43 marketing skills for AI agents — conversion, copywriting, SEO, paid ads, lifecycle, growth.
Add the marketing skills to any project with one command:
npx skills add iblai/vibe-marketingThen use them directly in your AI agent with / commands (see the full catalogue below).
A curated catalogue of marketing skill prompts for AI coding agents. Each skill is a single SKILL.md file telling the agent how to handle a specific marketing task — writing copy, auditing SEO, running paid ads, designing an experiment, building a referral program, etc.
Skills are authored in the Claude Code skill format and adapted for Cursor and Codex via the scripts/build-adapters.mjs build script.
Why it matters:
- 42 ready-to-use prompts — instead of asking your agent to figure out "how do I run a paid-ads experiment," invoke
/iblai-marketing-paid-adsand it follows a proven workflow with the right inputs, deliverables, and guardrails. - Cross-references: skills link to each other (
see iblai-marketing-popup-cro) so a complex task automatically pulls in the right sub-procedures. - Tool integrations included —
tools/clis/ships 62 zero-dependency Node CLI scripts for marketing platforms (Google Ads, Meta Ads, PostHog, Ahrefs, Stripe, Mailchimp, …).tools/integrations/has 80 API integration guides.
All 43 skills are in skills/iblai-marketing-*/SKILL.md. Invoke with / in Claude Code:
| Skill | Description |
|---|---|
/iblai-marketing-ab-test-setup |
Design, instrument, and analyse A/B / multivariate experiments |
/iblai-marketing-ad-creative |
Brief, generate, and iterate on ad creative (static + video) |
/iblai-marketing-ai-seo |
Rank in AI search engines (Perplexity, ChatGPT, Claude, Google AI Mode) |
/iblai-marketing-analytics-tracking |
Plan + ship product/marketing analytics (events, dashboards, attribution) |
/iblai-marketing-aso-audit |
App store optimisation audit (iOS / Android) |
/iblai-marketing-churn-prevention |
Reduce churn via behavior triggers, win-back, save flows |
/iblai-marketing-cold-email |
Cold outbound: targeting, sequences, deliverability |
/iblai-marketing-co-marketing |
Run co-marketing partnerships and joint launches |
/iblai-marketing-community-marketing |
Build and grow a marketing community |
/iblai-marketing-competitor-alternatives |
Build "Alternatives to X" pages that win competitor demand |
/iblai-marketing-competitor-profiling |
Deep competitor profile + positioning teardown |
/iblai-marketing-content-strategy |
Site content strategy, pillars, briefs, and editorial workflow |
/iblai-marketing-copy-editing |
Edit and tighten existing marketing copy |
/iblai-marketing-copywriting |
Write conversion copy for any page (homepage, landing, pricing, …) |
/iblai-marketing-customer-research |
Discover JTBD, voice-of-customer, win/loss insights |
/iblai-marketing-directory-submissions |
Submit your product to directories and aggregators |
/iblai-marketing-email-sequence |
Lifecycle email sequences (onboarding, nurture, re-engagement) |
/iblai-marketing-form-cro |
Optimise form length, fields, errors, and conversion |
/iblai-marketing-free-tool-strategy |
Design free tools as a top-of-funnel growth lever |
/iblai-marketing-ideas |
Generate prioritised marketing experiment ideas |
/iblai-marketing-image |
Generate or improve marketing images |
/iblai-marketing-landing |
Build a high-converting landing page (12-section framework) |
/iblai-marketing-launch-strategy |
Plan + execute a product launch (Product Hunt, HN, etc.) |
/iblai-marketing-lead-magnets |
Design lead magnets that convert traffic into pipeline |
/iblai-marketing-onboarding-cro |
Optimise onboarding flows for activation |
/iblai-marketing-page-cro |
Audit + improve any landing/feature page conversion |
/iblai-marketing-paid-ads |
Plan + run paid ads (Google, Meta, LinkedIn, Reddit) |
/iblai-marketing-paywall-upgrade-cro |
Optimise paywall + upgrade-prompt conversion |
/iblai-marketing-popup-cro |
Design effective popups (entry, exit, scroll, intent) |
/iblai-marketing-pricing-strategy |
Set + iterate on pricing, packaging, monetisation |
/iblai-marketing-product-context |
Build the product-marketing context doc agents reference |
/iblai-marketing-programmatic-seo |
Programmatic SEO templates + landing pages at scale |
/iblai-marketing-psychology |
Apply persuasion / behavioral-design principles |
/iblai-marketing-referral-program |
Build a referral / affiliate program |
/iblai-marketing-revops |
Stand up revenue ops: CRM hygiene, pipeline, attribution |
/iblai-marketing-sales-enablement |
Sales decks, battlecards, objection handlers |
/iblai-marketing-schema-markup |
Add structured data / schema.org markup |
/iblai-marketing-screenshot |
Capture app store screenshots for web, iOS, and Android |
/iblai-marketing-seo-audit |
Audit on-page / technical / content SEO |
/iblai-marketing-signup-flow-cro |
Optimise signup flow conversion |
/iblai-marketing-site-architecture |
Plan information architecture + internal linking |
/iblai-marketing-social-content |
Social content strategy + production (LinkedIn, X, etc.) |
/iblai-marketing-video |
Plan + produce marketing video |
Each skill's SKILL.md documents when to use it, what context to gather, and the output format.
tools/ ships marketing-platform helpers used by several skills.
tools/
├── clis/ # 62 zero-dep Node CLI scripts (one per platform)
├── integrations/ # 80 API integration guides (one .md per platform)
├── composio/ # Composio integration layer (one-API-call access to all platforms)
└── REGISTRY.md # Index of every tool + its capabilities
Examples:
node tools/clis/google-ads.js reports get --type ad_performance --date-range last_30_days
node tools/clis/posthog.js events query --event "purchase" --since 7d
node tools/clis/ahrefs.js keywords --target https://example.comBrowse tools/REGISTRY.md for the full catalogue. Most CLIs accept --help and --dry-run.
| Command | What it does |
|---|---|
node scripts/build-adapters.mjs |
Regenerate Cursor (.mdc) + Codex (.md) adapters from canonical SKILL.md files |
bash scripts/validate-skills.sh |
Local audit against the Agent Skills spec (name matches dir, description length, line count) |
bash scripts/validate-skills-official.sh |
Deeper audit via the upstream skills-ref Python library |
The canonical SKILL.md files are the Claude Code format — no separate adapter is needed for Claude. Use templates/skill-template.md as the starting point when authoring a new skill.
iblai/vibe— platform / product / agent skills (auth, chat, profile, analytics, workflows, …)iblai-app-cli— CLI for scaffolding ibl.ai apps@iblai/mcp— MCP server for AI-assisted development
MIT. See LICENSE.
The skills in this repository are written for use with AI coding agents (Claude Code, Cursor, OpenCode, Codex, and 15+ others via skills.sh). You are free to use, modify, redistribute, and sublicense them per the MIT terms.