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AIESEC Customer Journey Overview

The document outlines the various stages a visitor goes through in their engagement with AIESEC, from first learning about opportunities through AIESEC to completing an internship placement and providing feedback after. It begins with the visitor learning about AIESEC through various marketing and outreach channels and signing up for opportunities. They then go through the application and selection process, including interviews, before finalizing paperwork and travel logistics if accepted. The visitor completes their internship while receiving support from AIESEC and networking within the AIESEC community. Upon returning home, they provide feedback and share their experiences, with the goal of continuing engagement with AIESEC.

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Medawuevahacerotro HDer Montoya
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224 views1 page

AIESEC Customer Journey Overview

The document outlines the various stages a visitor goes through in their engagement with AIESEC, from first learning about opportunities through AIESEC to completing an internship placement and providing feedback after. It begins with the visitor learning about AIESEC through various marketing and outreach channels and signing up for opportunities. They then go through the application and selection process, including interviews, before finalizing paperwork and travel logistics if accepted. The visitor completes their internship while receiving support from AIESEC and networking within the AIESEC community. Upon returning home, they provide feedback and share their experiences, with the goal of continuing engagement with AIESEC.

Uploaded by

Medawuevahacerotro HDer Montoya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ATTR CONS VD B ADV

stranger LEAD customer Promoter

Visitor ACCEPTED approved


Complete
open IN PROGRESS Realized
he gets to know about AIESEC through HE is looking for the answer from the He GOES through all formalities like visa He is flying back home
different channels: social media, website, opportunity managers, applying, He is getting to know the information He wants to give and receive feedback
on ground marketing (class visits, flyers, preparing for interviews. about pick up, hosting, entity etc. He shares the experience through NPS,
booths) He goes through rejections or no He is attending OPS other showcasing strategies and to
Youth he is going through lots of
opportunities, He signs up (which
answer, makes decision which EP AN to
sign
FLIGHT, PICK UP friends/family
He attend reintegration seminar
converts customer profile to lead) He gets contacted by sending entity 1st day of work
He is making a payment and signing He is Involved with AIESEC Community (LC &
contract with sending entity EPs) and goes through IPS
FINAL APPROVAL HERE IS where the MAGIC HAPPENs!

Click apply Get accepted by EP/OPP manager 1 day after end date

ONLINE MKT MANDATORY CONTACT. Documents delivery of re-integration seminar (s&s


SOCIAL MEDIA ATRRACTION INTERVIEW BY SENDING ENTITY. delivery of ops 16).
ON-GROUND MARKETING CALLING EP TO MAKE SURE THEY SIGN THE Constant follow up NEXT gather experiences for showcasing.
S PRMOTION MATERIALS (VIDEOS, FLYERS, ACCEPTANCE NOTES. SLIDE guide returnees to take more
BOOTHS, ETC.) approve shortlisted eps. . opportunities or go to llc.
E PROVIDE EMAIL SUPPORT payment and contract signing.

AIESEC
POSTING OPPORTUNITIES (S&S: 2,4,5,6,10,11) SHORTLISTING AND REJECTING APPLICATIONS. PICK UP Evaluate standards accomplishments
H CHECK APPLICATIONS. interview with company (gip) HOST FAMILY/BUDDY intro for product development
PRODUCT IMPROVEMENT. follow-up companies for final decisions. DELIVERY oF IPS improvement. Based on feedback
E JD clarification approve shortlisted eps. ASSISTANCE Experience evaluation + nps survey
Value proposition presentation story Documentation related to placement analysis
telling, testimonials Showcasing and re-integrating the ep
Partnership building

First interaction with aiesec Getting in Agreeing on timeline Expectation setting (between company Experience evaluation
touch with aiesec due to referrals Reinforce value proposition and role of and EP) Intern providing insights to company
Strategic alliances company in developing leadership Company preparation booklet Re-raising opportunity
ENABLER Expectation setting correct value potential Company involvement to ips
proposition understanding Shortlisting of candidates Specification of jd
browse available profiles Company selection Documentation related to placement
1st meeting Company rejects Introduction to company, regular
Company interviews feedback,

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