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The Psychology of Color

Colors have a significant impact on mood and perception, with blue promoting calmness, red providing energy, and yellow enhancing happiness. This understanding of color psychology is utilized by designers and advertisers to elicit targeted emotional responses from consumers. The strategic use of color can effectively influence consumer behavior and decision-making.

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Muhammad Behram Khan

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0% found this document useful (0 votes)

7 views1 page

The Psychology of Color

Colors have a significant impact on mood and perception, with blue promoting calmness, red providing energy, and yellow enhancing happiness. This understanding of color psychology is utilized by designers and advertisers to elicit targeted emotional responses from consumers. The strategic use of color can effectively influence consumer behavior and decision-making.

Uploaded by

Muhammad Behram Khan

Copyright

© © All Rights Reserved

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

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2M

The Psychology of Color

Colors influence mood and perception. Blue calms, red energizes, and yellow uplifts. Designers and

advertisers use color psychology to evoke specific responses in consumers.

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