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sg-sankar/README.md

Hi, I'm Sankar Gurumurthy👋

Head of AI SEO | Semantic SEO & NLP Specialist | Full-Stack Digital Marketer
Solving marketing problems using Machine Learning, Data Science, AI, and Automation


🧠 About Me

"I'm an NLP-focused Semantic SEO expert leading 360° digital marketing initiatives across SEO, PPC, and analytics. I specialize in leveraging natural language processing, AI automation, and data science to build scalable SEO frameworks, improve campaign efficiency, and support data-informed decision-making across marketing functions."


🧩 Core Strengths

  • Semantic SEO: Topical authority, clustering, entity optimization, internal linking strategies and so on.
  • Python NLP Projects: Built internal tools for my team in areas like NER, cosine similarity, embedding-based comparison, SVO structure checks, etc.
  • Competitive Analysis: Scraped competitor content using BeautifulSoup, advertools, and programmatically created domain-specific repositories.
  • Analytics: Deep experience in GSC, GA4, BigQuery, and Looker Studio with custom dashboards and insights.
  • PPC Automation: Leveraged Google Ads API to optimize bid strategies, segment performance, and scale paid media.
  • API Expertise: Google APIs (Search Console, Ads, Analytics), Meta API, Reddit API, GMB, and Quora scraping.
  • Programmatic SEO: Automated content pages using templates, datasets, and developer collaboration (Next.js, Gatsby).
  • GenAI Tools: Practical knowledge of CrewAI, LangChain, OpenAI API, Replit, and other day-to-day AI integrations.
  • Custom Dashboards: Built internal tools using Python, Streamlit, GitHub workflows for the marketing team.
  • Exploratory Data Analysis: Univariate, Bivariate and Multivariate Analysis using suitable plots.
  • Machine Learning: Linear Regression, Decison trees , Logistic Regression, Clustering etc and its marketing applications.

🔧 Tools & Technologies

NLP / ML Analytics Visualization APIs Automation / Apps
spaCy, NLTK, Transformers GA4, GSC, BigQuery, SQL matplotlib, seaborn Google Ads API, Meta API, Reddit API, GMB API, Quora Streamlit, GitHub Actions
SentenceTransformers, Embeddings pandas, numpy OpenAI API, LangChain Python, Replit, CrewAI
Named Entity Recognition, Cosine Similarity Looker Studio, Data Studio Next.js, Gatsby (for programmatic SEO)

📂 Sample Projects

  • 🧭 Cosine Similarity Between Sentences: Tool to compute cosine similarity between sentences using embeddings. Try it here
  • 🧠 Subject - Verb - Modifier (SVM) Checker for ChatGPT Prompting: Project that checks the given sentence for the ideal SVM format. View on GitHub
  • 📈 XML Sitemap Analysis: Repository to analyze XML sitemaps using the popular Python library Advertools. View on GitHub
  • 📊 Customer Review Sentiment Analysis: Repository that uses popular Python NLP packages like NLTK to perform customer review sentiment analysis. View on GitHub

🎓 Currently Learning

🎯 Postgraduate Program in AI/ML & Data Science
📍 University of Texas, McCombs School of Business
Modules: Python | ML | Neural Networks | NLP with Gen AI | Computer Vison | Model Deployment | Stats | MLOps


🎖️ Certifications

Coursera
Google Cloud
DeepLearning.AI Udemy
Udemy


📫 Contact Me

LinkedIn
Email Twitter
Substack


Thanks for stopping by. Dive into my repositories to explore how NLP and AI are driving modern marketing.

Popular repositories Loading

  1. langgraph_pdf_summarization_seo_agent langgraph_pdf_summarization_seo_agent Public

    AI-powered LangGraph agent that summarizes any URL into a branded PDF. Ideal for SEO, keyword+PDF search intent, link building, content repurpose, and lead generation.

    Jupyter Notebook 3

  2. google-searchconsole google-searchconsole Public

    Forked from joshcarty/google-searchconsole

    A wrapper for the Google Search Console API.

    Python

  3. google-search-console-connector google-search-console-connector Public

    Forked from CharlyWargnier/google-search-console-connector

    Python

  4. streamlit-google-oauth streamlit-google-oauth Public

    Forked from hunkim/streamlit-google-oauth

    An example Streamlit application that incorporates Google OAuth 2.0

    Python

  5. Website-SiteMap-Analysis Website-SiteMap-Analysis Public

    Forked from prnvvj/Website-SiteMap-Analysis

    Website Sitemap Analysis using Advertools

    Jupyter Notebook

  6. Stats-Maths-with-Python Stats-Maths-with-Python Public

    Forked from prnvvj/Stats-Maths-with-Python

    General statistics, mathematical programming, and numerical/scientific computing scripts and notebooks in Python

    Jupyter Notebook