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[plan] Product, users & marketing #60
Description
Activity
Launch kit staged in
docs/launch/(commit f10789e, all publish:false) — Rufus needs ~2 hands-on hours whenever the window opens:- launch-plan.md — ordered checklist (Search Console → HN → Reddit one-sub-per-day → social → personal network; interviews the week after)
- hn-post.md — two variants with author first-comments: the Markdown Database Pattern essay (recommended) or Show HN for the site, with disclosure notes
- reddit-posts.md — r/ObsidianMD, r/Markdown, r/PKMS drafts
- social-posts.md — launch thread + evergreen drip ideas
- outreach-{steph-ango,john-macfarlane,titus-wormer}.md — dossier + email draft in Rufus's voice + 5 tailored questions each
All drafts are starting points for Rufus to rewrite/send by hand.
Planning doc: docs/plans/marketing.md.
Essence: the site is a content/authority product. Five personas (Searcher funds it with SEO traffic; Escaper + PKM enthusiast are the mission audience; Builder supplies backlinks; Team lead consumes the curriculum). Discovery engine = hub-and-spoke SEO + AI-answer-engine citability (llms.txt, clean structure) + episodic HN/Reddit launches + compounding link plays (X ❤️ Markdown badges, awesome-lists, interview series — top targets: Steph Ango/Obsidian ('file over app'!), John MacFarlane/pandoc, Titus Wormer/remark; long shot Gruber).
Division of labour: Claude drafts/sets up everything settable (articles, hub, meta, badges, outreach drafts, dossiers, post drafts); Rufus does the human moves (send outreach, interviews, posting under his name).
Sequence: content base (P1 queue in content map) → launch moment (manifesto in Rufus's voice #58 + HN) → compound (interviews, 1–2 articles/week, Search Console-driven refresh).
Review the doc; then Claude starts on the setup items. Part of #46.