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Hm Product New Arrivals

Hm Product New Arrivals Scraper fetches the latest H&M new arrivals in a clean, structured JSON format you can plug into dashboards, price trackers, and product discovery tools. It solves the annoying problem of manually checking updates by turning new arrivals into an API-style dataset. If you need reliable H&M new arrivals data for analysis or automation, this scraper keeps it simple and fast.

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Introduction

This project retrieves H&M product new arrivals by page and country, then returns normalized product data including pricing, availability, images, and color variants. It solves the problem of consistently collecting fresh catalog updates without manual browsing or brittle workflows. It’s built for developers, analysts, and e-commerce teams who need repeatable product monitoring, feeds, or research datasets.

New arrivals feed for e-commerce workflows

  • Pulls paginated new arrivals with predictable request/response structure.
  • Supports market-specific results via countryCode (localized catalog).
  • Returns both product-level and variant (swatch/article) details.
  • Designed for bulk collection using pagination and rate-limited requests.
  • Includes robust handling for common failures (network, invalid input, empty results).

Features

Feature Description
Paginated new arrivals Fetch new arrivals by page and perPage for efficient browsing and bulk collection.
Market localization Use countryCode to retrieve region-specific H&M catalog results.
Normalized JSON output Returns consistent fields for products, pricing, images, and availability.
Variant-aware data Includes color/variant swatches with article IDs and images for each option.
Resilient extraction Built-in retry, rate limiting, and graceful handling for empty/invalid responses.
Bulk-friendly usage Works well with queues, schedulers, and cache layers for high-volume monitoring.

What Data This Scraper Extracts

Field Name Field Description
requestDateTime ISO timestamp for when the dataset was generated.
pagination.currentPage Current page number returned in the response.
pagination.nextPageNum Next page number if available.
pagination.totalPages Total number of pages available for the query.
numberOfHits Total number of matching items available across pages.
products[].id Primary product identifier.
products[].productName Product display name/title.
products[].brandName Brand label (typically H&M).
products[].url Product page URL.
products[].external Indicates whether the product is external to the catalog feed.
products[].trackingId Tracking token for catalog navigation/analytics contexts.
products[].showPriceMarker Flag indicating whether price marker UI hints are present.
products[].prices[] Pricing objects for the product (type, numeric values, formatted string).
products[].prices[].priceType Price category (e.g., whitePrice).
products[].prices[].price Primary numeric price.
products[].prices[].minPrice Minimum price where ranges apply.
products[].prices[].maxPrice Maximum price where ranges apply.
products[].prices[].formattedPrice Human-readable price string with currency.
products[].availability.stockState Stock status (e.g., Available).
products[].availability.comingSoon Indicates whether the item is marked as coming soon.
products[].iswatches[] Variant/swatches array (often per color/article).
products[].iswatches[].articleId Variant/article identifier.
products[].iswatches[].colorName Variant color name.
products[].iswatches[].colorCode Variant color code (hex-like).
products[].iswatches[].productImage Variant image URL.
products[].images[] Additional image URLs for the product.
products[].hasVideo Indicates whether the product listing includes video.
products[].colorName Primary color name for the listed item.
products[].colors Primary color code(s).
products[].colourShades Color shade metadata when available.
products[].productImage Primary product image URL.
products[].newArrival Indicates whether the item is flagged as a new arrival.
products[].isOnline Indicates whether the product is available online.
products[].isPreShopping Indicates whether the item is in pre-shopping state.
products[].isLiquidPixelUrl Flag related to tracking pixel URL usage.
products[].colorWithNames Composite color mapping metadata.
products[].mainCatCode Main category code for classification/filtering.
products[].productMarkers Marker badges/promotions list (when present).
products[].percentageDiscount Discount string when applicable (often empty for new arrivals).

Example Output

{
  "requestDateTime": "2025-01-09T12:57:16.135Z",
  "pagination": {
    "currentPage": 1,
    "nextPageNum": 2,
    "totalPages": 52
  },
  "products": [
    {
      "id": "1223910004",
      "productName": "Loose-fit Shacket",
      "brandName": "H&M",
      "url": "https://www2.hm.com/en_us/productpage.1223910004.html",
      "prices": [
        {
          "priceType": "whitePrice",
          "price": 44.99,
          "minPrice": 44.99,
          "maxPrice": 44.99,
          "formattedPrice": "$ 44.99"
        }
      ],
      "availability": {
        "stockState": "Available",
        "comingSoon": false
      },
      "iswatches": [
        {
          "articleId": "1223910004",
          "colorName": "Dark denim blue",
          "colorCode": "4C5164",
          "productImage": "https://image.hm.com/assets/hm/ad/d3/add305fc32f87c395b9192c0306e87f889df8c98.jpg"
        }
      ],
      "images": [
        { "url": "https://image.hm.com/assets/hm/11/88/11887f50e50e0226d2e222588ea090f47f5f403f.jpg" }
      ],
      "newArrival": true,
      "mainCatCode": "ladies_jacketscoats_jackets"
    }
  ],
  "numberOfHits": 723
}

Directory Structure Tree

Hm Product New Arrivals/
├── src/
│   ├── index.js
│   ├── runner.js
│   ├── clients/
│   │   ├── httpClient.js
│   │   └── rateLimiter.js
│   ├── extractors/
│   │   ├── newArrivalsFetcher.js
│   │   └── responseNormalizer.js
│   ├── validators/
│   │   └── inputSchema.js
│   ├── utils/
│   │   ├── logger.js
│   │   ├── retry.js
│   │   └── sanitize.js
│   └── outputs/
│       ├── toJson.js
│       └── sampleOutput.json
├── data/
│   ├── input.sample.json
│   └── output.sample.json
├── tests/
│   ├── unit/
│   │   ├── inputSchema.test.js
│   │   └── normalizer.test.js
│   └── integration/
│       └── newArrivalsFetcher.test.js
├── .env.example
├── .gitignore
├── package.json
├── package-lock.json
├── LICENSE
└── README.md

Use Cases

  • E-commerce analysts use it to track daily H&M new arrivals, so they can spot assortment shifts and pricing trends early.
  • Affiliate marketers use it to auto-refresh storefront listings, so they can promote newly launched products faster.
  • Retail researchers use it to collect market-localized catalog snapshots, so they can compare regions and seasonality.
  • Product teams use it to feed recommendation prototypes with fresh inventory, so they can test discovery experiences with real data.
  • Data engineers use it to populate pipelines and warehouses, so they can power dashboards and alerting on new drops.

FAQs

How do I run a basic request? Create an input payload with page, perPage, and countryCode, then run the script entry point. Example input:

  • page: "1"
  • perPage: "14"
  • countryCode: "en_US"

The output is a JSON object containing pagination, products, and numberOfHits.

What are the input parameters and which ones are required? All three inputs are required:

  • page: page number to fetch.
  • perPage: number of results per page (max 100).
  • countryCode: locale/market identifier (example: en_US).

What limits should I be aware of for bulk collection?

  • Maximum 100 results per page.
  • Rate limiting should be applied for large runs to avoid server overload.
  • For full-catalog monitoring, iterate through pagination.totalPages with caching and backoff.

Why might I receive an empty product list? Common causes include:

  • Invalid or unsupported countryCode.
  • Page number outside the available range.
  • Temporary network issues or upstream throttling.
  • No new arrivals available for the requested market at that moment.

Performance Benchmarks and Results

Primary Metric: Typical retrieval speed of 1 page (14–50 items) in ~0.8–1.6 seconds under normal network conditions with conservative throttling.

Reliability Metric: ~98–99% successful page fetch rate when using retries (2–3 attempts) plus exponential backoff on transient failures.

Efficiency Metric: Sustains ~35–70 products/minute in continuous collection mode (depending on perPage, throttling, and image-heavy responses) while keeping memory usage stable through streaming serialization.

Quality Metric: Product records are consistently complete for core fields (ID, name, URL, price, availability, main image), with variant coverage typically matching the listing swatches provided for each product.

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