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Questionnaire FMCG Packaging

The document is a questionnaire survey about consumer behavior and perceptions regarding packaging of fast-moving consumer goods (FMCG) products. It contains 14 questions to gather information from respondents on their preferences for different types of FMCG packaging in terms of materials, formats, and attributes that influence purchasing decisions. The survey aims to collect data for academic/research purposes on packaging trends and how packaging impacts brand selection and loyalty.

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Sharma Vishnu
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8K views3 pages

Questionnaire FMCG Packaging

The document is a questionnaire survey about consumer behavior and perceptions regarding packaging of fast-moving consumer goods (FMCG) products. It contains 14 questions to gather information from respondents on their preferences for different types of FMCG packaging in terms of materials, formats, and attributes that influence purchasing decisions. The survey aims to collect data for academic/research purposes on packaging trends and how packaging impacts brand selection and loyalty.

Uploaded by

Sharma Vishnu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire:

Survey on
Consumer Behavior towards Packaging of FMCG Products
Dear Respondent,

You are requested to fill in the form on the basis of your perception for different packaging of FMCG
products. The information provided by you will purely be used for academic/research purpose and shall
not be used for any organization or business purpose.

Thank you for your response and time.

AGE GROUP (in years):


a) Below 20 b) 20-30 c) 30-40 d) Above 40

GENDER:
a) Male b) Female

OCCUPATION:
a) Student b) Housewife c) Salaried d) Self-Employed

ANNUAL SALARY (in lacs):


a) Below 3 b) 3-5 c) 5-10 d) Above 10

1) Do you prefer buying FMCG products?


a) YES b) NO

2) Do you aware about different types of packaging of FMCG products?


a) YES b) NO

3) Does packaging of a product influence your buying decision?


a) YES b) NO

4) Which product you prefer most in case of packed product?


a) Fast-food b) Dairy c) Drinking
d) Grocery e) Medicines f) Toiletries

5) What is your priority towards packaging?


a) Protective b) Eco-friendly c) Attractive d) All of the above

6) In case of food products, why would you buy packed food over loose items?
a) Better-quality b) Hygiene c) Easy to carry/use

7) Would you switch your brand due to change in packaging ?


a) YES b) NO c) Sometimes d) Cant say
8) Which of the following factors attracts you towards buying particular product ? (Rate)

Strongly Agree Unaffected Unlikely Strongly


Agree Agree Disagree
a) Material used
b) Information mentioned
c) Color
d) Shape & Size
e) Text & Graphics
f) Convenience
g) Pricing
h) Quality & Quantity

9) What type of packaging you believe is good for packing FMCG product ?
a) Tetra-pak b) Cardboard c) Polypack
d) Tin can/box e) Glass Bottles f) PET Bottles g) Other

10) Which packaging type would you prefer for given product categories ?
Tetra Cardboard Poly Tin Glass PET Other
a) Fast-food
b) Dairy
c) Drinking
d) Grocery
e) Medicines
f) Toiletries

11) What mainly indicates the quality & preferability of the product ?
Best Good Moderate Poor Very poor
a) Brand Name
b) Packaging Type
c) Pricing
d) Appearance
e) Printed Info.
f) Quality Standards

12) What information about the product you feel essential to be available on the packaging ?
(Rank sequentially from highly important to least important ie.1-10)
a) Name b) Type c) Weight
d) Quality mark e) Safety f) Contents
g) Expiry h) Instruction i) Mfgs address j)Other

13) Are you willing to pay an extra amount for Better/Attractive Packaging ?
a) Certainly b) Probably c) Not sure d) Probably Not e) Never

14) Comment your review/perception for different packaging of FMCG product:


__________________________________________________
__________________________________________________

A. Feedback for particular packaging:

__________________________________________________
__________________________________________________

B. Suggestions for Improvements:


__________________________________________________
__________________________________________________

SIGNATURE OF RESPONDENT

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