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  • BotonPromo SAS
  • Bogota - Colombia

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Achievement: Pull Sharkx2

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hardstonepaul/readme.md
HardStone

🎨 Design Engineer | 🖥 Front-End Artist | 🛒 eCommerce Specialist

📍 Bogotá, Colombia
📧 hardstonepaul@gmail.com
🔗 Portfolio | LinkedIn | GitHub

🎨 UI/UX & Front-End Engineering Journey

20+ years transforming pixels into functional experiences—from battling IE6 quirks to mastering modern design systems.

🔧 Core Expertise

  • Design-to-Code Precision: Figma/Penpot → HTML/SASS handoff
  • eCommerce Scaling: Grew esferos.com to 103K+ visits/month via PrestaShop/AWS
  • Data-Driven UI: Optimized 1.3M+ emails (Mailchimp/Brevo) with design-thinking
  • Atomic Design: Built systems unintentionally via icons/typography long before it trended

Core Philosophy:

"I bridge user delight with business success - Crafting experiences that satisfy customers and drive measurable results."

🛠 Skills

Category Technologies & Tools
UI/UX Design Figma, Penpot, Adobe Illustrator, Wireframing, Atomic Design, Usability Testing
Front-End HTML5, CSS3, JavaScript, Bootstrap, Tailwind, Sass, Webpack
eCommerce PrestaShop, Shopify, WooCommerce, Checkout Flow Optimization
Cloud/DevOps AWS (EC2, S3, Lightsail), cPanel/WHM, SSL Certificates, Server Migration
AI Tools DALL·E, Leonardo.ai, Prompt Engineering for Creative Assets

💼 Key Achievements

🔄 eCommerce Transformation

  • Redesigned esferos.com from static → dynamic platform (103K+ monthly visits)
  • Tech Stack: PrestaShop + Smartly/Sass, AWS infrastructure, MySQL optimization

✉️ Email Campaigns

🌏 Global Sourcing

  • Negotiated with Chinese suppliers (2014–2024) in English/Mandarin

🏢 Work Experience

🎯 UI/UX Designer | Front-End Dev | DevOps
Boton Promo SAS | 2011–Present

  • Led full redesign of eCommerce platform (+300% traffic)
  • Managed AWS servers, migrations, and CI/CD pipelines

🛍 Shopify/PrestaShop Specialist
Bombatex & Bombast | 2022–2024

  • Migrated stores to AWS Lightsail with zero downtime

🇨🇳 Purchasing Manager (China)
Boton Promo SAS | 2014–Present

  • Sourced products at Canton Fair; reduced costs by 20%

📚 Education

  • Google UX Design | Coursera (2025)
  • Front-End Development | Fundación Carlos Slim (2024)
  • AWS Cloud Computing | AWS Educate (2022)
  • Bachelor’s in Tech Design | Universidad Pedagógica Nacional

🎨 Design Philosophy

graph TD
  A[🔍 User Research] -->|Empathize| B[✏️ Low-Fidelity Wireframes]
  B -->|Iterate| C[🎨 High-Fidelity Prototype]
  C -->|Test| D[📊 Usability Feedback]
  D -->|Refine| A
  C -->|Handoff| E[</> Clean Code]
  E -->|Deploy| F[🚀 Live Product]
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