Posts made in January 2025

REEBOK BASKETBALL ENGINE A

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Reebok announces the launch of its highly anticipated performance basketball shoe, the ‘Engine A.’

Returning to the hardwood as the first official Reebok performance basketball sneaker since the early 2010s, Engine A has been spotted on today’s top basketball stars – including WNBA All-Star Angel Reese – and will become available for sale globally on February 13th, 2025, in the debut silver colorway.

“The launch of the Reebok Engine A is a monumental moment for the brand as we reclaim our stance on the court and within basketball culture, says Todd Krinsky, Reebok CEO. “The Engine A embodies all that Reebok stands for: top performance innovation, fearless risk-taking design, and a continued commitment to deliver the best product possible to the athletes who are changing the game.”

A one-of-a-kind, durable, lightweight basketball shoe that’s designed for the game that moves in every direction, Engine A features the patented Energy Return System technology, ERS™, in a modern design inspired by the brand’s ‘90s Mobius line, delivering a high-performance shoe for dynamic athletes.

Key tech features include:

  • Exoskeleton Upper: Lightweight, molded upper offers secure, breathable support and dynamic fit. The ‘exoskeleton’ design enables bold color blocking and pays homage to Reebok’s hoops heritage.
  • ERS™ Midsole: a lightweight EVA midsole ensures a stable, flexible ride plus Nitrogen infused SuperFloat in the heel and forefront absorbs impact for ample energy return to comfort and bounce.
  • High-Abrasion Rubber Outsole: featuring a multi-directional, herringbone traction pattern designed for elite grip for basketball.

Speaking to Engine A’s performance qualities, 5-star high school pheno Nate Ament comments: “A locked-in fit, great bounce and ample traction for quick moves, plus a look and design like no other. I’m excited to see it on the feet of hoopers of all levels.”

Engine A will be ushered in on-court and through its debut global campaign by Reebok’s growing hoops roster, Team RBK.B. Team RBK.B includes professional, college, and high school athletes across the basketball landscape that hold a shared commitment to individuality and doing things differently, trailblazers on the court and beyond, putting an emphasis on championing and supporting young talent as they redefine the sport.

The current Team RBK.B roster line-up includes the first men’s pro hooper to step foot on-court in the Engine A – Matas Buzelis, WNBA icons Angel Reese and Lexie Brown, 5-star high school phenom Nate Ament and rising basketball star Dink Pate. Reebok is expected to add additional players to its growing basketball roster in the coming weeks.

On February 13th, the all-new Reebok Engine A – Silver will be available for $120 USD MSRP on Reebok.com worldwide. Additional colorway drops are expected throughout the season.

To stay up to date, follow @ReebokBasketball on Instagram and visit
https://www.reebok.com/pages/basketball for more info.

Reebok Basketball Engine A silver colorway via 360 Magazine.
Reebok Basketball Engine A silver colorway via 360 Magazine.
Freehand Hotels, The Exchange, Comodo Restaurant Valentine's Day dinner benefitting Los Angeles Wildfire victims via 360 MAGAZINE.

Freehand Hotels’ Valentine’s Day Dinner

Valentine’s Day can be about more than just romantic love – this year, the Freehand Hotels’ anchor restaurants on opposite coasts (The Exchange in Downtown Los Angeles and Comodo in New York City’s Flatiron neighborhood) are coming together to show their love for the city of LA, collaborating on mirrored prix fixe dinners benefitting those affected by the Los Angeles wildfires. 

On February 13 and 14, the I Heart LA Coast-to-Coast menu will marry the distinct culinary sensibilities of The Exchange’s Chef Narita Santos and Comodo’s Chef Felipe Donnelly, giving guests in opposite cities the opportunity to “join” each other for a meal. 15% of proceeds from each meal will be donated to the LA Regional Food Bank, fighting hunger and providing disaster relief in the wake of the Greater Los Angeles wildfires. 

Each prix fixe dinner is available for $70 per person and includes the below, focusing on fresh seafood with a Latin American flair:

Appetizer: 

  • LA: Oysters with Hibiscus Leche de Tigre
  • NYC: Oysters with Pomegranate Leche de Tigre 

Main Course: 

  • LA: Kampachi Aquachile; Pan-Seared Black Coho Salmon with Coconut-Lime Sauce and Plantain Purée
  • Vegetarian Options: Grilled Hearts of Palm Ceviche; Cauliflower Steaks with Coconut-Lime Sauce and Plantain Purée 
  • NYC: Passion Fruit and Shrimp Tartar/Aguachile; Pan-Seared Black Sea Bass with Coconut-Lime Sauce
  • Vegetarian Options: Grilled Hearts of Palm Ceviche; Cauliflower Steaks with Coconut-Lime Sauce and Plantain Purée  

Dessert: 

  • LA: Chocolate Tres Leches 
  • NYC: Spiced Chocolate Lava Cake with Cinnamon and Chipotle 

Reservations for Comodo can be made here, while reservations for The Exchange can be made here. 

Freehand Hotels, The Exchange, Comodo Restaurant Valentine's Day dinner benefitting Los Angeles Wildfire victims via 360 MAGAZINE.
Freehand Hotels, The Exchange, Comodo Restaurant Valentine's Day dinner benefitting Los Angeles Wildfire victims via 360 MAGAZINE.
The Weeknd on ABC's Jimmy Kimmel Show via 360 MAGAZINE.

The Weeknd – Hurry Up Tomorrow via XO

Kimmel

The Weeknd has officially released his highly anticipated studio album, Hurry Up Tomorrow via XO / Republic Records. The new album follows a record-breaking 2024, during which The Weeknd became the first artist in history to have 27 songs with over 1 billion streams each on Spotify. Hurry Up Tomorrow serves as the final and most personal chapter of the diamond-certified artist’s acclaimed trilogy series following After Hours (2020) and Dawn FM (2022). Check out the full tracklisting below.
 
The Weeknd appeared on Jimmy Kimmel Live! this evening and performed a unique version of “Open Hearts”. Watch it HERE.
 
Proceeds from the album track “Take Me Back To LA” will be donated to LA Regional Food Bank, who are providing emergency food assistance to those directly impacted by the LA wildfires. Originally scheduled for release on January 24th followed by a one-night-only Rose Bowl concert, “Hurry Up Tomorrow” was postponed due to the devastating effects of the Palisades and Eaton Fires. Out of respect for those impacted by the crisis, The Weeknd chose to cancel the planned album release concert at Pasadena’s Rose Bowl and donated 1 million dollars to LAFD Foundation, GoFundMe’s Wildfire Relief Fund, and LA Regional Food Bank.  
 
In partnership with Spotify, The Weeknd also announced the Hurry Up Tomorrow “Pop Up Experience” that will take place Friday, January 31st – Sunday February 2nd in NYC. The Experience is an experiential art installation that will transport fans on a journey through the mind of The Weeknd in his final act of this trilogy. There will also be a retail portion of this event showcasing a collection of exclusive products – genuine leather jackets, a bomber jacket, custom fleece, tees + long sleeves as well as hats and bandanas. Hurry Up Tomorrow music product will also be available for purchase.You can find more information HERE.

Specialty retailer Hot Topic will also showcase an extensive Hurry Up Tomorrow album collection, including tees, hoodies, posters, and more, as well as The Weeknd x Frank Miller Hurry Up Tomorrow collector’s edition vinyl. These items will be available at all Hot Topic stores nationwide and online at hottopic.com. In addition, Hot Topic has announced an exciting Hurry Up Tomorrow “takeover” event, taking place from Friday, January 31st, to Sunday, February 2nd, at its Downtown Summerlin store in Las Vegas, NV. During this exclusive event, the store will transform into a Hurry Up Tomorrow retail experience, featuring a limited-edition collection, including a highly anticipated The Weeknd x Frank Miller Hurry Up Tomorrow apparel capsule – available only in Las Vegas at the “takeover.” For more information, follow @hottopicmusic.

The Weeknd initially built anticipation for the project by unveiling the album’s cover and announcing a one night only special stadium concert at Estádio Morumbi in São Paulo. The performance, streamed exclusively on YouTube, drew millions of global viewers and featured surprise appearances from Playboi Carti and Anitta. The sold-out event became the top-trending music performance in the U.S. and trended in 24 other countries, further cementing The Weeknd’s status as a global music icon. “Timeless” heavily anticipated by fans after being teased during his São Paulo performance, debuted in the Top 3 on Billboard’s Hot 100.

Later this year, The Weeknd will also star alongside Jenna Ortega and Barry Keoghan in a feature film inspired by his new album. Hurry Up Tomorrow is written and directed by Trey Edward Schults for Lionsgate and will release May 16, 2025, exclusively in theaters. The psychological thriller is both inspired by and features new music from The Weeknd, who scored the film with Daniel Lopatin.

HURRY UP TOMORROW TRACKLIST:

1. Wake Me Up
2. Cry For Me 
3. I Can’t Fucking Sing
4. São Paulo 
5. Until We’re Skin & Bones
6. Baptized In Fear 
7. Open Hearts
8. Opening Night
9. Reflections Laughing  
10. Enjoy The Show
11. Given Up On Me
12. I Can’t Wait To Get There
13. Timeless   
14. Niagara Falls  
15. Take Me Back To LA
16. Big Sleep
17. Give Me Mercy
18. Drive
19. The Abyss
20. Red Terror
21. Without a Warning
22. Hurry Up Tomorrow

Watch The Weeknd’s “Timeless” featuring Playboi Carti here. 

Watch The Weeknd’s “Sao Paulo” featuring Anitta here.

2025 Polaris Slingshot via 360 Magazine.

2025 Polaris Slingshot Four-Model Lineup

See Full Lineup

Polaris Slingshot, the ultimate adventure-seeking three-wheel vehicle, is thrilled to announce its all-new 2025 four-model lineup.

For its 10th anniversary, the 2025 Slingshot lineup introduces a redesigned fascia, significant style updates, improved drivability and a range of customization options, all designed to make every drive unforgettable. Whether you’re looking to elevate your ride with new audio features or stand out with an eye-catching paint scheme, the 2025 lineup has something for everyone. Here’s what’s new for 2025:

  • Redesigned Front End: The 2025 lineup boasts a fully redesigned front end, bringing a fresh, aggressive look to every model. From the clean, textured fascia of the S model to the dynamic Vented Sport Hood on the top-tier R model, each variant is designed to make a bold statement on the road.
  • Improved Drivability: Under the hood, Polaris delivers more power and smoother handling. With a modest bump in horsepower, new suspension tuning, and refined AutoDrive transmission, the 2025 lineup provides a sportier, more intuitive driving experience for those who crave adventure. 
  • New Audio Features: For 2025, Polaris introduces upgraded, eight-inch speakers, delivering crisp sound and a custom-inspired look. Standard on the SLR and R models, this new Stage 2 Max Audio Package by Rockford Fosgate® provides a deeper bass and clearer sound quality, enhancing the driving experience.
  • Driver and Passenger Enhancements: Enhancements, such as a new key fob, gas cap tether, and improvements to security are made to upgrade the vehicle experience at every touchpoint. Each model in the 2025 lineup has refined fit and finish and offers a range of “mild-to-wild” paint options to give customers color choices that reflect their personal style.
  • Factory Accessories: Polaris continues to offer a wide variety of factory-engineered accessories to enhance your Slingshot experience. Whether you want to upgrade your audio system, add custom lighting, or improve comfort with a new top or sunshade, Polaris has you covered with options that perfectly match the factory design. 
2025 Polaris Slingshot via 360 Magazine.

Will Smith × Big Sean

GRAMMY – Award winning artist, actor, and multifaceted entertainer, Will Smith, releases his new single “Beautiful Scars” with hip hop powerhouse Big Sean, Ft. Obanga- via SLANG Recordings.

Listen HERE. 

Along with the release, Will Smith announces his forthcoming album, Based On A True Story, releasing March 2025. This will be his first album in over 20 years and will feature all previously released singles, including “You Can Make it,” “Work of Art,” and “TANTRUM.” “TANTRUM” is Will Smith’s most recent collaboration with Joyner Lucas, released in December.

Listen to “TANTRUM” HERE.

“Beautiful Scars,” produced by OmArr and LeXoskeleton, talks about the pains of fame and learning from one’s mistakes. Will Smith and Big Sean trade dexterous raps echoing off one another, revealing through mistakes in life they’ve become stronger and learned to embrace their ‘beautiful scars’ on a journey to becoming closer to God through it all.

The accompanying music video plays upon the iconic 90’s Sci-Fi film, The Matrix. Big Sean presents Will Smith with the option of a Blue Pill or a Red Pill. The Blue Pill continues his life as is while the Red Pill allows him to go back and star as Neo in The Matrix; Will comedically takes both. Directed by Adil El Arbi and Bilall Fallah, and with products integrated from partners, Stellantis (Grand Wagoneer) & Chilli Beans Sunglasses, the rest of the video follows Will Smith and Big Sean on an adventure of karate battles, gun fights and behind the scenes footage of movie magic. Using a pair of directors is reminiscent of the Wachowiskis co-directing the original Matrix film and the duo had a fun reunion with Will Smith after their collaboration on the blockbuster Bad Boys 4. The “Beautiful Scars” music video made its broadcast premiere on MTV Live, MTVU, Yo! MTV and on the Paramount Times Square billboards.

Watch HERE.

Recently, Will Smith hit No.1 on the Billboard Gospel Airplay Chart with “You Can Make It” featuring Fridayy and Sunday Service Choir- listen HERE. This marks Will’s first #1 single since Get Jiggy With It, topping both the rap and gospel charts. Smith debuted “You Can Make It” at the 2024 BET Awards. The powerful performance found him standing in a large fire pit surrounded by real flames – Watch HERE

Following that momentum, Will released “WORK OF ART,” a collaboration with Russ, featuring his son Jaden  – watch HERE. The music video for “WORK OF ART” directed by Willy Rodríguez features a dynamic troupe of dancers set at a grand European style museum. The video incorporates interviews from participants, juxtaposing an elaborate production with real-life, authentic stories.

To celebrate these releases and his return to music, in December, Smith recently played two sold out shows in San Diego at The Observatory North Park. Fans were eager to see him perform in the US for the first time in many years. Earlier last year Smith delivered high-energy and electrifying performances at international festivals including Rock n Rio in Brazil, Mad Cool in Madrid, and MDLBEAST Soundstorm in Riyadh, Saudi Arabia.

For Big Sean, the single comes shortly after the release of his first book, GO HIGHER: Five Practices for Purpose, Success, and Inner Peace (Simon Element), in which he shares his five key practices for inner work and self-acceptance through an interactive guidebook on maintaining daily mental wellness. Filled with step-by-step instructions for the tools Sean has been using on a daily basis for the last decade, Go Higher is a spiritual guidebook for our times, proving that investing in yourself isn’t something that drains your energy, but is something that gives you the energy to reach your fullest potential. In the wake of the devastating Los Angeles wildfires, Sean took to Instagram and announced he is donating all proceeds of his book sales from now until the end of February to affected victims. See his heartfelt video message here.

Photo Credit: Cough

JUANA MARTIN SPRING-SUMMER 2025

The Couture house JUANA MARTÍN unveils its sixth collection, “Identidad,” a sincere tribute to authenticity and artisanal savoir-faire, in a world where fashion sometimes seems to drift away from its roots. This new proposition is a statement of style, an affirmation of her commitment to originality, highlighting the richness and uniqueness of an invaluable cultural heritage.


As the only Spanish house integrated into the official Paris Haute Couture calendar, JUANA MARTÍN continues her dedication to fashion deeply rooted in identity, culture, and tradition. With “Identidad,” she celebrates feminine power and flamenco heritage, reinterpreted through a contemporary approach. Inspired by legendary figures such as Lola Flores and Carmen Amaya, Juana Martín crafts a collection that exalts the strength and passion of women, retraces the flamenco universe, and gives it a modern twist.


More than just a look into the past, “Identidad” serves as a bridge between Andalusian heritage and the future of fashion, a celebration of authenticity in an ever-changing world. Juana Martín challenges the evolution of fashion by emphasizing cultural integrity and exceptional craftsmanship. The collection embodies the soul of flamenco, an essential element of her creations, this time enhanced with radiant sequins, airy fringes, and refined cuts reminiscent of the elegance of the 1920s.


Presented today at Saut du Loup at the Palais de Tokyo, this Spring-Summer 2025 collection was elevated by the profound and moving voice of Estrella Morente, who lent her soul and talent to this unique event.


The event was supported by Málaga de Moda, Fundación Cajasol, and Córdoba Es Más, long-time partners of the brand. The shoes, designed by the Italian luxury house Francesca Bellavita, added a touch of sophistication to the ensemble. The beauty team, led by Menchu Benítez and Rafael Maqueda in collaboration with ICON, perfected the look with exceptional finesse.


JUANA MARTÍN continues to write her story with boldness and integrity, once again proving that fashion is, above all, a matter of soul, heritage, and commitment.

JUANA MARTIN spring summer 2025 via 360 MAGAZINE.
Los Angeles Housing Department announcement on price gouging rents via 360 MAGAZINE.

Los Angeles City Protections Against Rent Price Gouging After Wildfires

Governor Newsom and Mayor Bass declared a State of Emergency on January 7, 2025, in response to the Palisades Fire. During a State of Emergency, price gouging above 10% is temporarily prohibited for the next 30 days. (Penal Code 396(e) and (f)). This means that, in most circumstances, businesses cannot increase the cost of rent, goods, or services by more than 10%. Rental property owners across the state should note that price-gouging protections apply wherever displacement increases demand for housing. Price gouging is subject to criminal prosecution and can result in one year in jail and/or a fine of up to $10,000.

Rent Increase Rules

  • Existing Rentals:
    • Rents on existing tenancies in rental units subject to the RSO cannot be increased more than 4%, and not until it has been at least 12 months since the last annual rent increase. (To find out if your unit is subject to the RSO, visit: zimas.lacity.org. Enter your address, click the Housing tab, and RSO status will be indicated for the property.)
    • Rents on existing tenancies in rental units subject to the Tenant Protections Act of 2019 (AB 1482) cannot be increased more than 8.9% within a 12 month period.
  • New Rentals:
    • After an emergency is declared, landlords cannot increase rental housing prices by more than 10% of the previous price. For rental housing that hasn’t been rented or advertised before, the rental price cannot be more than 160% of the fair market value set by the U.S. Department of Housing and Urban Development.
  • Short-Term Rentals: For short-term rentals like VRBO or Airbnb, daily rates cannot be increased by more than 10% after an emergency is declared. If these short-term rentals switch to full-time or monthly rentals after the declaration, the rental price cannot exceed 160% of the fair market value.

State, County, and local tenant protections remain in place and in some instances, may be more restrictive or protective than price gouging protections.

Prohibited Practices

  • Landlords cannot justify an unlawful price increase by offering extra services like gardening, cleaning, or utilities, or by offering a shorter lease term.
  • Landlords cannot charge a higher rate just because an insurance company is willing to pay it.
  • The law considers it a separate misdemeanor for a landlord to evict tenants just to re-rent the property at a higher price.

Report Price Gouging

Dial 3-1-1 to report illegally hiked rents and prices, or email att.pricegougingtaskforce@lacity.org.


Learn more about price gouging.

Articles in the Media

One-year mortgage relief

Glorilla press photo via 360 magazine.

GLORILLA ANNOUNCES THE GLORIOUS TOUR

The CMG Signee’s 21-City Tour Will Kick-Off March 2025

Nominated For Two Grammy Awards This Sunday

GRAMMY-nominated recording artist and CMG signee GloRilla announces The GLORIOUS Tour. Named after her acclaimed debut album, The GLORIOUS Tour will kick off March 2025 and arrive in markets, including New York, Atlanta, Houston, Chicago and more. GloRilla’s artist pre-sale for her super fans, the GloRidaz, starts Thursday 10am local time. General on-sale tickets will be available for purchase on Friday at 12 pm local time. For more information, visit https://www.glorillaofficial.com.

This month, Glo made her highly anticipated debut on Saturday Night Live where she performed “Yeah Glo!” “LET HER COOK” and “WHATCHU KNO ABOUT ME.” Glo’s ascension into superstardom includes GLORIOUS (CMG/Interscope Records) debuting at No. 5 on the Billboard 200, securing the highest debut week for a female rapper and numerous Hot 100 wins including “Yeah Glo!,” “TGIF” and “Wanna Be” featuring Megan Thee Stallion and “WHATCHU KNOW ABOUT ME” featuring Sexyy Red.

Glo capped a sensational 2024 by dazzling on the covers of Rolling Stone and XXL in Nov. 2024 and Dec. 2024, respectively. GLORIOUS remained the talk of many year-end conversations for best albums, including mentions for Rolling Stone, NPR, etc. “TGIF” was crowned Time Magazine’s song of the year while “Yeah Glo!,” “Wanna Be (Remix)” and WHATCHU KNO BOUT ME also made New York Times’ Best Songs List.

Glo also landed two GRAMMY nominations for her double platinum single “Yeah Glo!” in the Best Rap Song and Best Rap Performance categories, solidifying her stellar run this year. Most recently, she also earned the second Billboard Hot 100 top 10 song of her career as a feature on Tyler, The Creator’s “Sticky.”

Under the tutelage of CMG CEO Yo Gotti, Big Glo continues to be a force in hip-hop after the release of her debut album, GLORIOUS. The star-studded album includes features from Megan Thee Stallion, Latto, Sexyy Red, Kirk Franklin, Bossman Dlo, Fridayy, T-Pain, Muni Long, Kierra Sheard, Maverick City Music, and Chandler Moore.

She has earned recognition from Rihanna, who, after praising her for the hit “TGIF,” said she would want the Memphis superstar to make the official anthem for multi-million-dollar brand Fenty. Glo’s album also earned a vast cosign from music icon Taylor Swift, who played Glo’s newest anthem, ” WHATCHU KNO ABOUT ME,” on social media.

The GLORIOUS Tour Dates

March 5, 2025:          Oklahoma City, OK   The Criterion

March 6, 2025:          Dallas, TX                 South Side Ballroom

March 7, 2025:          Houston, TX              713 Music Hall

March 9, 2025:          Jacksonville, FL         VyStar Veterans Memorial Auditorium

March 10, 2025:        Ft Lauderdale, FL      War Memorial

March 12, 2025:        Atlanta, GA               Coca-Cola Roxy

March 13, 2025:        Charlotte, NC             Bojangles Coliseum

March 14, 2025:        Washington, D.C.      The Anthem

March 19, 2025:        New York, NY          Hammerstein Ballroom

March 20, 2025:        Boston, MA               MGM Music Hall at Fenway

March 22, 2025:        Cincinnati, OH           The Andrew J Brady Music Center

March 23, 2025:        Chicago, IL                The Salt Shed

March 24, 2025:        St. Louis, MO            The Factory

March 26, 2025:        Milwaukee, WI          Eagles Ballroom

March 27, 2025:        Minneapolis, MN       Armory

April 6, 2025:            Raleigh, NC               Dreamville Festival

April 11, 2025:          Coachella, CA           Coachella Weekend 1

April 12, 2025:          Las Vegas, NV          The Theater at Virgin Hotels Las Vegas

April 13, 2025:          Stateline, NV             Tahoe Blue Event Center

April 16, 2025:          Oakland, CA              Fox Theater

April 18, 2025:          Coachella, CA           Coachella Weekend 2

TBD                           Memphis, TN             TBD

GloRilla – GLORIOUS (eAlbum)

Follow GloRilla: Twitter | Instagram | YouTube | TikTok

POPEYES + DON JULIO

Popeyes®, the Official Wing of Watching Football, and Tequila Don Julio, the Official Tequila of the Big Game, are serving up a one-of-a-kind culinary mashup leading up to this year’s Big Game in New Orleans, home of Popeyes, with the release of the exclusive Popeyes x Tequila Don Julio Championship Lineup menu.

Kicking off Big Game celebrations, the limited-edition Game Day menu combines the rich heritage of Popeyes’ Louisiana-style cooking with the bold flavors of Tequila Don Julio Reposado featuring:

  • A Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich
    • Chicken breast fillet marinated in reposado tequila then fried in Popeyes crunchy buttermilk breading, topped with a tequila lime slaw, spicy spread, a barrel cured pickle, and sandwiched between a sweet and buttery concha roll – a beloved Mexican pastry.
  • Popeyes x Tequila Don Julio Reposado Flavored Louisiana Garlic 3-Piece Wings
  • A Spicy Strawberry Hibiscus Flavored Lemonade Mocktail

 

For one-day-only on January 31, the below Popeyes restaurants in New York City, Miami, New Orleans, and the hometowns of the teams headed to Football’s Big Game, Philadelphia, and Kansas City, will offer the Popeyes x Tequila Don Julio Championship Lineup for customers 21+. 

Popeyes and Don Julio Tequila via 360 MAGAZINE.
Popeyes and Don Julio Tequila via 360 MAGAZINE.
Lexus and World Surf league annouce multi-year partnership via 360 MAGAZINE.

LEXUS RIDES THE WAVE W/ WORLD SURF LEAGUE

Lexus and the World Surf League (WSL) announce an expanded multi-year partnership. As part of the new agreement, Lexus will serve as a title partner for five marquee League events in 2025: the WSL Awards, Pipe Pro, Trestle Pro, US Open of Surfing, and WSL Finals.

Since becoming the Official Automotive Partner of the WSL in North America in 2024, the expanded partnership will also see Lexus broaden its reach to Fiji for the highly-anticipated WSL Finals at the world-renowned Cloudbreak.

“Lexus and the WSL are united by a shared drive for innovation, excellence, and performance,” said Lisa McQueen, Media Manager, Lexus marketing. “This expanded partnership will allow us to elevate the fan experience to new heights, creating amazing moments for the surf community.”

“We are kicking off the 2025 season alongside Lexus at Pipe, and couldn’t be more excited to continue to build on this partnership with Lexus for years to come,” said Cherie Cohen, Chief Revenue Officer, World Surf League.

Together, Lexus and the WSL will continue to champion progression and performance at surfing’s highest level.

Introducing the Lexus Surf LX concept vehicle

This week at the 2025 Lexus Pipe Pro on Oahu, Hawaii, Lexus unveiled an all-new concept luxury utility vehicle: the Lexus Surf LX. The one-of-one SUV seamlessly combines innovation and performance for the ultimate coastal lifestyle.

“Surfing is all about being in tune with your environment and enjoying the ride—much like what Lexus has achieved with the Surf LX,” said Griffin Colapinto, pro surfer and Lexus ambassador. “This vehicle isn’t just an SUV; it’s made for adventure, with the power and versatility any surfer could ever want or need.”

Inspired by the vibrant world of surf culture and informed insights from surf community members like Colapinto, the Surf LX blends style with real-world functionality. Features include:

  • Coastal Aesthetics: the vehicle boasts a striking matte blue exterior finish, white roofline, and black accents, echoing the interplay of ocean waves and sandy shores.
  • Durable Elegance: genuine leather upholstery paired with custom 20-inch gray wheels and 33-inch all-terrain tires ensure the interior and exterior stand up to sand, saltwater, and the elements.
  • Gear-Ready Storage: the trunk has been fully optimized for surfers, featuring slide-out cargo storage, a surfboard rack, built-in Dometic cooler, waxing table, and turf changing mat. Featuring ventilated compartments to keep essential gear – like wetsuits, towels, wax, and sunscreen – the trunk remains organized and odor-free.
  • Custom Exo-Cage and LED-Illuminated Rear Ladder: for easy access to the roof rack, ideal for pre-sunrise or post-sunset surf sessions.

For more information on the World Surf League, please visit WorldSurfLeague.com.

www.facebook.com/lexus www.twitter.com/lexus www.youtube.com/LexusVehicles www.instagram.com/lexususa www.pinterest.com/lexususa

Lexus and World Surf league announces multi-year partnership via 360 MAGAZINE.
Lexus and World Surf league announces multi-year partnership via 360 MAGAZINE.
Lexus and World Surf league announces multi-year partnership via 360 MAGAZINE.
Lexus and World Surf league announces multi-year partnership via 360 MAGAZINE.