This is more than just a dashboard; it's your interactive business simulator. 📈

This project is a web application designed as a strategic decision-making tool. Its goal is to assist business owners, marketers, and brands looking to grow within the Indonesian e-commerce market.

The application helps translate complex market data and various business assumptions into profit-and-loss simulations, financial projections, and clearer action plans.

Test your strategies, understand the market deeper, and design a solid plan before investing a large budget.

The Indonesian e-commerce market is highly dynamic and competitive. Many businesses face challenges due to:

• Getting caught in tight price competition without calculating long-term profitability.
• Allocating marketing budgets (e.g., for KOLs or Ads) less efficiently.
• Difficulty staying informed about the latest market dynamics (like platform shifts).
• Finding it hard to accurately calculate crucial metrics like BEP, LTV, and ROAS.

This dashboard offers an integrated solution on a single page:

1. Providing Context: Presents market intelligence data (GMV, consumer behavior, market share) so your decisions are based on relevant data.
2. Testing Assumptions: Provides a series of dynamic calculators ("Strategy Lab") to instantly test each business assumption.
3. Simulating Outcomes: Delivers financial projections (P&L, Cash Flow) and performance metrics (ROAS) in real-time based on the scenarios you create.
4. Giving Recommendations: Generates sharp AI analysis and tactical action plans based on all the data you've inputted.

This project is built with a focus on interactivity, speed, and ease of use, without requiring complex build processes.

• Structure: Semantic HTML5
• Styling: Tailwind CSS (via CDN)
• Logic & Interactivity: JavaScript (ES6 Modules)
• Data Visualization: Chart.js (via CDN)
• Font: Poppins from Google Fonts

The dashboard is divided into five main interconnected modules:

The market intelligence module provides a high-level strategic overview.

• GMV Projection: Visualizes market growth trends up to US$95 billion.
• Digital Consumer Profile: Core audience demographics (age), behavior (mobile transactions), and preferences (payments).
• Market Share Analysis: Comparative chart of platform strengths: TikTok-Tokopedia vs. Shopee.
• Major Platform Analysis: Strategy breakdown for each major player (Shopee, Lazada, Social Commerce, etc.).
• Brand Positioning Simulator: Interactive tool with sliders to visualize your brand's position between Price (Cheap/Expensive) and Quality (Mass/Premium) axes, complete with analysis and platform recommendations.

The core of the application—a series of dynamic calculators to test your business assumptions.

• Profitability Calculator: Calculate Net Profit/Unit and Net Profit Margin based on Selling Price, COGS, Ad Cost (CAC), and Other Costs.
• Break-Even Point (BEP) Calculator: Determine how many units need to be sold to cover fixed costs.
• Revenue Projection Calculator: Estimate monthly revenue based on average sales.
• Business Model Validator: Get instant validation based on your margin model and brand strength.
• Opportunity Score Calculator: Measure your business potential by assessing Branding Strength, Production Agility, and Digital Marketing Expertise.
• Customer Lifetime Value (LTV) Calculator: Project the total value of a customer over their lifespan.

A module that provides in-depth analysis based on your data.

• Strategic Inputs: You input qualitative data like product name, target segmentation, capital, and marketing strategy plans.
• Automated Analysis: The system pulls quantitative data from the Strategy Lab and combines it with your strategic inputs.
• Comprehensive Report: Generates a text report containing evaluation, potential risks, and sharp recommendations.

A centralized financial dashboard visualizing your business health based on all previous inputs.

• Key Metrics: Displays Projected Annual Revenue, Annual Profit, and Return on Ad Spend (ROAS).
• Profit & Loss Statement: Simulation of a monthly P&L report (Revenue, COGS, Gross Profit, Operating Expenses, Net Profit).
• Cash Flow Simulation: Projection of net monthly cash flow.
• Strategic Verdict: Final conclusion and high-level recommendations.

The final module that translates all analysis into practical steps.

• Platform Recommendation: Which platforms should be your main focus.
• Content Recommendation: What types of content are most effective for your audience and business model.
• Monetization Recommendation: How to optimize pricing and promotions.

The main strength of this application is its reactivity. Data you input in the Strategy Lab (e.g., Selling Price) will automatically and instantly update all other modules, including:

• Projections in the Strategic Impact Simulation.
• Data inputs for the AI Marketplace Analyst.
• Recommendations in the Strategic Action Plan.

This creates a seamless and real-time simulation experience.

This project does not require complex build steps or bundlers.

1. Clone Repository

   git clone [https://github.com/Fortotest/Reportecom.git](https://github.com/Fortotest/Reportecom.git)
   cd Reportecom

2. Run Local Server The easiest way is using the Live Server extension in Visual Studio Code.

   • Install the Live Server extension.
   • Right-click on the index.html file.
   • Select "Open with Live Server".

   Alternatively, you can use a simple Python server from your terminal:

   # If using Python 3
   python -m http.server

   Then open http://localhost:8000 (or the displayed port) in your browser.

Builder: Rizky Fadil

The reports and data presented are compiled based on analysis and projections from publicly available data and are intended as a strategic aid.