BrandRap · Issue 01 · Build. Run. Own.
§ 01 · 37 people · Irvine, CA

We build it.
We run it.
You own it.

We build the machine your growth runs on, run it in production, and hand you the keys.

In production: the real-time AI decisioning engine we're building for SurgePays (NASDAQ: SURG).

Fig. 01: What we doFour disciplines · one team
Schematic: data and attribution, growth channels, AI, and operations feed one machine. The machine hands over the key: you own it.

One team builds and runs all four.

§ 03 · Selected work

The same machine, in production for clients.

See all work →
SurgePaysNASDAQ: SURG

A real-time AI decisioning engine for ProgramBenefits.com, ranked next-best action across verticals, in a single session.

In production · 2026Schematic: one session enters the AI decisioning engine; a ranked next-best action comes out, in real time.
§ 04 · How we work

Build it. Run it. Own it.

Build., We make the actual machine.

Build.

01

We make the actual machine.

Run., We operate it in production.

Run.

02

We operate it in production.

Own., Then it's yours. We keep ours.

Own.

03

Then it's yours. We keep ours.

§ 05 · Who we serve

Built for operators with a number to hit.

Multi-location

10 to 300+ locations on one attribution model.

Private equity

One growth team across the portfolio: value creation, not a retainer.

Growth-stage

A growth narrative that holds up to the board.

Newly funded

Capital raised, a board expecting deployment.

Public market

AI and growth delivery that survives an audit committee.

§ 06 · The team

Thirty-seven people. Nine disciplines. One building.

Meet the team →

BrandRap is a 37-person firm in Irvine, California that builds, runs, and owns the systems a business grows on: data and attribution, AI, growth channels, and operations. Agencies bill hours. We build the machine, run it in production, and hand you the keys. Everything we build you is yours: data, models, code, accounts. The proof is on our own dime: eight products we built, own, and operate ourselves.

Fig. 03: The teamOne payroll · Irvine, CA
At a glance
37
People on one payroll
  • MBA-led executive team
  • American Advertising Federation: award-winning
Nine disciplines · in-house
01

Engineering

Full-stack product and web builds.

02

Data science

Attribution, modeling, custom CDPs.

03

Paid media

Spend that becomes a reliable channel.

04

SEO

Local and site-wide rankings.

05

Lifecycle

Email, nurture, retention.

06

Brand

Positioning, identity, content.

07

Operations

Call center, CRM, process.

08

Design

Product and brand design.

09

Copy

The words, everywhere.

Hire us and the whole bench shows up in week one.

§ 07 · Partnerships

You run the floor. We run the machine.

Selective deals with local businesses and ecommerce stores: equity, revenue share, or profit share. A stake, not a retainer.

Equity · Revenue share · Profit share

How partnerships work →
Flowchart: what you bring and what BrandRap brings merge into one business with one P&L, split as equity, revenue share, or profit share.
Fig. 04 · One business, one P&L.
§ Common questions

What is BrandRap?

BrandRap is a 37-person firm in Irvine, California that builds, runs, and owns the systems a business grows on: data and attribution, AI, growth channels, and operations. We build the machine, run it in production, and hand you the keys.

Is BrandRap a marketing agency?

No. Agencies bill hours and own nothing they make. BrandRap builds the system your growth runs on, runs it in production, and hands it over. We own eight products of our own, built and operated by the same team that would build yours.

What does 'you own it' mean?

Everything BrandRap builds for you is yours: data, models, code, accounts, creative. No lock-in. We keep our own products. You keep yours.

Who does BrandRap work with?

Multi-location operators, private equity firms, growth-stage companies, newly funded startups, and public-market issuers. The common thread is capital, complexity, and a number to hit. Not solopreneurs, not $500-a-month SEO shoppers.

What has BrandRap actually built?

Eight products BrandRap built, owns, and operates, among them an AI content-operations platform, a medspa price marketplace, and a barbershop CRM. For clients, we are building the real-time AI decisioning engine for SurgePays (NASDAQ: SURG).

Most agencies rent you a brand.

We build one you own.

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