An R package for causal inference in time series

GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.

nloptr provides an R interface to NLopt, a free/open-source library for nonlinear optimization providing a common interface to a number of different optimization routines which can handle nonlinear…

siMMMulator is an open source R-package that helps users to generate simulated data to plug into Marketing Mix Models (MMMs). The package features a variety of functions to help users build a data …

A demonstration of Bayesian approaches to linear model regularization