RCA Artists Introduce Their Christmas Records for 1949

RCA Victor went all out to capture the 1949 Christmas record market, and to a large extent succeeded, thanks to Spike Jones' "All I Want for Christmas Is My Two Front Teeth," a holdover from the year before. But the label also put its promotional might behind an array of other holiday platters, largely in the pop realm but also a new disc from Eddy Arnold, which turned into a real winner for the country singer and the Victor folks.

To promote all its new wares, RCA sent disc jockeys a special recording for on-air use that had each of the artists introduce their own records. This two-sided 78 featured crooner Vaughn Monroe and bandleaders Sammy Kaye, Freddy Martin and Larry Green, along with Arnold. Today's post includes both those intros and the discs they promoted.

Victor's promotional campaign also extended to a huge insert in Billboard magazine with a garish full-page ad for each artist, complete with Santa, reindeer, mistletoe, holly, RCA's new 45-rpm record players, and of course disembodied heads of the various musicians.

First in line was Sammy Kaye, who was plugging his own "I Want to Wish You a Merry Christmas," a nice if rudimentary tune with Don Cornell, the Kaydets and the Kaye Choir doing the warbling as accompanied by chimes and soupy saxophones.

"I Want to Wish You a Merry Christmas" was backed by "Here Comes Santa Claus." Victor didn't have Sammy introduce the latter song, but I've included it as a bonus at the end of the playlist.

Victor did ask Eddy Arnold to intro both sides of his double-barreled hit, "C-H-R-I-S-T-M-A-S" and "Will Santy Come to Shanty Town." (The ad above gets the latter title a little wrong.) Arnold was the beneficiary of a two-page Billboard spread pushing his single.

Arnold, a polished performer, is easily the most effective of all the artists in his intros.

Vocalist and bandleader Vaughn Monroe also was granted two intros, for "The Jolly Old Man in the Bright Red Suit" and "Auld Lang Syne." RCA's ad would have us believe that Monroe "waited for these songs!", a peculiar claim considering that "Auld Lang Syne" was written in the 18th century.

Like Arnold, Monroe had a lot of presence in his intros, due to his booming voice. Unlike Eddy, Vaughn rushed through his spots, perhaps impatient with the promotional rigamarole.

Larry Green is probably the least remembered artist in this RCA grouping, even though the pianist-bandleader made quite a few records in the late 1940s and 1950s. 

This particular record has been featured on this blog before - back in 2012, when I gave the background on Green (a Boston society bandleader), vocalist Ray Dorey (ex-Goodman) and the song (a country cover). That post also depicts the 78 promo version of the record, which came from my collection - it's pressed on green vinyl.

Finally, the durable maestro Freddy Martin favors us with his "greatest hit!!!", or so the ad would have us believe. It's the "Merry Christmas Polka," and like all Martin's output, is skillfully done. This song, by Sonny Burke and Paul Francis Webster, was new in 1949, and Martin's version jostled for attention with those by Dinah Shore and the Andrews Sisters. Not sure who emerged victorious, but it's a fun song, well done here by Freddy's then-vocalist Merv Griffin, later a talk-show host and still later a media mogul.

Most of these enjoyable singles come from Internet Archive, with the Eddy Arnold drawn from my collection. The sound is excellent. The download also includes a Billboard article outlining Victor's promotional plans for the season.

Tired of Upsot Horses? Get a 1956 Ford for Christmas!

Rosemary Clooney has become almost as much of a holiday icon as her co-star in White Christmas, Bing Crosby, due to the repeated TV programming of that film this time of year. And Rosie did make a good number of seasonal records, too, a few of which have appeared on the other blog.

In 1955, Ford (presumably via its agency J. Walter Thompson) engaged Clooney to record a promotional song for the Christmas selling season. I'm not sure if this was used for radio spots, but it definitely was pressed onto a promotional flexi disc postcard that dealers sent out to their best prospects. I recently ran across a copy on the University of North Carolina library website, and cleaned it up for this post.

(Flexi discs, for those too young to remember, were 78 or 45 rpm analog recordings pressed onto a clear, flexible vinyl that then was bonded to cardboard. They could be sent out, as this example was, as a postcard, or more frequently were bound into a magazine. Musicians occasionally use them even today for their novelty appeal.)

This particular example of a flexi disc was sent by Ken Woodin of San Francisco's S&E Motors to Pete Tamony of that town. Ken let the record do the selling; his comments were limited to a "Hi Pete" message on the mailer (see second image below). The Clooney magic was in the form of a take on the usual holiday suspect, "Jingle Bells," a song that conveniently was in the public domain.

No horses got upsot in this version, instead you rode off in a new Ford: "You'll feel swell, they'll feel swell, Christmas will be gay / If you thrill 'em with a big new Ford for Christmas Day!" or so Rosie promises.

Santa loves his new Ford, but is concerned about the hole in the windshield

The flexi disc is shown in the image above; you can barely make out the grooves. The whole thing is over in 60 seconds; you couldn't fit more than that on a 78-rpm flexi disc printed on a postcard.

As a promotional spokesperson, Clooney got rather short shrift in comparison with Chevrolet's singing spokesperson, Dinah Shore. (I challenge you to use "shrift" and "upsot" in the same sentence.) Dinah was favored with two EPs that Chevy dealers gave away in 1957 and 1961. (You can hear them via the same post I mentioned above.) And she had the benefit of special material that wasn't a jingle based on a jingle.

Still and all Rosie's brief spot, made with the assistance of Mitch Miller, is fun to hear.

Ken says hi to Pete

More Beer! Frankie Yankovic Pushes Akron's Finest

The Burkhardt Brewing Co. of Akron is, alas, no more, otherwise I'd offer a free six-pack for every comment to this post.

But the brewhouse was going strong back in 1952, with a new marketing push including television spots brandishing its new slogan "B-B-G-G... Burkhardt's Beer for Golden Goodness." And its ad agency, Fuller & Smith & Ross of nearby Cleveland, had enlisted the local Polka King, Frankie Yankovic, to record vocal and instrumental versions of (what else) "The Burkhardt Polka."

It's an enjoyable if routine polka record, with Frankie reminding us that it's "B-B-G-G... Burkhardt's Beer for Golden Goodness" any number of times on the vocal side.

The singing is in the usual polka manner - choppy phrasing, no legato, no vibrato. It's designed to give the impression that anyone could do it, probably because most anyone could.

The musicians on this record are possibly the group that Yankovic recorded with at the time - Tops Cardone, accordion, Carl Paradiso, banjo, Buddy Griebel, keyboards, and Al Leslie, bass.

Beer and polkas go way back - at least as far as 1927, when the Czech Jaromír Vejvoda wrote the tune that would eventually become a giant hit as the "Beer Barrel Polka" in the 1939 recording by German accordionist Will Glahé. Yankovic's take on the tune is included both in the download to this post and in this earlier Yankovic collection.

Frank hoists a beer and an accordion

Yankovic was of Slovenian descent. That land is relatively near to Austria and Bavaria, and their musics have some similarities. One of the most familiar polka songs, "In Heaven There Is No Beer," comes from the 1956 German film, Die Fischerin vom Bodensee (if Wikipedia is to be believed), and was written by Ernst Neubach and Ralph Maria Siegel. I've included Yankovic's 1965 recording in the download, which attributes the song to the accordionist and his arranger, Joe Trolli.

Burkhardt Beer lasted from 1877 to 1956, when it sold out to the Burger Brewing Co. of Cincinnati.

Beer-related music has been an occasional topic of interest on these blogs. To date we have featured promotional records honoring Budweiser, Carling's Black Label, Schlitz, Hamm's, Duquesne, and most recently Heileman's. This 78 comes to us from Internet Archive.

The Warsaw Concerto as You Haven't Heard It Before

Richard Addinsell's Warsaw Concerto was instantly popular (and influential) after it was introduced in 1941, via the British wartime film Dangerous Moonlight (Suicide Squadron in the US).

The quasi-piano concerto (really more of a rhapsody) is a simulacrum of Rachmaninoff, but a stirring and effective one. The first recording was by an uncredited Louis Kentner, who appeared on the soundtrack backed by the London Symphony and Muir Mathieson. (That version can be found here.) Almost all of the subsequent recordings have included a piano soloist, with just a few utilizing other keyboard instruments. The latter include the discs we will hear today.

Yvette Horner

First up is Yvette Horner, a popular French accordionist for many years, who appears here with "her ensemble," which seems to consist entirely of a guitar. For this (and the recording below), the work is cut drastically to a single side. It may seem to you that Horner begins her edits in opening phrases, but I believe that may be a skip in the Internet Archive transfer. (Sorry about that.) In general, the sound on these discs is vivid, even so.

The work's emotional temperature drops in the accordion version, but that's not to say that Horner isn't good. She is, and the piece adapts surprisingly well to her instrument.

You will note that Horner is called the "Championne du Monde d'Accordéon" on the label. This was apparently related to an honor she achieved in 1948, when she won the "Coupe Mondiale de l'Accordéon." The record dates from a year or two later.

Reginald Foort

Our second artist plays an instrument more suited to dramatic music - the organ. In this case the artist is Reginald Foort and the instrument his "Giant Möller Concert Organ," as the label tells us. Foort, a popular artist in England, commissioned the beast from the US organ company A.P. Möller.

The Möller was initially installed in London's Drury Lane Theater, but in 1941, Foort had the massive instrument transformed into something that could travel with him throughout the country for wartime recitals aimed at boosting morale. It reportedly took 13 trucks to ferry the Möller when cut up into its constituent parts.

The organ does make a mighty sound on this 1943 record, although not mightier than other large organs you may have heard. Foort was quite a good instrumentalist, and he produces a satisfying reading (although in the end I would just as soon hear the work on the piano).

Foort moved to the US after the war, bringing the organ with him. After many years it ended up in San Diego at the Organ Power Pizza shop, which must have served up ear plugs along with the parmesan. Eventually it moved to the Pasadena Civic Auditorium, where Foort dedicated it with an April 1980 recital. He was to die just a month later, but the organ lives on in that same location.

Hope a few of you like these unusual records. I wanted to find a harmonica version of the concerto, but that search was in vain.