ACTION PLAN
Company Scenario: Jadetech is a tech company making smart home
products but is losing its competitive edge.
1. Marketing Strategy
Identified Problem: Weak brand image and declining market share.
Recommended Strategy: Use the strategy of advertising media.
Optimizing online platforms such as the firm’s website or domain and social
media. For the website, make it into a mobile-first, better customer
experience (UX)—minimal design, understandable UI, and easy navigation.
Choose 2-3 social media apps that consumers are more prone to gain access
to.
Product positioning strategy, Identify the target market, competitor, and
your brand’s edge over them. Create a unique brand identity that differs
from others, gaining you a competitive edge. Support it by investing in the
Research and Development department.
Expected Result: Increased in brand identity and visibility, as well as
organic traffic and brand competency. More customer engagement leads to
more sales. ROI is also expected for the advertisement expenditures leading
to less budget wastage.
Expect an increase of brand awareness, a growing customer base, and brand
loyalty. A strong market position may also attract possible collaborators and
investors; opening doors to more resources and opportunities.
2. Finance/Accounting Strategy
Identified Problem: High Repair and Maintenance Cost
Recommended Strategy: Use activity-based costing to accurately track
and allocate repair and maintenance costs by type of vehicle, usage rate,
and location.
Create a budget specifically for preventive maintenance, invest in advanced
diagnostic tools, and hire experts.
Expected Result: Better cost control and informed decisions on whether to
repair, replace, or retire specific vehicles. This will reduce wasteful spending
and improve profit margins.
Reduced frequency of major repairs and unplanned maintenance expenses,
leading to lower overall repair costs and improved financial stability.
3. Research and Development (R&D) Strategy
Identified Problem: Slow innovation; no major product launches recently.
Recommended Strategy: Under R&D, create a team for product design
and innovation to speed up the development of new products and to test
innovative ideas that meet current consumer standards. When R&D,
Marketing, and Product Designers work together, innovation becomes easier
and the company can catch up in terms of competitiveness.
Partner with startups or small businesses that aim to innovate new products.
Collaborating with them can make the innovation process and the release of
new product versions faster, while also saving the company time and
expenses.
Expected Result: These strategies make a lot of sense for JADETECH right
now. By bringing together people from R&D, marketing, and product design,
the company can come up with fresh ideas faster and make sure they
actually appeal to today’s customers. Partnering with startups is also a smart
move—it saves time, cuts costs, and brings in new perspectives. With these
steps, JADETECH has a real shot at bouncing back and standing out again in
the smart home market.
4. Management Information Systems (MIS) Strategy
Identified Problem: Poor customer data management causing complaints.
Recommended Strategy:
Implement the Six Sigma DMAIC framework to effectively identify the
problem and understand customer needs. It measures the current quality of
data and the level of complaints to create a baseline. It then investigates the
underlying causes of data inaccuracies, implements specific enhancements
to improve data precision and accessibility, and ultimately establishes
controls to maintain these improvements and prevent future problems.
A CRM system should also be implemented to hold customers’ data to track
client information, communication history, and sales process. Software
investment can enhance data management so that employees can achieve
more customer service by automating repetitive tasks. Staff and employees
should be trained on how to use the system so that they can use it to the
fullest. Promoting feedback from customers can help in refining the data
management procedures and support the firm’s reputation.
Expected results:
Improve data accuracy and consistency, leading to a significant reduction in
customer complaints. It will enhance overall customer satisfaction by
streamlining data handling and ensuring sustained quality through ongoing
monitoring and control.
Personalized customer relationships strengthen customer relationships,
improve operational efficiency, and minimize errors. Information that is
accurate in departments enhances internal collaboration, decision making
and coordination in sales strategy. When employee training is carried out,
system utilization is maximized, and CRM value and output are maximized.
Customer feedback contributes to reputation and also facilitates process
enhancement. Bringing elements of responsiveness and high-quality service
is the key.
5. Final Recommendation
Jadetech should first focus on strengthening its marketing strategy to
enhance brand image and boost customer engagement. Then, it should
improve customer data management by applying the Six Sigma DMAIC
framework to reduce complaints. Next, the company should control repair
and maintenance costs through better budgeting and preventive measures,
while accelerating innovation by empowering R&D and partnering with
startups to increase product competitiveness.
