Ready VAS solutions

for Operator’s rapid revenue increase

December 2017
About us
Unifun is a provider of high-class IT products in the field of telecommunications. Our VAS solutions make a significant positive
impact on revenues of mobile network operators in the shortest possible time.

KEY FACTS

years of experience team of professionals offices worldwide

launched projects countries we work in MNOs we work with

Unifun structure
The biggest value of Unifun is our team of 150+ professionals with more than 5-7 years of experience in developing and carrying out
different kinds of VAS products for mobile operators, applying our knowledge for meeting business objectives.

KEY DEPARTMENTS

Sales Product management Marketing

department department department

Technical R&D Quality assurance

department department department
Global presence

Our offices locations Headquarters

Armenia Rwanda EMEA − Moldova

Cameroon Tajikistan APAC − Nepal

Cyprus Turkey

Moldova UAE We are working

Nepal Ukraine We are starting

Russia Uzbekistan Our offices

India China

Countries we operate in
▪ Afghanistan ▪ Georgia ▪ Jordan ▪ Mozambique ▪ Sierra Leone ▪ Uganda ▪ Benin ▪ Mongolia
▪ Armenia ▪ Ghana ▪ Kenya ▪ Nepal ▪ Sudan ▪ Ukraine ▪ Bulgaria ▪ Myanmar
▪ Azerbaijan ▪ Guinea ▪ Kyrgyzstan ▪ Pakistan ▪ Tajikistan ▪ Uzbekistan ▪ Cambodia ▪ Romania
▪ Bahrain ▪ Guinea-Bissau ▪ Laos ▪ Palestine ▪ Tanzania ▪ Yemen ▪ Congo ▪ Saudi Arabia
▪ Belarus ▪ India ▪ Liberia ▪ Peru ▪ Timor-Leste ▪ Zimbabwe ▪ DRC ▪ Senegal
▪ Cameroon ▪ Iran ▪ Mauritania ▪ Russia ▪ TRNC ▪ Haiti ▪ Sri Lanka
▪ Chad ▪ Ivory Coast ▪ Moldova ▪ Rwanda ▪ Turkmenistan ▪ Kuwait
We work with

MTN, Cameroon MTN, Cameroon Moldcell, Moldova Zain, Jordan MTS, Belarus Airtel, Rwanda Viva, Bahrain Orange, Jordan

MTN, Guinea Beeline, Kyrgyzstan Azercell, Azerbaijan Zain, Sudan MTS, Turkmenistan Airtel, DRC Tigo, Chad Ncell, Nepal

MTN, Guinea-Bissau Beeline, Armenia Geocell, Georgia Zain, Saudi Arabia MTS, Russia life:), Belarus Tigo, Ghana Smart, Cambodia

MTN, Liberia Beeline, Uzbekistan Ucell, Uzbekistan SMART, Uganda UMS, Uzbekistan Vodafone, Ukraine Tigo, Senegal Dialog, Sri Lanka

MTN, Congo Beeline, Tajikistan Tcell, Tajikistan SMART, Tanzania Metfone, Cambodia Vodacom, DRC KKTCELL, Northern Cyprus Unitel, Mongolia

MTN, Côte d'Ivoire Beeline, Georgia velcom, Belarus Expresso, Senegal Natcom, Haiti Nexttel, Cameroon Ooredoo, Kuwait Lifecell, Ukraine
We work with

Telenor, Pakistan Bitel, Peru Telemor, Timor-Leste Chinguitel, Mauritania Cellcard, Cambodia MegaFon, Tajikistan Rostelecom, Russia RighTel, Iran

Zong, Pakistan Moov, Benin Moov, Côte d'Ivoire Sabafon, Yemen Sudani, Sudan Movitel, Mozambique Babilon-M, Tajikistan Mobicom, Mongolia

Umniah, Jordan Yu Mobile, Kenya Jawwal, Palestine KOZ, Côte d’Ivoire Mauritel, Mauritania O!, Kyrgyzstan Unite, Moldova Rcom, India

Ufone, Pakistan Halotel, Tanzania MegaCom, Kyrgyzstan MCI, Iran Unitel, Laos NTC, Nepal MPT, Myanmar SMARTS, Russia

AWCC, Afghanistan Etisalat, Afghanistan Telecel, Zimbabwe Wataniya, Palestine Africell, Sierra Leone Viettel Group
What makes Unifun special

We don’t sell concepts, we sell ready We provide a financial guarantee We develop only profitable products:
1 products with real business cases
3 on the profitability of products
5 income +10K USD from 1 mln subscr.

We offer products that are already We apply the best practice to We give free of charge some of our
2 tested by the market
4 enhance and improve our products 6 products to operators :)
Business focus

Branded VAS products for mobile network operators are the main field of the Unifun’s activity. We do not have and we do not plan to run any
non-branded products.

High ROI and short time to market are our business focus!

The primary areas of our expertise are:

▪ the voice traffic stimulation solutions − Beep Call, Dynamic Voice Mail+, Zero Call, Sim Credit, etc.;
▪ the personalized marketing communications tools − Balance+, IVR Broadcaster, VASUP (ICB), Wrong IVR Advertising, etc.;
▪ the branded content services − Voice Changer, FunBox, IVR Radio, USSD Dating, IVR Quiz Melomania, etc.

OUR VALUES

Custom-focused Innovations & Profitability & Result oriented

Partnership Integrity Efficiency Development
Product portfolio: Operator services

Call Completion Services Marketing & Loyalty SIM-based solutions

▪ Beep Call ▪ USSD Balance+ ▪ VASUP (ICB)

▪ SIM Credit ▪ IVR Broadcaster ▪ Live Screen

▪ Missed Call Alert ▪ Wrong IVR Advertising ▪ Live Balance

▪ Notify About Me ▪ SMS Broadcaster ▪ SIM Reminder

▪ Call Collect ▪ SMS Notification Server ▪ STK/DSTK

▪ Zero Call ▪ Pre Call Advertising ▪ OTA Platform

▪ Dynamic Voice Mail+ ▪ Welcome Call

▪ End of Call Notification+

▪ WEBALERT Roaming
Gateways
▪ Welcome SMS
LBS
▪ SMS Gateway ▪ Bon Voyage SMS

▪ USSD Gateway ▪ Where Are You? ▪ Roaming Assistant

Unifun TOP products

Product portfolio: Content services

IVR Services USSD Services Other Platforms

▪ Voice Changer ▪ USSD Dating ▪ Easy Step

▪ FunBox ▪ Entertainment USSD Portal ▪ Voice SMS

▪ IVR Radio ▪ USSD Portal ▪ Bulk SMS

▪ IVR Quiz Melomania ▪ Pocket Astrologer ▪ Group SMS

▪ Alibi

▪ Entertainment IVR Portal

▪ Meloring

▪ Humor Club
SMS Services
Mobile Applications
▪ SMS Subscriptions

▪ 3G Tester ▪ SMS Subscription Quiz

▪ Radio ▪ Wrong SMS

Unifun TOP products

Forecasted revenue
MAIN PRODUCTS BUSINESS CASES,
BASED ON 1 MILLION SUBSCRIBER BASE

Value-added service Gross revenue per month in USD, from Time to market

Beep Call 100 000 1 month

USSD Balance+ 100 000 1 month

VASUP 135 000 2 months

SMS Notification Server 100 000 2 months

IVR Broadcaster 40 000 1 month

Voice Changer 15 000 1 month

FunBox 20 000 1 month

IVR Radio 15 000 1 month

USSD Dating 15 000 1 month

Short description of our
main VAS products
We will be glad to send you the
complete description of our VAS
products on your request.
 Operator services
Beep call ▪ USSD Balance+ ▪ VASUP
SMS Notification Server ▪ IVR Broadcaster
Beep Call
Beep Call is an innovative call completion solution that monetizes failed call attempts of non balance Mobile Operator’s subscribers
by sending missed calls (beep calls) to the called party.

How it works
100 000 - 125 000 USD/month forecasted gross
1. Subscriber A with no balance calls Subscriber B. revenue from each 1 million of Operator’s subscribers

2. The call is rejected due to no balance on Subscriber A account.

3. The Beep Call platform automatically detects all no balance call

attempts and sends a missed call to Subscriber B on behalf of A.

4. Subscriber B sees a missed call on his mobile phone’s screen and

calls Subscriber A back.

* Callbacks create NEW Revenue for Mobile Network Operator. FAILED CALL BEEP CALL MISSED CALL
(NO BALANCE)

20 - 28% of Subscribers B make a call back to A within

30 minutes after receiving a beep call.
INCOMING CALL REVENUE CALLBACK

This service is launched in 23 and is at the launching stage in 13 MNOs. Subscriber A Subscriber B
 Beep Call − call flow
STEP 1 The connection is not held STEP 2 Subscriber B gets a “beep call” STEP 3 Subscriber B calls A back

Subscriber А tries to call Subscriber B Beep Call platform generates a “beep call” Subscriber B sees the missed call and calls
(Subscriber B is the same or other network’s to Subscriber B. Simultaneously, Subscriber A Subscriber A back. The callbacks traffic
subscriber), the call is rejected due to receives an SMS notification, with information generates additional revenue for Mobile
insufficient balance on Subscriber A account. that the missed call was delivered. Network Operator.

▪ Black phone − Subscriber A ▪ White phone − Subscriber B

Commercial results & benefits
The key features of Beep Call:

▪ The service is activated free of charge to all Operator’s subscribers.

▪ To use the Beep Call service subscribers do not need to do anything but call.

▪ “Beep call” is a call, generated by the Beep Call platform, with a duration of about 0.2 second, which appears as a missed call on the
mobile phone of Subscriber B.

▪ To send beep calls only signaling communication is used and no real voice channels are required for this. There is no interconnection
expenses for Mobile Operator.

▪ Revenue is generated by callbacks from Subscribers B to Subscribers A:

– on-net
– off-net
– international

Each 1 000 000 of Operator’s subscribers generate:

 20 000 000 20-28% +100 000 USD

call attempts/month callbacks in 30 minutes monthly revenue
USSD Balance+
Balance+ allows to insert dynamically targeted and interactive USSD advertising messages (USSD tails) in the USSD balance check
service. The solution generates monthly up to 20 000 000 new advertising contacts for each million of Operator’s subscribers.

Balance+ USSD tails types:

Static USSD tails − response rate is about 0.5 - 1%

Interactive USSD tails − response rate is about 0.8 - 1.6%

The key advantages of Balance+:

1. Interactivity − allows Subscriber to order a service within the
same USSD session of balance check.

2. Targeting criteria settings − allow to broadcast advertising USSD

tails directly to the target audience.

3. Web interface − allows mobile operator staff in online mode to

manage advertising USSD tails campaigns, add targeting criteria,
check the statistics, etc.

* Marked green is an example of an interactive USSD advertising

text inserted in the USSD balance check response message.

This service is launched in 15 and is at the launching stage in 18 MNOs.

USSD Balance+ examples of use
Activation flow − interactive USSD tails
Balance: 9.50 USD Reply 1 to activate 1 GB internet Your request is accepted!
Subscriber can order the promoted service within Internet bundles from 3 for 3 USD/month Service will be activated after
the same USSD session of balance check. In order USD/month Reply 2 to activate 3 GB internet receiving SMS confirmation.
Reply 1 to learn more for 4 USD/month
to increase costumers loyalty, Balance+ supports
1 2
the double opt-in activation process.

USSD advertising tails demonstration

Balance 0.02 USD Balance 10.62 USD

Balance 8.25 USD
Use Moldcell “Sim Credit” Best entertainment
content: Get latest News on your
service to recharge your
1. Jokes phone for 0.5 USD
balance NOW.
2. Horoscope per month.
USSD Dial *911# to learn more. 3. News Reply 1 to activate
Balance 15 USD

Static SMS pack: 500 SMS/day

for 1 USD/day. Interactive Answer Close
Dial *200# to activate.
USSD tails OK
Close
USSD tails
Balance+ targeting
The USSD tails advanced targeting option allows to display personalized advertising messages to the target audience at the moment when the subscriber is
most interested in the promoted product.

BALANCE+ DEFAULT TARGETING CRITERIA

Subscriber’s balance Active services Language criterion Inactivity period Current location

Tariff plan Bundles balance Time criterion Blacklist Whitelist

The Balance+ platform supports integration with any 3rd-party systems as CVM, CRM, ADM, EIR, in order to get additional targeting information.
Rotation settings − allow showing all suitable (targeted) USSD tails one by one in a round robin way. This option helps to diversify promotional information.
USSD tail priority − allows to set up the display of the tails with highest priority first. The priority option is used to offer the most profitable services in
the first place, thus increasing the commercial effect.
Message limit − allows to specify how many times each unique advertising message can be sent to Subscriber for the certain period of time (day, week, month).
VASUP
VASUP is a mass communication solution for Mobile Network Operators based on the DSTK technology. It allows to broadcast targeted
advertising messages (teasers) to “sleep” phone displays and instantly activate services in 1-2 clicks.

Response rate is about 4 - 5%

The key advantages of VASUP:

▪ Teaser broadcast, triggered by subscriber’s actions such as making a call,
closing a browser window, sending an SMS, etc.

▪ Teaser broadcast, triggered by online events, received from other platforms.

▪ Targeting, teaser customization depending on Subscriber’s active services,

balance, time and date, etc.

▪ Interactivity allows to activate services during the communication process via

a simple YES/NO interface.

▪ Easy integration via SMPP with SMSC.

▪ Rapid penetration: Unifun uploads the VASUP applet on SIM cards via OTA.

This service is launched in 3 and is at the launching stage in 6 MNOs.

VASUP examples of use
Promotional offers are sent when Subscribers are interested in them. Simplicity of activation increases the conversion rate by 50%.
VASUP interactive teasers are fully dynamic and can have different structure customized to each advertising campaign.

For the promotion of free services, For the effective promotion of paid services,
loyalty programs and bonuses, teasers increasing of ARPU, retention of subscribers,
with 1 click can be used. teasers with 2 clicks can be used.

Activate accumulated bonuses Most unexpected Guinness Service price is 0.05 USD/day.
and get 100 minutes! records! Press OK to confirm your
Press OK Press OK to continue! order!

CANCEL OK CANCEL OK CANCEL OK

VASUP teasers demonstration
VASUP teasers are displayed perfectly on all types of mobile phones, and accompanied by a sound alert. The teaser is shown for 60-120 seconds and during
all this time the user can activate the proposed service. VASUP can execute different activation commands: Send SMS, Send USSD & Setup call.

Tariff plan Entertainment IVR Voice/SMS/Internet SMS package Info-teasers about

promotion service promotion packages promotion promotion available discounts

11:07 open for you!

SIM APPLICATIONS
Discounts up to
Tigo to Tigo daily bundle! Send more, pay 70% from Beeline
30 minutes, UNLIMITED SMS, less! 300 SMS / partners on
30MB internet data DAILY! All month for just 2 mobile phones
these for only 0.8 USD/day! USD / month. and accessories!
Ucell Press OK to purchase this Press OK to
Press OK to
More that 100 RADIO package! continue!
NEW TP - Freestyle! Each month - activate!
295 minutes, 295 SMS, 295 MMS, STATIONS from the whole
OK
295 MB for Internet access! world on our NEW Mobile
OK to continue! Radio service for only
0.05 USD/day!
Cancel OK Press ACCEPT to continue

LG G2 iPhone 6S HTC Radar Nokia Samsung

Android OS iOS Windows Phone OS 130 Metro 312
SMS Notification Server
SMS Notification Server (SNS) allows to insert dynamically targeted advertising messages (SMS tails) in all SMS notifications sent by the
Operator's services. The solution generates up to 60 million new advertising contacts per month for 1 million of Operator’s subscribers.

Response rate is up to 1.5%

Today 10:58 AM

The key advantages of SMS Notification Server: Your balance was refilled for 4 USD.
Current balance is 10 USD.
▪ Loyalty − these advertisements are not treated by subscribers as SPAM, Unlimited calls within the network
for 3 USD/month.
because information is sent as a reply to the user’s action, it is not Dial *123# to activate
initiated by Operator.
Th, 7 Nov., 6:15 PM

▪ Targeting − SMS tails are customized directly for the target audience, Your balance is 8.25 USD

thanks to the option of accurate targeting criteria settings, such as Music non-stop! 3 days for free!
Dial *123# to learn more
Subscriber’s active services, balance, tariff plan, time and date, etc.

▪ Web interface − allows mobile operator staff in online mode to manage

advertising SMS tails campaigns, check the statistics, etc.

▪ SMS Gateway − Operator can redirect all SMS notifications traffic on the
SNS platform, and reduce load on SMSC.

This service is launched in 4 and is at the launching stage in 3 MNOs.

IVR Broadcaster
IVR Broadcaster is a powerful tool to perform automatic “hot calls”. The system allows to inform subscribers about Operator’s offers
and activate the service immediately during the call without breaking the connection.

Response rate is up to 10%

The key advantages of IVR Broadcaster:

▪ Informativity − ability to transfer more information, comparing
to SMS or USSD channels.

▪ Emotionality − ability to convey emotional information.

▪ Credibility − voice informing increases subscribers' assurance in

value of promoted products.

▪ Interactivity − allows Subscriber to order a service in 1 click

during the call.

▪ Targeting − advertisements are broadcasted among the target

subscribers, who are potentially interested in the offer.

This service is launched in 17 and is at the launching stage in 4 MNOs.

Content services
Voice Changer ▪ FunBox
IVR Radio ▪ USSD Dating
Voice Changer
Voice Changer is an innovative entertainment IVR service that allows subscribers of a mobile operator to make funny calls by
changing their voice into hilarious characters in online mode voice.

The service includes 11 amazing, high quality sound voices that make
180 000 USD forecasted yearly gross revenue for each
each call totally unique. It covers a wide range of target audience,
1 million of MNO’s subscribers. Penetration rate up to 2.5%
subscribers between 15-40 years old.

The key advantages of Voice Changer: THE AVAILABLE VOICES

▪ Accessibility − the service works on all phone models and does
not require any external applications.

▪ Usability − navigation in the service is convenient and quick due

to the user-friendly, multilingual IVR menu. Man Woman Child Elf

▪ Preliminary testing − subscribers can test in advance how the

changed voice will sound during the real call.

▪ Automatic promotion − after the conversation, subscriber B

receives an SMS notification that he was called via Voice Changer. Monster Lizard Beaver Robot

* Up to 30% of the subscribers, who have received a call via Voice

Changer, also start using the service in the next 2 days.

This service is launched in 15 MNOs.

Echo Galactic Ranger Iron Man
FunBox
FunBox is an entertainment IVR portal where subscribers receive unlimited access to the mass-demand services with the most
interesting and constantly updated content.

Each service is provided on a subscription model: for a fixed daily fee

270 000 USD forecasted yearly gross revenue for each
users have unlimited access to the service anytime, voice traffic is
1 million of MNO’s subscribers. Penetration rate up to 5%
free of charge.

The services presented in the portal

Dating:
a great place to meet like-minded people.

Player:
contains the latest songs and greatest hits.

Jokes:
contains the best jokes funny to tears.

* Other services can be added to the portal on the Operator’s request.

This service is launched in 17 and is at the launching stage in 5 MNOs.

IVR Radio
IVR Radio is a modern infotainment IVR service that allows its users to listen to online radio stations from the whole world. The
service works on all cell phone models, does not require the internet connection or any external applications.

The service includes around 100 international, regional & local radio
180 000 USD forecasted yearly gross revenue for each
stations divided into the categories by genre. For quick and easy
1 million of MNO’s subscribers. Penetration rate up to 3.5%
access to favorite stations, subscribers can create their own playlist.

The radio stations categories

Music:
pop, rock, hip-hop, jazz, classic, etc.

Infotainment:
news, sports, humor, technology, etc.

For kids:
optional.

* The full list of radio stations that will be available in the service
is discussed and confirmed with MNO.

This service is launched in 18 and is at the launching stage in 7 MNOs.

USSD Dating
USSD Dating is an entertainment communication service that offers subscribers an opportunity to chat anonymously with interesting
people and find new friends.

The service is based on common USSD and SMS message delivery

180 000 USD forecasted yearly gross revenue for each
technologies. Subscribers don’t pay for messages, because the service
1 million of MNO’s subscribers. Penetration rate up to 4%
is provided on a subscription model for a fixed daily fee.

Using the portal subscribers can

▪ Create and edit their profiles.

▪ Look for other users according to different criteria like gender,

age, reason for meeting, etc.

▪ View profiles of other users.

▪ Create and edit friend lists.

▪ Chat with other users by sending messages to them.

▪ Block the intrusive interlocutors by adding them to the blacklist.

* The communication ethics and profiles data accuracy are controlled

automatically and manually by moderators.

This service is launched in 10 and is at the launching stage in 3 MNOs.

 Thank You!

George Karagheaur
Chief Executive Officer
george.karagheaur
g.karagheaur@unifun.com