Human decision scientists should consider five critical aspects when evaluating ML models.

This study proposes a “divide-and-decide” (DiDe) strategy designed to minimize the effects of groupthink on the selection of decision alternatives.

Estimation of the Lag Length of the Advertising Adstock or Carryover Effect under the Market Mix Modeling (MMM) framework.

A modified uplift modeling technique to convert "treatment nonresponders" to "responders" is proposed through multifaceted interventions in market campaigns.

R and Stata codes to estimate the household smoke-exposure risk (SER) variable using cooking fuel- and cooking place-related information obtained from country-level demographic and health survey (D…

A multi-criteria decision analysis (MCDA)-based composite proxy target variable generation technique for business decision modeling that uses relevant features or independent variables conceptually…

The framework explains the methods for identifying intentional credit card fraud using relational and network data and activities.