We consult NTBO to study the market through UGC, using the CRISP-DM model. Our analysis compares visitor patterns at Portuguese attractions with other countries, providing valuable insights for inf…

Conducted through UA, our meticulous data examination unveiled valuable insights in patterns, trends, and correlations. Guiding optimization efforts for awareness, loyalty, and revenue, this analys…

Our innovative business idea, Smoke(less), is an app designed specifically for individuals seeking to quit smoking.We propose a challenge to our customers, encouraging them to replace the smoking h…

The project encompassed the creation of a fictional pet store and the development of a Shopify website. Key components included SEO implementation for improved search engine visibility, establishme…

This project analyzes user feedback from platforms like Twitter, Reddit, and Best Buy to uncover sentiment and issues around the iPhone 14. Using NLP techniques, the team identified key concerns—ba…

This project analyzes consumer trust and behavioral intention toward AI-powered gym machines versus human trainers. Survey results from Europe and LATAM reveal regional differences in acceptance, h…