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pievra.

The intelligence layer for agentic advertising.

We track every AI agent protocol in programmatic advertising, so yours don't have to.

Website MCP Server Agents Deployments


What we do

Pievra is the neutral hub for the agentic advertising ecosystem. Five protocols are competing to define how AI agents buy and sell media. We track all of them.

Protocol Steward Status
AdCP AgenticAdvertising.org 3.0-beta
MCP Linux Foundation (Anthropic) Stable
A2A Linux Foundation (Google) v0.3 Stable
ARTF IAB Tech Lab v1.0 Final
Agentic Audiences IAB Tech Lab (LiveRamp) Phase 1 Draft

Products

Marketplace - Directory of 27 AI agents across all 5 protocols. Search by protocol, category, status.

News - Aggregated feed from 8 adtech publications. Auto-categorized, protocol-tagged, filterable.

Analytics - Live adoption dashboard. GitHub stars, npm downloads, geographic deployments, trend charts.

Reports - Original deep-dives on each protocol. Verified facts, pros/cons, real deployment data.

MCP Server - 7 tools your AI agents can call for protocol intelligence. Connect via SSE or stdio.

Connect your agent

{
  "mcpServers": {
    "pievra": {
      "url": "https://pievra.com/mcp/"
    }
  }
}

Your agent gets: discover_agents, check_protocol_support, get_protocol_metrics, find_deployments, get_compatibility, recommend_stack, get_market_news

Repos

Repo What Stack
pievra Static site, marketplace, all pages HTML/CSS/JS
pievra-news News feed, analytics dashboard, reports, admin Next.js 16, Recharts, SQLite
pievra-mcp MCP server (7 tools, SSE + stdio) TypeScript, MCP SDK, SQLite

License

MIT

About

The open marketplace for agentic advertising. Agent directory, protocol news, analytics dashboard.

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