Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
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Updated
May 28, 2022 - Jupyter Notebook
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
AI marketing analytics & autonomous optimization OpenClaw skills for Shopify, WooCommerce, and DTC e-commerce brands. Track true ROAS & Profit.
This repository provides open-source best practices for for conducting geographic randomized controlled trials (Geo RCTs) for measuring incremental sales effect of advertising cammpaigns. It includes details on one design type in particular, a multi-armed stepped experimental design that has particular advantages in terms of statistical strength.
Multiple CCNA Labs
AI-powered multi-brand ad management platform. Track real profit across Shopify + Meta, Google, TikTok & Snapchat ads in one dashboard. Automated ROAS analysis, COGS-aware P&L, Telegram alerts, and AI recommendations. Built with Next.js 15, Drizzle ORM & Neon PostgreSQL.
Configuration of inter-VLAN routing, point-to-point Layer 3 connections, and testing connectivity between VLANs and the internet using Cisco Packet Tracer.
A comprehensive suite of calculation tools for digital marketers — ROAS, CAC, LTV, CTR, Forecasting and more.
This project implements a multi-floor hotel network with VLANs, OSPF routing, DHCP, and secure SSH access. It features inter-VLAN routing, wireless connectivity, and port security using Cisco Packet Tracer.
Lightweight iOS SDK for Apple Search Ads attribution and StoreKit 2 purchase tracking
Multi-platform social media ad campaign analytics — CTR, ROAS, ROI analysis across Facebook, Instagram, Google, LinkedIn. Power BI dashboard + ML audience segmentation.
The complete guide to Facebook ad comment automation — strategies, tools comparison, ROI analysis, and best practices for 2026.
A complete end-to-end data analytics project analyzing marketing campaign performance across multiple channels (Search, Social, Email, Display). The goal is to measure campaign effectiveness, optimize spend, and improve ROI.
Advanced AI-powered Search Engine Marketing campaign planning tool with real-time Google Ads integration, Performance Max optimization, and intelligent budget allocation for maximum ROAS.
Score your quick commerce cities by ad performance. Know where to scale, hold, or cut budget.
Lightweight, transparent marketing mix models for DTC brands. Estimate per-channel causal lift from spend + sales data — with honest diagnostics about when not to trust the result.
Google GeoX R package hand on training for calculating ROAS
Cross-platform ad ops AI agent — ROAS rollups, Shopify-to-Meta attribution reconciliation, HITL-gated spend changes via Telegram. Part of Mesh Pilot.
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