New features – We're excited to highlight 2 new enhancements that are now available for all Meridian users (as of v1.2.0)!

1. Choosing the right knots for your model can be complex and time-consuming. To address this challenge, we’ve developed Automatic Knot Selection (AKS) which automatically identifies where to place knots based on patterns in your data. AKS reduces manual guesswork, balancing model fit and complexity to help you make better decisions, faster.
2. Meridian now offers powerful ways to measure channels with persistent, longer-term effects. Our new Binomial adstock decay function models channels with longer effect windows (or consideration periods), enabling a more accurate understanding of your media’s ROI.