Who we are

ePAK
Eco-Friendly Package
ePAK is a sustainable business specializing in creating, producing, and selling pouches or small bags made
from upcycled, stronger than traditional paper, with seeds carefully embedded between the layers. These
innovative pouches are biodegradable, contributing to a reduction in plastic waste. When ePAK pouches are
discarded on land, the embedded seeds are automatically released, allowing for the planting of seeds while
disposing of paper waste. This forward-thinking initiative aligns with Sustainable Development Goal 17 and
promotes an eco-friendly and scientifically sound approach to waste management.

Our venture mission is to introduce these firm and cheap, sustainable, green pouches made from chemistry-
derived materials to the market. To be the alternative and usual usage of sellers and buyers for wrapping and
packaging goods and other materials.

1. Our venture is to produce and sell eco-friendly packages to the marketplace.

2. Reducing paper and plastic waste, and green to the environment.
3. Not easy to lose or break when it gets wet.
4. Provide alternative packaging for all
Problem/Opportunity
Context Problem Alternatives
The increase in trade and purchase of goods and
materials for homes, schools, and businesses The number of paper waste from homes, Our venture is to produce and sell eco-friendly
leads to a greater quantity of wrappers and bags schools, and other establishments is increasing packages to the marketplace.
being disposed of in the surrounding areas. Most
cities adopt the No-plastic policy and paper bags and when disposed it becomes organic but not Reducing paper and plastic waste, and green to
are commonly used in grocery stores and malls. sustainable. Additionally, buyers struggle with the environment.
Although plastic wrappers are better to use than
paper bags in terms of elasticity and their ability paper bags when filled with stuff and goods when Not easy to lose or break when it gets wet.
to carry materials, it is scientifically proven that doing groceries because they easily break.
they contribute to garbage accumulation and soil
pollution due to their toxic chemical composition.
Customers Environmental impact Alternative Shortcomings
This will reduce plastic waste in the
Stores, supermarkets, street vendors, and surroundings. Aside from that, it increases the It is limited to carrying heavier pieces of stuff and
anyone involved in packing and wrapping kinds number of trees in the environment as the seed goods.
embedded will grow and help the
2 surroundings to
of stuff and goods. remain green, cool, and sustainable. This will
help restore and relieve the earth by producing
more oxygen.

Economic Impact
No need to produce more expensive plastic
wrappers, reducing demand and lowering
business expenses.
Problem Interviews And Surveys Results
• The Philippines contributes significantly to the global plastic crisis as the country
generates an estimated 2.7 million tons of plastic waste annually, with 20% of this waste
ending up in the ocean. This not only degrades water quality but also endangers marine
organisms (Arowana, 2023).
• Of the 2.7 million tons of plastic waste, 16.5 billion are single use plastic bags (Global
Alliance for Incinerator Alternatives, 2019).
• A survey reveals that most Filipinos are aware of plastic pollution across various
environmental areas. In fact, they support regulating single-use plastics, leading many
local government units to pass ordinances banning these SUP and shifted to traditional
paper bags (Miguel et al., 2024).
Problem Interviews And Surveys Results
• One of the challenges faced by many firms that shifted from plastic to traditional paper
bags is the difficulty in packaging heavy goods, as paper bags are less durable and
plastic bags are more convenient. Consumers have expressed similar concerns, noting
that paper bags are particularly inconvenient when purchasing wet products like fish
(Serrano et al., 2017).
• Single-use plastic production contributes significantly to climate change by emitting
greenhouse gases during fossil fuel extraction, deforestation, and refining. Plastics in
landfills account for over 15% of methane emissions (Vasarhelyi, 2023).
• Estimates suggest that greenhouse gas emissions from plastics may account for
approximately 13% of the total remaining carbon budget by 2050 (Center for International
Environmental Law, 2019).
 Market Size Estimation

TAM

SAM Market Size

1. Total Addressable Market – There are about
.
4,547,150 people living in Leyte Province as of May
2020.
SOM
2. SAM = 10% of TAM – 454,715
3. Penetration Rate = 10%
4. Market Size = 45,472 people

Sources: Philippine Statistics Authority

 Johnny Delos Reyes is a 21-year-old student from a suburban area in Leyte, Philippines. He
is not just simply a student, but also an SK chairman in their barangay. As the SK chairman,
Johnny is determined to making a clean and sustainable community.

GOALS PSYCHOGRAPHICS
⚫ Create more green spaces for everyone in ⚫ Interests: Writing, community activities, and
local community anime
⚫ Invest in more eco-friendly products and ⚫ Values: Leadership, courage, and
services for sustainability accountability
⚫ Educate people on environmental issues ⚫ Lifestyle: Johnny attends classes, does his
JOHNNY
Personality hobbies, and spends time with his loved
ones. He also actively participates in
community services in his locality.

21 YEARS OLD
CHALLENGES BUYING BEHAVIOR
⚫ Difficulty in dealing with people’s lack of ⚫ Prefers eco-bags or paper bags than
environmental awareness plastic bags in having a grocery
BRGY. MINAHAL KITA
⚫ Limited resources for environmental ⚫ Makes wise decisions about what to buy
awareness programs ⚫ Chooses reusable over disposable items
⚫ Overflowing trashes everywhere
STUDENT

SINGLE
Value Proposition Canvas
.

Gains:
Gain creators:
⚫ Reduced environmental impact
⚫ A multi-purpose design for storage and
⚫ Cost savings and practicality
biodegradability
⚫ Convenience
⚫ Made to be budget-friendly and durable
⚫ Lightweight, foldable, and easy to carry

Product/Service: Jobs:
GAIN CREATORS GAINS ⚫ Production
ePAK, an eco-friendly pouch
⚫ Marketing of product
PRODUCT/
Pain Killers: SERVICE
JOBS ⚫ Buying inputs
⚫ Add more versatility like multiple
PAIN KILLERS PAINS
pockets and can be used for multiple
purposes (shopping, travel, etc)
⚫ Emphasize that it’s more than just a Pains:
pouch and that it has embedded seeds ⚫ Limited functionality
that can grow once disposed ⚫ Limited product knowledge
⚫ Show transparency, provide eco- ⚫ Lacks trust on eco-friendly products
certifications, and give a data on
planted seeds from the product
Solution
Describe your Solution:

ePAK offers a unique and sustainable packaging solution. Our List the Benefits of Your solutions
biodegradable pouches are made from upcycled paper and 1. ePAK pouches are biodegradable, reducing the amount of
embedded with carefully selected seeds. This innovative design plastic waste that ends up in landfills and oceans.
promotes environmental conservation and sustainability, 2. The embedded seeds in ePAK pouches can help to reforest
making ePAK a valuable choice for eco-conscious consumers areas and improve biodiversity. Trees planted from ePAK
and businesses. seeds can also help to absorb carbon dioxide from the

Specifically, our offering consists of: atmosphere and mitigate climate change.
3. The ePAK business can create jobs in production, marketing,
1. Our venture offers a biodegradable pouches and small bags
sales, and contribute to the local economy by sourcing
made from upcycled paper.
materials and services from local suppliers.
2. Uniqueness in seed-embedded feature of paper pouches.
4. ePAK can collaborate with local communities on reforestation
3. Strong and reliable for various product packaging needs. projects and other environmental initiatives.

4. Can be customized with different sizes, shapes, and designs. 5. The ePak business can raise awareness about environmental
issues and promote sustainable living.
5. Aligns with sustainable living and environmental
consciousness.
Competition Analysis
BENEFITS EARTHPACK NOISSUE OUR VENTURE
PRODUCT Customizable sustainable packaging Eco-friendly user-adaptable and Sustainable and green paper pouches
and a diverse range of packaging customized packaging includes tissue with seeds embedded between the
products including boxes, bags, and paper, stickers, and tape. layers, aesthetic and appealing,
wraps. customizable paper bags.

PRICE Prices may vary depending on the sizes Prices vary depending on size, Prices vary depending on size,
and complexity of the design ranging customization, and order quantity, customization, and order quantity,
from $0.5 to $2.00. ranging from $0.10 to $3.00. ranging from $0.05 to $2.00.

BRANDING CHANNELS Social media, websites, content Websites, social media, content and Social media and websites, email
marketing (blogs), email marketing, email marketing, Eco-alliance, trade marketing, partnership and
partnership and collaboration shows and events collaboration, community-based
activities for sustainable packaging

PACKAGING Cost-effectiveness, consumer appeal, Engagement initiatives, have a variety Enhanced branding, versatility,
compliance with industry standards of options, Educational Resources and marketing potential

MARKETING VIEWS Positive brand image, compliance with Positive brand image, marketing Positive brand image, marketing
regulations, durability and quality, potential, sustainable materials, potential, sustainable materials,
sustainable materials consumer appeal, compliance with consumer appeal and affordability.
regulations
UVP Sustainable development, Sustainable development, Sustainable development,
Global standard, Global standards Community centric,
Climate action, collaborative efforts, Climate action, collaborative efforts, Climate action, collaborative efforts,
Holistic approach Holistic approach Holistic approach
Lean Canvas
PROBLEM SOLUTIONS UNIQUE VALUE PROPOSITION CUSTOMER SEGMENTS
- Increase in paper waste in - Establish collection and Eco-friendly – made from Primary Customers
many establishments, recycling programs for upcycled paper waste with - Stores and street vendors
inefficient paper paper wastes to support the embedded seeds - Commercial
management systems in production of new and Durability – design to establishments
government offices, and durable paper bags. - Food service/food retail CHANNELS
withstand heavy goods and wet
excessive use of printed - Create stronger, more products establishments Direct outreach –
materials in schools. durable, and eco-friendly Secondary Customers stores, supermarkets,
paper bags suitable for Customizable options –
and street vendors
heavy goods and wet offering customizable packaging - Government agencies
EXISTING ALTERNATIVES association
products with seeds based on the specific seeds chosen and environmental
- Lower durability of Social media advertising
embedded in it. by the customer. organizations focused on
traditional paper bags for e-commerce
- Promote the use of eco- HIGH LEVEL CONCEPT sustainable development
heavy goods and wet platforms/online stores
friendly paper bags to and protection of
products, limiting their - Transforming waste into Partnership –
replace single-use plastic communities and
reusability. opportunity by providing collaborations with
bags. environment.
- Increased used of single- sustainable, eco-friendly, and government agencies
durable packaging that EARLY ADOPTERS like DA, DTI, and DENR,
use plastic bags with
worsening waste KEY METRICS promotes greenery and - Stores, street vendors, environmental
management. environmental restoration. and establishments who organizations
- Number of commercial
have currently used
establishments using ePAK
UNFAIR ADVANTAGE traditional paper bags.
- Percentage of eco-friendly
- Communities where the
paper bags produced from - Unique product offering
use of plastic bags are
recycled paper waste. - Strong brand loyalty
regulated or prohibited
- Durability rating - Expertise in sustainable design
- Schools and universities
- Customer satisfaction and - Community support and
implementing green
feedback engagement
school policies
Lean Canvas
COST STRUCTURE BUSINESS MODEL

- Marketing cost The Lean Business Canvas for ePAK (Eco-friendly Package) outlines a
- Labor cost sustainable business focused on creating and producing eco-friendly and
- Technology and machine maintenance and durable paper bags embedded with seeds made from upcycled paper
development waste. The initiative promotes the use of these eco-friendly bags to
- Operational cost reduce reliance on plastic bags. Targeting stores, street vendors, and
- Training and materials for employees commercial food establishments, ePAK offers a unique value proposition
with its more durable paper bags compared to traditional options,
REVENUE STREAMS positioning itself as a viable alternative to plastic bags. Revenue is
- Direct sales of eco-friendly paper bags generated through direct sales, grants, and sponsorships from
- Grant funding and sponsorship from government government agencies, NGOs, and environmental organizations, as well
agencies, NGO’s, and environmental as fees from workshops and educational programs. Key metrics include
organizations the number of commercial establishments served, the quantity of ePAK
- Fees from workshops and educational programs bags produced, durability ratings, and customer satisfaction. ePAK
on sustainable upcycling, eco-friendly practices, leverages its unique product offerings, strong brand loyalty, expertise in
and the benefits of using ePAK sustainable design, and community support and engagement, providing
advantages that traditional paper bags and other packaging products
cannot match.
MVP
Choose n’ Plant
1. Provides various choices of seeds per bag
2. Offers mystery/surprise bag

The Choose n’ Plant allows the consumers to purchase e-bags with embedded seeds of their choice － which can be
either a bag with specific seeds they want or a mystery/surprise bag with unknown seed. This provides convenience for
consumers to choose seeds of their preference if they want to plant the bag with embedded seeds instead of throwing it
out after use. Likewise, the mystery bag offers an excitement to consumers who want an element of surprise after using
the bag.

Here are the steps to availing the product:

⚫ Inquire about the product through ePAK’s physical store
⚫ Choose the preferred bag (bag with specific seed or mystery bag)
⚫ Avail and enjoy the cheap and eco-friendly product
⚫ Ask (optional) information about the specific embedded seeds
 MVP Validation
What is your MVP: Choose n’ Plant
Test Details: Results of Test:

How long will we test this MVP? Did enough customers buy? Why or why not?
- 1 to 6 months - Moderate costumers avail the product, lack of
awareness and a slight increase on their purchase.
Who is our target audience for the test? How
many of them? Did customers pay the price we expected? Why or why not?
- Stores and street vendors, Commercial - Yes, because the customers are informed and is eager
establishments, Food service/food retail to participate in the advocacy.
establishments in Baybay Poblacion.
Did customers come back to our product or show interest in
How will we get that audience? doing so? Why or why not?
- Sharing the advocacy, direct or face to face - Yes, because the customers are eager to plant the
promotion and dissemination of information seed and nurture it.

Did customers recommend our product to others or

evangelize about it? Why or why not?
- Yes, due to its customizability and mystery that the
package brings just by storing the goods bought in the store.
 MVP Validation
What is your MVP: Choose n’ Plant
Conclusion:
More time is needed to adjust the way of living people are used to when it comes to waste
management and using of single-use plastic materials. An active participation of the customers
are also needed to achieve the advocacy towards sustainability and recycling.

Realizations/ Insights:
A long term observation is needed to see whether the seeds in the ePAK thrive when
planted, and to observe a lifestyle that is sustainable towards an eco-friendly environment.

Next Steps:
Observe the participation of primary customers and consumers in adopting the eco-friendly and
sustainable packaging to planting and nurturing nature. Evaluate whether to continue or not.
 SALES PLAN

Customer Sales Funnel Customer Acquisition Plan

1 2 3 4 5
TARGET MARKET:
45,472 vendors Target Customer Target Customer Channels to be used to attract the target Estimat Estimated cost to
Segment (Type) Segment (Number) customer segment ed convert these leads to
number actual customers
LEADS: of leads
568

Retailers and E- 9,094 Social media (facebook, Instagram), 113 694,950

Opportunities commerce referrals, email marketing, word of
/PROSPECTS: companies mouth, trainings and workshops,
227 trade shows and symposium
Food and beverage 2,273 Social media (facebook, Instagram), 28 172,200
industry referrals, email marketing, word of
mouth, trainings and workshops,
CUSTOMER: trade shows and symposium
114 Corporate buyers 4,547 Social media (facebook, Instagram), 56 344,400
referrals, email marketing, word of
mouth, trainings and workshops,
trade shows and symposium
 SALES PLAN

Customer Sales Funnel Customer Acquisition Plan

1 2 3 4 5
TARGET MARKET:
45,472 vendors Target Customer Target Customer Channels to be used to attract the target Estimat Estimated cost to
Segment (Type) Segment (Number) customer segment ed convert these leads to
number actual customers
LEADS: of leads
568

Non-profit 2,273 Social media (facebook, 28 172,200

Opportunities organizations and Instagram), referrals, email
/PROSPECTS: NGO’s marketing, word of mouth, trainings
227 and workshops, trade shows and
symposium
Educational 2,273 Social media (facebook, 28 172,200
institutions Instagram), referrals, email
CUSTOMER: marketing, word of mouth, trainings
113 and workshops, trade shows and
symposium
Hospitals and 2,273 Social media (facebook, 28 172,200
health clinics Instagram), referrals, email
marketing, word of mouth, trainings
and workshops, trade shows and
symposium
 SALES PLAN

Customer Sales Funnel Customer Acquisition Plan

1 2 3 4 5
TARGET MARKET:
45,472 vendors Target Customer Target Customer Channels to be used to attract the target Estimat Estimated cost to
Segment (Type) Segment (Number) customer segment ed convert these leads to
number actual customers
LEADS: of leads
568

Government and 6,820 Social media (facebook, 85 522,750

Opportunities public sectors Instagram), referrals, email
/PROSPECTS: marketing, word of mouth, trainings
227 and workshops, trade shows and
symposium
Consumers 2,273 Social media (facebook, 28 172,200
directly (for Instagram), referrals, email
CUSTOMER: personal use) marketing, word of mouth, trainings
114 and workshops, trade shows and
symposium
Packaging 6,820 Social media (facebook, 85 522,750
suppliers Instagram), referrals, email
marketing, word of mouth, trainings
and workshops, trade shows and
symposium
 SALES PLAN

Customer Sales Funnel Customer Acquisition Plan

1 2 3 4 5
TARGET MARKET:
45,472 vendors Target Customer Target Customer Channels to be used to attract the target Estimat Estimated cost to
Segment (Type) Segment (Number) customer segment ed convert these leads to
number actual customers
LEADS: of leads
568

Clothing and 6,820 Social media (facebook, 85 522,750

Opportunities apparel Instagram), referrals, email
/PROSPECTS: manufacturers marketing, word of mouth, trainings
227 and workshops, trade shows and
symposium

CUSTOMER:
114
 GO TO MARKETING STRATEGY

Our Positioning Statement: Promoting sustainability through innovative packaging

solutions. ePak! transforms paper waste into durable and eco-friendly bags

embedded with seeds, offering businesses and consumers an alternative to plastic

bags. By reducing and encouraging environmental restoration, we empower

communities to adopt greener practices and contribute to a greener environment.

Our Tagline: Sustainable Packaging, Greener Tomorrow

 GO TO MARKETING STRATEGY

Our Target Customer: Commercial establishments, street vendors, schools, and

food businesses seeking a sustainable and durable packaging alternative for

plastics to reduce environmental impacts.

Unique Value Proposition: ePAK! stands apart by transforming paper waste into

eco-friendly packing with embedded seed. We combine innovation with

sustainability, offering businesses durable alternatives to plastic while promoting

environmental restoration.
 GO TO MARKETING STRATEGY
Action plan to reach your sales/customer target for the next one year.

• Market Research and Analysis: Conduct surveys, focus groups, and interviews
with commercial establishments, street vendors, and food businesses to
understand their needs, preferences, and concerns in terms of the packaging.
Analyze market data to segment customers by the type of business and goals in
sustainability for targeted offerings.
• Product Development and Customization: Develop a different design of
ePACK suitable for different industries. Ensure bags are durable, affordable, and
customizable based on the needs of the business such as their branding and type
of seeds.
• Strategic Partnerships
• Monitoring and Evaluation
 GO TO MARKETING STRATEGY
DISTRIBUTION SALE

- Physical distribution - Direct sales

- Digital distribution - Digital sales
- Partner networks - Partnerships sales
- Community-based distribution - Events and workshops
 FINANCIAL PLAN
Start-up Costs
Forecast P&L
Financial Projection
 Unit Economics

Refer to P&L statement for year 1 in slide 26.

​Terms Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link)​

CAC (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms)​

CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross
Margin

ARPU Total revenue in specific period/Total number of customers during the same period (in currency
terms)​
GROSS Total revenue – Total COGS (In currency terms)​
PROFIT

OPERATIN Cost of goods sold (COGS) + operating expenses (OPEX)

G COSTS

OPERATIN Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation –
G PROFIT Amortization Expenses
CHURN (Customers at the beginning of the period – customers at the end of the period) / customers at
RATE the beginning of the period
FUNDING QUESTIONS
FUNDS UTILIZATION STRATEGY
FUNDS UTILIZATION STRATEGY
Breakdown of External Funding Required
Breakdown of External Funding Required
Breakdown of External Funding Required