MODEL QUESTION PAPER

1. Design Thinking supports in a. Developing the product b. Developing the strategy c.

Developing the process d. All of the above
2. What is design considerations are not linked with? a. Products b. Services c. Business d.
Computers 3. Design Thinker in an organization are a. People b. Employees c. Managers d. All
of the above 4. Design thinking supports in developing product features to improve the services
to the customers a. Yes b. No 5. Comprehensive Principle of Design Thinking does not include a.
Relationship b. Collaboration c. Communication d. Suppliers 6. Communication Skills includes
a. Speaking b. Writing c. Visual d. All of the above 31 | P a g e 7. In the stages of design thinking
empathy means a. Identifying areas of concern in the business b. Identifying from the perspective
of the employees c. Identifying from the perspective of the product d. All of the above 8. What
are the steps of Design Thinking Process? a. Understand > Draw > Ideate > Create > Test b.
Empathize > Define > Ideate > Prototype > Test c. Empathize > Design > Implement > Produce
> Test d. Understand > Define > Ideate > Produce > Try 9. Design Thinking is a Linear Process.
True or False a. True b. False 10. Design Thinking typically helps in _______ a. Innovation b.
Data Analysis c. Marketing Management d. Operation Management 11. Which of the following
well known consulting firms are offering Design Thinking as a solution? a. McKinsey & Co b.
BCG c. Bain & Co d. All of the above 32 | P a g e 12. Which one of these statements is TRUE
about the Prototype? a. Your prototype has to be exactly like the final product b. You must not
make it online c. The objective is to have people interacting with your product d. You can
consider anyone as a potential user of your product 13. Which one of these statements is NOT a
good interview practice for user testing in the Empathy step? a. Encourage interviewees to share
personal experiences b. Encourage interviewees to provide concise answers going straight to the
point c. Interview your target audience in their usage environment d. Depending on interviewees,
diverge from the Interview Guide to ask additional unplanned questions 14.A Brainstorming
session is____________ a. There is no rule, it is up to the Brainstorming facilitator to decide b.
A mix of individual & collective activities c. A collective activity only d. An individual activity
only 15. The objective of a low-fidelity prototype is to… a. Test fast and fail cheap b. Validate
final concepts among your target audience c. Test more concepts at an early stage d. Assess the
technical feasibility of the solution 16.You can interview your target users at any step of the
Design Thinking approach. a. Yes b. No 33 | P a g e 17. When testing a new prototype, how
many people do you need to interview per Persona to detect the main usability issues? a. The
more persons per Persona the better b. 20 persons per Persona c. 10 persons per Persona d. Five
persons per Persona 18.You are an Innovation Consultant helping a Team apply the Design
Thinking approach. This team is working on the Ideation step and have produced more than 100
ideas. What would you suggest they do first? a. To prototype some of these ideas b. To
categorise their ideas c. To continue iterating on ideas d. To vote for their preferred ideas 19.As
an Innovation Consultant, what should you do to help a team struggling to think outside the box
during a Brainstorming session? a. Propose to them new brainstorming techniques (e.g. Mash-
up) b. Remind the team about the Problem Statement(s) to help guide the ideation process c.
Remind the team about the Brainstorming rules d. Give them feedback about the ideas like
highlighting the good ones already proposed 20.Who bought a collaborative design philosophy?
a. Henry Ford b. Henry Ford and Steve Jobs c. Steve Jobs d. None of the above 21. One needs to
have professional training in design to become a design thinker. True or False? a. True b. False
34 | P a g e 22.How does the Prototype stage of design thinking enable better management? a. It
enables designers to eliminate the user feedback portion of testing. b. It allows the design team to
break testing down into smaller chunks. c. It requires the design team to tackle all portions of
testing at once. d. The Prototype stage has no bearing on better test management. 23.How does
the test stage of design thinking allow you to make tweaks and refine your prototype? a. By
observing and talking to customers, you can learn whether your product hits the mark. b. By
learning more about your product, you can determine the best market for it. c. By testing
employees' knowledge of the product, you can start designing packaging. d. By talking with
other designers, you can learn ways to redesign to make more money. 24. What is characteristic
for the location of a virtual team? a. In the same building b. In the same industry c. In the same
country d. Remotely 25.Innovation is defined as: a. the commercialization of a new product or
process. b. the invention of a new product or process. c. a new product or process idea. d. the
implementation of a new production method. 26.Innovation can help to provide a temporary
competitive advantage when: a. Barriers to entry are high. b. Barriers to imitation are low and
intellectual property rights are difficult to enforce. c. There are few other competitors. d. Barriers
to entry are low. 35 | P a g e 27.Scope of Strategic Innovation includes a. Managed Innovation b.
Strategic Alignment c. Industry Foresight d. All of the above 28.Integrating Design thinking in
strategic innovation includes a. Reviewing b. Simulating c. Conversing d. All of the above 29.
Mr. Anil is starting a clothing company. Instead of making clothing that fits models, though,
Will wants to start by thinking about what non-models need. Because will is planning his designs
around the end user, he is engaging in _____. a. Design thinking b. Model design c. End user
generation d. Model thinking 30.Mr. Ravi wants to design a new bed that she can sell to nursing
homes to use with their patients. However, Ravi doesn't want anything to do with older adults or
people with disabilities. According to the design thinking process, Mr. Ravi will face problems
because he is missing _____. a. Empathy b. Creativity c. Practicality d. Imagination 36 | P a g e
31. Design Thinking is sometimes visualized as a linear process, but it is actually a. Impactful b.
Incapacitating c. International d. Iterative 32.Which of these is a reason that companies might
implement design thinking? a. It relies on risk-taking b. It creates more problems c. It eliminates
mistakes d. It accelerates effectiveness 33.Mr. Ram is creating a new product for university
students. He takes a designthinking approach. He’s first step is addressing who she is creating
the product for and conducts research on understanding this target market. What is this step in
the design thinking process? a. Define b. Ideate c. Empathize d. Prototype 34.Internal
stakeholders are people or groups who work at your company or organization and directly or
indirectly influence your task. Internal stakeholders can be a. Employees b. Other business units
or departments c. Top management d. All of the above 35.What is a customer journey map? a. It
is a map to locate where the customer has travelled b. This only applies to the travel industry,
since it involves maps c. It is a typical journey of a customer who goes through a certain
experience d. The map that leads us to a profit-making enterprise 37 | P a g e 36.The main uses
of a customer journey map are a. This gives the design thinkers a near first-hand experience of
what a customer goes through b. The map can give us the emotional roller coaster of the user c.
The output of the map is a list of problems that the customer goes through d. The map also serves
as a visual aid to communicate the situation of the user 37.Design thinking is often also called a.
Intellectual property b. Human Centered design c. Ecological sustainability d. Alien diversity
38.For building a customer journey map, we interview only one customer a. True b. False
39.Who is the recommended group that you should test out the prototypes with? a. Your target
customers b. People in your team c. Professional designers d. Experts 40.During which step do
you allow an authentic audience to interact with your prototype and give feedback? a. Prototype
b. Ideate c. Test d. Define 41. What is the usual order of problem-solving process? a. Try,
Reflect, Prepare, Define b. Prepare, Try, Define, Reflect c. Try and Reflect d. Define, Prepare,
Try, Reflect 38 | P a g e 42.During which step do you create an interactive representation or
model of your idea or solution? a. Prototype b. Ideate c. Test d. Define 43.Ideate means a. To
rapidly change. b. When you create a 3D model of your design. c. The process for creating and
sharing ideas where you use images and sketches instead of words to describe your idea. d.
When you brainstorm ideas, get feedback, create an initial design, share the design, and iterate.
44.State true or false. The various stages of design thinking are fixed and linear. a. True b. False
45. Stages of design thinking workshop are planning stage and workshop stage a. True b. False
46. Learning Goals in design thinking workshop are related to a. Define learning outcomes b.
Mapping with the problem statement c. Understanding culture of the organization d. Defining
learning styles 47.During the design thinking workshop, providing introduction is important to
engage participants a. True b. False c. 39 | P a g e 48. Closing remarks of the design thinking
workshop supports in motivating the participants to apply concepts of design thinking at the
workplace a. True b. False 49.Collaboration in design thinking for strategic innovation includes
a. Collaboration with design thinking team b. Collaboration with design thinking consultant c.
Collaboration with operation team d. Collaboration with all the members of the organization for
shared solution for a complex problem 50.Readiness of the organization for strategic innovation
means a. Changing innovation process in the organization b. Ready for change in the
organization c. Ready for change in the capabilities of the organization d. All of the above