AI content marketing
AI content marketing where every piece gets a verdict.
Most AI content is generic because it lacks context. Cogny writes data-driven content from your GA4, Search Console and Google Ads data, so every piece is built to rank, convert and get cited by AI search engines.
Then it measures each published piece seven days later, and tells you whether it worked.
why AI content fails
volume, not value.
AI content tools produce volume. Without your data, they are guessing.
- 01
No context
Generic AI doesn't know your business, audience or market position. - 02
No data
Content written without performance data can't improve over time. - 03
No Quality Score impact
Content disconnected from your ads wastes budget and lowers relevance. - 04
Not GEO-ready
Content that AI search engines can't cite is invisible in the new search landscape.
how cogny does AI content marketing
write it from data. measure it in data.
- 01
one piece, measured across the stack.
A landing page rewrite judged in Search Console, GA4 conversions and Google Ads Quality Score at once. 72 integrations to read from. - 02
from a query gap to a published page.
Cogny finds the gap, drafts the piece, and with WordPress, Webflow or another CMS connected publishes it after you approve. - 03
from your own ai, on a schedule.
Write in Claude, ChatGPT or the Cogny app. A content routine that works can become a Loop; on Cloud, a content loop turns a data source into a stream of pieces.
three layers of context behind every piece
- 01
First-party data foundation
Your real performance data feeds every piece: GA4 traffic and conversion data, Search Console queries and CTR, Google Ads keyword performance. - 02
Company context layer
Content shaped by who you are and who you compete with: industry and market positioning, competitor messaging, brand voice and strategy docs. Cogny builds this from your website at signup, free. - 03
Performance feedback loop
Every published piece makes the next one better: which content drove conversions, which topics rank and which don't, engagement over time.
how content lowers your Google Ads CPC
- 01
Keyword data from Ads
Cogny reads the keywords your ad groups bid on and what they cost. - 02
Content aligned with keywords
Landing page copy mirrors those keyword themes. - 03
Landing page relevance up
Relevance is one of the three parts of Quality Score. - 04
Quality Score up, CPC down
Higher Quality Score lowers what you pay per click, so the same budget buys more conversions.
Each change is measured against your own account, not promised. Learn more about Google Ads optimization
SEO and GEO from the same content
| Google SEO | AI search / GEO | |
|---|---|---|
| Structure | Keyword-optimised structure | Structured for AI citations |
| Goal | Organic ranking improvements | AI overview visibility |
| Format | Featured snippet targeting | Entity-rich content |
| Signals | Internal linking strategy | Authoritative sourcing signals |
Same content, optimised for both. Our SEO + GEO approach
AI content strategy, by format
Blog posts
SEO articles built on real search data and keyword gaps from your campaigns.Landing page copy
Copy aligned with your ad groups for Quality Score impact.FAQ content
Structured Q&A that wins featured snippets and AI search citations.Product descriptions
Product copy informed by what your customers actually search for.
the record.
works with.
questions.
How is Cogny's AI content different from ChatGPT?
ChatGPT writes from general knowledge. Cogny writes from your data: your GA4 analytics, Search Console queries, Google Ads performance and company context. Every piece is tailored to your audience, informed by what converts, and optimised for both traditional and AI search. You can also use Cogny from inside ChatGPT, as a connector.
Will the content match my brand voice?
Yes. Cogny builds your brand voice, offers and competitors from your website at signup, and you can edit them or add brand guidelines and strategy documents. Measured results show which tone and messaging resonate with your audience.
How does content improve my Google Ads performance?
Cogny uses your Google Ads keyword data to write landing page content that aligns with your ad groups. That improves landing page relevance, a Quality Score factor, which can lower your CPC. Cogny measures the change in your account instead of promising a number.
Can Cogny generate content in multiple languages?
Yes. Cogny writes in the language of each market and uses that market's performance data, so the content is localised, not just translated.
start with Solo. scale to Cloud.
claude mcp add --transport http cogny https://app.cogny.com/mcpFree $0, no card · Solo $9 · Cogny AI $18, 150 credits · Cogny Pro $90, 1,500 credits · Cloud $499, 5,000 credits, for teams. Compare plans