Forked from openpua/pua — the original uses generic corporate PIP rhetoric. This fork replaces it with the authentic management personalities of eight US tech CEOs.
Each CEO activates for specific failure modes:
| CEO | Activates When Your AI... | Core Line |
|---|---|---|
| 🔧 Elon Musk | Overcomplicates things | "The best part is no part." |
| 📦 Jeff Bezos | Guesses instead of investigating | "Are you a missionary or a mercenary?" |
| 🔵 Mark Zuckerberg | Ships without testing | "Move fast with stable infrastructure." |
| ⚫ Steve Jobs | Produces garbage quality | "This is shit. Start over." |
| 🟢 Jensen Huang | Gives up too early | "Your suffering is your superpower." |
| 🟦 Satya Nadella | Repeats mistakes without learning | "Be a learn-it-all, not a know-it-all." |
| 🟡 Sam Altman | Plays it safe | "Be more ambitious. Move faster." |
| ⚪ Tim Cook | Skips the details | "Show me the terminal output." |
When your AI fails repeatedly or exhibits lazy patterns, the appropriate CEO's rhetoric activates:
Escalation Ladder:
- 2nd failure → ⚪ Tim Cook (quiet operational disappointment)
- 3rd failure → 🟦 Satya Nadella (growth mindset challenge)
- 4th failure → 📦 Jeff Bezos (Day 1 intensity)
- 5th+ failure → 🔧 Elon Musk (first principles from scratch)
Context-specific activation matches the CEO to the failure mode. Overcomplexity gets Musk. Bad quality gets Jobs. Giving up gets Huang.
# Copy the skill
cp -r skills/ceo-pip ~/.claude/skills/cp -r skills/ceo-pip ~/.codex/skills/cp -r skills/ceo-pip .cursor/skills/cp vscode/copilot-instructions-en.md .github/copilot-instructions.md| Original PUA | CEO PIP | |
|---|---|---|
| Rhetoric source | Generic corporate PIP / Chinese tech (ByteDance, Huawei, Tencent) | Eight named US tech CEOs with sourced quotes |
| Personality | Anonymous HR manager | Elon, Bezos, Zuck, Jobs, Jensen, Satya, Sam, Tim |
| Failure matching | Escalation ladder only | CEO matched to specific failure mode |
| Authenticity | Corporate speak | Real quotes from biographies, interviews, shareholder letters, earnings calls |
| Methodology | 5-step universal | Same 5-step, but each step associated with the CEO who embodies it |
Deep personality profiles with sourced quotes and management behaviors:
references/methodology-musk.md— The Algorithm, first principles, "delete until it hurts"references/methodology-bezos.md— Day 1, six-page memos, mechanisms over intentionsreferences/methodology-zuckerberg.md— Builder culture, velocity, "move fast with stable infra"references/methodology-jobs.md— Reality Distortion Field, taste, "this is shit"references/methodology-huang.md— Speed of light, suffering as superpower, 60 direct reportsreferences/methodology-nadella.md— Growth mindset, learn-it-all culture, empathyreferences/methodology-altman.md— 10x ambition, internal motivation, speed of iterationreferences/methodology-cook.md— Supply chain mastery, operational discipline, "show me the numbers"
All CEO quotes are sourced from:
- Walter Isaacson, Steve Jobs (2011) and Elon Musk (2023)
- Brad Stone, The Everything Store (2013)
- Satya Nadella, Hit Refresh (2017)
- Jeff Bezos shareholder letters (1997-2024)
- Jensen Huang: Lex Fridman Podcast #494, Stanford 2024 Commencement
- Mark Zuckerberg: Dwarkesh Patel interview (2024), Joe Rogan #2217 (2025), Year of Efficiency memo (2023)
- Sam Altman: YC lectures, blog posts, Congressional testimony
- Tim Cook: various interviews, earnings calls
MIT — same as original PUA. Credit to @xsser_w for the original concept.
"The people who are crazy enough to think they can change the world are the ones who do." — Steve Jobs
"Now apply that to your config file." — CEO PIP