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Unit 3

The document outlines key concepts and principles of design thinking, emphasizing the importance of empathy, iteration, and collaboration in the design process. It discusses various phases such as prototyping, defining problems, ideation, and testing, highlighting their goals and methods. Additionally, it covers tools and techniques used in design thinking, such as empathy mapping, journey mapping, and the double diamond model.
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0% found this document useful (0 votes)
53 views4 pages

Unit 3

The document outlines key concepts and principles of design thinking, emphasizing the importance of empathy, iteration, and collaboration in the design process. It discusses various phases such as prototyping, defining problems, ideation, and testing, highlighting their goals and methods. Additionally, it covers tools and techniques used in design thinking, such as empathy mapping, journey mapping, and the double diamond model.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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What is the primary goal of the prototyping phase in design thinking?

A) To finalize the product design


B) To explore multiple solutions through iterative testing
C) To conduct market analysis
D) To identify the target audience
? Answer: B) To explore multiple solutions through iterative testing
Which of the following is NOT a core principle of design thinking?

A. Empathy

B. Experimentation

C. Linear thinking

D. Collaboration

Answer: C

What is the primary goal of the prototyping phase in design thinking?


A. To finalize the product design
B. To explore multiple solutions through iterative testing
C. To conduct market analysis
D. To identify the target audience
Answer: B

In design thinking, what is the purpose of empathy mapping?


A. To create a marketing plan
B. To generate revenue forecasts
C. To gain deeper insights into the user�s experiences and emotions
D. To develop technical specifications
Answer: C

Which phase focuses on clearly defining the problem statement?


A. Empathize
B. Define
C. Ideate
D. Prototype
Answer: B

What technique is commonly used during the ideation phase?


A. Brainstorming
B. SWOT analysis
C. Wireframing
D. Regression testing
Answer: A

Which of the following is a key benefit of rapid prototyping?


A. Reduces the need for customer feedback
B. Lowers production costs
C. Allows for faster failure and learning
D. Eliminates the need for iteration
Answer: C

In design thinking, what is the role of iteration?


A. To refine and improve solutions continuously
B. To create static solutions
C. To define the problem once and move forward
D. To avoid redesigning the product
Answer: A
What is a key characteristic of design thinking teams?
A. Hierarchical structure
B. Multidisciplinary collaboration
C. Individual-focused problem solving
D. Rigid workflow processes
Answer: B

The process of storytelling in design thinking helps to:


A. Reduce product costs
B. Communicate ideas and engage stakeholders effectively
C. Eliminate unnecessary testing
D. Avoid market research
Answer: B

Which of the following best describes the �Define� phase?


A. Developing multiple product prototypes
B. Understanding user needs through empathy
C. Creating a clear, actionable problem statement
D. Generating creative ideas
Answer: C

Which tool is commonly used for user research in design thinking?


A. Financial reports
B. Heatmaps
C. Interviews and observations
D. Regression analysis
Answer: C

What is the primary focus of the testing phase?


A. To create marketing strategies
B. To finalize the prototype
C. To gather user feedback and identify issues
D. To reduce production costs
Answer: C

What is a design sprint?


A. A short, time-boxed process to solve problems through design
B. A lengthy market research phase
C. A form of financial analysis
D. A sales-based marketing strategy
Answer: A

Which of the following is NOT a stage in the design thinking process?


A. Empathize
B. Ideate
C. Execute
D. Test
Answer: C

The term "human-centered design" refers to


A. Focusing on business goals first
B. Prioritizing user needs and experiences
C. Developing complex algorithms
D. Reducing production costs
Answer: B

What is a low-fidelity prototype?


A. A final version of the product
B. A simple and basic representation of the solution
C. A fully functional product
D. A high-cost solution model
Answer: B

Empathy in design thinking helps to:


A. Avoid user interaction
B. Understand the user's perspective and needs
C. Define business objectives
D. Improve production speed
Answer: B

What is a key advantage of design thinking in business?


A. Reduces employee engagement
B. Limits creativity
C. Increases innovation and customer satisfaction
D. Decreases problem-solving abilities
Answer: C

Which of the following is a method to test prototypes?


A. A/B testing
B. SWOT analysis
C. Financial auditing
D. Competitor benchmarking
Answer: A

Why is user feedback important in design thinking?


A. To avoid testing
B. To refine and improve solutions
C. To increase production costs
D. To reduce creativity
Answer: B

In design thinking, what does the term "fail fast" mean?


A. Giving up after one attempt
B. Quickly identifying and correcting flaws
C. Rushing the product launch
D. Avoiding testing altogether
Answer: B

What is the purpose of journey mapping?


A. To outline business financials
B. To map the user�s experience and touchpoints
C. To create a product blueprint
D. To conduct competitor analysis
Answer: B

What does MVP stand for in design thinking?


A. Most Valuable Prototype
B. Minimum Viable Product
C. Maximum Visual Prototype
D. Major Value Proposition
Answer: B

Which phase focuses on exploring a wide range of solutions?


A. Define
B. Ideate
C. Empathize
D. Test
Answer: B

Why is iteration essential in design thinking?


A. It avoids user feedback
B. It ensures continuous improvement
C. It increases design time
D. It reduces creativity
Answer: B

A prototype is meant to be:


A. The final product
B. A low-cost, testable model
C. A marketing tool
D. A financial plan
Answer: B

Empathy interviews help design teams to:


A. Validate assumptions
B. Generate profit directly
C. Avoid testing
D. Eliminate customer input
Answer: A

What is the double diamond model in design thinking?


A. A framework with two phases: problem and solution
B. A financial strategy
C. A marketing model
D. A prototyping method
Answer: A

What is co-creation in design thinking?


A. Collaborating with users to create solutions
B. Isolating the design team
C. Focusing only on profit
D. Rushing product development
Answer: A

Which principle drives creative problem-solving in design thinking?


A. Experimentation
B. Linear thinking
C. Profit maximization
D. Cost-cutting
Answer: A

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