I’m Drew Bredvick, leading GTM Engineering at Vercel. I write playbooks from the field, notes from side projects, and reflections on the craft of shipping and selling software here.

I joined Vercel's go-to-market team four years ago and am building a team to build the future of GTM with AI.

btw — you should probably learn sales.

Some of the best articles I've written:

• The ROI of Agentic GTM
• GTM Engineering — Why now?
• Why Next.js?
• On good tech debt
• AI is Oil
• The economics of AI-powered dev efficiency