The binary build of LEO CDP Free Edition for training purposes

This repo hosts the course content of Customer Analytics, taught at Tilburg University by George Knox last taught Fall 2022.

An end-to-end data science project in R identifying key drivers of customer churn. Delivers actionable business insights from EDA and predictive models (Logistic Regression, Random Forest) with ~81% accuracy.

Predicting Customer Lifetime Value on a public dataset of e-commerce.

Analysis of large retailer's sales data. Customer segmentation using RFM analysis and k-means clustering

End-to-end financial analytics platform integrating synthetic data generation, DuckDB warehouse, profitability modeling, churn prediction, and Power BI executive dashboards.