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🧠BrainFuel

The interactive note-taking app that supports your active learning

CHECKOUT OUR DEMO HERE

Problems

  • Typed note taking encouraged passive learning patterns
    • Students just regurgitate the professor's words
    • Review for exams by only passively re-reading notes
  • Fragmentation of tooling
    • Context-switching mental overhead to switch between apps
    • Time-consuming to port content from one app to another

→ What if our learning process can be more engaging (and effective) by making the notes more interactive?

You take your notes like normal, and then with a few small markup words, we transform your notes interactive partner to help you actively enhance higher-order learning

Solution

🧠BrainFuel🔥

  • Leverage Markdown - a simple syntax for quickly styling your text
  • Enhanced syntax - simple words to create a Quiz or a Flashcard (and many more in the future)

Markset size and trends

  • TAM = EdTech software = 38.44B

  • SAM = Cloud-based EdTech targeted at K-12 and above = 9.22B

  • SOM = 17% of SAM is content-mamangement-focused * 15% Market share between competitors = 242M

Software As a Service (SaaS) trend, valued at USD 165.9 billion in 2021, is anticipated to expand 11.0% anually from 2022 to 2028

Business Model

Tiered pricing

  • Free Personal tier
    • Personal notes only
    • Limit: 1000 words, 1000 flashcards
  • Team tier: $5/month per user
    • Support shared notes and collaboration up to 10 people
    • Higher limit: 5000 words, 5000 flashcards
  • Organization tier: $15/month per user
    • Unlimited
    • Access to feature preview
    • Better tech support and customization

Go-to-market strategy

  • Campus tabling and advertisement
  • Interest survey to collect emails (and redirect to landing page)
  • Build in public → engagement from social media

Competition

Other markdown-based note taker

🧠Brainfuel Notion Evernote Obsidian
Interactive 1/2
Web-based
Active learning tools

Competitive advantages

  • First to market
  • Open source software
  • Potential integration with AI

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