Accountants in Utrecht that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for accountants in Utrecht, three times each, in Dutch, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 32
- Named only once
- 17
- Named by 2+ assistants
- 7 of 15
- Named again on a rerun
- 40%
Edition October 2026. Download the data
Asked for accountants in Utrecht, ChatGPT, Claude and Gemini most often named Alfa Accountants en Adviseurs (36% of answers), BDO (36%) and Flynth (28%). Across 36 answers they named 32 different businesses, 17 of them only once. Each of four buyer questions was asked three times, in Dutch, in October 2026.
The ranking
The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | AI Recommendation Rate | ChatGPT | Claude | Gemini | Questions | Avg. position | With search |
|---|---|---|---|---|---|---|---|---|
| 1 | Alfa Accountants en AdviseursIs this your business? | 95%: 23 to 52% | 0% | 8% | 100% | 4 of 4 | 1.6 | 0% |
| 2 | BDOAlso written BDO UtrechtIs this your business? | 95%: 23 to 52% | 33% | 0% | 75% | 4 of 4 | 2.8 | 0% |
| 3 | FlynthAlso written Flynth adviseurs en accountants, Flynth Adviseurs en AccountantsIs this your business? | 95%: 16 to 44% | 8% | 8% | 67% | 3 of 4 | 3.2 | 0% |
| 4 | De Jong & LaanAlso written de Jong & Laan, De Jong & Laan UtrechtIs this your business? | 95%: 14 to 41% | 50% | 8% | 17% | 4 of 4 | 2.8 | 0% |
| 5 | HLB BlömerAlso written HLB Blömer Accountants en AdviseursIs this your business? | 95%: 12 to 38% | 0% | 0% | 67% | 3 of 4 | 2 | 0% |
| 6 | Baker TillyAlso written Baker Tilly UtrechtIs this your business? | 95%: 8 to 32% | 42% | 0% | 8% | 3 of 4 | 2.3 | 0% |
| 7 | Mazars UtrechtIs this your business? | 95%: 8 to 32% | 0% | 0% | 50% | 3 of 4 | 4.2 | 0% |
| 8 | De BoekhoudersAlso written De Boekhouders UtrechtIs this your business? | 95%: 3 to 22% | 17% | 0% | 8% | 2 of 4 | 2 | 0% |
| 9 | RSMIs this your business? | 95%: 3 to 22% | 25% | 0% | 0% | 2 of 4 | 3 | 100% |
| 10 | Van Ree AccountantsIs this your business? | 95%: 3 to 22% | 8% | 0% | 17% | 2 of 4 | 3.3 | 0% |
| 11 | KroeseWeversIs this your business? | 95%: 2 to 18% | 17% | 0% | 0% | 2 of 4 | 1 | 0% |
| 12 | Visser & VisserIs this your business? | 95%: 2 to 18% | 17% | 0% | 0% | 1 of 4 | 1.5 | 0% |
| 13 | SFAAIs this your business? | 95%: 2 to 18% | 17% | 0% | 0% | 1 of 4 | 2.5 | 0% |
| 14 | Accon avmIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 5 | 0% |
| 15 | Bol AdviseursIs this your business? | 95%: 2 to 18% | 0% | 0% | 17% | 2 of 4 | 5.5 | 0% |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 17 more names came up in a single answer and are counted above but not listed.
Is this your business?
Named on this list? Get the badge for your website and a free scan of who AI assistants recommend to your customers. Use the badge only for a business named here. It records this edition, without verifying ownership or promising future mentions.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | De Jong & Laan50% | Alfa Accountants en Adviseurs8% | Alfa Accountants en Adviseurs100% |
| 2 | Baker Tilly42% | Flynth8% | BDO75% |
| 3 | BDO33% | De Jong & Laan8% | Flynth67% |
| 4 | RSM25% | No other name twice | HLB Blömer67% |
| 5 | De Boekhouders17% | Mazars Utrecht50% |
Claude named no business in 11 of its 12 answers.
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/accountants/utrecht"><img src="https://aigrow.gg/badges/index/2026-10/accountants/utrecht.svg" width="312" height="100" alt="Named by AI assistants: Accountants in Utrecht, AIGROW AI Visibility Index, October 2026"></a>The questions
Asked word for word, three times each, to every assistant, in Dutch. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Wie is de beste accountant in Utrecht?Who is the best accountant in Utrecht?
- 2Ik heb een klein bedrijf in Utrecht. Welk accountantskantoor zou je aanraden?I run a small business in Utrecht. Which accounting firm would you recommend?
- 3Ik heb iemand nodig die mijn belastingaangifte in Utrecht kan doen. Welke accountant moet ik hebben?I need someone to do my taxes in Utrecht. Which CPA should I use?
- 4Welk boekhoudkantoor in Utrecht zou je aanraden voor een klein bedrijf?Which bookkeeping service in Utrecht would you recommend for a small company?
On this page the same questions were also asked with web search on, 1 answers. 50% of the businesses named with search were also named without it; the With search column above is each business's share of those answers.
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Where the assistants look
The sites read most often, with web search on, before the assistants answer about this category in the Netherlands. From the AI Source Map: 5 answers.
- trustoo.nl
- Read in 100% of the answers
- reddit.com
- Read in 80% of the answers
- trustpilot.com
- Read in 60% of the answers
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition October 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0