De Novo Agency Reviews

63  Excellent
TrustScore 5 out of 5

4.8

In the Music Management and Promotion category

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Rated 5 out of 5 stars

THE BEST OF THE ALL! Let me start by saying De Novo Agency…

Let me start by saying De Novo Agency is the ONLY company I trust when it comes to playlist pitching. I’ve tried a few other companies (trying to take the cheap route) and got exactly what I paid for (cheap service). I recently paid for playlist pitching from De Novo, after a few days I noticed my song had not been placed on any playlist. I reached out to De Novo (via instagram) with a quick message describing my problem. No less than 30mins later I had an answer as to what was going on and a solution as to how it was being handled. Quick & easy! Great service with top tier customer service, it’s the 5 stars for me!

Date of experience: October 04, 2024

Reply from De Novo Agency

Thank you for the kind words!

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Rated 5 out of 5 stars

Denovo has helped me gain a lot of…

Denovo has helped me gain a lot of traction on Spotify. They make the playlist pitching process so much more convenient for artists, by breaking down what they will actually do for you.

The placements they have landed for me have triggered the Spotify algorithm, & have placed me on algorithmic playlists. I’m so happy with the results & the extra boost their services provide.

Thank you guys!
- Goldie

Date of experience: November 04, 2023


Rated 5 out of 5 stars

De Novo Agency is a breath of fresh air

De Novo Agency is a breath of fresh air..

Many companies offer Playlist Placing and flood your accounts with fake streams from bots. De Novo gives you real streams, real followers that help you find/grow a fanbase so you can in-turn scale and grow with the information.

On top of that both Elliott and James give you consultation call to better help you direct your next steps in the music business. Honest and thoughtful, a business that truly gives it's heart to independent artists out here trying grind.

Date of experience: June 30, 2022

Reply from De Novo Agency

Really appreciate the kind words, Jai! It's been a pleasure working with you


Rated 5 out of 5 stars

Denovo agency is a god send for all…

Denovo agency is a god send for all independent and up and coming artists. They are always willing to go the extra mile providing you tips and helping you craft a specific plan to help you reach your target audience. Elliot and James are very knowledgeable, helpful and pleasant to work with. I have used denovo agency several times throughout the years. I’m extremely happy with the results

Date of experience: November 12, 2023

Reply from De Novo Agency

Thank you immensely for your wonderful review and for your continued trust in De Novo Agency over the years. We are thrilled to hear that you've found our services valuable and that our efforts to go the extra mile have made a significant impact on your music journey.

Elliot and James, along with the entire team, are dedicated to providing personalized support and expert guidance to help independent artists like you reach your target audience and achieve your goals. Your satisfaction and success are what drive us, and hearing about your positive experiences is incredibly rewarding.

We're grateful for the opportunity to work with you and look forward to continuing our partnership. Thank you again for choosing De Novo Agency and for taking the time to share your experience.

Best wishes for your continued success in the music industry!

Warm regards,

De Novo Agency


Rated 5 out of 5 stars

The Services Are Great and Super Authentic!

Great service, did such a wonderful job on my campaign. The first step is making a great music, once you learn and master that; they will handle the rest.
This is one of my go to companies and it’s very affordable if you don’t have a major budget.
Very helpful and resourceful, this is great for upcoming artists looking to build bigger and grow their fans and career.
They also offer consultations for mentorship for those who need advice on where to start and what’s best to do when releasing your music.
This company is the real deal!

-King Fatai

Date of experience: November 26, 2023

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Rated 5 out of 5 stars

Finally a company who understands independent artists!

I’ve been working with DeNovo for the past 4 years and they’ve been instrumental in fine-tuning my music marketing strategy! This team goes far out of their way to understand what I’m trying to accomplish in my career and they tailor their approach to fit what’s best for me. They’ve taught me so many lessons along the way and I’m so glad I started working with them. Highly recommend seeing how they could help you as well!

Date of experience: November 30, 2022


Rated 5 out of 5 stars

Great agency to go through

Great agency to go through. We’ve now run several campaigns with denovo agency & have always experienced great results. Their staff & customer service is next level, they’d always there when we have questions or need something fixed. Def recommend!!!

Date of experience: July 01, 2023

Reply from De Novo Agency

Thank you for the glowing review, Noel! We're delighted to hear that you've had great results with your campaigns at De Novo Agency and that our staff and customer service have met your expectations.

Our team is dedicated to being responsive and supportive, ensuring that your experience with us is as smooth and successful as possible. Your recommendation means a lot to us, and we're excited to continue working with you on future campaigns.

Your success is our top priority, and we're here for any questions or assistance you might need. Thanks again for choosing De Novo Agency!


Rated 5 out of 5 stars

De Novo is the way to go!

I started a new solo project and launched it with 3 singles. Getting connected with De Novo Agency has been a crucial piece to successfully reaching new listeners. From 0 to 250k streams in the first year, I have been able to start identifying who connects with my material and help to focus my overall marketing plan. De Novo has been a solid partner from the beginning and I look forward to continuing to work with them and expand my reach!

Date of experience: June 29, 2022

Reply from De Novo Agency

Andrew, it's been a pleasure working with you and watching your music business grow! To many more!

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Rated 5 out of 5 stars

De Novo is a Phenomenal Team to Work With

I got to work with the De Novo for about two years and they were incredible. I worked in and around music for nearly two decades and while it can be an awesome experience, you run into no shortage of bad and/or misleading businesses. DNA was always professional and always put the people they worked with first. A great organization to work with, highly recommended.

Date of experience: November 13, 2022

Reply from De Novo Agency

Ryan, thank you for sharing your experience with De Novo Agency over the past two years. We're thrilled to hear that you found our services professional and people-focused, especially given your extensive background in the music industry. Your recognition of our commitment to integrity and quality means a lot to us. We're grateful for your high recommendation and look forward to any future collaborations


Rated 5 out of 5 stars

They are the real deal

I have nothing but great things to say about the De Novo team! Since I started releasing music, they've given me crucial advice on release strategies and tactics that play a huge part in my career to this day. Their playlists are made by real curators with real fans that follow them, which has been so beneficial to my releases. There are a lot of music industry scams out there, so it was refreshing to find out that this team is the real deal. Every artist will benefit from working with them whether that'd be via their services or just picking their brains.

Date of experience: November 21, 2022

Reply from De Novo Agency

Appreciate the kind words, Lanre!


Rated 5 out of 5 stars

DNA is the only reliable Promo Service !

I have had the pleasure of working with De Novo Agency since 2020. Words cannot explain how grateful I am for their services. Spotify, Youtube Promotion and the Blog posts have been a huge push for my career as an independent musician. Elliot & James have a huge force in brainstorming new ideas, analyzing the data and building the campaigns. The consultation calls are very constructive as well! I always recommend DNA to any artist looking to build their career and began the journey of discovering their audience !

Date of experience: September 13, 2022

Reply from De Novo Agency

DAGGY! Appreciate the review, it's been a pleasure working together


Rated 5 out of 5 stars

Thank you…

I reached out to them about getting help to get my song placed in a playlist with real people and real results. Not only did they do that but they definitely brought a lot of knowledge as well when it came to growing an audience, and becoming a successful artist. Super nice to connect with people that genuinely want to help others.

Date of experience: August 26, 2022

Reply from De Novo Agency

Pleasure to meet you and work together! Thank you for the review

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Rated 5 out of 5 stars

The music industry is difficult, these guys make it less difficult!

The De Novo Agency is a breath of fresh air especially in an industry where there's a scam artist around every corner offering you the world for a small fee. The guys at the De Novo Agency don’t offer you the world they offer you insight, a kickstart and a path to start on that you can continue travel even if you decide to no longer use their services. They’re very knowledgeable and seem more than happy to share that knowledge with you, they’re constantly on social media handing out free game (that’s advice for those that don’t know lol) and even answering DM’s of artists that don’t use their services. They seem to really care about the industry and follow its ever changing practices.

Date of experience: July 10, 2022

Reply from De Novo Agency

Thank you for these kind words, it's been a pleasure working with you.


Rated 5 out of 5 stars

DNA has been amazing to work with over…

DNA has been amazing to work with over the last few months. From setting up playlist campaigns to helping extract information from Spotify for Artists to retarget new goals/audiences, you can trust that DNA will have your best interests in mind.

Date of experience: September 30, 2022

Reply from De Novo Agency

Thank you for the review, pumped to work together some more


Rated 5 out of 5 stars

This is the best music service to get…

This is the best music service to get your music out there to your potential audience
This agency helps to market your music on Spotify and other platforms
No fake streaming or fake playlist!!
They help you out with different marketing strategies and have a consultation calls
I highly recommend this service to all independent artist
This is THE BEST!
-Chain Gang Mafia

Date of experience: April 15, 2022

Reply from De Novo Agency

Thank you for the kind words, it's been great working on these campaigns with you. Pumped to see what you can do in the future!!


Rated 5 out of 5 stars

Dream Team

I was recommended by my mentor to hire Their marketing team and it’s been everything he said it was. I’ve learned something from every consultation, I’ve gotten real views real locations cross state that like my music.. Denovo is definitely a point scoring team

Date of experience: June 27, 2022

Reply from De Novo Agency

Moreno, it's been great working with you and seeing the progress in your music business!

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Rated 5 out of 5 stars

My Experience with Denovo Agency

Hey y'all! XonDatrack Here!
Talking with James & Elliott of Denovo Agency was a great experience. As a Music Producer I was able to learn a lot in just 1 conversation on how to use my Data as an Artist in this ever-changing music world. I highly recommend their service and the results will speak for themselves

Date of experience: September 07, 2022

Reply from De Novo Agency

X thank you for the kind words! We are excited to keep on working together in the future


Rated 1 out of 5 stars

Very few results and no responsibility

I hired them for a 3 month Spotify campaign. After 2 weeks I had seen very low results (small playlists and around 50 streams per day). I did not get a straight answer from them on the lack of results so I asked for a refund for the remaining 2 months. They denied it and offered only to refund 1 month. Even though only 2 weeks had gone by. They even threatened me for demanding they refund the 2 months the service would not continue.
I have worked with several Spotify promotion playlists and this is by far the most expensive one and the one with the least resulted I’ve worked with. I do not recommend them at all.

Date of experience: August 31, 2022

Reply from De Novo Agency

I’m sorry for this misunderstanding. We tried to explain how this all worked in a dozen emails or so

You didn’t buy any three month campaigns, we do not offer a three month campaign option.

You bought two two month campaigns, and two separate one month campaigns at a discount for the bundled order.

When we pitch a song to the curators we work with, we pay them for a full campaign at the beginning.

A two month campaign is bigger than a one month campaign, we pitch to more playlists, we pay them for more time in the playlists up FRONT.

When you first reached out to us, you didn’t mention that you wanted to be removed from the 2 two month campaigns that were active, you asked for a refund on the unused campaigns.

A refund for the unused one month campaigns is what we gave you right away.

After the refund was issued you were still unhappy. We tried to explain that your two two month campaigns will still receive their full time in playlists.

Our campaign did EXACTLY what we said it would do. We do not give ANY streaming estimations because we cannot control the audience and MAKE them listen to your song. We put each song in front of more than the guaranteed audience size.

This idea that we threatened you out of nowhere is absurd. Only after numerous threats from YOU saying if we didn’t give you more money for a refund that you were going to leave negative reviews - we simply pointed out that this is literal extortion and that out attorney would get involved if needed.

We did not threaten you, we gave you a quick and fair refund, your songs are still in the campaigns that you paid for.

We absolutely do not deserve this review.

If you are an artist, do not work with shady manager/promoters like Pablo


Rated 5 out of 5 stars

What made my experience great was that... I'm a death metal act on alternative playlists

What made my experience great was that they did what they say they're going to do. they put me on playlists that get results. I was a little skeptical at first but I get great numbers ( streams, listeners and fallowers) on thier playlists. I say this as (as far as I know) the only Death Metal band on their roaster. DNA is worth the money ....

Date of experience: November 24, 2023