PURPOSIVE
COMMUNICATION
By Ms. Janine B. Ampao
DEFINITION
3
THE PROCESS OF
COMMUNICATION
4
Topics COMMUNICATION MODELS
5
FIVE ELEMENTS OF
COMMUNICATION
10
EFFECTIVE
COMMUNICATION SKILLS
13
Communication
is simply the act of
transferring information
from one place, person or
group to another.
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Elements of
Communication
THE CONTEXT
• Refers to the environment where the interaction
happens or takes place.
SPEAKER
• the source of information or message.
MESSAGE
• the information, ideas, or thoughts conveyed by
the speaker in words or in actions
ENCODING
• the process of converting the message into words,
actions, or other forms that the speaker understands
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CHANNEL
• the medium or the means, such as personal or non-
personal, verbal or nonverbal, in which the encoded
message is conveyed
DECODING
• the process of interpreting the encoded message of the
speaker by the receiver
RECEIVER
• the recipient of the message, or
someone who decodes the message
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FEEDBACK
• the reactions, responses, or information
provided by the receiver.
NOISE
• The barrier that affects the message
from being sent, received, or understood.
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Process of
Communication
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PROCESS OF COMMUNICATION EXAMPLE
The speaker generates an idea. Daphne loves Rico, her suitor, as a friend.
The speaker encodes an idea or converts the idea into She thinks of how to tell him using their native
words or actions. language.
The speaker transmits or sends out a message. She tells him, “Rico, payaba ko man sana ika bilang
barkada.”
The receiver gets the message.
Rico hears what Daphne says.
He tries to analyze what she means based on the
The receiver decodes or interprets the message based
content and their relationship, and he is heartbroken.
on the context.
He frowns in pain yet he jokingly says, “Baypa.
The receiver sends or provides feedback.
Nguwan man talaga ‘pag buku gwapo.”
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SELF CHECK
DIRECTIONS: Give a particular example for each Process of Communication
PROCESS OF COMMUNICATION EXAMPLE
The speaker generates an idea.
The speaker encodes an idea or converts the idea into words or
actions.
The speaker transmits or sends out a message.
The receiver gets the message.
The receiver decodes or interprets the message based on the
context.
The receiver sends or provides feedback.
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SELF CHECK
Directions: Create a simple illustration/diagram of the
elements of communication, and briefly explain the
relationship of each other.
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Models of
Communication
Shannon-Weaver Model
• Known as the mother of all communication models, the
Shannon-Weaver model (1949) depicts communication as a
linear or one-way process consisting of five elements: a source,
a transmitter, a channel, a receiver, and a destination.
Transmitter Destination
Information Receiver
Source
Signal Receive
Message d Signal Message
Noise Source
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Transaction Model
• Unlike the
Shannon-Weaver
Model, which is
one-way process,
the Transaction
Model is a
CONTINUOUS
PROCESS with
the inclusion of
feedback as one
element.
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SCRAMM MODEL
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Communication Ethics
ETHICS
• A system of moral principles.
• It deals with values relating to human
conduct, concerning the rightness and
wrongness of certain actions and to
the goodness and badness of the
motives and ends of such actions.
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COMMUNICATION ETHICS
• Maintaining the correct balance between
speaking and listening.
• The principle of honesty on both sides
should be completely applied because
any amount of insincerity from either the
listener or the speaker would not be
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prudent. presentation title 20
COMMUNICATION ETHICS
• Maintaining the correct balance between speaking and
listening.
• The principle of honesty on both sides should be
completely applied because any amount of insincerity
from either the listener or the speaker would not be
prudent.
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Features of Effective
Communication
7 C’s of Effective Communication
COMPLETENESS CONCISENESS CONSIDERATION CONCRETENESS
is essential to the quality of making it direct or the speaker should - Effective communication
the communication process straight to the point. always consider happens when the message
in general. relevant information is concrete and supported
by facts
about his/her receiver
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7 C’s of Effective Communication
COURTESY CLEARNESS CORRECTNESS
by respecting the culture, implies the use of in grammar eliminates
values, and beliefs of simple and specific negative impact on the
his/her receivers. words to express ideas. audience and increases
the credibility and
effectiveness of the
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message.
SELF CHECK
Directions: Identify and distinguish from one another, the features of
effective communication, and give its importance in communication.
Follow the format below.
FEATURES OF COMMUNICATION IMPORTANCE OF
COMMUNICATION
1.
2.
3.
4.
5.
6.
7.
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Group 1 – Create an Act using Transactional
Model – Problems in government
Group 2 – Create an Act using
Communication Ethics – Cultural Differences
Group 3 – Create an act using Globalization –
Business transaction
thank you
