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Packaging Presentation

The document outlines the significance of packaging in marketing and promotions, emphasizing its role in product protection, information provision, and brand identity enhancement. It details various types of labels, handling instructions, and criteria for selecting appropriate packaging materials, including sustainability considerations. Additionally, it includes specific and general objectives for a classroom activity aimed at analyzing packaging features.

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24 views10 pages

Packaging Presentation

The document outlines the significance of packaging in marketing and promotions, emphasizing its role in product protection, information provision, and brand identity enhancement. It details various types of labels, handling instructions, and criteria for selecting appropriate packaging materials, including sustainability considerations. Additionally, it includes specific and general objectives for a classroom activity aimed at analyzing packaging features.

Uploaded by

Techvoc Tutor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Understanding Packaging in

Marketing & Promotions


NCTVET Marketing & Promotions |
February 7, 2025
Lecturer: Mr. Hugh Duffus
General Objectives
• - Understand the importance of packaging
• - Identify types of labels and their functions
• - Explain handling instructions in logistics
• - Assess suitable packaging materials
• - Develop effective packaging designs
Specific Objectives
• - Define packaging and its functions
• - Differentiate primary, secondary, and tertiary
packaging
• - Identify labeling requirements
• - Interpret handling symbols
• - Select appropriate packaging materials
• - Analyze sustainable packaging
• - Develop a sample product package
Importance of Packaging
• - Protects the product (prevents damage,
contamination, spoilage)
• - Provides information (labels, expiry dates,
legal details)
• - Enhances brand identity (consumer
recognition & loyalty)
• - Aids transportation & storage (efficient
distribution)
• - Ensures safety & compliance (meets industry
regulations)
Types of Labels
• - Brand Labels: Company logo, product name
(e.g., Coca-Cola)
• - Descriptive Labels: Ingredients, usage
instructions
• - Grade Labels: Quality level (e.g., Grade A
eggs)
• - Mandatory Labels: Expiry dates, barcodes,
hazard warnings
Handling Instructions & Symbols
• - 'Fragile – Handle with Care' (glassware,
electronics)
• - 'This Side Up' (liquid-containing packages)
• - 'Keep Refrigerated' (perishable goods)
• - 'Flammable – Keep Away from Heat'
(aerosols, alcohol)
Choosing the Right Packaging
Materials
• - Consider product type: Food (plastic, glass),
Electronics (foam, cardboard)
• - Durability: Bubble wrap for fragile items,
wooden crates for heavy goods
• - Sustainability: Biodegradable materials,
recyclable packaging
Making Packaging Suitable for the
Product
• - Fit product perfectly (avoid excess empty
space)
• - Enhance ease of use (resealable bags, easy-
open tabs)
• - Ensure safety (childproof caps)
• - Improve shelf visibility (branding, attractive
design)
Sustainable & Smart Packaging
• - Biodegradable & reusable materials
• - Tamper-proof seals for safety
• - QR codes linking to product info
• - Temperature-sensitive labels for food &
medicine
Classroom Activity
• Analyze different packages and identify:
• ✅ Labeling features
• ✅ Handling symbols
• ✅ Packaging material choices

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