COCU 6001 3.
0/CC 8901 Core Issues in Communication Studies
Fall 2004
Tuesday 18.00-21.00, CFA 322
Instructor: Kevin Dowler
Office: 3061 TEL
Hours:
Phone: 736-2100 x77871
E-Mail: kdowler@yorku.ca
He that reads and grows no wiser seldom suspects his own deficiency,
but complains of hard words and obscure sentences,
and asks why books are written which cannot be understood.
- Samuel Johnson
Course Description
This course is intended to develop the student’s awareness of the different ways
in which communications processes, particularly those of mass media, have been and
are currently theorized. A number of approaches will be examined, and will be
contextualised in relation to the historical conditions within which particular theories and
types of communications research emerge. The course seeks to situate those
approaches within the circumstances that prompt the posing of particular kinds of
questions with respect to communications-related phenomena at given moments.
Readings:
The required text for the course is Canonic Texts in Media Research, Elihu Katz
et al, eds. (Cambridge: Polity Press, 2003), available in the York Bookstore. This will be
supplemented by a series of readings available as a kit and on reserve in the Scott
Library.
I also recommend as a general introduction to communications as a category
Armand and Michèle Mattelart, Theories of Communication: A Short Introduction, trans.
Susan Gruenheck Taponier & James A. Cohen (London: Sage, 1998), also on reserve in
the Scott Library.
Evaluation:
First Essay 30%
Annotated Bibliography 10%
Proposal 10%
Final Essay 30%
Participation 20%
This is a seminar: students are expected to come prepared to discuss each week’s
readings and contribute to the class as a whole, and will be graded on participation.
**Remember to keep copies of all assignments in case of dispute or force majeur**
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COCU 6001 3.0/CC 8901 Core Issues in Communication Studies
Fall 2004
FIRST ESSAY
DUE: October 19, 2002
VALUE: 30% of final grade
LENGTH: 5 – 6 pages double-spaced maximum (1250 – 1500 words), 12 point type. Provide a cover page
with assignment name, date, student name and number, course number, and, optionally, a title.
DO NOT place any of this information on the first page of the essay. DO NOT use headers or
footers. Page numbers are mandatory. Parenthetical, footnote, or endnote references are all
acceptable, as long as one style is used consistently throughout. Follow the standard style
guides; failure to do so will result in marks being deducted.
TOPIC: Each author we have encountered in their own way suggests a transformation of some sort
precipitated by communication media taking up a place in social life. With reference to material
discussed thus far in class, describe how at least two of the authors characterise the posited
transformation. Although analytical, this essay is not intended to be critical: focus on drawing
out the authors’ contentions with regard to changes argued to be a consequence of media.
PURPOSE: This assignment represents a key indicator of your ability to synthesise and organise ideas and
concepts drawn from the first part of the course. Keep in mind part of the challenge is the
limited length; concision of argument is crucial.
ANNOTATED BIBLIOGRAPHY
DUE: November 9, 2002
VALUE: 10% of final grade
LENGTH: A minimum of 15 scholarly sources, including articles from refereed journals and at least 3
books. Other sources such as theses and dissertations may be used; no web sites unless
linked to specific case studies. Follow appropriate form for both references and notations. If in
doubt, consult the reference section of the library.
PURPOSE: To develop a range of source materials relevant to a problematic, leading to a proposal for an
essay. Please include a brief topic sentence.
PROPOSAL
DUE: November 23, 2002
VALUE: 10% of final grade
LENGTH: 2 pages, double spaced, 12 point type
PURPOSE: Utilising the bibliography, to develop a thesis and schematic outline of the argument for the final
essay. The proposal should contain not only an idea, but also how you will proceed to develop
it. In your text, develop responses to the following questions: What is my problem? Why is it a
problem? What am I going to do about it? How am I going to go about it? Where will I end up?
By addressing these issues, you will indicate what plan you have formulated to undertake and
complete this project.
ESSAY
DUE: December 3, 2002
VALUE: 30% of final grade
LENGTH: 14 – 15 pages maximum, double-spaced, 12 point type. Use appropriate style guides; marks
will be subtracted for incorrect form. See information for first essay above.
TOPIC: There is no specific topic assigned for this essay. However, whatever idea you choose to
pursue must clearly relate to the course and its content in some manner. The essay should be
a deeper inquiry into a particular problem or issue raised by the course. You may choose to
develop a question with respect to a particular theoretical issue, or consider the application of
theory to a particular problem, or perhaps another approach entirely. Your proposal should
indicate your strategy and how you will conduct your inquiry
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COCU 6001 3.0/CC 8901 Core Issues in Communication Studies
Fall 2004
Schedule
Sep 14: Introduction: Is There a Field of Communication?
Sep 21: Media and Modernity
Eisenstein, Elizabeth. The Printing Press as an Agent of Change. New York:
Cambridge Univ., 1978, 81-88, 129-36.
Jürgen Habermas. The Structural Transformation of the Public Sphere. Cambridge,
Mass.: MIT, 1989, 14-43.
Sep 28: Chicago School
Rothenbuhler, Eric. “Community and Pluralism in Wirth’s ‘Consensus and Mass
Communication.” In Canonic Texts in Media Research. Elihu Katz et al, eds.
Cambridge: Polity Press, 2003, 106-120.
Dewey, John. The Public and Its Problems. Denver: A. Swallow, 1954, 143-84.
Tarde, Gabriel. “Opinion and Conversation.” In On Communication and Social
Influence; Selected Papers. Terry N. Clark, ed. Chicago: Univ. of Chicago, 1969,
297-318.
Oct 5: Payne Fund
Blumer, Herbert. Movies and Conduct. New York: MacMillan, 1933, 141-191.
Jowett, Garth, Ian C. Jarvie & Kathryn A. Fuller. Children and the Movies: Media
Influence and the Payne Controversies. Cambridge: Cambridge Univ., 1996, 92-
121.
Oct 12: Psychology and Media
Cantril, Hadley & Gordon W. Allport. The Psychology of Radio. New York: Harper &
Bros., 1935, 3-35.
Hovland, Carl, Arthur A. Lumsdaine & Fred D. Sheffield. Experiments in Mass
Communication, vol. 3 of Studies in Social Psychology in World War II. Princeton:
Princeton Univ., 1949 182-200.
Oct 19: Sociology of Mass Communication
Simonson, Peter & Gabriel Weimann. Critical Research at Columbia: Lazarsfeld’s and
Merton’s ‘Mass Communication, Popular Taste, and Organized Social Action’.” In
Canonic Texts, 12-38.
Katz, Elihu, “The Two-Step Flow of Communication,” in Public Opinion Quarterly 21
(1957): 61-78.
FIRST ESSAY DUE TODAY
Oct 26: Critical Theory
Durham Peters, John. “The Subtlety of Horkheimer and Adorno: Reading ‘The Cultutre
Industry’.” In Canonic Texts, 58-73.
Horkheimer, Max. "Art and Mass Culture." In Studies in Social Science and Philosophy
9, 1 (1941): 290-304.
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COCU 6001 3.0/CC 8901 Core Issues in Communication Studies
Fall 2004
Nov 2: Political Economy of Communication
Garnham, Nicholas. “Contribution to a Political Economy of Mass Communication.” In
Capitalism and Communication: Global Culture and the Economics of Information.
London: Sage, 1990, 20-55.
Golding, Peter & Graham Murdock. “Culture, Communications, and Political Economy.”
In Mass Media and Society, 2nd ed. James Curran & Michael Gurevitch, eds. New
York: St. Martin’s, 1996, 15-32.
Nov 9: Cultural Studies
Gurevitch, Michael & Paddy Scannell. “Canonization Achieved? Stuart Hall’s
‘Encoding/Decoding’.” In Canonic Texts, 231-247.
Hall, Stuart. “Cultural Studies and the Centre: Some Problematics and Problems.” In
Culture, Media, Language: Working Papers in Cultural Studies, 1972-79. London:
Routledge, 1982, 15-47.
BIBLIOGRAPHY DUE TODAY
Nov 16: Texts and Subjects
Loshitsky, Yosefa. “Afterthoughts on Mulvey’s ‘Visual Pleasure’ in the Age of Cultural
Studies.” In Canonic Texts, 248-259.
Mulvey, Laura. “Visual Pleasure and Narrative Cinema.” In Art After Modernism:
Rethinking Representation. Brian Wallis, ed. New York: New Museum of
Contemporary Art, 1984, 361-73.
Nov 23: Toronto School
Blondheim, Menahem. “Harold Adams Innis and his Bias of Communication.” In
Canonic Texts, 156-190.
Innis, Harold. “Paper and the Printing Press.” In Empire and Communications. Toronto:
Univ. of Toronto, 1972, 142-70.
PROPOSAL DUE TODAY
Nov 30: Mediality
Gumprecht, H. U. (1994). “A Farewell to Communication.” In Materialities of
Communication. H. U. Gumprecht & K. L. Pfeiffer, eds. Stanford: Stanford
University, pp. 389-402.
Winthrop-Young, Geoffrey and Michael Wutz, “Translators’ Introduction.” In Friedrich
Kittler Gramophone, Film, Typewriter. Stanford CA: Stanford Univ. Press, 1999, xi-
xxxviii.
FINAL ESSAY DUE DECEMBER 3
