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Python Causal Impact Implementation Based on Google's R Package. Built using TensorFlow Probability.

Python 657 76 Updated Jan 13, 2025

A comprehensive evaluation framework for Marketing Mix Models (MMM).

Python 25 6 Updated Oct 7, 2025

Theseus is a Python library for cohort analysis

Jupyter Notebook 209 29 Updated Aug 2, 2023

Meridian is an MMM framework that enables advertisers to set up and run their own in-house models.

Python 1,171 205 Updated Nov 7, 2025

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry thr…

Jupyter Notebook 1,364 414 Updated Jul 1, 2025