integrations GA4
GA4 anomalies, explained. You wake up to the cause.
Cogny reads GA4 and makes the change you approve, through 16 tools, from your own AI or the Cogny app. Then it measures the change in your data and gives it a verdict.
what it can touch.
- 11reads
- List the GA4 accounts and properties enabled for this workspace.
- Get details for a specific GA4 property.
- List all data streams (web, iOS, Android) for a GA4 property.
- Get available dimensions and metrics for a GA4 property.
- 3changes
- Create a new audience in a GA4 property.
- Update an existing audience in a GA4 property.
- Mark an event as a key event (GA4's name for a conversion) on a property.
- 2removes
- Archive an audience in a GA4 property.
- Stop counting an event as a key event (conversion) on a property.
all 16 tools, with what each does
what it reads.
- GA4Events, Funnels, Conversions
- BigQueryGA4 export, historical baseline
- CMS MCPWebflow / WordPress / Ghost
- Cogny CodeCode-level PRs
Read side by side, so a change in GA4 can be judged by what moved somewhere else.
what it proposes.
- AnomalySource / device / country shift that warrants investigation — Cogny proposes a probable cause.
- Funnel-leakA step in your conversion funnel suddenly leaks more users than usual.
- Source-rankingAn acquisition source moves up or down — proposes budget or content moves.
what it replaces.
How a GA4 review is done by hand today:
- Open GA4. Build a custom report. Filter by date.
- Compare to last week. Spot the anomalies.
- Drill into funnel exploration. Spot the leak.
- Paste the chart into ChatGPT for analysis.
- Hand the doc to a developer or designer. Wait.
With Cogny you ask once, approve one change, and get a verdict three days later (seven for pages, posts and products).
then a verdict.
- You ask, or a Loop runs on schedule.
- Cogny proposes one change.
- You approve. It ships in GA4.
- Three days on, seven for pages, posts and products, it is measured.
- worked
- partial
- didn't work
- inconclusive
Misses stay on the record. Every plan, Free included.
questions.
Does Cogny replace GA4?
No. You keep GA4. Cogny connects to it over MCP and works on top of it.
Does it change anything without asking?
From your own AI client, that client asks before a write. In the Cogny app, write tools ask first by default, set per tool. Any tool can be blocked in Settings → Integrations, and every write is logged with the tool, time and result.
How do I know a change worked?
A launch (a new campaign, ad or similar) becomes a measured ticket on its own, from your own AI or the Cogny app; for other changes your AI offers to register them. Three days later (seven for pages, posts and products) the ticket is measured in your connected data and closed as worked, partial, didn't work or inconclusive.
Which plan do I need?
Any. Free includes 15 MCP calls a month, no card. Solo is $9/mo with MCP unmetered under fair use. Cloud, $499/mo, adds a team workspace, scheduled reports and generated tickets.
Which AI clients can use it?
Claude (Claude Code or a Claude.ai connector), ChatGPT, Cursor and Codex, or the Cogny app. In Claude Code it is one line: claude mcp add --transport http cogny https://app.cogny.com/mcp, then authorise in the browser and connect GA4 in Cogny.
Can it run every week on its own?
Yes. On Solo, Cogny AI and Cogny Pro, a finished chat can become a Loop that reruns on a schedule, and each run is its own measured ticket. Cloud adds scheduled reports and automations for a team.
What can't it do in GA4?
The tool list shows every action it can take. Anything not on it, your agent can ask for with request_feature.
pair it with.
see a GA4 demo on your data.
For teams on Cloud. Tell us what you want done in GA4; we come to the call with it running on your data.
On your own? Start free, no card. · 16 tools