1. What product do you use for your hair?
Shampoo
Soap
Shikakai
Shampoo and Shikakai
2. If you use a shampoo, how often do you use it? (select the
nearest range)
Daily
Twice a week
Weekly
Monthly
3. What brand of shampoos do you use?
Pantene
Head and Shoulder
SunSilk
Clinic Plus
TresemMe
Garnier
Loreal
Other (please specify)
4. What type of shampoo do you use?
Anti-greasy
Anti-dandruf
Normal shampoo
Moisture increasing
Texture changing (for example; giving you a softer textured
hair)
Other, please specify:_________________________________
5. After using shampoo would you like your hair to:
Look shinier?
Have more volume?
Be less frizzy?
Look more vibrant in colour (enhance colour)
Other, please specify:____________________________________________
6. What age group do you currently belong to?
Below 16
16-20
21-25
31-35
Above 35
7. What is your gender?
Male
Female
8. What is your highest education level?
Still in Primary School
Finished PSLE
O Levels
NITEC
A Levels
Diploma
Degree
Masters
PHD
9. What is the first brand that come to your mind when you think of anti-
dandruff shampoo?
Pantene
Head and Shoulders
Clinic All Clear
Other (please specify) ____________________
10. What is the primary factor that will influence your decision to purchase a
shampoo?
Price
Brand
Health associated benefits
Smell/Lather/Moisturizing
11. Have you ever come across the product "Dove" shampoo?
Yes
No (Skip Questions 12 )
12. (Answer this question only if you selected 'Yes' for 11)
Have you purchased the product before?
Yes
No
13. (Answer this question only if you selected 'No' for Q11)
What influnced your decision NOT to purchase the product?
14. What age group do you think Head and Shoulders is targeting their shampoo
to?
Below 16
16-20
21-25
31-35
Above 35
15. For an anti-dandruff shampoo, do you think Head and Shoulders shampoo's
pricing is
Cheap
Reasonable
Expensive
Pricing was never a concern
16.Do you have any problem with the products you use?
It doesn't last long enough
It makes my hair too sticky
I don't like the smell of it
It leaves greasy hands / fingers
I don't have any problem with the product(s) I use
17.In what Quantity do you buy shampoo?
Sachets
Bottles/Bigger packs
Family packs
Mini bottles
18.Is shampoo a necessity for you?
Yes
No
19.How many members of you family use shampoos?
All
Siblings only
Only you
20.What features do you look for in a shampoo
Smoothening of hair
Anti Dandruff
Conditioning
To prevent hair fall
21.How easily is shampoo available to you?
Very convenient
Inconvenient
22.Do you find any additional utility by using shampoos?
use it because it is used in urban areas
It really helps me maintain my hair
I use it because someone at home uses it
I do not find any difference between a shampoo and a soap
23.What do you look for while buying a shampoo?
Packaging
Features
Cost
Brand
24.Are you satisfied with the results your shampoo gives?(rank it; 1 has the
highest satisfaction.
1. 2. 3. 4. 5.
25.Does the price of a shampoo affect your decision regarding the purchase of a
shampoo?
Strongly Agree
Slightly Agree
Agree
Slightly Disagree
Strongly Disagree
26.While buying a shampoo, do you look at its brand or its quality?
