01
02 L1 Service - Lead
03
04
Outreach
05 Nishanth Pais
06 +91 9963666262
www.linkedin.com/in/paisn
Outreach Strategy
01 02
Sales Navigator Persona Based Targeting
LinkedIn as the preferred medium for Focus on key decision-makers who own
engagement due to receptiveness of senior the KPI such as Founders | Co-Founders
decision-makers who are active and willing
| C-suite executives | Directors | VPs
to listen
03
Non-Cold Approach
Senior Decision makers hate and avoid cold
calls and cold emails. They hardly respond
or engage to traditional methods of
networking. We build on this insight to open
up open conversations with key executives
at your target organisations
Funnel, Process & Outcomes
Systematic Process
M1 - Connection requests
sent Target List Creation and
400
sending M1
M2 - On acceptance,
introduction and value ~25%-35% M1 Avg Acceptance %
proposition sent
Intro + Value [M2] 100-120
M3 - Follow-up 1 - provide
reason to reconsider us in 10% Avg P2/P3 Response %
case our message was Follow-ups [M3 + M4]
missed 2%
Avg P1 Responses %
M4 - Follow-up 2 - provide
Avg Expected P1s 5-8
another reason to consider us
M5 - Follow-up 3 - provide a
third reason to consider us
InMail - In case M1 isn't
accepted
Definition of Leads
Fit-leads Response Categories
Meets predetermined criteria of Priority 1 Leads
01
industry, geography, seniority 01 Prospects showing interest
and size of company based on
passed on for demos
your ICP
Is a decision-making executive Priority 2 Leads
02 from the C-Suite or has the
credentials to be an internal
02 Prospects with direct
contact - available for
champion immediate outreach
Has connected with you on Priority 3 Leads
03 LinkedIn and received your 03 Prospects not responding and
company info, use case and without direct contact but
relevant information part of target audience
Key Considerations for Success
01 02
Product Market Fit Iteration is key
Outcomes depend on PMF,
4
Your feedback is critical to
Linkedin Profile, ensure continuous
Competition & Market improvement to pivot
Conditions toward the right direction
Important Pointers
Discipline
Consistency
03 04
Prompt Action Follow-ups
Engaged prospects can turn Timely follow-ups are key to
cold real fast if not acted ensure our messaging floats
upon on in a timely manner back to the top of the inbox
Why use my services?
The Expertise Advantage
01 2x Faster As compared to hiring
in-house resources
02 Save Bandwidth Outsource the thinking not
just the execution
03 Asset of Stakeholders Creating a robust network
in the industry
04 Acquisition Engine Il setup an acquisition
engine within 2-3 days
05 Iterative Process Feedback loop iterates
toward conversions
What I need from you
Elevator Pitch Existing clients
Founder/Co-Founder/S Message Curation
Training and 3-4 need to be added Target Audience
enior Member’s approval - M1, M2,
business days to to the 1st degree List 1 Approval
Linkedin Profile M3 and M4
go live network
Plans
Monthly Your Benefits:
Subscription
● Minimal training required & option to iterate
messaging & prospect list based on
responses
● No cap on number of interested and engaged
leads
● Lower effective cost/lead
● Creating an asset of senior stakeholders who
are highly relevant for your business
LITE TURBO
●
●
Outreach value message design
Average monthly response rate of 5-8 P1s
and 30-40 P2s as per past data
● Can go live within 3-4 working days
1 LinkedIn Profile | 400 2 LinkedIn Profiles | 400 ● Monthly renewal
Invites | No Cap on P1s Invites | No Cap on P1s
and P2s | and P2s |
Rs 35,000/- Rs 60,000/-
Payment Terms
Renewal Subscriptions Payment Terms Taxes
Contract renewed Sales Navigator
100% advance GST applicable; TDS
Monthly (10 day license cost paid
payment at 10%
notice) directly to LinkedIn
Scope of Services
TOFU MOFU BOFU
L1 Service L2 Service L3 Service
Lead Generation using Pipeline Management
Director Sales on hire
Sales Navigator as a Service
