Design Thinking – Multiple Choice

Questions
1. Which one of these statements is TRUE about the Prototype?
a. Your prototype has to be exactly like the final product
b. You must not make it online
c. The objective is to have people interacting with your product
d. You can consider anyone as a potential user of your product

2. Which one of these statements is NOT a good interview practice for user testing in
the Empathy step?
a. Encourage interviewees to share personal experiences
b. Encourage interviewees to provide concise answers going straight to the point
c. Interview your target audience in their usage environment
d. Depending on interviewees, diverge from the Interview Guide to ask additional
unplanned questions

3. A Brainstorming session is____________

a. There is no rule, it is up to the Brainstorming facilitator to decide
b. A mix of individual & collective activities
c. A collective activity only
d. An individual activity only

4. The objective of a low-fidelity prototype is to…

a. Test fast and fail cheap
b. Validate final concepts among your target audience
c. Test more concepts at an early stage
d. Assess the technical feasibility of the solution

5. You can interview your target users at any step of the Design Thinking approach.
a. Yes
b. No

6. When testing a new prototype, how many people do you need to interview per
Persona to detect the main usability issues?
a. The more persons per Persona the better
b. 20 persons per Persona
c. 10 persons per Persona
d. Five persons per Persona

7. You are an Innovation Consultant helping a Team apply the Design Thinking
approach. This team is working on the Ideation step and have produced more than
100 ideas. What would you suggest they do first?
a. To prototype some of these ideas
b. To categorise their ideas
c. To continue iterating on ideas
d. To vote for their preferred ideas

8. As an Innovation Consultant, what should you do to help a team struggling to

think outside the box during a Brainstorming session?
a. Propose to them new brainstorming techniques (e.g. Mash-up)
b. Remind the team about the Problem Statement(s) to help guide the ideation process
c. Remind the team about the Brainstorming rules
d. Give them feedback about the ideas like highlighting the good ones already proposed

9. Who brought a collaborative design philosophy?

a. Henry Ford
b. Henry Ford and Steve Jobs
c. Steve Jobs
d. None of the above

10. One needs to have professional training in design to become a design thinker.
True or False?
a. True
b. False

11. How does the Prototype stage of design thinking enable better management?
a. It enables designers to eliminate the user feedback portion of testing.
b. It allows the design team to break testing down into smaller chunks.
c. It requires the design team to tackle all portions of testing at once.
d. The Prototype stage has no bearing on better test management.

12. How does the test stage of design thinking allow you to make tweaks and refine
your prototype?
a. By observing and talking to customers, you can learn whether your product hits the
mark.
b. By learning more about your product, you can determine the best market for it.
c. By testing employees' knowledge of the product, you can start designing packaging.
d. By talking with other designers, you can learn ways to redesign to make more money.

13. What is characteristic for the location of a virtual team?

a. In the same building
b. In the same industry
c. In the same country
d. Remotely

14. Innovation is defined as:

a. the commercialization of a new product or process.
b. the invention of a new product or process.
c. a new product or process idea.
d. the implementation of a new production method.

15. Innovation can help to provide a temporary competitive advantage when:

a. Barriers to entry are high.
b. Barriers to imitation are low and intellectual property rights are difficult to enforce.
c. There are few other competitors.
d. Barriers to entry are low.

16. Scope of Strategic Innovation includes

a. Managed Innovation
b. Strategic Alignment
c. Industry Foresight
d. All of the above

17. Integrating Design Thinking in strategic innovation includes

a. Reviewing
b. Simulating
c. Conversing
d. All of the above

18. Mr. Anil is starting a clothing company. Instead of making clothing that fits
models, though, Anil wants to start by thinking about what non-models need.
Because he is planning his designs around the end user, he is engaging in _____.
a. Design thinking
b. Model design
c. End user generation
d. Model thinking

19. Mr. Ravi wants to design a new bed for nursing homes. However, Ravi doesn't
want anything to do with older adults or people with disabilities. According to the
design thinking process, Mr. Ravi will face problems because he is missing _____.
a. Empathy
b. Creativity
c. Practicality
d. Imagination

20. Design Thinking is sometimes visualized as a linear process, but it is actually

a. Impactful
b. Incapacitating
c. International
d. Iterative

21. Which of these is a reason that companies might implement design thinking?
a. It relies on risk-taking
b. It creates more problems
c. It eliminates mistakes
d. It accelerates effectiveness

22. Mr. Ram is creating a new product for university students using a design-
thinking approach. His first step is researching the target market. What is this step
in the design thinking process?
a. Define
b. Ideate
c. Empathize
d. Prototype

23. Internal stakeholders are people or groups who work at your company or
organization and directly or indirectly influence your task. Internal stakeholders
can be
a. Employees
b. Other business units or departments
c. Top management
d. All of the above

24. What is a customer journey map?

a. It is a map to locate where the customer has travelled
b. This only applies to the travel industry, since it involves maps
c. It is a typical journey of a customer who goes through a certain experience
d. The map that leads us to a profit-making enterprise

25. The main uses of a customer journey map are

a. This gives the design thinkers a near first-hand experience of what a customer goes
through
b. The map can give us the emotional roller coaster of the user
c. The output of the map is a list of problems that the customer goes through
d. The map also serves as a visual aid to communicate the situation of the user

26. Design thinking is often also called

a. Intellectual property
b. Human Centered design
c. Ecological sustainability
d. Alien diversity

27. For building a customer journey map, we interview only one customer
a. True
b. False

28. Who is the recommended group that you should test out the prototypes with?
a. Your target customers
b. People in your team
c. Professional designers
d. Experts

29. During which step do you allow an authentic audience to interact with your
prototype and give feedback?
a. Prototype
b. Ideate
c. Test
d. Define

30. What is the usual order of problem-solving process?

a. Try, Reflect, Prepare, Define
b. Prepare, Try, Define, Reflect
c. Try and Reflect
d. Define, Prepare, Try, Reflect

31. During which step do you create an interactive representation or model of your
idea or solution?
a. Prototype
b. Ideate
c. Test
d. Define

32. Ideate means

a. To rapidly change.
b. When you create a 3D model of your design.
c. The process for creating and sharing ideas where you use images and sketches instead
of words to describe your idea.
d. When you brainstorm ideas, get feedback, create an initial design, share the design,
and iterate.

33. The various stages of design thinking are fixed and linear.
a. True
b. False

34. Stages of design thinking workshop are planning stage and workshop stage
a. True
b. False

35. Learning Goals in design thinking workshop are related to

a. Define learning outcomes
b. Mapping with the problem statement
c. Understanding culture of the organization
d. Defining learning styles
36. During the design thinking workshop, providing introduction is important to
engage participants
a. True
b. False

37. Closing remarks of the design thinking workshop supports in motivating the
participants to apply concepts of design thinking at the workplace
a. True
b. False

38. Collaboration in design thinking for strategic innovation includes

a. Collaboration with design thinking team
b. Collaboration with design thinking consultant
c. Collaboration with operation team
d. Collaboration with all the members of the organization for shared solution for a
complex problem

39. Readiness of the organization for strategic innovation means

a. Changing innovation process in the organization
b. Ready for change in the organization
c. Ready for change in the capabilities of the organization
d. All of the above

1 c 2 b 3 b 4 a 5 a
6 d 7 b 8 a 9 d 10 b
11 b 12 a 13 d 14 a 15 b
16 d 17 d 18 a 19 a 20 d
21 d 22 c 23 d 24 c 25 d
26 b 27 b 28 a 29 c 30 d
31 a 32 d 33 b 34 a 35 a
36 a 37 a 38 d 39 d