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Lo2 - Kyle 2

Kyle Birch has received a Pass grade for LO2, but is advised to improve his work due to missing items and incomplete sections. He is encouraged to make minor corrections and ensure all work is uploaded to his blog, with clear labels for re-submissions. The feedback includes suggestions for enhancing his campaign proposal and schedule by considering audience demographics and appropriate media channels.

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29 views1 page

Lo2 - Kyle 2

Kyle Birch has received a Pass grade for LO2, but is advised to improve his work due to missing items and incomplete sections. He is encouraged to make minor corrections and ensure all work is uploaded to his blog, with clear labels for re-submissions. The feedback includes suggestions for enhancing his campaign proposal and schedule by considering audience demographics and appropriate media channels.

Uploaded by

api-373312241
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A Block

Kyle Birch LO2 Feedback. 23/11/17

Current Grade for LO2: Pass

The current grade is calculated on the work that is present on your blog. You may have missing
items, or vastly incomplete sections of work. Please improve this. If you require help with any of
this work, or need to show me work before re-submitting to check the quality, please do so.

Remember, the highest grade you can achieve on this learning outcome is a Merit Grade, even
if you have achieved this, if there are any minor corrections or additions, can you please
ensure these are made.

Please ensure all of the work is uploaded on the blog.


Remember – Don’t overwrite the blog posts, make new blog posts that are clearly labelled with
the words “Re-Submission”.

LO2 Part A. Initial Ideas

Note: This work is technically for LO3 (as it is in the LO3 criteria) However, you cannot do the
subsequent work without this document. Hence why it has been moved.

Some good work here Kyle, these show some realistic ideas for the advertisement campaign.

LO2 Part B. Treatment Proposal

Ensure you explain the audience and use terminology (demographics, psychographics and socio-
economic groups).

LO2 Part C. Campaign Schedule

Good work here. Consider publications and tv channels / social media the audience would use. Look
into music equipment youtube channels, maybe the advert would benefit from going on there.
Where else could you show it? Maybe add this in as a way of expanding the campaign.

The resubmission deadline is: 13/12/17

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