Cost of Green house-terrace
cost of green house-land
plants per sqm
planting area per acer/10,000 sft
plant weight
plant rate
water consumption
nutrients consumption
power
labor
transport
packing
marketing
promotion
office expenses
misc
Investment- 2.5 Lacs to 10 Lacs
Area- 250 to 2000 Sq Feet (with Shade net)
Moderate Automation included but full Automation desired
Total A Frame systems                                      2
Plants per system                                          160
Total Plants                                               320
Plants harvested per day                                                           10
Cost of production per plant                                                     Rs 10
Sale price of one Lettuce                                                        Rs 50
Total revenue per day                                                            Rs 500
Total Profit per day                                                             Rs 400
Total Profit per month                                                           Rs 12000
Total Profit per year                                                            Rs 144000
Gravity fed Irrigation
Minimum Electricity Required
No Automation
No Monitoring
To Follow SOP closely
Good system for farmers
Need to extensively trained for following the SOPs.
Remote Monitoring possible
Operated by team of experts with experience in commercial hydroponics farms
The farm technology will be licensed from Industry leaders
Growing three crops will reduce the marketing risk associated with single crop
Catering to bigger markets
Operational costs are lower
Efficient Management
Efficient Operation
Wastage of produce can be reduce by Storage, Post harvest processing
Central Control Room (CCR) to monitor, analyze and take corrective action on crop feedback
Home/Urban farms, Hydroponics farms, Greenhouses, Traditional farms can be connected and controlled by CCR
Experts will be overlooking the CCR operations and suggest necessary actions.
      Moving To A Value Delivery Sequence
    Choose the Value                            Provide the Value                         Communicate the
                                                                                              Value
                                                                                 Mfrs.
    R&D            Seed         Variety          Contract                                           Dist.
                                                                Processing      Brand                            Consumer
   Activity      Selection     Evaluation        Farming                                            Retail
                                                                               Marketeers
                                         SPAN OF INVOLVEMENT
        This is what we will be planning to adopt later on after ensuring of availability of raw material locally.
                  Assistances:
For The Farmers
  R&D assistance
    Soil Testing, Hybrid Seeds, Fertilizers, Pesticides
    Evaluation of farmers economics model
  Technical Assistance
    Farmers Training
    Crop Timing & Crop Monitoring
    Soil preparation & Field selection
    Seed sowing & Usage of fertilizers, Pesticides
    Irrigation assistance
    Harvesting technology
  Commercial Assistance
    Procurement, transportation logistics assistance
    Prompt farmers payment system.
 The Advantages Of Contract Farming
To The Farmer
  Exposure To World Class Mechanised Agro Technology
   for high productivity.
  Obtains An Assured Up Front Price & Market Outlet
   For His Produce.
  No Requirement To Grade Fruit, As Mandatory For
   Fresh Market Sale.
  Bulk Supplies Versus Small Lots As Again Reqd By The
   Fresh Market.
  Crop Monitoring On A Regular Basis.        Technical
   Advice, Free Of Cost At His Doorstep.
  Supplies Of
     Healthy Disease Free Nursery
     Agricultural Implements
     Technical Bulletins Etc
  Remunerative Returns
The Advantages Of Contract Farming
 To The Investors
 Large Volume of business altogether without any
  marketing cost and Manpower.
 Long Term business Planning Possible.
 Investment can be Be Extended To Other Crops intern
  more business.
 Builds Long Term Business association.
 Dedicated team for ensuring investment return.
 Generates Goodwill For The Organization and farmers.
Contract Farming - Industry Related
              Issues
   Honouring Contracts - there is no credible
    enforcement mechanism in place.
   Small size of land holdings.
   Need to contract with a larger number of
    farmers, thereby increasing risk.
   Lack of a comprehensive crop insurance
    scheme
HE BENEFITS
Uses up to 90% less water
No pesticides
14 harvests per year
300% quicker crop growth
Low wastage rates
Elimination of crop failure
Produces 1,000% greater yields
Utilizes the same amount of land
Minimal labor costs