Information and Communication Management

Dr.-Ing. Jakob J. Korbel

Career

Received a Bachelor of Science (Friedrich-Alexander-Universität Erlangen-Nuremberg) and a Master of Science (Technische Universität Berlin) in Industrial Engineering and Management with a focus on information and communication systems. Specialized in the areas of Virtual and Augmented Reality (Extended Reality), Virtual Goods and Products as well as User Innovation and Innovation Management in Online Communities and Virtual Worlds.

Since April 2023PostDoc at the Chair for Information and Communication Management at the TU Berlin (Prof. Dr. Rüdiger Zarnekow)
2017 - 2023Research associate at the Chair for Information and Communication Management at the TU Berlin (Prof. Dr. Rüdiger Zarnekow)
2017Master thesis on „Listen to the Makers: User Innovation in DIY communities“
2015 – 2017Student assistant at the Alexander von Humboldt Institute for Internet and Society in the research area „Open Hardware”
2013 – 2015Intern and student assistant at the Telekom Innovation Laboratories in the research area „Data Analytics”
2013Bachelor thesis on „Supply chains in the Industry 4.0: problem identification and solution approaches based on the application of cyber physical systems”
2013Semester abroad at the Universitá degli Studi di Verona (Italy)
2011 – 2012Student assistant at financeAds GmbH & Co. KG in the department “Online Marketing”

Projects

REALITAETENLABOR: Space for interdisciplinary and application-oriented augmented and virtual reality developments

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Current Projects

KIMERAAI-based 3D model generation for Extended Reality applications in Retail
Ostia Forum Virtual Deposit: Archaeological Deposit in Virtual Reality
Ostia Forum Altar: Sacrificing in Ostia's First Sanctuary in Virtual Reality

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Completed Projects

VIMIBI: Virtual Reality meets Microbiology: Animating Complex Biological Processes
ATARI: Automated aggregation and evaluation of customer reviews for the visualization of product ratings on e-commerce websites using Augmented Reality
SELFPASS: Design of a therapeutically effective platform for a patient-individualized therapy and selfmanagement for patients with depression
W|E Berlin - A Virtual Reality Documentary: Stories of escaping East Germany in Virtual Reality

Research

Extended Reality and Virtual Goods / Products

  • Virtual (VR), Augmented (AR), and Extended Reality (XR) environments
  • Virtual objects and physical representation (3D modelling, scanning and printing)
  • Goods and products in the virtual environments (XR) and in the "(industrial) metaverse"
  • Value (creation) of virtual goods and products
  • User Innovation & Value Creation

Teaching

  • WS 17/18 - 18/19 | Introduction to Information Systems (Tutorial)
  • WS 17/18 - WS22/23 | Internet Economy
  • SS 17 - SS22 | Business Simulation
  • SS 23 - WS23/24 | X-Student Research Group: VIMIBI
  • SS 21 - today | Information Systems Prototyping

Current Semester:

  • WS 24/25 | Information Systems Prototyping

Publications

2024

Korbel, J. J. (2024). "Augmented Reality (AR) im E-Commerce: Der Einsatz von AR beim Onlineshopping" , Bayerisches Forschungsinstitut für Digitale Transformation – Wissenslandkarte .
Holler, M., Korbel, J. J., & Galeno, G. (2024). "Industrial Metaverse for Industrial Companies: An Exploratory Study" , Proceedings of the Smart Services Summit 2024 .
Spleth, P., Korbel, J. J., & Zarnekow, R. (2024). "Sustainability Effects of Digital Twins: A Review" , Proceedings of the Pacific Asia Conference on Information Systems (PACIS) 2024 .
Korbel, J. J., Riar, M., Pröhl, T., & Zarnekow, R. (2024). "What drives user interest and purchase of virtual 3D assets? An empirical investigation of 3D model attributes and pricing dynamics" , Electronic Commerce Research and Applications , 68 , 101452.

2023

Elsholz, S., Korbel, J. J., & Zarnekow, R. (2023, Sep.). "Shopping in a Virtual Reality: A Stimulus-Organism-Response (S-O-R) based Systematic Literature Review" , Proceedings of the 18th International Conference on Wirtschaftsinformatik (WI) .