FASHION
FASHION ETYMOLOGY
ETYMOLOGY AND
AND TERMINOLOGY
TERMINOLOGY II
II
World
World of
of Fashion
Fashion –D
–D
aimond
aimond
FASHION ORIENTATION
TEXTURE
Garments can be of same design and silhouette
but different texture.
Bulky yarns used give a different fitting or drape
Knits or woven fabric fall is different
Stiff fabric fit different than silk or chiffon.
Color is affected by texture.
Important concept in designing .
PERFORMANCE
WEIGHT AND HAND
Weight refers to how heavy the fabric in
Fabrics with lower count have more weight
Denim is a heavy weight fabric where as satin is
a light weight fabric
PATTERN
Pattern comes from the french word patron .
It has elements that can be reapeaterd .
Usuallt a template for tracing patterns on clotha
nd then cutting them
Different garments have different patterns .
REPEAT
Same design is reproduced again in the same
pattern.
Repeatation of motif .
SILHOUETTE
A garments shape or outline .
Tubular ,A line,bouffant, wedge,hourglass
Mens-American or classic cut jacket –fullness
Mens European –tapering at waistline
PROPORTION
The various elements in adress should be scaled
to size or fit .
Eg trims should be proportionate
Disproportionate ruins a silhouette
BALANCE
Equal distribution of weight on 2 sides .
May lead to designs with no crativity if there is
no balance .
Creation of a central line
Dividing line in amens shirts
Symmetrical balance
Asymmetrical balance
RYTHMN
A focal point is very important in a design .
Trims and details have to place in carefully so
that the focus is keptt on all details
Creation of ratacts to the centre hythm
Alteration contrasting colors used .
Radiation attracts to the centre and then away.
Progression gradation of colours
Repeatation and contineous lines.
HARMONY
Trims fabric and embelliments show a degree of
cohesiveness
Too much harmony can create a dull design .
Sometimes u have break the harmony in a dress
EMPHASIS
Drawing attention to a particular area of the
product.
Also known as the focal point .
Neckline
Fulness of skirt
Trimming
Contrasting collar
KNITS
Interlooping or interlacing of yarns .
Made by hand or knitting
Made my one single yarn
Weft knitting – sweaters hoisert
Warp knitting-.
WOVEN
Interlacing of 2 or more yarns at right angles
( yarns are made from fibres)
Stronger yarns are called warp are lengthwise
Filling or crosswise yarns are called weft
Plain weave, basket weave
Twill weave
Satin
Jacquard.
CAD COMPUTER AIDED DESIGN
Development of new designs.
Lot of use of patterned material to apparel and
home fashion industries.
Earlier everything was manual , drawing
colouring tracing ,printing designs.
Software package and use of computers designs
are madein matter of few hours.
Simple to sophisticated Lectra and Gerber
FASHION FORECASTING
Companies which predict trends
Assess colours and trends that will be feat tured
in the company in 12 to 18. monthsn
Translate haute couture clothes into affordable
styles.
VISUAL MERCHANDIING
Ref to VM presentation
PATTERN MAKING
Patterns are used to make garments .
Used to cut variety of garments for sampling and
for production.
It is a technical field , grading of sizes,
Fabric is cut using the patterns
Pattern making can also be used using software
lectra and tuktech
GRADING
After making the base pattern usually in size M
base pattern.
Pattern is graded to different sizes
S,M,L,XL,XXL.Grading can be done by either
increasing or decreasing the base pattern
It is a specialized field and can also be done with
the help of software usind digitizer
DRAPING
Making of a garment for complicated designs ,
No pattern is used
To cover dress or hang using loose fold as to get
a good fall.
Usually done for fabrics which have a good fall.
ITEMS
READY TO WEAR
Alo called pret- a- porter
Often called RTWgnquired for the sizesers are
alos getting into the ready to wear line .
No alteration is re
Defination for factory made clothing sold in
standardized sizes and is made to measure .
Des
SOFT GOODS
Textile and goods\garmennts made using soft
material flexible plastic,fur . Leather fabric
STYLIST
Companies not employing designer employ stylist
Travel extensively .
Fits style according to the companies line
Has knowledge f textiles and color
Substitute fabrics and color to make cost effective
They work with fashion forecasters and colorists
to know about trends .
Designer work on inputs given by stylist
MERCHANDISER
Takes decision regarding the companies fabric and line of clothing
Marketing research
Projecting sales
Serving as middle person between sales staff
Contacting mills ,
Reviewing production
Designing
Product development
Costing
Maintains delivery
Gives approvals
Track fabric and trims
