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thaispaulino/README.md

Hi, I'm Thais Paulino

Data-focused professional transitioning from Sales & Account Management into Analytics and Product/GT Strategy roles in fintech, tech, and consulting.
I work with Python, SQL, pandas, and data storytelling to transform raw data into clear business insights that support decisions in marketing, product, and commercial strategy.

I’m currently expanding my expertise in applied analytics for fintech, customer behavior, and digital products.

🔍 What I’m Working On

  • Building a portfolio of real-world analytics projects (fintech, telecom, user behavior, revenue analysis).
  • Developing dashboards and small web apps with Streamlit.
  • Strengthening my SQL, statistics, and business analytics foundations.
  • Studying for data-focused roles in product strategy, GTM, and commercialization.

🛠️ Technical Skills

Languages & Tools:
Python (pandas, NumPy, matplotlib, seaborn)
SQL
Jupyter Notebook
Streamlit
Git/GitHub
Basic statistical analysis & hypothesis testing

Areas of Interest:
Customer analytics, product analytics, revenue insights, fintech strategy, churn & retention, marketing optimization, forecasting.

📌 Featured Projects

Vehicle Data Explorer (Streamlit App)

Interactive web app to explore and visualize vehicle data. Includes data cleaning, filtering, and insights through Streamlit.

Telecom Customer Behavior Analysis

Business-focused analysis comparing two prepaid plans to understand profitability and guide marketing investment.

User Behavior Analysis with Python & Pandas

Explores usage patterns by weekdays and cities to help optimize marketing and operations.

Video Game Sales Analysis

Identifies success factors in game performance across regions, platforms, and genres.

📫 Connect With Me

LinkedIn: https://www.linkedin.com/in/thais-paulino-9942a260/
GitHub: github.com/thaispaulino

If you'd like to discuss data projects, product analytics, or fintech strategy, feel free to reach out.

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