guides
guides.
Step by step, from connecting a tool to a shipped, measured change. Most of them run from your own AI.
05
Getting started
Connect Cogny and run the first loop.
- 3 minutesMeta Ads Integration Complete SetupConnect Facebook and Instagram Ads to Cogny in 3 minutes. Get instant AI insights on ad performance, creative effectiveness, and audience targeting.beginner
- 3 minutesGoogle Ads Integration SetupConnect Google Ads to Cogny in 3 minutes for instant campaign performance insights and AI-powered optimization recommendations.beginner
- 10 minutesGoogle Analytics 4 Integration GuideConnect GA4 to Cogny for AI-powered website analytics and behavioral insights. Complete 10-minute integration guide with troubleshooting tips.beginner
- 5 minutesConnecting BigQuery to Cogny in 5 MinutesConnect your BigQuery data warehouse to Cogny for advanced analytics and AI-powered insights. Quick 5-minute setup guide with step-by-step instructions.beginner
- 15 minutesGetting Started with Cogny: Your First 15 MinutesConnect your first data source and see AI-generated insights in 15 minutes. Step-by-step guide for beginners to start analyzing marketing data with Cogny.beginner
14
Integrations
Connect your marketing tools, one guide per platform.
- 5 minutesMarketing MCP Server: Connect Claude to Your Ad Accounts and SEO DataOne MCP endpoint for all your marketing channels. Connect Claude to Search Console, LinkedIn Ads, Bing Webmaster Tools, and more — no API keys, no developer apps, no servers to host.beginner
- 2 minutesHow to Connect Claude Code to Shopify via MCP (2026)Connect Claude Code to your Shopify store using Cogny's managed MCP server. Use our built-in OAuth or bring your own Shopify dev app with custom scopes.beginner
- 2 minutesHow to Connect Claude Code to Google Analytics 4 via MCP (2026)Connect Claude Code to GA4 in under 2 minutes using Cogny's managed MCP server. OAuth handled for you — no GCP project, no service account, no self-hosting.beginner
- 2 minutesHow to Connect Claude Code to Google Ads via MCP (2026)Connect Claude Code to Google Ads in under 2 minutes using Cogny's managed MCP server. OAuth handled for you — no developer credentials, no API setup, no self-hosting.beginner
- 2 minutesHow to Connect Claude Code to HubSpot via MCP (2026)Connect Claude Code to HubSpot CRM and Marketing Hub in under 2 minutes using Cogny's managed MCP server. OAuth handled for you — no HubSpot developer account needed.beginner
- 2 minutesHow to Connect Claude Code to LinkedIn Ads via MCP (2026)Connect Claude Code to LinkedIn Campaign Manager in under 2 minutes using Cogny's managed MCP server. OAuth handled for you — no LinkedIn developer app, no API approval wait.beginner
- 2 minutesHow to Connect Claude Code to Meta Ads via MCP (2026)Connect Claude Code to Facebook and Instagram Ads in under 2 minutes using Cogny's managed MCP server. OAuth handled for you — no app review, no developer setup, no self-hosting.beginner
- 2 minutesHow to Connect Claude Code to Google Search Console via MCP (2026)Connect Claude Code to Google Search Console in under 2 minutes using Cogny's managed MCP server. OAuth handled for you — no GCP project, no API setup.beginner
- 60 minutesServer-Side Tracking ImplementationImplement server-side tracking to bypass ad blockers and iOS restrictions. Get 100% reliable data for AI analytics with backend event tracking.advanced
- 25 minutesMeta Pixel Attribution SetupInstall Meta Pixel and Conversions API for accurate attribution. Get reliable tracking that survives iOS 14+ restrictions and ad blockers.intermediate
- 30 minutesGoogle Tag Manager Integration GuideSet up Google Tag Manager to track custom events and send data to Cogny. No code deployments needed for event tracking changes.intermediate
- 25 minutesWooCommerce Data Export to CognyExport WooCommerce data to BigQuery for AI-powered analytics. Unlock insights on customer behavior, product performance, and revenue optimization.intermediate
- 15 minutesShopify + Cogny Integration GuideConnect Shopify to Cogny via BigQuery for AI-powered e-commerce analytics. Discover channel LTV, product opportunities, and discount impact in minutes.beginner
- 30 minutesGA4 Event Tracking Configuration GuideConfigure custom event tracking in GA4 to unlock AI-powered insights. Track conversions, engagement, and funnel steps that matter to your business.intermediate
11
Use cases
Analyses and changes worth running, and how to measure them.
- 15 minutesAutomate a weekly marketing performance report with AIConnect GA4, Search Console and your ad accounts, ask your AI for the report once, then schedule it. How a small team sets it up, what the report should include, and how each run can end in a change that gets measured.beginner
- 10 minutesDid your Google Ads budget or bid change work?Note the date and the old and new value, then compare equal periods before and after: clicks, conversions, cost per conversion and conversion value. Here is how long to wait, which metrics to compare, and how Cogny measures each change on its own.beginner
- 10 minutesHow to measure whether an SEO change actually workedCompare the changed page's Search Console clicks, impressions, CTR and position over equal periods before and after the change, then check organic conversions in GA4. Here is the method, how long to wait, and how Cogny closes each change as worked, partial, didn't work or inconclusive.beginner
- 35 minutesAI-Powered Budget Allocation OptimizationUse AI to optimize marketing spend across channels. Typical result: 25-45% efficiency improvement by reallocating from saturated to high-ROI channels.advanced
- 30 minutesICP Analysis and Audience SegmentationUse AI to identify your ideal customer profile and high-value segments. Typical result: 40-60% improvement in customer quality by targeting the right audience.intermediate
- 40 minutesMulti-Touch Attribution Setup GuideTrack every customer touchpoint and assign credit based on actual influence. Discover which channels deserve budget increases and which are getting false credit.advanced
- 25 minutesMarketing Funnel Optimization with AIOptimize every stage of your marketing funnel with AI-powered insights. Identify bottlenecks, improve conversion rates, and increase revenue per visitor.intermediate
- 30 minutesCohort Analysis Step-by-Step GuideMaster cohort analysis to understand customer retention, LTV trends, and campaign performance over time. Complete 30-minute implementation guide with AI insights.intermediate
- 15 minutesAutomated ROAS Reporting SetupSet up automated return on ad spend (ROAS) reporting with AI-powered insights. 15-minute guide to track and optimize advertising efficiency across all channels.beginner
- 25 minutesLifetime Value (LTV) Prediction with AIPredict customer lifetime value using AI to optimize acquisition strategies and improve marketing ROI. Complete 25-minute implementation guide.intermediate
- 20 minutesCustomer Acquisition Cost (CAC) Analysis with AIAnalyze and optimize customer acquisition costs across all channels with AI-powered insights. 20-minute guide to calculating, tracking, and reducing CAC.intermediate