversation, Watching
the Competition, Developing Strategic Social
Media Content, Importance of Tagging,
Timing, and Testing your Content, Social
Media Content Calendar

3 Influencer Marketing 05

Influencer Marketing, Working with

Influencers, User Generated Content (UGC)
and its importance, Social Engagement -
Heart of Social Strategy, One-to-One
Engagement on Social Media

4 Social Media Advertising 10

Social Selling, Achieving Business Goals

Through Social Selling, Social Media
Advertising, Advantages of Social Media
Advertising, Social Media Advertising
Platforms, Creating Digital Ads for Social
Media

5 Measuring Social ROI 10

Importance of measuring Social Media ROI,

Understanding Goals With Social Media,
Measuring Social ROI, Evaluation of metrics

Suggested Readings:
Swaminathan T.N. & Kartik Kumar, Digital Marketing From Fundamentals to Future,
Cengage Publications

Dave Miller · 2020. Social Media Marketing,3 Books in One - Excellent Tricks to Grow
Your Business, Instagram Marketing to Become a Famous Influencer, Tiktok and
YouTube to Make Viral Videos
Dan Zarrella · 2010. The Social Media Marketing Book

Shama Hyder · 2016. The Zen of Social Media Marketing - An Easier Way to Build
Credibility, Generate Buzz, and Increase Revenue

Neal Schaffer · 2020. The Age of Influence. The Power of Influencers to Elevate Your
Brand

Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton · 2020.
Ultimate Guide to Social Media Marketing

Ozuem, Wilson · 2016. Competitive Social Media Marketing Strategies

Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade · 2016. Social Media in the
Marketing Context. A State of the Art Analysis and Future Directions

Katarzyna Sanak-Kosmowska · 2021. Evaluating Social Media Marketing

Social Proof and Online Buyer Behaviour

Chandler Wright · 2020. Social Media Marketing - Affiliate Marketing, and Passive
Income Ideas 2020: 3 Books in 1 - Build a Brand, Become an Influencer, and Explode
Your Business with Facebook, Twitter, YouTube & Instagram
Jeremy Preace · 2021. Social Media Marketing 2021 - 4 BOOKS IN 1 - Social Media for
Beginners, Instagram Marketing to Become an Influencer, Facebook Advertising, Google
AdWords (Analytics, SEO, and ADS for Your Business)

Suggested Online Readings

https://www.wordstream.com/social-media-marketing

https://www.bigcommerce.com/articles/ecommerce/influencer-
marketing/#:~:text=An%20influencer%20is%20a%20celebrity,through%20paid%20end
orsements%20and%20recommendations.

https://blog.hootsuite.com/user-generated-content-ugc/

https://sproutsocial.com/insights/social-media-roi/
 Year II
Semester IV
(Level -4)

4. Digital Advertising

Course Objective: This course covers everything about how to create a customer-centric
advertising strategy, including journey-based advertising, bidding and targeting strategies,
paid search, social media advertising, programmatic, reporting, and more.

Course Outcome: Upon successful completion of this course, the student will be to
 Advertise at every stage of the buyer's journey.
❖ Build digital advertising campaigns that convert.
❖ Evaluate the performance of your digital advertising strategy.

Semester: IV
Year: II
Course Title: Digital Advertising
Course Code: VOC-104
Credit: 03
Course Type: Elective
Total number of Lectures: 45
Max Marks: 25+75
Unit Topic No. of Lectures

1 05
Introduction to Digital Advertising

Definition of Digital Advertising, Ads are

Content, Organic and Paid Ads functioning
together, Journey Based Advertising,
Adopting Journey Based Advertising for
Search and Social

2 Targeted Digital Advertising 10

Understanding of Target Audience,
Identifying Campaign Objectives,
Determining Paid Media Budget, Manual
Bidding Vs Automated Bidding, Optimization
of Paid Media
 3 Ad Targeting Strategies and The Art of 10
Copywriting

Targeting Strategies of Ads, Demographic

Targeting, Behavioral Targeting, Contextual
Targeting, Introduction to Copywriting,
Designing Ad Creatives, Optimizing
Conversion Path

4 Paid Search Advertising 10

Social Media Advertising, Paid Search

Advertising, Digital Ads For Paid Search,
Keyword Research and Match Type, Google
Ads, Advanced Google Ads Strategies, Ad
Extensions, Google Auction

5 Programmatic Advertising and 10

Performance of Ads

Programmatic Advertising, Functioning of

Programmatic Advertising, Programmatic
Advertising Channels, Monitoring Ad
Performance, A/B Testing to improve Ad
Performance, Attribution Reporting,
Calculation of ROAS ( Return on Ad Spend)

Suggested Readings:
Animesh Sharma, Digital Marketing , Good Writers Publication

Ryan Deiss, Russ Henneberry · 2020. Digital Marketing For Dummies

Simon Kingsnorth · 2016. Digital Marketing Strategy - An Integrated Approach to Online

Marketing

Dawn McGruer · 2020. Dynamic Digital Marketing - Master the World of Online and
Social Media Marketing to Grow Your Business

Raghavendra Agarwala · 2021. Hands-on Programmatic In-house Digital Advertising

Learn Data Design, AI Implementation, Bidding Strategies, and Strategic Thinking
(English Edition)

Harry J. Gold · 2014. The Digital Advertising Guide

Damian Ryan, Calvin Jones · 2011. The Best Digital Marketing Campaigns in the World
Mastering The Art of Customer Engagement

Melissa Byers · 2019. Digital Marketing That Actually Works The Ultimate Guide
Discover Everything You Need to Build and Implement a Digital Marketing Strategy That
Gets Results

Francisco J. Martínez-López, Steven D'Alessandro · 2020. Advances in Digital Marketing

and ECommerce First International Conference, 2020

Jerome M. Juska · 2021. Integrated Marketing Communication - Advertising and

Promotion in a Digital World

DISHEK J. J. MANKAD · 2018. Understanding Digital Marketing- Strategies for online

success

Suggested Online Readings

https://www.adroll.com/blog/what-is-targeted-
advertising#:~:text=Targeted%20advertising%2C%20or%20ad%20targeting,%2C%20i
nterests%2C%20and%20shopping%20behavior.

https://www.searchenginejournal.com/what-is-programmatic-advertising/462655/

https://neilpatel.com/blog/ultimate-guide-to-copywriting/

https://ads.google.com/intl/en_in/home/resources/what-is-paid-search/
 SYLLABUS
OF
CO-CURRICULAR COURSES

Finalized by Kumaun University

and as accepted by
SRIDEV SUMAN UTTARAKHAND
UNIVERSITY,
BADSHAHITHAUL

NATIONAL EDUCATION POLICY

2020

Common Minimum Syllabus for all

Uttarakhand State Universities and Colleges for
First Three Years of Higher Education
 First Semester
COMMUNICATION SKILLS
Programme: Undergraduate Programme Year: Semester
1 : 1

Subject:Co-curricular Course

CourseCode: CCS 01 Course Title: Communication Skills

Course outcomes:
 To understand the concept of Personality.
 To learn what personal grooming pertains.
 To learn to make good resume and prepare effectively for interview.
 To learn to perform effectively in group discussions.
 To explore communication beyond language.
 To learn to manage oneself while communicating.
 To acquire good communication skills and develop confidence.
Credits: Nil Co-Curricular Compulsory

Max. Marks: 100 Min. Passing Marks:40

Total No. of Lectures-Tutorials-Practical (in hours per week): 4-0-0

Unit Topic No. of Lectures

Unit I PERSONALITY AND PERSONAL GROOMING

Understanding Personality, Definition and Meaning of Personality, Types of 7
Personality, Components of Personality, Determinants of Personality, All topics will
Assessment of Personality include practical
Grooming: Self Dress for success, Make up & skincare, Hair care & styles learning
for formal look Art of accessorizing, Oral Hygiene

Unit II INTERVIEW PREPARATION AND GROUP DISCUSSION

Meaning and Types of Interviews [ Face to Face, Telephonic,Video] 8
Interview procedure [ Opening, Listening, Closure], Preparation for Mock Interviews
Interview Included
Resume Writing LinkedIn Etiquette
Meaning and methods of Group Discussion,
Procedure of Group Discussion.
Group Discussion simulation
Group discussion common error
Unit III BODY LANGUAGE AND BEHAVIOUR 07
Concept of human behavior
Individual and group behavior
Developing Self-Awareness
Behavior and body language
Dimensions of body language: Proxemics
Haptics Oculesics Paralanguage Kinesics
Sign Language Chromatics
Chronemics Olfactics
Cultural differences in Body Language
Business Etiquette & Body language
Body Language in the Post Corona Era
Virtual Meeting Etiquette
Social Media Etiquette
Unit IV ART OF GOOD COMMUNICATION 08
Communication Process
Verbal and Non-verbal communication
7 Cs of effective communication
Barriers to communication
Paralinguistics Pitch
Tone Volume Vocabulary Word stress Pause
Types of communication Assertive
Aggressive Passive
Listening Skills
Questioning Skills
Art of Small Talk
Email Writing

Suggested Reading:
1. Cloninger, S.C., “Theories of Personality: Understanding Person”, Pearson, New
York, 2008, 5th edition.
2. Luthans F, “Organizational Behaviour”, McGraw Hill, New York, 2005,
12thedition.
3. Barron, R.A. & Brian D, “Social Psychology”, Prentice Hall of India, 1998,
8thedition.
4. Adler R.B., Rodman G. & Hutchinson C.C., “Understanding Human
Communication”,Oxford University Press : New York,2011.

This course can be opted as a co-curricular course by the students of following subjects:
B.A./B. Com /B.B.A/ B.Sc./ B.F.A/ B. Lib/ B.A.LL.B. (Hons)/L.L.B./ B. Pharm.
 Second Semester
ENVIRONMENT STUDIES AND VALUE EDUCATION
Programme: Under Graduation Year: 1 Semester:
2
Subject: Co-curricular Course

CourseCode: CCS 02 Course Title: ‘Environment studies and Value Education

Course outcomes:
The mission of the course on Human Values and Environmental Studies is to create morally articulate solutions
to be truthful and just and to become responsible towards humanity. The course seeks to establish a continuous
interest in the learners to improve their thought process with intent to develop a new generation of responsible
citizens capable of addressing complex challenges faced by the society due to disruptions in human interactions
effecting human values. This course works towards
Building fundamental knowledge of the interplay of markets, ethics, and law,
Look at various challenges faced by individual to counter unethical issues
Look at core concepts for business ethics
Look at core concepts of anti-corruption
Look at core concepts for a morally articulate solution evolver to management issues in general,
Issues of sustainable development for a better environment.
To know how environmental degradation has taken place.
Be aware of negotiations and international efforts to save environment.
How to develop sustainably?
Efforts taken up by UN in Sustainable Development.
Efforts taken by India in Sustainable Development.
The course intends to create a sense of how to be more responsible towards the environment. Upon finishing of
the course students will be able to come up with using ethical reasoning for decision making and frame ethical
issues as well as operationalise ethical choices.
The course integrates various facets of human values and environment.

Credits: Nil Co-Curricular Compulsory

Max. Marks: 100 Min. Passing Marks:40

Total No. of Lectures-Tutorials-Practical (in hours per week): 4-0-0

Unit Topic No. of

Lectures
Unit I Renewable and Nonrenewable Natural resources. Ecosystem: Concept, structure & 07
functions of ecosystem: producer, consumer,
decomposer, food web, food chain, energy flow, Ecological pyramids Conservation
of Biodiversity- In-situ & Ex- situ conservation of biodiversity.
Unit II Environmental pollution, Role of individual in Pollution control, Social Issues and 08
Environment, Human Population & Environment Sustainable Development, Natural
Hazards, India and UN Sustainable Development Goals Concept of circular economy
and entrepreneurship
Environment Protection Act 1986
Unit III International Advancements in Environmental Conservation 07
Role of National Green Tribunal
Air Quality Index
Importance of Indian Traditional knowledge on environment
Bio assessment of Environmental Quality
Environmental Management System
Environmental Impact Assessment and Environmental Audit
Unit IV Human Values- Introduction- Values, Characteristics, Types, Developing Value 08
system in Indian Organization, Values in Business Management, value based
Organization, Trans –cultural Human values in Management.
Swami Vivekananda's philosophy of Character Building, Gandhi's concept of Seven
Sins, APJ Abdul Kalam view on role of parents and Teachers.
Human Values and Present Practices– Issues: Corruption and Bribe , Privacy
Policy in Web and social media, Cyber threats, Online Shopping etc. Remedies
Corporate Social Responsibility- Nature, Levels, Phases and Models of CSR,
Corporate Governance. CSR and Modern Business Tycoons Ratan Tata, Azim
Premji and Bill Gates.
Holistic Approach in Decision making- Decision making, the decision making
process, The Bhagavad Gita: Techniques in Management, Dharma and Holistic
Management.
Case Studies

Suggested Reading:
1. A foundation course in Human Values and Professional Ethics by RR. Gaur, R.
Sangalet.al
2. JUSTICE: What's the Right Thing to Do? Michael J.Sandel.
3. Human Values by A. N. Tripathi New AgeInternational
4. Environmental Management by N.K.Oberoi
5. https://www.un.org/sustainabledevelopment/sustainable-development-goals/
6. https://www.india.gov.in/my-government/schemes
7. https://www.legislation.gov.uk/ukpga/2010/23/contents
8. Daniel Kahneman, Thinking, Fast and Slow; Allen Lane
9. Environment Protection Act 1986; Universal Publications
10. Agarwal, K.C.2001 Environmental Biology, Nidi Pub!. Ltd. Bikaner.
11. Bharucha Erach, The Biodiversity of India, Mapin Publishing Pvt. Ltd.
Ahmedabad- 380013, India
12. Brunner R.C., 1989, Hazardous Waste Incineration, McGraw Hi'll Inc.480p
13. Clark R.S., Marine Pollution, Clanderson Press Oxford (TB)
14. Cunningham, W.P.Cooper, T.H.Gorhani, E & Hepworth, M.T.200 I,
Environmental Encyclopedia, Jaico Pub!. House. Mumbai. I l 96p
15. De A.K., Environmental Chemistry, Wiley Eastern Ltd.
16. Down to Earth, Centre for Science and Environment(R)
17. Gleick, H.P. 1993. Water in crisis, Pacific Institute for Studies in Dev.,
Environment & Security. Stockholm Env. Institute. Oxford Univ. Press. 473p
18. Hawkins R.E, Encyclopedia of Indian Natural History, Bombay Natural
History Society, Bombay (R)
19. Heywood, Vil & Watson, R.T. 1995. Global Biodiversity Assessment.
Cambridge Univ. Press l l 40p.
 20. Jadhav, H & Bhosale, V.M. 1995. Environmental Protection and Laws, Himalaya Pub.
House, Delhi 284 p.
21. Mckinney, M.L. & Schoel·. R.M. 1996. Environmental Science systems
& Solutions, Web enhanced edition. 639p.
22. Mhaskar A.K, Matter Hazardous, Techno-Science Publications (TB)
23. Miller T.G. Jr., Environmental Science, Wadsworth Publishing Co. (TB)
24. Odum, E.P. 1971. Fundamentals of Ecology. W.B.Saunders Co. USA, 574p
25. Rao MN.& Dalla, A.K. 1987. Waste Water treatment. Oxford & IBH Pub.
Co. Pvt.Ltd. 345p.
26. Sharma B.K., 2001. Environmental Chemistry. Goel Publ. House, Meerut
27. Survey of the Environment, The Hindu (M)
28. Townsend C., Harper J, and Michael Begon, Essentials of Ecology, BlackwellScience
(TB )
29. Trivedi, R.K., Handbook of Environmental Laws, Rules, Guidelines
Compliances and Standards, Vol I and II, Enviro Media ( R)
30. Trivedi R.K. and P.K. Goel, Introduction to air pollution, Techno-Science
Publications (TB )
31. Wagner K.D.,1998. Environmental Management. W.B. Saunders Co.
Philadelphia, USA 499p
(M) Magazine ( R )Reference (TB) Textbook

This course can be opted as a co-curricular course by the students of following subjects:
B.A./B. Com /B.B.A/ B.Sc./ B.F.A/ B. Lib/ B.A.LL.B. (Hons)/L.L.B./ B. Pharm.
 Third Semester
MANAGEMENT PARADIGMS FROM BHAGAVAD GITA
Programme: Under Graduation Year: Semester:
2 3

Subject: Co-curricular Course

CourseCode: CCS 03 Course Title: Management Paradigms from Bhagavad Gita

Business Management curriculum provides a variety of the oretical inputs that enables an individual to take
decisions for effective running of an organization. In the current situation theses inputs are characterized by two
peculiar aspects. Firstly, these are based mainly on the western paradigm of the “world view”. While this is one
aspect of the knowledge, it is worthwhile to understand alternative “world views”. Secondly, the current
management theories are by and large prescriptions for the business organizations. Even when issues pertaining
to individuals are addressed, they are in the context of organizational performance. For instance, theories on
motivation are developed to improve the organizational performance. This overwhelming focus on
organizations has over time pushed the “individuals” to the residual in the equations. It is increasingly felt that
the current ideas do not adequately cover all the issues of major concern to individuals and organizations. Many
feel the need for alternative perspectives on the problems and possible solutions. Ancient Indian wisdom has set
off ideas that present a different perspective of the problems that individuals and organizations face and proposes
alternative ways of understanding several aspects pertaining to the domain of management. This course is an
attempt to bring these perspectives using Bhagavad Gita as the main reference frame for culling out ideas from
Ancient Indian wisdom.
The course is designed with the following main objectives:
 To identify some of the commonly felt problems that individuals, organizations and the society faces
 To illustrate the usefulness of Gita in addressing some of these problems
 To demonstrate how alternative world views and paradigms of management could be developed with a
knowledge of Ancient Indian wisdom such as Gita
 To provide a good introduction to Ancient Indian wisdom using Gita as a vehicle

Credits: Nil Co-Curricular Compulsory

Max. Marks: 100 Min. Passing Marks:40

Total No. of Lectures-Tutorials-Practical (in hours per week): 4-0-0

Unit Topic No. of

Lectures
Unit I Spirituality in Business and Workplace 07
Current Challenges in Business Management & Society Relevance
of Ancient Indian Wisdom for contemporary society Spirituality in
Business
The notion of Spirituality
An introduction to Bhagavad Gita & its relevance
Assignment: Read five chapters of Bhagwat Gita for Group Discussion.
Chapter 1: Visada Yoga
Chapter 2: Sankhya Yoga
Chapter 3: Karma Yoga
Chapter 4: Jnana Yoga
Chapter 5: Karma Vairagya Yoga
Unit II Perspectives on Leadership and Work 08
Failed Leadership: Causes & Concerns
Leadership Perspectives in the Gita1
Axioms of Work & Performance
The Notion of Meaningful Work
Assignment: Read five chapters of Bhagwat Gita for Group Discussion.
Chapter 6: Abhyasa Yoga
Chapter 7:ParamahamsaVijnana Yoga
Chapter 8: Aksara-Parabrahman Yoga
Chapter 9: Raja-Vidya-Guhya Yoga
Chapter 10: Vibhuti-Vistara-Yoga
Unit III Perspectives on Self‐Management 07
Mind as a key player in an individual
Meditation as a tool for self‐management
Role of Yoga in addressing stress & burnout of managers
Mind as a key player in an individual
Self‐Management by understanding the world within
Values & their role in Self‐management
Shaping the personality through Trigunas
Assignment: Read five chapters of Bhagwat Gita for Group Discussion.
Chapter 11: Visvarupa-Darsana Yoga,
Chapter 12: Bhakti Yoga,
Chapter 13: Ksetra-KsetrajnaVibhaga Yoga
Chapter 14:Gunatraya-Vibhaga Yoga
Chapter 15:Purusottama Yoga
Unit IV Perspectives on Life and Society 08
Perspectives on Sustainability
Death as a creative destruction process
Law of Conservation of Divinity
Conclusions
Assignment: Read five chapters of Bhagwat Gita for Group Discussion.
Chapter 16: Daivasura-Sampad-Vibhaga Yoga
Chapter 17:Sraddhatraya-Vibhaga Yoga
Chapter 18:Moksa-Opadesa Yoga

Suggested Reading:
This course will have two sets of readings. One set corresponds to the contemporary literature
pertaining to the topics discussed in the sessions. These have been identified in the respective
sessions. In addition to this, specific sections from the Gita will be used as the second set of
material. There are a number of commentaries available for Bhagavad Gita. These provide a
good basis to understand Gita. However, a number of short articles on Gita and Management
are available in the following source, which will be used in the context of the course:
Mahadevan, B. Writings on Gita & Management.
http://www.iimb.ernet.in/webpage/b‐mahadevan/bhagavad‐gita‐amp‐management
For the interested readers some (suggested) additional readings pertaining to Bhagavad Gita
are given below:
1. Bhagwat Gita from Geeta Press, Gorakhpur, UP.
2. Swami Ranganathananda, (2001), “Universal Message of the Bhagavad Gita”, 3
 Volumes, Advaita Ashrama, Kolkata.
3. Swami Dayananda Saraswati, (2007), “The value of values”, Arsha Vidya Research &
Publication Trust, Chennai.
4. Swami Chinmayananda, (1996), “Holy Geeta”, Central Chinmaya Mission Trust,
Mumbai.
5. Geus, A. (1997), “The Life Span of a Company: Chapter 1 in The Living Company”,
6. Nicholas Brealey Publishing, London, pp. 7 – 19.
7. Beer, S. (1994). “May the Whole Earth be Happy: LokaSamastatSukhinoBhavantu”,
8. Interfaces, 24 (4), 83 – 93.
9. Mahadevan, B. (2013). “Spirituality in Management: Sparks from the Anvil”, IIM B
Management Review, 25 (2).
10. Houston, D.J. and Cartwright K.E. (2007), “Spirituality and Public Service”. Public
Administration Review, Jan. – Feb., 2007, 88 – 102.
11. Payne, S.G. (2010). “Leadership and spirituality: Business in the USA”, The
International Journal of Leadership in Public Services, 6 (2), 68 – 72.
12. Poole, E. (2007). “Organizational Spirituality – A literature review”, Journal of
Business Ethics, 84, pp. 577 – 588.
13. Bhattathiri, M.P. “Bhagavad Gita and Management”
14. Mahadevan, B. (2009). “Shrimad Bhagavad Gita – Ideas for Modern Management”,
One day Seminar on “Towards a New Paradigm of Business management: Alternative
Perspectives from Ancient Indian Wisdom”, IIM Bangalore, December 12, 2009.
15. (2012). “Bhagavad Gita and Management”, Arsha Vidya News Letter, April 2012, 23
– 30.
16. Ancona, D., Malone, T.W., Orlikowski, W.J. and Senge, P.M. (2007), “In praise of
the incomplete leader”, Harvard Business Review, 85 (2), 92 – 100.
17. Mahadevan, B., (2013). "Inspirational Leadership: Perspectives from Gītā", Chapter
13 in Sanskrit and Development of World Thought, Kutumba Sastry V. (Ed.), D K
Print World, New Delhi, pp 199 ‐ 210.
18. Mehrotra, R. (2010). “Work Builds, Charity Destroys”, Chapter 8 in Ennoble, English
course book, Second Year Pre‐University, The Karnataka Text Book Society, pp. 63 –
70.
19. Michaelson, C. (2009). “Teaching Meaningful Work: Philosophical Discussions on
the Ethics of Career Choice”, Journal of Business Ethics Education, 6, pp. 43 – 68.
20. Corner, P.D. (2008). “Workplace Spirituality and Business Ethics: Insights from an
Eastern Spiritual Tradition”, Journal of Business Ethics, 85, pp. 377 – 389.
21. Adhia, H., Nagendra, H.R. and Mahadevan, B. (2010). “Impact of Adoption of Yoga
Way of Life on the Emotional Intelligence of Managers”. IIMB Management Review.
Vol. 22 (1&2), pp. 32 – 41.
22. Swami Dayananda Saraswati. (2007). “The value of values”, Arsha Vidya Research &
Publication Trust, Chennai, pp. 1 – 54.
23. Biswas, M. (2010). “In search of personality inventory for Indian managers: an
application of structural equation modelling”, Journal of Services Research. 10 (1), pp
101 – 123.
24. Capra, F. (2004), “Life and Leadership in Organizations: Chapter 4 in Hidden
Connections”, Anchor Books, New York, pp. 97 – 128.
25. Amory B. Lovins, A.B., Lovins, L.H. and Hawken, P. (2007). “A Road Map for
Natural Capitalism”, Harvard Business Review, 85 (4), 172 – 183.
26. Ehrenfeld, J. R. (2005). “The Roots of Sustainability”, MIT Sloan Management
Review, 46 (2), pp. 23‐25.
27. David Elrod II, P. and Tippett, D.D. (2002). "The “death valley” of change", Journal
 of Organizational Change Management, 15(3), pp. 273 – 291.
28. Mahadevan, B, (2014). The Law of Conservation of
Divinity

Suggested Online Link:https://www.youtube.com/watch?v=8g90E9nBnyE (English)

https://www.youtube.com/watch?v=Tsg3lWHCm0k (Hindi)
https://www.youtube.com/watch?v=ZRr0tmRqGgc (English)

This course can be opted as a co-curricular course by the students of following subjects:
B.A./B. Com /B.B.A/ B.Sc./ B.F.A/ B. Lib/ B.A.LL.B. (Hons)/L.L.B./ B. Pharm.
 VEDIC STUDIES *oSfnd v/;;u*
Programme: Under Graduation Year: II Semester:IV
Subject: Co-Curricular Corse
CourseCode: Course Title: oSfnd v/;;u
CCS04
Course Outcomes:vf/kxe miyfC/k
osn “kCn dk vFkZ Kku dh jkf”k ;k Kku dk laxzg xzUFk gSA izkphu _f’k;ksa us tks Kku vftZr fd;k Fkk] mldk laxzg osnksa esa gSA osn vikS#’ks; ,oa vkIropu gSaA buesa
izfrikfnr /keZ vkSj Kku “kCn&izek.k gSaA izR;{k vkSj vuqeku ls ftu ckrksa dk Kku ugha gks ldrk] mudk cks/k osnksa ls gh gksrk gSA fo|kfFkZ;ksa dks oSfnd v/;;u ds vUrxZr
osn ifjp;] oSfnd lkfgR;] osnk³~x] oSfnd eU=] nsork] lwDrksa ,oa dYilw=ksa esa fufgr lexz&Kku jkf”k dk vocks/k ,oa ;FkkFkZ Kku ls vkRexkSjo dk vuqHko gksxkA blh
mn~ns”; ls lg&ikB~;dze dsvUrxZr Lukrd PkrqFkZ l=k)Z esa *oSfnd v/;;u* ikB~;dze lekosf”kr fd;k x;k gSaA fo|kfFkZ;ksa ds lokZ³~xh.k fodkl ds fy, ,oa Hkkjrh; Kku
ijEijk dks vxzlkfjr djus gsrq Hkh oSfnd&v/;;u dk *ikB~;dze* lgk;d gksxkA
Credits: Nil Co-Curricular Corse
Max. Marks: 100 Min. Passing Marks: 40
Total No. of Lectures-Tutorials-Practical (in hours per week): 4-0-0
Unit Topic No. of Lectures
Unit I osn ifjp;&lafgrk,¡& _Xosn] ;tqosZn] lkeosn] vFkoZosn& ifjp; ,oa egÙoA 05
czkã.k& ifjp;] osnksa ls lEcfU/kr ckã.k xzUFk] izfrik| fo’k; ,oa egÙoA
vkj.;d& ifjp;] osnksa ls lEcfU/kr vkj.;d xzUFk] izfrik| fo’k; ,oa egÙoA
mifu’kn~& ifjp;] osnksa ls lEcfU/kr mifu’kn~] izfrik| fo’k; ,oa egÙoA
osnk³~x& ifjp;] izfrik| fo’k; ,oa egÙoA
Unit II oSfnd eU=] lwDr nsork ,oa dYilw=& oSfnd eU=] lwDr] nsork ifjp; ,oa fo”ks’krk,¡A 05
dYilw= ifjp; ,oa egÙo] JkSr lw= ,oa osn ds JkSrlw=] x`álw= ifjp; ,oa izeq[k x`álw=] /keZlw= ifjp; ,oa izeq[k /keZlw=] “kqYc lw=
ifjp;] izeq[k “kqYclw= ,oa egÙoA
Unit III osnksa esa foKku& osnksa esa fufgr foKku dk ifjp;] lEcU/k ,oa egÙo] osn esa fufgr fofo/k jlk;u] HkkSfrd] oUkLifr] tUrqfoKku] d`f’k foKku 05
ifjp; ,oa egÙo] osn esa vk;qfoZKku ifjp; ,oa egÙo] osnksa esa fufgr xf.kr”kkL= ifjp; ,oa egÙo] osnksa esa fufgr Ik;kZoj.k ifjp; ,oa
egÙoA
Unit IV oSfnd lekt ,oa ifjokj& ifjp; ,oa egÙo] oSfnd tujkT;] oSfnd iz”kklfud O;oLFkk] oSfnd dkyhu HkkSxkSfyd fLFkfr] oSfnd dkyhu 05
vkfFkZd thou oSfnd _f’k ,oa _f’kdkvksa dk ifjp; ,oa mudh egÙoiw.kZ HkwfedkA
Unit V oSfnd xq#dqy ijEijk& xq#dqy ijEijk ifjp; ,oa egÙo] f”k{kk] f”k{kk ds N% ?kVd rÙo& f”k{kd] f”k{kkFkhZ] f”k{kk ds dsUnz] f”k{kk dk fo’k;] 05
ekrk&firk RkFkk lekt ifjp; ,oa egÙoA
Unit VI oSfnd ;K ifjp;& oSfnd ;K ifjp;] egÙo] izeq[k ;K&n”kZ] ikS.kZekl] lkse;kK] loZes/k] oktis;] jktlw;] lkS=ke.kh] v”oes/k ifjp; ,oa 05
egÙoA
5|Page
 Class Room Lectures
Tutorial, Assignment, Class Room Seminars, Group Discussion etc

Suggested Reading:
1- oSfnd lkfgR; dk bfrgkl& MkW0 d.kZ flag] pkS[kEck izdk”ku] okjk.klhA
2- laLd`r ok³~e; dk c`gr bfrgkl& izFke [k.M osn& Ikn~eHkw’k.k vkpk;Z Jh cynso mik/;k;] m0iz0la0la0 y[kuÅA
3- osnksa esa jktuhfr& MkW0 dfiynso f}osnh] fo”oHkkjrh vuqlU/kku ifj’kn~] Kkuiqj HknkSghA
4- osnksa esa foKku&MkW0 dfiynso f}osnh] fo”oHkkjrh vuqlU/kku ifj’kn~] Kkuiqj HknkSghA
5- osnksa esa vk;qfoZKku&MkW0 dfiynso f}osnh] fo”oHkkjrh vuqlU/kku ifj’kn~] Kkuiqj HknkSghA
6- oSfnd xf.kr& txn~xq: Lokeh] Hkkjrh; d`’.k rhFkZ] eksrhyky cukjlh nkl] uà fnYyhA
7- izkphudkyhu oSfnd f”k{kkiz.kkyh& f”k{kk vkSj Hkkjrh; fojklr] mÙkjk[k.M eqDr fo”ofo|ky;A
8- Hkkjrh; f”k{kk dk bfrgkl] fodkl ,oa leL;k,¡& MkW0 jEku fcgkjh yky] jkt fizUVl] esjBA
9- osn dh fopkj/kkjk dk oSKkfud vk/kkj& MkW0 lR;ozr fl)kUrk∙yadkj] pkS[kEck iqLrd Hk.Mkj] fnYyhA
10- oSfnd lkfgR; vkSj laLd`fr dk Lo:Ik& MkW0 vkse izdk”k ik.Ms] eksrhyky cukjlh nkl] uà fnYyhA
11- vFkoZosnh; fpfdRlk ,oa vks’kf/k&foKku& MkW0 “kkfyuh “kqDyk] v{k;oV izdk”ku 26] cYkjkeiqj gkml] bykgkcknA
12- _Xosnh; vks’kf/k;k¡&MkW0 “kkfyuh “kqDyk] v{k;oV izdk”ku 26] cYkjkeiqj gkml] bykgkcknA

Suggested Online Link:

Suggested equivalent online courses:
This course can be opted as an elective by the students of following subjects:

6|Page
 Fourth Semester
VEDIC MATHEMATICS
Programme: Under Graduation Year: Semester:
2 4

Subject: Co-curricular Course

CourseCode:CCS 05 Course Title: Vedic Mathematics

Vedic Mathematics is a super-fast way of calculation there are just 16 Sutras or Word Formulae which solve all
known mathematical problems in the branches of Arithmetic, Algebra, Geometry and Calculus. They are easy
to understand, easy to apply and easy to remember.
Objectives:
 To enable the learners to explore the power of Vedic Maths.
 To make learners strong in Numerical Maths.
 To enable learners to recognize and understand simple techniques of Arithmetic Calculations.
 To train learners to use the ideas of Vedic Maths in daily calculations and make those calculations with
accuracy and speed.
Course Outcomes:
1. By successfully completing this course, the learner will be able to:
2. Perform simple arithmetic calculations with speed and accuracy
3. Will be able to generate tables of any number
4. To perform products of large numbers quickly
5. Develop confidence in calculating square roots and cube roots of integers
6. Perform difficult calculations speedily.
7. Face Numerical Aptitude part of any Competitive Examination confidently.
Credits: Nil Co-curricular Compulsory

Max. Marks: 100 Min. Passing Marks:40

Total No. of Lectures-Tutorials-Practical (in hours per week): 4-0-0

Unit Topic No. of

Lectures
Unit I Introduction to Vedas, History of Vedas 08
History and Evolution of Vedic Mathematics
Introduction of Basic Vedic Mathematics
Techniques in Multiplication (Special Case, Series of 9, Series of 1 etc.), Tables etc.,
Unit II Various techniques to carry out basic operations covering Addition, Subtraction, 07
Multiplication, Division, Complements and Bases, Vinculum number. Comparison
of Standard Methods with Vedic Methods.
Unit III General multiplication (Vertically Cross- wise), Multiplications by numbers near 07
base. Verifying answers by use of digital roots, Divisibility tests, Division of
numbers near base, Comparison of fractions.
Unit IV Different methods of Squares (General method, Base method, Duplex method 08
etc.)Cubes, Cube roots, Square Roots, General division.
Quadratic Equations, Simultaneous Equations, Use of various Vedic Techniques for
answering numerical aptitude questions from Competitive Examinations
Suggested Reading:

1. Bhatiya Dhaval, Vedic Mathematics Made Easy, Jaico Publishing House

2. Thakur Rajesh Kumar, Vedic Mathematics for students taking Competitive
Examinations. Unicorn Books 2015 or LaterEdition
3. Gupta Atul, Power of Vedic Mathematics with Trigonometry,Jaico Books
4. V. G. Unkalkar, Magical World of Mathematics(Vedic Mathematics), Vandana
Publishers,Bangalore
5. Bhatiya Dhaval, Vedic Mathematics Made Easy, Jaico Publishing House
6. Thakur Rajesh Kumar, Vedic Mathematics for students taking Competitive
Examinations. Unicorn Books 2015 or Later Edition
7. Gupta Atul, Power of Vedic Mathematics with Trigonometry,Jaico Books
8. V. G. Unkalkar, Magical World of Mathematics(Vedic Mathematics), Vandana
Publishers,Bangalore

This course can be opted as a co-curricular course by the students of following subjects:
B.A./B. Com /B.B.A/ B.Sc./ B.F.A/ B. Lib/ B.A.LL.B. (Hons)/L.L.B./ B. Pharma
 Fifth Semester
MEDITATION
Programme: Under Graduation Year: Semester:
3 5
Subject: Co-curricular Course
CourseCode: Course Title: Meditation
CCS 08
Meditation is a practice by which a person achieves a greater sense of awareness, wisdom, introspection, and a
deeper sense of relaxation. Practiced for millennia, it is the discipline of concentrating on a single object,
thought, sound, movement, or on attention itself. Many people meditate to achieve a greater sense of spiritual
awareness and understanding of their professed religion, but it can be practiced by anyone regardless of their
religious beliefs and background.
In this course, we will explore the various techniques of meditation, such as sitting, standing, and yoga.
Becoming aware of your thoughts, surroundings, sounds, smells, bodily movements, and especially your breath
are fundamental techniques of meditation. The basic objective is to be present – here and now. It is the act of
being precisely in the moment, neither controlling your mind rigidly nor letting it go completely but being
aware of who you are and where you are.
Meditation is about being comfortable and at peace. As we explore the several techniques of practicing
meditation, you can pick and choose those practices that make you most comfortable. It is important to leave
your preconceived notions of meditation behind you, keep an open mind, and be willing to learn the art of
meditation.
Learning Outcomes
By successfully completing this course, students will be able to:
Demonstrate mindfulness of breathing.
Demonstrate proper meditation postures.
Describe health benefits of meditation.
Summarize history of meditation.
Summarize meditation and religion.
Describe path to enlightenment.
Demonstrate meditation techniques.
Summarize meditation and yoga.
Demonstrate mastery of lesson content at levels of 70% or higher.
Credits: Nil Co-curricular Compulsory

Max. Marks: 100 Min. Passing Marks:40

Total No. of Lectures-Tutorials-Practical (in hours per week): 4-0-0

Unit Topic No. of

Lectures
Unit I Fundamentals of Meditation 5
Introduction to Meditation,
Basic principles of meditation,
Happiness & Meditation,
Benefits of Meditation,
Concentration and Meditation,
Various forms of Meditation
Unit II Concentration and Meditation 5
Definitions of concentration
The power of concentration
Aids of concentration
Patience in concentration
Objects for concentration
Benefits of concentration
Unit III Meditation 5
The Koshes – Our Great Human Heritage
The Chakra Stystem – Centres of Unity
The Gunas – Steps of Evolvement
Obstacles in Meditation
Unit IV Upanishad& Meditation 5
SthoolaDhyana (Gross/physical meditation)
JyotirmayaDhyana (dhyana full oflight)
Sookshma Dhyana (subtle meditation)
SagunaDhayan (Concrete meditation)
NirgunDhayan (Abstract meditation)
Methods of Meditation – Mandukya Upanishad
Unit V Types ofMeditation 5
Tantra:Yantra and Mantra for meditation
Japa (chanting)meditation
Ajapa Japa Meditation
Shoonya Meditation
Antar Mouna
Yoga Nidra
Unit VI The Chakra Systems – Centers ofUnity 5
Seven Chakras – Muladhara (atthe anus),
Svadhisthana, (at the root of organ of generation),
Manipura (at the navel), Anahata (in the heart),
Visudda (at the neck),Ajna (in the space between two eyebrows) &Sahasrara (at
the crown ofhead)
Nadis – Ida, Pingala,Shushumna

Suggested Reading:
1. Practical yoga Psychology by Bihar School ofYoga
2. GherandaSamhita by SwamiNiranjananadaSaraswati
3. Concentration and Meditation by swamiSivanandaSaraswati
4. Yoga &Mental Health by R. S.Bhogal
5. Yoga & Modern Psychology byKaivalyadhamAsharam
6. Yoga for Stress Management by SriVenkatkrishnan
7. Yoga for Stress Relief by SwamiShivapramananda
8. Yoga Nidra by SwamiStyanandaSaraswati
9. Yoga and Kriya by SwamiSatyanandaSaraswati
10. MandukyaUpanishad

This course can be opted as a co-curricular course by the students of following subjects:
B.A./B. Com /B.B.A/ B.Sc./ B.F.A/ B. Lib/ B.A.LL.B. (Hons)/L.L.B./ B. Pharma
 PERSONALITY DEVELOPMENT THROUGH APPLIED
PHILOSOPHY OF RAMANAYA AND RAMCHARITRA
MANAS
Programme: Under Graduation Year:3 Semester:
5

Subject: Co-curricular Course

CourseCode: Course Title: Personality Development through Applied Philosophy of Ramcharitra
CCS 06 Manas

Course Outcomes:

1. After the study of this course the student will be able to develop humanitarian perspective and develop
the ability of balanced leadershipbyfocusingonvariousaspectsof personality development.
2. Theywill become acquainted with life values which are required in the society at present.
3. Studentwillbecomemotivationalspeaker andgood oratorin the field of stress management andpersonality
development.
Credits: Nil Core Compulsory

Max. Marks: 100 Min. Passing Marks:40

Total No. of Lectures-Tutorials-Practical (in hours per week): 4-0-0

Unit Topic No. of

Lectures
Unit I BackgroundofIndianCulture 07
1. Spirituality and Dharmasas root sources of Indian Culture.
2. Description of Four Ages (Yuga) in Vedas, Upanishads and Puranas - Satyug,
Tretayug, Dwaparyug and Kali yug.
3. In perspective of Prakriti Explanation of Trigunas as Sat, Raj and Tama.
4. Difference between Ramayana and Shri Ramcharitmanas
Assignment: Read following chapter(s) of Ramcahritra Manas for Group
Discussion.
Chapter 1: Bal Kand
Unit II Metaphysics of Manas 08
1. Period of Creation of Shri Ramcharitmanas and introduction of Valmiki and
Goswami Tulsidas.
2. Description of Brahman and Jiva, Incarnation of Divine existence in Manas.
3. Different Conditions of Prakriti and Human Mind.
4. Capacity to bear the divine qualities and sign of higher personality
Assignment: Read following chapter(s) of Ramcahritra Manas for Group
Discussion.
Chapter 2: Ayodhya Kand
Chapter 3: Arannya Kand
Unit III Highest Qualities of Human Personality 07
1. Amenity (Open Mindness), Decency. Patience, Softness. Sanyam-
combined practice of Dharna-Dhyan-Samadhi, Discipline.

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 2. Fearlessness, Holiness, Bravery. Thoughtfulness. Precious
destined insight, Compassion.
3. Renunciation, Devotion towards teacher, Duties of Disciple. Importance of
Ayodhya and Affection of Raja Dasharatha towards his son.
4. Shri Ram's Obedience towards his father and Extreme of Devotion —
Mahavir Hanuman
Assignment: Read following chapter(s) of Ramcahritra Manas for Group
Discussion.
Chapter 4: Kishkindha Kand
Chapter 5: Sundar Kand
Chapter 6: Lanka Kand
Unit IV Ideal Expressions of Different Emotions 08
1. Idol of Friendship. Maxims of Socialism, Natural Beauty,and Importance of
Environment.
2. Battle as the last option in Different Policies. Techniques of Battle'sSkill.
3. Respect towards existence and presence of different animals and birds.
4. Construction of Bridge a Unique example of Engineering and Raja Ram as a
Tapaswi
Assignment: Read following chapter(s) of Ramcahritra Manas for Group
Discussion.
Chapter 7: Uttar Kand

Suggested Reading:

1. Jiwan ka Satya,SwaamiRamsukh Das, Geeta Press, Gorakhpur, 1994

2. Shri Ram Charitra Manas Code82, Tikakar Shri Hanuman Prasad Poddar, Geeta
Press, Gorakhpur, 1994
3. Ramayan Parichay, Geeta Press, Gorakhpur
SUGGESTED READING IN RAMAYAN¼jkek;.k½
4. laLd`r ok³~xe; dk c`gn~ bfrgkl& vk’kZdkO; ¼jkek;.k rFkk egkHkkjr½& in~eHkw’k.k vkpk;Z
Jh cynso mik/;k;] mÙkj izns”k laLd`r laLFkku] Yk[kuÅA
5. jkek;.k ¼fryd f”kjkse.kh] Hkw’k.k Vhdk lfgr½& egf’kZ okYehfd] ifjey ifCyds”kUl] fnYyh
1991 Ã0A
6. jkek;.k ¼fryd f”kjkse.kh] Hkw’k.k Vhdk lfgr½& lEiknd oklqnso Yk{e.k i.k”khdj]
b.Mksyksftdy cqd gkml] fnYyh 1983 Ã0A
7. laf{kIr okYehfd jkek;.k& MkW0 “kkfUrdqekj ukuwjke O;kl] vksfj,.Vy cqd fMiks] uà fnYyhA
8. vkfndfo okYehfd & MkW0 jk/kkcYyHk f=ikBh& LkLrk lkfgR; izdk”ku] uà fnYyhA
9. jkek;.k dkyhu lekt& MkW0 “kkfUrdqekj ukuwjke O;kl] vksfj,.Vy cqd fMiks] uà fnYyhA
10. jkek;.k dkyhu laLd`fr& MkW0 “kkfUrdqekj ukuwjke O;kl] vksfj,.Vy cqd fMiks] uà fnYyhA
11. jkek;.k& egf’kZ okYehfd] lEiknd Vh0vkj0 d`’.kkpk;Z] fu.kZ;lkxj izsl eqEcÃ] 1905 Ã0A
SUGGESTED READING IN RAMACHARIT MANAS¼jkepfjr
ekul½
12. jkepfjr ekul& rqylhnkl] xhrkizsl xksj[kiqjA
13. jkepfjr ekul& rqYkukRed v/;;u& MkW0 uxsUnz] eksrh yky cukjlh nkl] fnYyhA
14. jkedFkk& fofo/k vk;ke& MkW0 HkxhjFk feJA
15. jkepfj=& vfHkén] lEiknd&ds0,l0 jkeLokehA

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 INDIAN TRADITIONAL KNOWLEDGE SYSTEM
Programme: Under Graduation Year: III Semester: VI
Subject: Co-Curricular Corse
CourseCode: Course Title: Hkkjrh; ikjEifjd Kku ijEijk
CCS07
Course Outcomes:vf/kxe miyfC/k
Hkkjrh; Kku ijEijk Kku&foKku] YkkSfdd&ikjykSfdd] deZ vkSj /keZ rFkk Hkksx vkSj R;kx dk vn~Hkwr leUo; gSA blesa fufgr f”k{kk uSfrd HkkSfrd] vk/;kfRed vkf/knSfod
vkSj ckSf)d ewY;ksa ij dsfUnzr gksdj R;kx] lEkiZ.k] nku] n;k] ijksidkj] ln~Hkkouk] lg&vfLrRo] ,drk] lkSgknZ] lkSeuL;] jk’Vªisez ] olq/kSo dqVqEcde~] lef’V&dY;k.k]
fo”o”kkfUr] vH;qn;] Hkzkr`RoHkko] fe=on~Hkko] foUkezrk] lR;rk] vuq”kklu] vkRefuHkZjrk vkSj nwljksa ds fy, lEeku tSls ewY;ksa ij tksj nsrh jgh gSaA orZeku esa Hkh fo|kFkhZ ds
fy, ,slh ewY;ijd f”k{kk dh vko”;drk gSA blh n`f’V ls ikjEifjd Kku dks ikB~;dze esa lek;ksftr fd;k x;k gS] ftlds vUrxZr LokLF;] f”k{kk] d`f’k] jktrU=]
okLrqdyk] T;ksfr’k~] oSfndxf.kr ,oa fofo/k f”kYidykvksa dk lekos”k fd;k x;k gSA buds v/;;u] eUku ,oa vuq”khyuksijkUr fo|kFkhZ dk lokZ³xh.k fodkl gksxk vkSj
vkRefuHkZj Hkkjr vfHk;ku ;kstuk esa fo|kFkhZ dk egÙoiw.kZ ;ksxnku jgsxkA
Credits: Nil Co-Curricular Corse
Max. Marks: 100 Min. Passing Marks: 40
Total No. of Lectures-Tutorials-Practical (in hours per week): 4-0-0
Unit Topic No. of Lectures
Unit I LokLF; ds {ks= esa ikjEifjd Kku& IkkjEifjd Kku ifjp;] ikjEifjd Kku dh ifjHkk’kk] izd`fr] {ks=] egÙo] Hksn ¼izdkj½&vk;qosZn] ;ksx eU=] 05
mikluk] ;K ,oa rhFkZ&;k=k dk lkekU; v/;;u ,oa egÙoA
LokLF; dh n`f’V mÙkjk[k.M dk ikjEifjd Kku] ;ksxnku ,oa egÙoA
Unit II f”k{kk ds {ks= esa ikjEifjd Kku& f”k{kk dh ifjHkk’kk] egÙo] Hksn ,oa lk/kuA ikjEifjd Kku dk f”k{kk dk ;ksxnku] xq#dqy O;oLFkk] 05
_f’k&eqfu] vkpk;Z dh egÙpiw.kZ Hkwfedk] drZO;] xq#&f”k’; lEcU/k] izkphu fo”ofo|ky;&r{kf”kyk] ukYkUnk] fodzef”kyk] cYyHkh] mTtf;uh]
dk'kh] fo”oizfl) f”k{kk ,oa “kks/k ds izeq[k dsUnzksa dk egÙoiw.kZ ;ksxnkuA
Unit III d`f’k ds {ks= esa ikjEifjd Kku& d`f’k dh ifjHkk’kk] fo”ks’krk,¡] izdkj ,oa egÙoA ijEijkxr d`f’k fodkl ;kstuk] d`f’k esa lq/kkj ds mik;] 05
d`f’k fodkl dh voLFkk,¡] d`f’k esa rduhdh ifjorZu] d`f’k }kjk mRié vé] Qy] lfCt;k¡ ,oa o`{k vkfn ifjp; ,oa egÙoA
Unit IV jktrU= ds {ks= esa ikjEifjd Kku& jktrU= dh ifjHkk’kk] egÙo] tujkT;] iz”kklfud O;oLFkk] jktk] egkekR;] lsukifr] lSfudksa ds 05
vf/kdkj] drZO;] vFkZO;oLFkk& ifjHkk’kk] lk/ku ,oa egÙoA
Unit V OkkLrqdyk ds {ks= esa ikjEifjd Kku& okLrq”kkL= dk ifjp;] egÙo] okLrqLo:i] x`g;kstuk] xzke;kstuk] “kgj;kstuk] jkt/kkuh fuekZ.k& 05
O;oLFkk ,oa egÙo] tyO;oLFkk] m|ku] ou{ks=& ifjp; ,oa egÙoA
Unit VI T;ksfr’k~ ds {ks= esa ikjEifjd Kku& T;ksfr’k~ dk vFkZ] ifjp; ,oa egÙo] T;ksfr’k~ ds izfrik| fo’k;& xzg] jkf”k] u{k=] rkjs] lkSjifjokj] 05
czãk.M ifjp;] [kxksy”kkL= ifjp; ,oa egÙoA
oSfndxf.kr ds {ks= esa ikjEifjd Kku& ifjp; ,oa egÙoA
f”kYi ds {ks= esa ikjEifjd Kku& f”kYidyk&e`nkf”kYi] dk’Bf”kYi] ykSgf”kYi] dkaL;f”kYi] Lo.kZf”kYi ,oa jRuf”kYi vkfn dk ifjp; ,oa

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 egÙoA
Class Room Lectures
Tutorial, Assignment, Class Room Seminars, Group Discussion etc
Suggested Reading:
1- osnksa esa foKku& MkW0 dfiynso f}osnh] fo”oHkkjrh vuqlU/kku ifj’kn~] Kkuiqj HknkSghA
2- laLd`r ok³~e; dk c`gr bfrgkl& jktuhfr”kkL=] laxhr”kkL= [k.M& Ikn~eHkw’k.k vkpk;Z Jh cynso mik/;k;] m0iz0la0la0 y[kuÅA
3- osnksa esa jktuhfr& MkW0 dfiynso f}osnh] fo”oHkkjrh vuqlU/kku ifj’kn~] Kkuiqj HknkSghA
4- osnksa esa foKku&MkW0 dfiynso f}osnh] fo”oHkkjrh vuqlU/kku ifj’kn~] Kkuiqj HknkSghA
5- osnksa esa vk;qfoZKku&MkW0 dfiynso f}osnh] fo”oHkkjrh vuqlU/kku ifj’kn~] Kkuiqj HknkSghA
6- oSfnd xf.kr& txn~xq: Lokeh] Hkkjrh; d`’.k rhFkZ] eksrhyky cukjlh nkl] uà fnYyhA
7- izkphudkyhu oSfnd f”k{kkiz.kkyh& f”k{kk vkSj Hkkjrh; fojklr] mÙkjk[k.M eqDr fo”ofo|ky;A
8- Hkkjrh; okLrq”kkL=& “kqdnso prqoZns h] Jh yky cgknqj”kkL=h;] jk’Vªh; laLd`r fo|kihB] uà fnYyhA
9- okLrqlkj& MkW0 nsoh izlkn f=ikBh] ÃLVuZ cqd fyadlZ] uà fnYyhA
10- laLd`r ok³~e; dk c`gr bfrgkl& T;ksfr’k~ [k.M& Ikn~eHkw’k.k vkpk;Z Jh cynso mik/;k;] m0iz0la0la0 y[kuÅA
11- Hkkjrh; laLd`fr& MkW0 fdj.k V.Mu] ÃLVuZ cqd fyadlZ] uà fnYyhA
12- vFkoZosnh; fpfdRlk ,oa vks’kf/k&foKku& MkW0 “kkfyuh “kqDyk] v{k;oV izdk”ku 26] cYkjkeiqj gkml] bykgkcknA
Suggested Online Link:
Suggested equivalent online courses:
This course can be opted as an elective by the students of following subjects:

6|Page
 Sixth Semester
VIVEKANANDA STUDIES
Programme: Under Graduation Year: Semester:
3 6

Subject: Co-curricular Course

CourseCode: Course Title: Vivekananda Studies
CCS 09
Learning Outcomes
1. To acquaint students with the eternal values of Indian culture as lived and propagated by Swami
Vivekananda
2. To apprise students with the basic philosophy, path breaking ideas and discussions of human upliftment
as envisioned in the writings and works of Swami Vivekananda.
3. To build a strong foundation of Vedantic philosophy, with a special focus on Practical Vedanta of
SwamiVivekananda.
4. To highlight the significance of our traditional values for generating peace, universal love, acceptance,
tolerance, and harmony in our real life.
5. To sensitize students to the values of service, sacrifice, self-control, selflessness, and moral courage and
highlight the significance of character building and spirituality in their self-development.
Credits: Nil Co-Curricular Compulsory

Max. Marks: 100 Min. Passing Marks:40

Total No. of Lectures-Tutorials-Practical (in hours per week): 4-0-0

Unit Topic No. of

Lectures
Unit I Life of Swami Vivekananda - as a boy and as a wandering monk 07
Sri Ramakrishna and his impact on SwamiVivekananda
Unit II Parliament of religions; his travels in India and abroad, his return and activities for 07
National regeneration.
Vivekananda and ContemporaryIndia
Unit III An introduction to the System of Vedanta, Introduction to Vivekachudamani and 06
Advaita Vedanta, Vivekananda’s Practical Vedanta.
Unit IV Vivekananda and Yogic Methods: Raj yoga, Bhakti Yoga, Karma Yoga and 04
JnanaYoga
Harmony between Education, Science and differentReligions
Unit V Swami Vivekananda’s views on: Caste, Society,Politics , Art , Literature and Man- 06
making Education
The Message of Swami Vivekananda for the upliftment of masses, women andyouth.
Vivekananda in Uttarakhand

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Suggested Reading:
1. Rolland, R. (2001). Life of Ramakrishna.Kolkata:AdvaitaAshrama.
2. Godman, D. (1985). Be as You Are: The teachings of Sri Raman Maharishi.Delhi:
Penguin Books.
3. Gambhirananda, S. (2004).Ma Sri Sarada Devi. Calcutta: AdvaitaAshrama.
4. Pandit , M. P. (1959).The Teachings of Sri Aurobindo. Kolkata: Sri AurobindoStudy
Circle.
5. Further Readings
6. Mukerjee, B. (1997).Life and Teachings of Sri Ma Anandamayi, Sri
SatguruPublication, Division of Indian Books Centre, Delhi, 1997.
7. Purnatmananda, S. (Ed.) &Gupta, M. S. (tr.). (2004)Reminiscences of SriSarada Devi
Compiled in Bengali. Kolkata: AdvaitaAshrama.
8. Osborne, A. (2002).The teachings of Raman Maharshi in His own words.
Tiruvannamalai : Sri Ramanasram.
9. Berger, Douglas L. (2005). "The Vivekacudamani of Sankaracarya Bhagavatpada:
An Introduction and Translation (review)". Philosophy East and West. 55 (4): 616–
619. doi:10.1353/pew.2005.0032. S2CID 144412379.
10. Sri Sankara’s Vivekachudamani, Achyarya Pranipata Chaitanya (Translator) and
Satinder Dhiman, Tiruchengode Chinmaya Mission, Tamil Nadu (2011)
11. Govind Chandra Pande (1994). Life and Thought of Śaṅkarācārya. Motilal
Banarsidass. pp. 117–119. ISBN 978-81-208-1104-1.
12. Sri Chandrashe hara Bharati of Sringeri (1973). Sri Samkara's Vivekacudamani.
Mumbai: Bharatiya Vidya Bhavan. p. xxi.
13. D. Datta (1888), Moksha, or the Vedántic Release, Journal of the Royal Asiatic
Society of Great Britain and Ireland, New Series, Vol. 20, No. 4 (Oct., 1888), pp. 513-
539;

This course can be opted as a co-curricular course by the students of following subjects:
B.A./B. Com /B.B.A/ B.Sc./ B.F.A/ B. Lib/ B.A.LL.B. (Hons)/L.L.B./ B. Pharma

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