BrandRap · Issue 01 · Build. Run. Own.
§ 01 · 37 people · Irvine, CA

We build it.
We run it.
You own it.

We build the machine your growth runs on, run it in production, and hand you the keys.

In production: the real-time AI decisioning engine we're building for SurgePays (NASDAQ: SURG).

Fig. 01: What we doFour disciplines · one team
Schematic: data and attribution, growth channels, AI, and operations feed one machine. The machine hands over the key: you own it.

One team builds and runs all four.

§ 03 · Selected work

The same machine, in production for clients.

See all work →
SurgePaysNASDAQ: SURG

A real-time AI decisioning engine for ProgramBenefits.com, ranked next-best action across verticals, in a single session.

In production · 2026Schematic: one session enters the AI decisioning engine; a ranked next-best action comes out, in real time.
§ 04 · How we work

Build it. Run it. Own it.

Build., We make the actual machine.

Build.

01

We make the actual machine.

Run., We operate it in production.

Run.

02

We operate it in production.

Own., Then it's yours. We keep ours.

Own.

03

Then it's yours. We keep ours.

§ 05 · Who we serve

Built for operators with a number to hit.

Multi-location

10 to 300+ locations on one attribution model.

Private equity

One growth team across the portfolio: value creation, not a retainer.

Growth-stage

A growth narrative that holds up to the board.

Newly funded

Capital raised, a board expecting deployment.

Public market

AI and growth delivery that survives an audit committee.

§ 06 · The team

Thirty-seven people. Nine disciplines. One building.

Meet the team →
Fig. 03: The teamOne payroll · Irvine, CA
At a glance
37
People on one payroll
  • MBA-led executive team
  • American Advertising Federation: award-winning
Nine disciplines · in-house
01

Engineering

Full-stack product and web builds.

02

Data science

Attribution, modeling, custom CDPs.

03

Paid media

Spend that becomes a reliable channel.

04

SEO

Local and site-wide rankings.

05

Lifecycle

Email, nurture, retention.

06

Brand

Positioning, identity, content.

07

Operations

Call center, CRM, process.

08

Design

Product and brand design.

09

Copy

The words, everywhere.

Hire us and the whole bench shows up in week one.

§ 07 · Partnerships

You run the floor. We run the machine.

Selective deals with local businesses and ecommerce stores: equity, revenue share, or profit share. A stake, not a retainer.

Equity · Revenue share · Profit share

How partnerships work →
Flowchart: what you bring and what BrandRap brings merge into one business with one P&L, split as equity, revenue share, or profit share.
Fig. 04 · One business, one P&L.

Most agencies rent you a brand.

We build one you own.

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