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LuuMyHoa/README.md

Welcome 👋

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  1. Analyzing-E-Commerce-Traffic-Performance-and-Purchase-Funnel-in-Merchandise-Store-SQL Analyzing-E-Commerce-Traffic-Performance-and-Purchase-Funnel-in-Merchandise-Store-SQL Public

    This project uses BigQuery SQL to analyze Google Analytics e-commerce data in order to evaluate website traffic performance, customer behavior, and the purchase funnel.

  2. Sustainable-Revenue-Growth-and-Market-Strategy-in-Global-Superstore-Power-BI Sustainable-Revenue-Growth-and-Market-Strategy-in-Global-Superstore-Power-BI Public

    An interactive dashboard delivering actionable insights into current performance and supporting strategic decisions on sustainable revenue growth, market expansion, and product strategy.

  3. Identifying-Manufacturing-Inefficiencies-to-Improve-Operational-Efficiency-Power-BI Identifying-Manufacturing-Inefficiencies-to-Improve-Operational-Efficiency-Power-BI Public

    An interactive dashboard for monitoring manufacturing performance and uncovering key operational issues such as production delays, process inefficiencies, and scrap.

  4. E-Wallet-Payment-Performance-and-Transaction-Behavior-Analysis-Python E-Wallet-Payment-Performance-and-Transaction-Behavior-Analysis-Python Public

    EDA and data wrangling on e-wallet data to analyze payment performance, uncover refund patterns, and understand transaction behavior using Python.

    Jupyter Notebook

  5. RFM-Customer-Segmentation-for-Holiday-Campaigns-in-Global-Retail-Python RFM-Customer-Segmentation-for-Holiday-Campaigns-in-Global-Retail-Python Public

    Using RFM analysis in Python to cluster customers for a global retail store. This project helps create targeted marketing campaigns for Christmas and New Year.

    Jupyter Notebook

  6. Predicting-Customer-Churn-and-Identifying-Retention-Opportunities-in-E-Commerce-Machine-Learning Predicting-Customer-Churn-and-Identifying-Retention-Opportunities-in-E-Commerce-Machine-Learning Public

    Conducted EDA, applied supervised models (Logistic Regression, Random Forest) to predict at-risk customers, and used KMeans clustering to segment churned users and uncover key patterns.