A curated list of awesome R packages, frameworks and software.

An R package for causal inference in time series

GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.

An open-source implementation of the geo experiment analysis methodology developed at Google. Disclaimer: This is not an official Google product.

siMMMulator is an open source R-package that helps users to generate simulated data to plug into Marketing Mix Models (MMMs). The package features a variety of functions to help users build a data …